your business & mobile marketing

Disclaimer

The information within this book is for informational purposes only. The Creator and/or seller cannot be held responsible for your results, and it is Highly recommend that you consult with an attorney on legal matters Before you proceed. Every effort has been made to ensure the accuracy of all infor-mation Found within this document, however because things can change rapidly In the volatile world of technology and marketing, inaccuracies can occur Through no fault of ours. Please take this into consideration as you use this Document.

If you are seriously trying to increase sales for your business, or needing to keep your clients, customers, or members updated at all times. Mobile marketing is a great solution for your business. It is very affordable and even more direct than any other form of adver-tising to date. You now have the ability to market your business on a local level just like major brands and big corporations. And you

can target your customers down to each cell phone or smart device. Did you know that 97% of all text messages get read within the first hour of the recipient receiving it. And we know it to be a fact that most cell phone users have their phones with them all day, or very close to them most of the time 24/7. And there three things we never leave home with, our keys, our wallet or purse, and our cell phones. So you have to think outside of the normal traditional marketing mind set for a minute. You can implement mobile marketing into your current newspaper ads, radio spots, business cards and flyers, etc. The list goes on. Now just sit back gather your thoughts for a minute, then meditate on the cost of traditional advertising compared to online and mobile marketing. Then ask your-self which one is most affordable and which one gives a greater return on your investment (ROI). By far mobile marketing is top contender. Consumers are purchasing four times more smart devices, than laptops and PCs. I know a lot a businesses think tradi-tional marketing and advertising is the only way to get the consumers attention. And I am not saying do away with those traditional modes of marketing. I am saying implement and cross promote.

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How much would it cost to start a mobile marketing campaign? How much would it cost to start a mobile marketing campaign? How much would it cost to start a mobile marketing campaign? How much would it cost to start a mobile marketing campaign? It can cost a business an investment as low $10 a month for a simple SMS (text message) marketing campaign. However a full scale mobile marketing strategy investment can cost a local business as much as $999 a month. Mobile marketing campaigns can cost Major Brands millions of dollars. You can start an effective mobile marketing campaign for as low as $499 for 90 days with all the benefits of a big corporation on a local and regional level. Click here to start your mobile marketing campaign. What types of businesses can benefit from local mobile marketing?What types of businesses can benefit from local mobile marketing?What types of businesses can benefit from local mobile marketing?What types of businesses can benefit from local mobile marketing? Literally any type of business can benefit from local mobile marketing. For example; a Church can use a text message campaign to remind their members about upcoming events, Bible studies, send out bible quotes for the day, reminder to any group in the organization (for example; the choir) in a matter of minutes using text mes-sages marketing. Any non-profit organization can use mobile marketing to raise funds. This an effective way to target the young generation. Retail outlets can send out coupons, prize give a ways, collect polls, etc, using the latest SMS (text message) marketing technology, which is just one of the many mobile marketing tools available to small business owners. Salons and Barbershops can send out discounts on slow days or just a simple thank you to clients with a link to their mobile site, which can take the recipient inside your business via mobile device. Small businesses owners have to think big. And the best part is, mobile marketing is more affordable, and you have more control on what you want to broadcasted and who want to broadcast it to. As I said before any type of business or organization can use mobile marketing to reach a target market down to any specific group, base on your demograph-ics, and you can advertise down to a geo-target ed area (any zip code).


Why should my business use local mobile marketing? Why should my business use local mobile marketing? Why should my business use local mobile marketing? Why should my business use local mobile marketing? Simple you love your work, however you are doing it to earn a living, so the answer to that is, you need to use local mobile marketing to generate leads, and turn them into sales, increasing your profit share 15% to 30%. And with local mobile marketing you will get your company listed on Googles top first page local ranking, in less than 24 hours. Generate leads using landing pages and mobile websites, use tools like Google and other resources to create that local BUZZ for your business. Just think of all the people you know with mobile devices and how much time they spend on their mobile devices.

