1. Your company mustbecome amedia company!
Shel Holtz, ABC

2. 3. Why??
4. Welcometo theSplinternet
5. 6. 7. 8. Pew Research Center:2011 Annual Report on American Journalism
Every news platform stalled or declinedexcept the Web
Newspaper newsrooms are 30% smaller than in 2000
9. 10. Pew Research Center:Project for Excellence in Journalism
Shorter story cycles
Still a top story a week after breaking:
5% on Twitter
9% on YouTube
13% on blogosphere
50% still in the mix in traditional news
11. Pew Research Center:Project for Excellence in Journalism
Big stories online big stories mainstream
Over a 29-week period, YouTube, blogs and Twitter shared the top story only once(Iranian election unrest)
Social media =broader range of coverage
Science, technology, education, green issues, consumerism, religion and off-beat stories
12. 13. But werealready doingcontent!
14. 15. More than just marketing! It
Tells your companys stories
Answers questions
Inspires
Simplifies complex ideas
Influences behaviors / actions
Entertains
Reinforces beliefs
Builds community
Inflames passions
Manages expectations
Builds (or damages) trust
CONTENT:
16. Collaboration, opennessand the link cultureare the rules of contentin the digital era
17. Media Companiesare Adept At
18. Video
19. 20. 21. Even somebody elses video
22. 23. Audio
24. Print
25. 26. 27. Graphics and Infographics
28. 29. Media Portals
30. 31. 32. Braided/embedded journalism
33. Sharing assets
34. 35. 36. Engagement
Increasingly an expectation
Common on mainstream media sites
37. Transmedia Storytelling
38. 39. 40. 41. 42. 43. 44. 45. 46. Mobile
47. The Law of Mobility
The value of anyproduct or service increaseswith its mobility
48. Assumption: To use a product or service, you access it from a fixed location.
49. Curated Contentas Media
50. 51. Its not information overload.
Its filter failure.
-- Clay Shirky
52. 53. 54. Curation Process (Simplified)
Identification
Collection
Documentation
Context
Display
55. 56. 57. 58. 59. 60. $
From freeto thousandsper year
61. $1,500/mo
$99/mo
$3,000/yr
Call for pricing
$3-$25K+ /yr
62. 63. Curation Communication
64. 65. 66. 67. 68. 69. Internal Communications
Company/competitor/industry/marketplace news
Vital professions
Company positions and statements
Internal events
Employee blogs
Projects
Initiatives
Wellness
Sustainability
70. The rise of the content strategist
71. Content Strategists achieve business goals by maximizing the commercial impact of content
72. 73. Job qualifications
74. Whycant youwait?
75. 76. Questions?

Shel Holtz, ABC

Phone:415.367.3820
Email:shel@holtz.com
Web:www.holtz.com
Blog:blog.holtz.com
Podcast:www.forimmediaterelease.biz
Skype:shelholtz
Twitter:@shelholtz
FriendFeed:shelholtz
2nd Life:Shel Witte
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