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Your Business GoalsAre Our Business GoalsYour Business GoalsAre Our Business Goals

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OverviewIf you are looking for aggressive forward-thinking marketing wisdom, that is the result of over 25 years of marketing experience with top brands, then consider utilizing the insight of Furshpan Associates for your sales-building creative and marketing firepower you are seeking.

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OverviewOur marketing and creative professionals function as an "in-house" marketing team, though we are outsourced by

your company or organization. We believe in asking the right questions after carefully listening to your definitions of your products, services and audience. Once we've exhausted our investigation, we sit back, take in a deep breath and allow our years of wisdom to brew with your visions to create the right message and plan to get the reactions you are seeking.

Since 1981, Bernie Furshpan has been linking up people, concepts, and brands. From his organizational skills to his aggressive and strategic approach, he continues to honor his commitment to conceive and execute authentic and winning campaigns by placing no boundaries in his implementations. Bernie has had a professional career in consulting and public speaking since 1975. He made a transition to the world of marketing via graphic design and ad layouts. Since then, Bernie has been keeping his clients out ahead of their competitive dust cloud with inventive brainstorming that facilitates breakthrough ideas and innovative actions.

Furshpan Associates creates non-traditional and innovative marketing strategies from the top down and push the limits of conventional thinking to achieve the unexpected - whether it is building a marketing plan from the ground up or creating an alternative piece for a traditional marketing campaign. Our goal always remains the same - to provide integrated solutions for the new marketing landscape. Our methods reach the audience and influencers directly through events, retail, lifestyle outlets, and outdoor areas; creating and reinforcing authentic brand/consumer relationships at the street-level. Our approach to public relations and publicity straddles traditional and non-traditional marketing. From media relations to staged publicity stunts, we develop innovative strategies that gets the attention of the media of today, extending the reach and buzz of a brand.

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Overview•Bernie Furshpan : 26+ years of marketing wisdom… with teeth

•Experienced in managing multi-layered marketing initiatives for a diverse group of clients, including some of the nation's leading companies, including McDonald’s, American Airlines, Pfizer, NASCAR, NEXTEL, and more

•Bernie’s Support Team is capable and accountable - Talent Pool of diversified skills and competencies, in all areas of advertising and marketing

•Always solution oriented, ‘can-do’ attitude

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SEO• Search engines optimization• Search engines registrations

Multi Media• Interactive Flash movie

presentations• Events calendars• Online video production• Electronic press kits• Power Point presentations• Corporate Screensavers• Interactive Kiosk• DVD Title sequences

Interactive• Website design and development• Content development• Hosting• Custom HTML and Java scripting• Dynamic Database Management• Back-end data browser• Submission forms• Shopping cart and SSL• Site statistical analysis

Online Advertising• Email broadcasting Campaign• Email List brokering• (Banner ads, Site promotions

and registrations)

Broadcast• Corporate/ Industry videos• Training videos• TV Commercials• Music videos• Training videos

Illustration• Character Design• Traditional (Pen&Ink)• Vector Art (Computer ready)• Camera ready

Capabilities, Part I

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Branding• Strategy development• Branding (Product positioning) • Creative• Campaign planning

Advertising /PR• Market research• Press contact• Campaign Media Analysis &

Reporting• Media/Calendar Planning• PR Campaigns• Trade publication Research• Press Releases• Topic Research• Copy writing

• Media buying (TV, Radio, Newspaper and magazine)

• Direct mail campaigns• Fax Broadcast• List maintenance• Direct response• Billboards and transit

Graphic• Stationary design• Annual reports• Product Brochures• Capabilities Brochures• Press Kits• Sales Tools and Assets• Promotional Ideas• Catalogs & Packaging

• Environmental• Trade show displays• Signage• Store front Displays• Store environments offices/lobby

Photography• Portrait• Head shots• Stock photography Management• Art Director (Commissioned

Photography)

Capabilities, Part II

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PORTFOLIOJust Some ofPrevious Projects

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Campaigns

-New Product Launch and Branding for McDonald’s

-ATM Flash Animation

-ATM Skin Design

-Tray Liners

-Bag Designs

-Cup Designs

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Campaign

-Moishe’s: Largest Mover in NYC

-Rebranding

-Websites

-Search Engine Marketing

-Truck Skins

-Collateral

-“The Neighborhood Experts” Market Position

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Interactive Sweepstakes

-American Airlines: ‘More Leg-room’Campaign 2004

-Where are Rockettes’ Legs in Front of?

-Daily Event for 20 Days

-Winner takes 20 Friends Anywhere

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Ads

-Innovative Conceptual Communications

-Compelling Content

-Clean, Concise

-Attractive graphic design work

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Business Development and PresentationsNASCAR CUP SERIES PITCH DEVELOPMENTNASCAR OFFICIAL FUEL PITCH DEVELOPMENT

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Compelling Power Point Presentations

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Outdoor Advertising

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Educational & Professional Posters andProducts

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Collateral

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Packaging

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Trade Show Event Management & Display

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Concert Production and Promotionwww.bigfishconcerts.com

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Concert Production and PromotionPress Conferences an media exposure

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Mascot Development and Design

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Seminar, Convention, ShowsPromotion and Management ofVIP Event for Korean Fabrics Show KoreanFabricsNYC.comFeb 28, Mar 1, 2007

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Storyboarding

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Film and TV

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Film and TV

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Logo Branding

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Branding/Taglines

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Logo Branding

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Email and Direct Response Marketing

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Interactive Banner Ads

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Loyalty Programs

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E-commerce Websites

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B2B Interactive Training Websites

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B2C Websites

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High Content, Educational Websites

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Lead Generating Websites

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Flash Animation and Multimedia Websites

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Search Engine Optimization and Marketing

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Client Management and Communications

- Regular meetings- Approvals- Constant communications- Accessibility- Responsiveness

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Strategic, Methodical, Organized, Efficient

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Our Values:

♦ Integrity♦ Quality♦ Hard Work♦ Commitment♦ Long Term Partnerships

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Your Business GoalsAre Our Business GoalsYour Business GoalsAre Our Business Goals

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Combining ResourcesAn Opportunity for a Leap in GrowthCombining ResourcesAn Opportunity for a Leap in Growth

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Furshpan Associates

Bernie Furshpan, Pres.

Furshpan Associates

Bernie Furshpan, Pres.

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1150 Sunrise Hwy.Bay Shore, NY 11706[p] 1.631.665.1235[f] 1.631.665.1102[m] 1.631.353.3943

1150 Sunrise Hwy.Bay Shore, NY 11706[p] 1.631.665.1235[f] 1.631.665.1102[m] 1.631.353.3943