your guide to creative arts 2014

Your guide to Creative Arts

Massey UniversityCollege of Creative ArtsToi Rauwharangi

Industrial design, fashion design, fi ne arts, photography, spatial design, textile design, visual communication design, commercial music, creative media production

Contents

About the College of Creative ArtsEnhancing your studies

Student profi les

In the studio

ExistingdegreesBachelor of Design (with Honours)

Bachelor of Fine Arts (with Honours)

Your fi rst year: shared by both degrees

Design, years two–four:

› Fashion design

› Industrial design

› Photography

› Spatial design

› Textile design

› Visual communication design

Fine Art, years two–four

Proposed new degreesBachelor of Creative Media Production

Bachelor of Commercial Music

Other courses Graduate Diploma in Design or Fine Arts

Certifi cate/Diploma in Visual Arts

Bachelor of Maori Visual Arts

How to applyCreate your future: pick your path

Contacting Massey for more information

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Design by Foundryfoundrycreative.co.nz

Photography by Capture Studioscapturestudios.co.nz

Cover Imagery

Roberto Paulet – Master of fi ne arts

Yip Ho Lee – digital media

Catherine de Vries – graphic design

Nick Couch –industrial design

About the College of Creative ArtsWellington

Leading art and design in New Zealand for 128 years

Create your futureThe College provides a thriving, well-resourced and inspiring learning environment that fosters research, scholarship and creative practice. From entry to completion of their degree, students are equipped with a knowledge base and skill set that enables them to fl ourish in the creative industries, win awards, represent New Zealand and hold key positions that defi ne creative thinking in businesses around the world.

Gain a world class educationThe College of Creative Arts has been providing world class art and design education for more than a century. We are:

› ranked 11th by RED DOT, the international design awards agency, which gives Massey a distinctive seal of quality for its design programmes

› the fi rst art and design school outside North America to be awarded “substantial equivalency” by the US accreditation body NASAD – the most comprehensive international benchmark for art and design education in the world

› number one in New Zealand for design and visual art research, according to the 2012 New Zealand government Performance Based Research Funding round.

State of the art facilitiesMassey’s newest teaching facility Te Ara Hihiko has won 14 architectural awards for its seismically engineered design, use of sustainable laminated timber framing, and creative solutions to teaching and learning spaces in the 21st century. It off ers lighting, sound mixing and presentation facilities that allow students to push the boundaries of creativity. There are also extensive workshop and technical facilities, from digital embroidery machines to water laser cutters and printing presses to assist in developing innovative products, textiles and communications.

Our programmes › fashion design and business

› fi ne art

› industrial design

› photography

› spatial design

› textile design

› visual and material culture

› commercial music 1

› creative media production 2

› and a full range of visual communication design programmes.

1 Under development2 Subject to CUAP approval

The College of Creative Arts (CoCA) at Massey University Wellington is a world-class art and design school. Our graduates are employed all over the world, developing products, and creating experiences, environments and imagery that impacts on every aspect of our lives.

About the College

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Work-integrated learning and ‘live’ briefsThroughout your degree, almost every design project requires you to research and respond to the needs of a client and their audience. As you progress your studies, these projects often explore real world problems or opportunities. Here is just one example:

Design and Business – third year paper

Choose a challenge posed by an external organisation and work in interdisciplinary teams to respond to it. Meet your client regularly and present your proposed solutions as you would in a design agency. The best concepts often turn into funded work or can lead to summer internships.

Successful past projects include work for the NZ Police, UNICEF, Wellington City Council, Smokefree NZ, Makara Peak mountain bike park, Public Health Association, Special Olympics, Sport Wellington, The Wellington Phoenix Football Club and Wellington Cricket.

Industry internships are also available. Keep in touch with your lecturers.

Enhancing your studies

Open LabThis design studio enables you to get paid work experience while you are studying. Both students and graduates are able to apply to join the Open Lab team: our clients range from big corporates to individuals, all of them seeking fresh design thinking. You’ll be mentored by professional designers and recent graduates, and learn a huge amount about getting projects done in the real world.

