Your Digital LifeEstablishing

Protecting

Knowing its Importance

Kimberley R. BarkerMLIS

LIBRARIAN FOR DIGITAL LIFE

DIGITAL LIFE CONSULTANT

Learn to define digital life

Learn about digital identity

Learn why it matters

Learning Objectives

Learn about personal branding

Learn about sexism in academia

Learn about reputation management

Learn about digital privacy & security

Learning Objectives

A personal, professional, financial, and social inhabitation of the digital world via investments of time, talent, and money.”

Kimberley R. Barker

Employers

Social media

Publications/Altmetrics

Photos

Education/schools

Contact information

What’s your online identity?

Let’s talk about sexism!

*all credit due to my colleague, Melissa Rethlefsen, for the information contained on the next five slides.

https://www.nytimes.com/2016/01/10/upshot/when-teamwork-doesnt-work-for-women.html?_r=0

https://kieranhealy.org/blog/archives/2015/02/25/gender-and-citation-in-four-general-interest-philosophy-journals-1993-2013/

Maliniak, D., Powers, R. and Walter, B.F. (2013) ‘The Gender Citation Gap in International Relations’, International Organization, 67(4), pp. 889–922. doi: 10.1017/S0020818313000209.

“When Teamwork Doesn’t Work for Women”: https://www.nytimes.com/2016/01/10/upshot/when-teamwork-doesnt-work-for-women.htmlhttp://scholar.harvard.edu/files/sarsons/files/gender_groupwork.pdf

• Easiest way = stick with one name during your career

• If that’s not your preference…• Combine Scopus records for pre- and post- name change(s), job switches

• Create an ORCID• Link Scopus to ORCID

• Link figshare to ORCID

• Use it whenever submitting to a journal

• Make sure your co-authors submit it on your behalf

• If the journal you publish in doesn’t submit your ORCID to PubMed, contact them

• Consider using initials

• Ask (male) colleagues to be introduced by your full title

Sexism/gender bias: *action items

•Use your initials

•Don’t use photos of yourself

•Speak out on the topic risky

Online Identity:components

Reputationmanagement

Social media presence

Altmetrics

Personalbranding

Employers

Why does it matter?

How does it affect you?Patients

HOW IT IMPACTS YOU:EMPLOYERS

hiring managers in healthcare likely to screen candidates via social networks

HOW IT IMPACTS YOU:EMPLOYERS

employers who screened candidates via social networks found information

that caused them to hire a candidate

candidate's background

information supported job qualifications

candidate's site conveyed a

professional image

HOW IT IMPACTS YOU:EMPLOYERS

36%

Candidate had great

communication skills

Candidate well-rounded; wide range of interests

Action Item

www.google.com/alerts

incognito mode

Incognito Mode

Results

use social

networking sites to

research current

employees

found content that resulted in

reprimanding or firing

use search engines to check

up on current employees

41%

32%

26%

!

Maybe I should stay away from social media!?

“less likely to interview job candidates if they are unable to find information about that person online”

41%

Establish yourself on at least

two social media platforms

(paid or free?); post 2-3

times/week the 80/20 rule

High-quality photo of

yourself on all of your

digital real estate

Monitor your

presence & reputation

Personal Branding:*action items

Professional Social Networksfor Clinicians & Researchers

HOW IT IMPACTS YOU:PATIENTS

Internet users who have consulted online reviews or rankings of healthcare services or treatments

*2012 data

Social Media & Online Reputation matter

42%+

35%- 40%-

44%+41%

Digital Life:Personal Branding

“Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.”

- Los Ellis

Personal Branding:

*action items

CHOOSE

WRITE

APPOINT

Digital Life:Altmetrics

J. Priem (@jasonpriem), I like the term #articlelevelmetrics, but it fails to imply *diversity* of measures. Lately, I'm liking #altmetrics., 4:28 AM - 29 Sep 10, Tweet

“…the creation and study of new metrics based on the Social Web for analyzing, and informing scholarship.”

http://altmetrics.org/about/

From metrics to altmetrics

Measures

Traditional New

Research Products

Trad

itio

nal

- Article- Chapter- Books

Times CitedImpact

Factor + Rank

H-index

Page ViewsNews stories

Blogmentions

Tweets

Ne

w

- Datasets- Blog post- Software

None News storiesBlog

mentionsTweets

Newer metrics for traditional products

Br J Sports Med doi:10.1136/bjsports-2013-092417

Other influencesNSF “Publications” broadened to “Products of Research” (Jan 2013)

•“citable and accessible including but not limited to publications, data sets, software, patents, and copyrights.“

Other influences

NIH Biosketch new format (Jan 2015)

•other non-publication research products, including audio or video products; patents; data and research materials; databases; educational aids or curricula; instruments or equipment; models; protocols; and software or netware…

Yet another influence…

Safeguarding Your Digital Life

PRIVACY SECURITY

vs.

RIVACY

Privacy describes “the way in which we gather,

store, use, share, and delete data… helps us to

understand what is permissible and inappropriate

with regards to our usage of data. ”

SECURITY

Information security relates to “the confidentiality, integrity and access to data. Information security is

born from the technological and procedural controls that we place around our data to achieve

these goals.”

Varying levels of privacy AND security

Privacy & Security: *action items

•BYOW- free wifi isn’t free

•Frequently review your privacy settings on all social media platforms

•Build strong passwords; change them regularly

Privacy & Security: *action items

•Consider using a password manager

•Consider using an encrypted messaging app

•Know your rights regarding your technology

Resources

•“The Meaning of Digital Life”•https://theartofadvice.com/2015/08/17/the-

meaning-of-digital-life/

•“Digital Life in 2025”http://www.pewinternet.org/2014/03/11/

digital-life-in-2025/

Resources• “Rising Use of Social & Mobile in Healthcare”

• http://mashable.com/2012/12/18/social-media-mobile-healthcare/

• “Social Media and Health Care Professionals: Benefits, Risks, and Best Practices”• https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4103576

• The Pew Research Center: Internet, Science, and Tech• http://www.pewinternet.org/

Resources• “Number of Employers Using Social Media to Screen

Candidates…”• http://www.prnewswire.com/news-releases/number-of-

employers-using-social-media-to-screen-candidates-has-increased-500-percent-over-the-last-decade-300258537.html

• “The Reputation Economy: Managing Your Online Identity in the Age of Google”• http://www.slideshare.net/KR_Barker/the-reputation-

economy-june-2016

Resources• “The History of Personal Branding”

• https://www.socialfresh.com/history-of-personal-branding/

• Introduction to Personal Branding• https://www.coursera.org/learn/personal-

branding/home/welcome

• “The Quickest Way to Annoy a Privacy Pro”• http://www.csoonline.com/article/3086079/security/the-

quickest-way-to-annoy-a-privacy-pro.html

Resources

• The Healthcare Provider’s Guide to a Positive Online Reputation• https://www.nationalcprassociation.com/the-

healthcare-providers-guide-to-a-positive-online-reputation

• Physician rating websites rely on few patient reviews• https://www.sciencedaily.com/releases/2013/01/13010216

1110.htm