your client marketing presentation

Sutton UniversitySales and Marketing

Marketing Marketing PresentationPresentation

For Getting YOUR Home SOLD!


YOUYOU

THIS IS THIS IS YOURYOUR PERSONALIZED MARKETING PLANPERSONALIZED MARKETING PLAN

Name: <insert name of prospective seller>Property Address: <insert address of prospective seller>Date: <insert date of the presentation>By: <insert your name>


YOUYOU

Picture of the Potential Sellers Property. If not available use Tudor style, middle to

upper middle price range.

SETTING THE STANDARD IN SERVICE EXCELLENCESETTING THE STANDARD IN SERVICE EXCELLENCE


To Market a Property for: The highest possible price In the shortest time With the least inconvenience

YOUYOUMARKETING ACTION PLAN (M.A.P)MARKETING ACTION PLAN (M.A.P)

All this while providing value-added products and services at the same time!


YOUYOUOUR PLEDGEOUR PLEDGE

Marketing a property may mean that you’re handling a family’s most valuable asset.

Ensure that their net worth suffers no erosion and that they receive its full value as a result of the sale.

A personalized marketing program is required to cover every conceivable market place that the right buyer could be in.

Use Sutton’s “Personalized Marketing Program” developed especially for you This will ensure that you find the right buyer who will pay

market value for your property


Leadership Through Leadership Through TechnologyTechnology

OUR ROOTSOUR ROOTS

Sutton is the story of how a simple “fee for services” concept changed the entire real estate industry

In 1983, Sutton opened its first office

By 1991, Sutton had grown to 4,000 sales associates

By the end of 2009, Sutton had over 110 offices and 8,700 sales associates



THE SYSTEMTHE SYSTEM

After years of owning and managing their own real estate companies the founders of Sutton, Lance Tracey and Scott Shaw, came to some critical realizations…..


The System Continued…The System Continued…

1. A strong and positive company image makes it easier for

salespeople to attract clients and customers.

2. An increasingly educated and informed public expects and demands a higher level of professionalism and service from real estate agents.

3. Real estate salespeople want, and deserve, maximum remuneration for their efforts.

4. Many salespeople want a higher level of personal freedom and balance in their lives.


Leadership ThroughLeadership Through

TechnologyTechnologyTODAY’S REALITYTODAY’S REALITY

With this realization in mind, the four pillars of success were determined:

1. IMAGE2. FEE-FOR-SERVICE3. MAXIMUM REMUNERATION4. FREEDOM

Today, over 8,700 Sutton professional realtors now span from coast to coast, with strong representation in all major centres across Canada


Leadership ThroughLeadership Through

TechnologyTechnologyOUR VISIONOUR VISION

As a real estate leader, our vision is “to be the premier delivery organization of value-added goods and services to the consumer”

Sutton’s corporate web site “www.sutton.com,” is not only keeping pace with technology in real estate - it is setting the pace



OUR MISSIONOUR MISSION

“We are a company driven by marketing and technological excellence. Our Mission is to meet and

exceed ALL of our customers’/clients’ needs and wants through innovative, household branded

products and services and the affinity programs provided through our professional sales and

marketing team.”



SUTTON IN TECHNOLOGYSUTTON IN TECHNOLOGY

With grouped companies like Internet Direct, one of Canada’s leading Internet Service Providers (ISP), and E-XACT transactions, a cutting edge

provider of E-Commerce products and services, Sutton is setting the pace in real estate

technology.



MARKETING CONDUIT: MARKETING CONDUIT: Finding the Right BuyerFinding the Right Buyer

Sutton’s exclusive branded products and services has aligned this Canadian company with national and international connections.

Sutton customers and clients receive preferential service by way of substantial savings, special discounts and incentives as well as enjoying one stop shopping.


Finding the Right Buyer Finding the Right Buyer Continued…Continued…

Sutton’s exclusive brand of products and services provides an endless supply of buyers for its customers and clients. This means getting “The Right Buyer” to properties in record time, ensuring faster sales and putting a greater NET in your client’s pocket



SUTTON VALUE-ADDED BENEFITSSUTTON VALUE-ADDED BENEFITS

Instant Name Recognition - SUTTON Financial Power - A Home Buyer’s Dream “Sutton Anniversary

Mortgage” Referral Network - Coast to Coast - Sutton Referral Directory Social Marketing - Lead Generation Advertising/Promotion Worldwide

24 hours/day - 7 days/week Internet site - www.sutton.com

Discounts - on quality furniture, appliances, and electronics Standard in Service Excellence - Personalized Marketing Plan



FINDINGTHE

RIGHTBUYER

FOR YOU!



CLIENT REFERRAL PAGECLIENT REFERRAL PAGE



TECHNOLOGICAL EXCELLENCETECHNOLOGICAL EXCELLENCE

Exclusive - Sutton Owned and Operated Canadian Based Interactive Thousands of Inquiries from Buyers

• 24 hours/day, 7 days a week, 365 days a year

Finding “The Right Buyer” locally or from around the world.



SUTTON SOCIAL MARKETING (S.S.M.)SUTTON SOCIAL MARKETING (S.S.M.)