Check us out at www.openlab.ac.nz and drop in when you come on a CoCA Tour.

Competitions and awardsCoCA students excel at national and international competitions. We support you to seek awards that are going to look good on your CV.

Study overseasGain overseas experience by spending one or two semesters at one of Massey’s world-class partner universities. It’s great for your academic development and helps you stand out from the crowd in your future career – and of course you explore new places, make new friends and expand your horizons. You pay regular Massey tuition fees, continue to get student loan and/or allowances, and your study counts towards your degree.

Experience for artistsArt students can also gain credit towards their degrees by interning on projects with working artists or at galleries. Staff regularly connect students with opportunities to exhibit or promote their work, e.g., zinefest. We encourage you to seize these chances as they arise.

Our international study tours are a tremendous way to immerse yourself in the art world, engage with work directly, meet artists and curators, and share this intense experience with like-minded people; in 2014, our trip focused on New York.

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1Oliver Ward, Fraser Callaway – graphic design

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When you study art and design at Massey, you become part of our creative community.

Olivia Taylor Photographer, London

‘Touring Europe with the NZSO as their documentary photographer was the most amazing opportunity, I really valued the connections Massey made so that this could happen.’

Ann Li Fashion designer, at Dion Lee Sydney

‘My best memory is when I studied abroad at the Academy of Art University in San Francisco. During this time I interned at Alexander Wang and also Dennis Basso, gaining great insights into the industry during New York Fashion Week.’

Logan Willmott Product designer, Xero, Wellington

'My best experience was my summer internship at Resn, a creative digital agency based in Wellington & Amsterdam, and getting some incredibly useful hands-on industry experience. In my current job I love the constant stream of really juicy design problems. Our solutions have a real and measurable impact on global businesses.’

Alexander Wastney Senior industrial designer, Smart Design, New York City

‘I’ve really valued the thorough grounding in design process that Massey taught. I came out of my fi nal year with a solid set of useful skills (researching, sketching, prototyping, 3D visualising) which is vital for success.’

Gwilym Devey Balances his art practice with contract graphic design work for phil&teds, international nursery product company, Wellington

‘All I can say is that it is very important to do something you are truly interested in, something you fi nd fun and to be willing to work hard towards whatever it is that you love to do.’

Roseanne de Bruin Industrial designer at Designerscope, Auckland

'I had a reputation for being the purple-loving, Smoobo girl when I was a student so it’s no surprise that I’d love to work on really awesome and fun designs for children’s toys (that I will secretly play with too!)’

About the College

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In the StudioYou will spend most of your time at Massey making and thinking in studios, workshops and media labs. Typically, at least two-thirds of your classes will be hands-on.

1Ben Nienhoff – photography

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Collaborate in open plan creative spaces

Experience some of the best creative and technical facilities in New Zealand

Learn from the best lecturers in the world

Develop new creative works of all types

Bachelor of Design (with Honours)

Bachelor of Fine Arts (with Honours)

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The four year honours degrees in design and fi ne arts prepare you to become a fully rounded designer or artist.

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Your fi rst yearExplore. Find your feet. Choose your path.

Whether you enrol in design or fi ne arts, your fi rst year is the same. Most of your time will be spent hands-on in the art or design studios.

You will:

› Establish a solid foundation

› Generate and develop your ideas

› Learn and refi ne your practical skills using a wide range of materials, media and technologies

› Get to know your classmates

› Find out for yourself what diff erent majors are like before you commit.

During your working life, the world will change in ways none of us can imagine, but the 21st century is already rewarding people who are creative, innovative and engaged.

Whatever career path you take, the Bachelors of Design and Fine Arts will equip you with strong technical (including digital) skills, a broad knowledge base and great connections.

2Tom Marshall – industrial design

3Emma Holder – graphic design

1Yip Ho Lee – digital media

Existing degrees

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Degree structureThroughout your degree you take three types of papers, shown in the diagram.

