your future is participation and here’s why
TRANSCRIPT
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Steve Jennings • World Innovation Convention • 3 November, 2015 • Berlin
Your future is participation and here’s why
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“It always seems impossible until it’s done.” – Nelson Mandela
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FINDING PURPOSE AND DESTINATION
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questions you need to be asking 3
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Do you really know what your customers think
about you?
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Do you know which customer emotions are
key to your future growth?
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Who do your customers want you to become?
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THE AGE OF INNOVATION DISRUPTION
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Marketers don’t define innovation, customers do
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OWNS NO REAL ESTATE
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OWNS NO TELCO INFRASTRUCTURE
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OWNS NO TAXIS
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CARRIES NO INVENTORY
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1. BENEFIT BUILDS NO APPS
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CREATES NO CONTENT
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New kids on the block
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TRANSACTIONS WITH NO 3RD PARTY
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MAYONNAISSE WITH NO EGGS
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BANKING WITH NO INFRASTRUCTURE
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ENTERPRISE COMMUNICATION WITH NO EMAIL
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The age of the great disruption
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FROM ADWORDS TO THE FUTURE OF MOBILITY
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FROM PAYPAL TO SUPERSONIC TRAINS
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DISRUPTING THE ENERGY UTILITY INDUSTRY
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Let’s get back to today
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MAKING BUSINESS MORE HUMAN
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of your employees are disengaged
70% SOURCE: GALLUP
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cost to employers in productivity (USA)
$450B SOURCE: GALLUP
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Compensation attracts talent but has limited impact on employee
participation and effort SOURCE: GALLUP
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You can begin your search for the right innovation by taking a long hard look in
the mirror
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PARTICIPATION COMMERCE SYSTEM
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of new FMCG product launches never survive the first year of
their marketing cycle
76% SOURCE: BREAKTHROUGH INNOVATION REPORT. NIELSON, 2014
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Re-imagination of products, services, operations, KPI’s
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DISCOVERY PRODUCT & MARKETING IDEAS SUBMITTED BY CONSUMERS, FANS, ADVOCATES
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COLLABORATIVE PRODUCT & MARKETING CHALLENGES TO CONSUMERS, FANS, ADVOCATES
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INTERNAL CONTINUOUS IMPROVEMENT THROUGH EMPLOYEE PARTICIPATION
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EXTERNAL ACCESS & INTEGRATION TO 3RD PARTY NETWORKS, E.G. MAKER COMMUNITIES
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WHAT IS BETTER? PARTICIPATION COMMERCE™
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PARTICIPATION COMMERCE
Procurement • Supply Chain Human Resources • Customers
Services • Logistics Communications • Consumers
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A network gives you reach
TED RUBIN
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A community gives you power
TED RUBIN
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THE LIGHT AT THE END OF THE TUNNEL
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Great innovators ask impossible questions
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recommendations 5
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1. RELEVANCE
Don’t just ride shifts in culture, contribute to them.
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2. EQ
Tapping in to your customers emotional needs is one of the keys to your future growth and survival.
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3. PEOPLE
Find the people who are doing what you need and make them part of your team.
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4. CUSTOMERS
Embed the customer in your entire business ecosystem, not just marketing.
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5. PARTICIPATION
Co-create products and services that your customers and advocates want to talk about, share and buy.
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“I also tell customers that they fulfill another vital role: They are an avenue to the truth. And in today’s world, a CEO needs every avenue to the truth that he or she can find...” – Jørgen Vig Knudstorp, CEO, LEGO Group
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Grab me at the break AND LET’S CONNECT