your design is only mostly dead
TRANSCRIPT
Your Design is only Mostly Dead
#PrDC
1. Brief Silence of Agile review
2. Learn a little change
management theory
3. Practice the Design Studio
Approach
The Science – A Review
EAT
SO_P
WASH
The Science – A Review
“Blue”
“Orange”
“Grey”
“Pink”
The Science – A Review
“This finding mirrors patterns found in previous research
(Coskun, Paulus, Brown, & Sherwood, 2000) and
suggests that brainstorming sessions might be optimal if a
group session follows an individual session.”- (from “Collaborative Fixation: Effects on others’ ideas on brainstorming”)
The Science : A Review
Individual > Group for Generating
Ideas– Ironic Process Theory
– Cognitive Fixation
– Amygdala
– Group Think
– Priming
Group > Individual for
Processing/Expanding Ideas– Debate spurs new perspectives
– Yes, and
The Science : A Review
Diverge Converge
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"Your design sucks because it isn't mine"
“Your Brain at Work” by David Rock
Friend (toward response)
or
Foe (away response)
“Your Brain at Work” by David Rock
“When you think of someone
as a foe … you also inhibit
yourself from considering his
ideas, even if they are right.” p. 165
Away Toward
The SCARF Model by David Rock
Status
Certainty
Autonomy
Relatedness
Fairness
Away Toward
The SCARF Model by David Rock
Status
Certainty
Autonomy
Relatedness
Fairness
Away Toward
The SCARF Model by David Rock
Status
Certainty
Autonomy
Relatedness
Fairness
UX Design Studio
Create :: Pitch :: Critique
Campground Reservation System
Your Challenge
1. Improve your existing campground reservation
system so that:
a. The search experience includes the trusted
information people need so that they don’t look
elsewhere.
b. Reduce the number of people who leave before
reserving a site while also…
c. Reducing the average time it takes for someone to
reserve a site.
Create :: 5 Minutes
–Just enough design to pitch your idea
–Gloss over details
–Aim for 6-8 boxes
–Quantity, not quality
Pitch :: 3 Minutes
–How does your concept solve the
problem?
–How does your concept achieve the
goals?
–While someone else is pitching, you
aren’t allowed to talk
Critique :: 2 Minutes
–Critique based on the problem &
goals
–Identify 2-3 ways it solves the
problems
• Not “What I liked”
–Identify 1-2 opportunities to improve
• Not “What I didn’t like”
Repeat {Create :: Pitch :: Critique}
–Iterate on your ideas and the ideas of
those at your table
–Stealing is strongly encouraged.
{X} Design Studio
Create :: Pitch :: Critique
In Closing:
1. Diverge before you Converge
2. Working at change? Try SCARF.
3. Design slightly alive? Try the Design Studio.
@SRogalsky
Steve Rogalsky
Thanks!
Questions
?http://www.slideshare.net/SteveRogalsky/your-design-is-only-mostly-dead
Credits
• Todd Zaki Warel describing the process on Vimeo
– http://vimeo.com/37861987
• Will Evans – the Design of Design Studio
– http://tlclabs.co/2013/10/designofdesignstudio/
• UX Design Studio - Instructions
– http://winnipegagilist.blogspot.ca/2011/03/team-ownership-through-ux-
design-studio.html
• Jabe Bloom – Speed Design Studio
– http://www.slideshare.net/cyetain/speed-design-studio-version46
• David Rock – Your Brain at Work
– http://www.your-brain-at-work.com/
• Kahenman – Thinking Fast and Slow
– http://www.amazon.ca/Thinking-Fast-Slow-Daniel-
Kahneman/dp/0385676530/ref=sr_1_1?ie=UTF8&qid=1396738083&sr=8-
1&keywords=thinking+fast+and+slow