CoCA electiveoroutside CoCA elective

xxx.157/8Studio IB1

Select oneDressArt LabLensScreenTypeSpace

xxx.157/8Studio IB2

Select oneObjectArt PlaceLensScreenTypeMaterial

xxx.157/8Studio IB3

Select oneDressArt LabLensScreenTypeSpace

xxx.157/8Studio IB4

Select oneObjectArt PlaceLensScreenTypeMaterial

6 wks 15 credits

6 wks 15 credits

6 wks 15 credits

6 wks 15 credits

237.130Communication in Creative Cultures

237.131Conversations in Creative Cultures

12 wks 15 credits

12 wks 15 credits

12 wks 15 credits

12 wks 15 credits

Elective100 level

Elective100 level


BDes / BFA 100 level

S1 S2

1 6 12Wk

1 6 12

Yellow papers: core studioStudio is the heart of what we do. In fi rst year, you choose four studio papers. Each is an intensive six-week block.

Objectdesigning and making objects for human use and experience

Art Labart-making across diff erent media by experimentation with processes commonly used by artists to generate work

Art Placeproducing art works in relation to site and context

Dressdesigning and making garments, with a focus on exploring the relationship between body and dress

Lensphotographic image-making, using digital photographic capture, editing and basic processing methods

Materialdesigning and making textiles through the investigation of material, form, surface, colour and mark

Screendesigning for screen media, with a focus on both static and sequential imagery

Spaceunderstanding, representing and creating 3D space through a range of drawing and mapping processes

Typedesigning using type, with a focus on composition and form

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Red papers: electivesElectives allow you to personalise your degree to fi t your interests and future direction.

In fi rst year, CoCA electives are open to everyone:

› Coding for creative practice

› Video and sound

› Digital fabrication

› Apparel pattern development

› Apparel construction

› Painting

› Sculpture

› Drawing as expanded practice

› Drawing the Body 1

› Photography as an agent of change

› Social media culture

› Printmaking

› Maori art and design studio I: Toi Atea

You can also take electives from other colleges at Massey, such as business or humanities, provided you meet their requirements. You could build these into a coherent ‘minor’ in another subject to complement your art or design studies:

› Linguistics

› Expressive arts

› Media studies

› Communication management

› Journalism studies

› Marketing communication

› Public relations

› Entrepreneurship and small business

› Management

› Marketing

More informationPhone: 0800 MASSEYText: 5222Email: [email protected]: creative.massey.ac.nz

By the end of year one, you will have learnt the fundamentals of creative thinking and making: how to come up with ideas, communicate visually, and critically discuss creative work.

As a design student, you will be in a good position to confi rm your choice of major. Even if you are very clear on your major from the start, this curriculum emulates what’s happening in the real world where designers increasingly work in teams across disciplines.

As an art student, the curriculum is designed to develop inventive, critical, self-aware and self-reliant artists who can work in careers wherever creative problem-solving is valued.

Blue papers: critical and contextual studiesCritical and contextual studies train you to analyse art, design, and visual and material culture. You’ll also develop report writing skills – essential in almost every career from client reports to art funding applications. Support is available for students who struggle with reading and writing: please ask.

In year one we cover some fundamental communication skills in the creative arts, historical context, and key issues and debates for art and design today.

In years two and three, papers include art and design business, which develop your knowledge of creative business leadership, industry and professional practice.

In the fi nal year every student must complete an external focus paper preparing them for their next move into creative entrepreneurship, exhibition or research/writing.

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1Harry Peters – Engine Room artist in residence, 2014(masters Alumni) 13

Existing degrees


12 wks 15 credits

12 wks 15 credits

Elective100 or 200 level



S1

xxx.257Design Studio IIA

Major

Degree Major

xxx.258Design Studio IIB

Major

12 wks 30 credits

12 wks 30 credits

237.230Creative Cultures & Contexts I

237.231Creative Cultures & Contexts II

or 197.288Creative Industries

Select oneIndustrial DesignFashion Design PhotographyVisual Com. DesignTextile DesignSpatial Design

Selected in S1

12 wks 15 credits

12 wks 15 credits

S2

1 6 12Wk

1 6 12


12 wks 15 credits

12 wks 15 credits

Elective100, 200 or 300 level

Elective100, 200 or 300 level


1 6 12Wk

1 6 12

S1

xxx.357Design Studio IIIA

MajorSelected at 200 level

Degree Major

xxx.358Design Studio IIIB


12 wks 30 credits

12 wks 30 credits

237.330Creative Cultures & Theory

237.331Creative Cultures & Display

or 197.388Creative Enterprise

12 wks 15 credits

12 wks 15 credits

S2

200 level / developmentYou become familiar with the protocols and processes of your particular major, in the broader context of design practice.