Sutton believes in being a responsible corporate citizen and is actively involved in major projects with underprivileged children across the country.

Sutton real estate sales professionals are equally committed in their local communities in hundreds of different ways such as charities, event marketing, food drives, sponsorship, fundraising, recreational activities, and education.

We feel it is our personal responsibility to give back to those communities in which we live and work. We take pride in being part of our community’s success.


BenefitsBenefitsOFFICE MARKETING ACTION PLANOFFICE MARKETING ACTION PLAN

Network Marketing Plan to Attract Buyers to Your Home: Communication System Technology Systems Participation in Social Community Events

<insert recent examples> Advertising Promotion (Home Buyer and Financial Planning Seminars) <Insert>Office Market Share <Insert> Sales / List Ratio <Insert> # of Sales Associates <Insert> # of Buyers being served in office at any given

time


PartneringPartneringMARKETING ACTION QUESTIONNAIREMARKETING ACTION QUESTIONNAIRE


PartneringPartneringPERSONALIZED MARKETING ACTION PERSONALIZED MARKETING ACTION

PLAN FOR YOUR PROPERTYPLAN FOR YOUR PROPERTY


PartneringPartneringCOMPARATIVE MARKET ANALYSISCOMPARATIVE MARKET ANALYSIS


PartneringPartneringESTIMATED SELLERS PROCEEDSESTIMATED SELLERS PROCEEDS


PartneringPartneringSTANDARD IN SERVICE EXCELLENCE STANDARD IN SERVICE EXCELLENCE

CERTIFICATECERTIFICATE


PartneringPartneringMLS AGREEMENTMLS AGREEMENT


RelationshipsRelationshipsBUYERS ARE PRE-QUALIFIEDBUYERS ARE PRE-QUALIFIED

Ensuring that all buyers are pre-qualified before showing your property ensures that we will find THE RIGHT BUYER for you!


RelationshipsRelationshipsADVERTISING/ PROMOTION WORKSHEETADVERTISING/ PROMOTION WORKSHEET


RelationshipsRelationshipsVIEWING LOGVIEWING LOG


RelationshipsRelationshipsTHE FOUR PILLARSTHE FOUR PILLARS

There are 4 Pillars of a Marketable Home:1. LOCATION2. PRICE3. TIME4. MARKETING PLAN

The total strength of the combined 4 pillars of Marketing will determine if you get the Right Buyer for your client


RelationshipsRelationshipsNO SHOWINGS/OFFERSNO SHOWINGS/OFFERS

PROBLEM PAGEPROBLEM PAGE

THERE ARE THREE REASONS WHY A PROPERTY DOES NOT SELL!

If there is a problem, you need to make adjustments with the seller, working together to find the solution.

Marketing Plan

Price

Condition/Location


TodayTodayTIPS PAGE (I)TIPS PAGE (I)

Make a good FIRST IMPRESSION: The front door greets the prospect. Make sure it is fresh, and clean looking. Keep lawn trimmed and edged, and the yard free of refuse. Keep walks, steps, and driveways clear of snow or ice.

DECORATE: Tired walls and worn woodwork reduce eye appeal. A nicely decorated property will bring a quicker sale and a higher price will result

MAKE IT BRIGHT: Open draperies and curtains. Bright sunny rooms make all the difference


TodayTodayTIPS PAGE (II)TIPS PAGE (II)

TAPS: Dripping water suggests faulty plumbing. MINOR REPAIRS: Loose door knobs, sticking

doors and windows detract from properties’ values.

Remove unnecessary articles: Make the rooms look more spacious.

SAFETY: Keep stairways clear. Avoid cluttered areas.

CLOSETS! Use closet organizers for a neat, spacious look.


TodayTodayTIPS PAGE (III)TIPS PAGE (III)

BATHROOMS: Make this room sparkle. It’s a key to the salability of the property

BEDROOMS: Remove excess furniture. Use attractive bedspreads and freshly laundered curtains.

LIGHT: Good illumination is very important to the right buyer. Update where necessary.

VIEWING: If possible, the seller should be away from the property during the viewing


TodayTodayTIPS PAGE (IV)TIPS PAGE (IV)

MUSIC: Soft music on the radio or stereo is a bonus

PETS: Keep them out of the way, preferably out of the house.

SILENCE: If you are at your property during a buyer viewing, do not engage in conversation with them. Follow your realtor’s advice.

No need to apologize for the appearance of your property. Let your salesperson answer any objections.


TodayTodayTIPS PAGE (V)TIPS PAGE (V)

In the background: Have a preview meeting with your salesperson to learn of other tips to showcase your property

SALESMANSHIP: Trying to dispose of furniture and furnishings to the potential buyer before he/she has purchased the house often loses a sale

LINGER: A word to the wise. The smell of baking will appeal to the buyer


TodayTodayTHREE GOOD FRIENDSTHREE GOOD FRIENDS

Real estate is a word of mouth business

A personal referral by word of mouth is the strongest referral one can get.


TodayToday

GETS RESULTS

GETS RESULTS

THE STANDARD IN SERVICE THE STANDARD IN SERVICE EXCELLENCEEXCELLENCE

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