• Average person consumed 10 pieces of content before making a purchase (Google)

• Entertain, Educate

• Don’t just talk about yourself

• Plan: Content Calendar

Types of Content•Blog Posts• Articles•eBooks•White Papers•Podcasts•Video•Graphics•Email Newsletters•Web Apps•Mobile Apps

Snack or Feast?

Blog Post with graphic (content)

Shared on•Facebook•Twitter •Google Plus•Pinterest •Instagram•Flickr•Reddit•Delicious•StumbleUpon•SlideShare

• Number 2 Online Activity behind email

• A healthy website has 50% (or more) of visits from search.

1. Keyword/phrase research2. On-page Optimization3. Off-page Optimization

-Link Attraction vs. Link Building

• 65% of Internet users login to Social Networks Daily

• Works on trust and word of mouth

• If Social Media is a Fire, Content is Gasoline

Social Graph

Social Graph

Social Graph

Social Graph

SocialGraph

FacebookPost

Chocolate: www.flickr.com/photos/schoko-riegel/