300 level / expansionYou extend your skills, connect and collaborate with other students, both within your major and across other design areas.

Whether majoring in fashion, photography, visual communication, textiles, spatial or industrial design, as a Massey design student, you’ll be creating products, systems and experiences that off er new potentials for living. You’ll respond to live briefs for real clients. You’ll graduate prepared for work in a fast-paced and changing global market.

Year one is about introduction and exploration across art and design (see pages 11–13)

Years two and three allow for development and consolidation in your major subject.

In year four you push the boundaries of design with a signifi cant independent project. Everyone starts off enrolled in the honours programme. If you choose to stay with that route, your fi nal project will be strongly research-led, while the non-honours path is less research-focused. You make that choice (with your academic advisers) towards the end of year three.

Along the way there are plenty of chances to explore through electives, and opportunities for internships and international exchanges.

Bachelor of Design: years two–four BDes / BDes(Hons)

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CoCA elective

12 wks 15 credits

Elective400 level

CoCA elective

12 wks 15 credits

Elective400 level

1 6 12Wk

1 6 12

S1

xxx.453Research & Development


Degree Major

xxx.454Research Project


12 wks 30 credits

12 wks 45 credits

S2

197.465Creative Futures

or 213.465Exhibition

or 237.465Creative Exposition

12 wks 15 credits


12 wks 15 credits

Elective200, 300, 400 level


12 wks 15 credits


1 6 12Wk

1 6 12

S1

Degree Major

xxx.455Studio Project


12 wks 45 credits

S2


12 wks 15 credits



12 wks 15 credits





12 wks 15 credits

400 level (Hons) / innovationYou push the boundaries of design with a signifi cant research-led independent project, and we celebrate your growth into a fully-fl edged CoCA design graduate.

400 level / innovationYou push the boundaries of design with a signifi cant advanced project, and we celebrate your growth into a fully-fl edged CoCA design graduate.

Bachelor of Design

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You will learn skills in pattern making, construction, materials, historical and contemporary fashion analysis and critical thinking - challenging how things are done through fashion design practice. You might design a 3D printed, open-source collection that can be produced anywhere, or a one-off garment that questions ideas of body image.

You will have opportunities to profi le your work in exhibitions or shows, following in the footsteps of alumni like Kate Sylvester, Rebecca Taylor, Collette Dinnigan and Kathryn Wilson. You will have exciting opportunities for internships and international exchanges, with our highly connected industry and institutional networks. And, if you have a competitive spirit, there are numerous competitions you can enter as part of your study, where fashion students at Massey have a long history of success.

Fashion is everywhere, constantly shaping us, and being shaped by us. The changing global environment means that future fashion thinkers, makers and designers need to be fl exible and innovative.

Major: fashion design

Fashion Design and BusinessIf you are attracted to the business end of fashion, consider New Zealand’s only joint major in fashion design and business. Alongside all the core fashion papers, you’ll take a suite of papers from a business major: marketing, entrepreneurship and small business, or communication. You will graduate with a unique blend of skills suited to the global marketplace.

1Lucilla Gray – fashion design

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Nadine Jaggi Business owner, Nadine Jaggi Design, and contract costume designer for Weta Workshop, WellingtonBDes(Hons) 2004, fashion design

Nadine started her career sourcing and designing textiles at the Capital Theatre in Switzerland before returning to New Zealand and fi nding her niche in costume design at Weta Workshop. Over the next six years she worked on projects that included District 9, Avatar and Prince Caspian.

While she has now set up her own business crafting one-off leather headdresses, costumes and accessories, she also continues her contract work for the fi lm industry.

