your customers + clk clk new sales
TRANSCRIPT
Why Clk Clk? Clk Clk Harnesses the Power of Word-‐of-‐Mouth Through Social Media
How good is the solu=on? Clk Clk was the recipient of the 2012 FTA Hospitality Industry Award for best new technology!
How do I increase sales?
How do I acquire new customers?
How do I increase repeat customers?
How do I do all these things without raising marke=ng costs?
Ask Yourself…
Everything you need to market to your customers in ONE applica=on.
A customizable Customer Rela=onship Management System.
Email and mobile technologies.
CuRng edge loyalty programs that are integrated with social media.
1. START HERE! First, a customer joins a business’ loyalty program. (It works as a card or card-‐less solu=on with any mobile phone.) Then the customer makes a transac=on and both the customer and the merchant receive an email receipt. The customer also earns merchant loyalty dollars for spending cash!
2. The customer is incen=vized in the email to review his/her purchase and invite their friends, thus becoming a brand ambassador.
3. The merchant immediately receives all the reviews, and the posi=ve reviews can be automa=cally posted to the business’ social media pages. The merchant can respond privately to the reviews and work to retain any dissa=sfied customers.
4. The customer is incented even more loyalty dollars for becoming a brand ambassador by simply invi=ng their friends on Facebook and Twi\er.
5. Those referral friends receive a promo=onal voucher, which drives them to visit the merchant and make a purchase. When a voucher is redeemed, the referrer gets even more rewards!
The process repeats itself!
By simply using exis=ng card numbers, clk clk is the perfect compliment to wrap around exis=ng loyalty programs to make them social.
This program can wrap around a current loyalty program and make it social!
Mr. Hero credits drive the marke=ng engine of our new social based loyalty program.
Transac=ons E-‐Enrollment 10 Credits* E-‐Receipt 1 Credit* E-‐Review 10 Credits* E-‐Referral 10 Credits* E-‐Voucher 10 Credits*
Tools 5 Emails 1 Credit* 1 Mobile SMS 1 Credit*
* 1 Credit = $0.05
Customer starts registra=on.
Customer enters in details.
Customer can refer friends.
Customer registra=on is complete.
Customer and Mr. Hero receives confirma=on email.
E-‐Enrollment: 10 Credits
Customer makes purchase and immediately receives an emailed receipt.
E-‐Receipt : 1 Credit
Customer can view upcoming events and invite friends.
E-‐Receipt : 1 Credit
Customer reviews their experience at Mr. Hero
E-‐Review : 10 Credits
Customer can refer friends and share their experiences through social media.
E-‐Review : 10 Credits
Management reviews customer’s comments and may choose to respond.
E-‐Review : 10 Credits
Referral receives invita=on with op=onal voucher a\ached to redeem at Mr. Hero loca=on.
E-‐Referral : 10 Credits E-‐Voucher : 10 Credits
Customer becomes a Mr. Hero brand advocate and shares with his/her friends and followers on mul=ple social networks.
Sample Facebook Posts
$10 Average Customer TransacGon 1,000 eReceipts = $10,000 Loyalty Revenue 310 Vouchers Redeemed = $ 3,100 Loyalty Revenue 340 Referrals = $ 3,400 Loyalty Revenue Total $16,500 Loyalty Revenue clk clk price= $ 430 Loyalty Cost Profit $16,070 Loyalty Profit
* Case Study from a high volume mulGple locaGon merchant.
You can expect posi=ve results out of your loyalty program.
• You’ll connect with 110 more customers through instant feedback reviews that will help you improve operaGons and automaGcally post to your own social media sites. • You’ll increase sales by selling more food through 310 vouchers generated by customer loyalty. • You’ll increase your customer base by 340 from your current customers’ referrals. • A $430 monthly investment will increase your traffic, move more product, increase your goodwill, improve your reputaGon, and reduce current markeGng efforts and costs. Clk clk runs 24/7. That’s about 59 cents per hour!