Mobile Websites Mobile Websites Mobile Websites Mobile Websites is a very interactive tool that any business can use to show case their products or services. With a good mobile website you can implement coupons, opt in pages, maps, click to call buttons, etc. It less flashy than a regu-lar website, however it’s direct and straight to the point, giving the consumer many options to interact with your business. QR code QR code QR code QR code is a two dimension barcode that can be scanned with any smart phone and most camera ready cell phones. This is a very unique tool you can use on almost many marketing material. Within a QR code you can embed all kinds of contact information that can direct the consumer back to a specific Ad or mes-sage.

SMSSMSSMSSMS stands for short message service. SMS is also often referred to as texting, sending text messages or text messaging. The service allows for short text mes-sages to be sent from one cell phone to another cell phone or from the Web to another cell phone. Using a keyword and short code

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SEMSEMSEMSEM is short for Search Engine Marketing which means you advertise on search engines like Google, Bing and Yahoo by purchasing keywords and bidding for your ad display spots. You can see from the picture below that when you search the phrase “light boxes”, the top three links on the search page are advertise-ments from different companies. SEOSEOSEOSEO is short for Search Engine Optimization which means you optimize your site’s information structure and improve your site’s credibility and performance (usually with good amount of traffic) so that search engines will acknowledge your site with good quality and recognition.

Multimedia Messaging Service Multimedia Messaging Service Multimedia Messaging Service Multimedia Messaging Service (MMS) is a new standard in mobile messaging. Like SMS (Short Messaging Service), MMS is a way to send a message from one mobile to another. The difference is that MMS can include not just text, but also sound, images and video. It is also possible to send MMS messages from a mobile phone to an email address.

Formats that can be embedded within MMS include:Formats that can be embedded within MMS include:Formats that can be embedded within MMS include:Formats that can be embedded within MMS include:

• Text (formatted with fonts, colors, etc) • Images (JPEG, GIF format) • Audio (MP3, MIDI) • Video (MPEG)


11 Benefits of Using Mobile Marketing to Grow Your Business June 23, 2009 — By Strategic Growth

Small business owners and marketers are always in search of high-impact, cost-effective methods of increasing revenue. As any marketing expert will tell you, the highest impact method of increasing sales is to gain additional business from your existing customers – they already know your product or service, they hopefully have already had a positive experience with your company, and it’s much less expensive to market to existing customers than to large demographic groups in an effort to gain new customers. However, even marketing to an existing customer base can be costly – particularly in today’s econ-omy when advertising costs are continuing to increase and positive results from an advertising cam-paign are harder to achieve. In such an environment, business owners and marketers are seeking ways in which they can designate specific targets for campaigns, increase customer response, and carefully track the results of every campaign in order to maximize ROI. Mobile Marketing provides the ability to achieve all of these goals. Below are some of the top benefits of utilizing Mobile Mar-keting to promote your business:

• Immediacy -Mobile campaigns are easy to create and execute; messages are delivered to recipi-ents within seconds • Affordability -No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases. • Distribution -Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising. • Response Rate/Effectiveness -The average response rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail. • Personal /Targeted -Content is targeted to individuals who have opted to receive them; the me-dium provides the ability to customize the brand message to a diversified audience. • Mobility/Reach ability -Messages reach recipients wherever they are. No need to be by a TV, ra-dio, computer, or mailbox; phones are within our reach 80% of every day. • Interactivity -Provides the ability to reach customers ‘on-the-go’ and create highly effective two-way communication. • Marketing Campaign Integration -Provides the ability to integrate new, innovative forms of ad-vertising/promotion with existing strategies to enhance their interactivity and impact.


• Quantifiable -Campaign results can be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods as well dependent upon the mobile marketing method being utilized. • WOW Factor -The mobile marketing medium is still so new the largest percentage of potential customers have not yet seen it firsthand, this allows your firm to establish itself as a leader in your industry and insures your messages will achieve higher impact with their target audiences. • Viral Potential -The ease with which mobile marketing messages can be shared increases the po-tential for your message to be shared with new audiences/potential customers at no cost to you.

Click The Link To Read More From Their Blog http://strategicmktgconcepts.wordpress.com/2009/06/23/11-benefits-of-using-mobile-marketing-to-grow-your-business/


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