Nadine won the Supreme Award at the World of Wearable Arts show in 2008 for her creation Ornitho-Maia.

Leather work by Nadine JaggiPhotographer – Simon Godsiff .

Kiriana Pettersen Design manager, Glassons Hallensteins Holdings, WellingtonBDes(Hons) 2008 fashion design

Kiriana began working at UK megabrand Topshop as an intern in the design department. Over the next fi ve years she worked her way to the position of head designer in their largest department. She worked with Kate Phelan from UK Vogue, top stylist Katie Grand, and celebrities such as M.I.A and Kate Bosworth. As head designer she developed and shaped the look of multiple Topshop collections. Her work attracted the attention of Glassons / Hallensteins CEO Graeme Popplewell, who off ered her a position back in New Zealand, where she is now the design manager, creative consultant and trend forecaster.

Beyonce in Topshop by Kiriana Pettersen

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You’ll help to defi ne the world that future generations will come to experience. You will research and design using both traditional and digital processes to explore, communicate and make. Through studio-based learning you will explore idea generation, materials and processes, human experience, ergonomics, visual communication, modeling and production.

You will have access to state of the art workshops and digital facilities, including Australasia’s fi rst Fab Lab. Our award-winning graduates have featured in Red Dot, Dyson, Electrolux, Sony, LG and Best awards. Their careers have included designing for Apple, Nike, Fisher & Paykel, Kathmandu, Navman and Weta.

As an industrial designer you’ll develop inspirational and elegant products, objects and systems such as smart phones, multi-sport hydration packs, bike pumps, perfume bottles or even a life support system for Mars.

Major: industrial design

1Jack Taylor, Ben de la Roche, Euan Gray – industrial design

2Jason Hablous – industrial design

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Stacey Kenny Industrial engineer, CS For DoorsBDes(Hons) 2012, industrial design

Stacey was barely out of university when she found herself winning one of the world’s most prestigious design prizes, the Red Dot Luminary Award, for her fi nal student project - a design for an urban henhouse and system to rehome spent laying hens. Stacey is employed as an industrial engineer at door manufacturer CS For Doors. Her winning project has made her think about using her skills to look more into sustainability issues in the future.

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Alexander Wastney Senior industrial designer, Smart Design, New York City BDes(Hons) 2008, industrial design

Alexander started his working career at Howard Wright Manufacturing in New Plymouth, where he spent two years working on equipment and products for the medical industry before seeking adventure off shore.

He worked in London for leading transport design company PriestmanGoode, designing aerospace products for major global airlines. Last year, Alex moved to New York, where he is now senior industrial designer for NYC based company Smart Design, an award-winning innovation and consulting fi rm with studios also in San Francisco and Barcelona.

Alex loves the variety that the industrial design profession off ers, designing products and experiences that are valued and sustainable, and respect the environment and communities that use them.

Adrienne Pitts Freelance photographer, LondonBDes(Hons) 2000, photography

Adrienne has worked as both a graphic designer and a photographer in various roles around the world, including photographing and styling for celebrity chef Jamie Oliver. In June 2012, she was named Designer of the Year in the prestigious PPA Awards.

Photographers help people to see the world in new ways. With the ever-expanding reach of the photographic medium throughout all aspects of our lives, photographers of the future will need a broad critical understanding and highly developed technical skills, together with a fl air for adapting to new technologies and modes of communication.

Major: photography

1Alissa Corbett – photography

You will be introduced to a range of analog and digital technologies while developing social and cultural understanding of photography’s place in society.

As the course progresses your work will embrace longer term, often self-directed projects dealing with ideas and issues of real relevance within your personal and professional life. You can use professional studios and colour-managed digital computer suites, in addition to a high quality digital print facility and wet based darkrooms and specialist labs, throughout your study. You will work with and use a range of cameras and capture systems to realise your visual ideas.

Your lecturers are internationally renowned photographers in their own right. And when you graduate, you’ll join Massey alumni whose careers span the range from fi ne art to commercial, photojournalism to fashion photography.

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Daniel Batten Lead video designer, Arria NLG, New YorkBDes(Hons) 2011, photography

Dan works in New York as lead video designer for Arria NLG, a London-based company that leads in the development of Natural Language Generation technologies. He oversees all their video work, including shooting live footage, post production, motion graphics and 2D + 3D animation. As a student at Massey Dan assisted commercial photographer Steven Boniface on locations all over New Zealand as well as in Morocco, for clients such as Icebreaker, Meridian Energy, NZTA, NZ Post, Metservice, BNZ and Chorus. He also freelanced as a video/fi lm maker and initiated the We Are Collective business with fellow design students.

Since graduating Dan has produced videos and photography for clients including ToBe Shoes, D_luxe Jewellery, AGWA Liqueur, Colgate, Redbull, Pinkbike, BingBang NYC, WeWoreWhat and Truth.

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You will work in studio, workshop and computer environments, developing a comprehensive set of specialist and transferable skills highly valued in the workplace.

You will learn to imagine, form and construct engaging spatial environments in both physical and digital space, from the big picture right down to the detail of construction and materiality.

With the ability to explore other art and design areas, such as fashion, industrial or graphic design, you can develop a unique skillset that orients your practice towards a range of potential careers.

Research active faculty will challenge you to construct spaces that question conventions and off er rich spatial experience. Our graduates fi nd exciting jobs as spatial, interior, architectural, retail, web, digital FX, graphic, urban, landscape, digital, performance, interaction and experience designers.

Lauren Skogstad BDes(Hons) 2009, spatial designMDes, 2010

These days, Lauren is an art director and interactive designer for Isobar Australia, a digital creative agency in Melbourne. Her fi rst job out of uni was a web designer at a small web development company in Wellington. Since then, Lauren’s path has taken her across the world and included, freelance as well as salaried work and a Masters at Massey. She exhibited her Masters project – a performance design piece involving a 10 metre long red dress – in Australia and New Zealand.

Spatial designers choreograph experience, inhabitation and environment in the design of places for people. Drawing on aspects of interior, architectural landscape, urban, performance, exhibition and digital design, spatial design spans a broad and diverse terrain.

Major: spatial design

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2Mathilde Polmard, Rita Schooley, Jess Clarkin, Sarah Bowen – spatial design

1Jonathan Go – spatial design

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Morgan Terry BDes(Hons) 2008, spatial design

Morgan has been working with Allistar Cox Architecture in Wellington for the past three years. Her projects have spanned hospitality, retail, pharmacy design and urban planning. Around Wellington, these include the much-loved watering hole the Matterhorn, Mojo (café chain) and Bartley + Company Art. Morgan has also worked for clients in Melbourne, Dubai and Tokyo.

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You will create new materials and surfaces using a wide range of established and emerging technologies and processes for weave, knit, dye, embroidery and print.

You will explore your own interests and develop original concepts for textile design in response to society, culture and the environment. You will be encouraged to apply textile design knowledge to non textile materials and technologies, challenging the traditional boundaries of textile design. For example, past students have worked with wood, light, concrete and projection as well as silk, natural dyes and exquisite hand drawn imagery.

Dana Finnigan Business owner, Dana Finnigan Textile Design, GlasgowBDes(Hons) 2006, textile design MDes 2008, (Glasgow School of Art)

Dana was fi rst exposed to textile design during a youth exchange to Belgium where she discovered designers Dries van Noten and Walter Van Beirendonck. She returned to New Zealand to study textile design at Massey in 2002, and subsequently received a British Council Scholarship to study for her Masters at Glasgow School of Art.

She says frankly: ‘My degree from Massey University was far superior from what I’ve seen from other institutions in the UK. It was leagues ahead of the rest and gave me an excellent, solid backing to start my career.’

Dana was employed at Timorous Beasties in Glasgow, one of the hottest textile design studios in the world today. Five years on, she has launched her own company Dana Finnigan Textile Design, specialising in ceramics.

Textile design students have the opportunity to design and make everything from fashion fabrics, garments and accessories, to interior and exterior fabrics, wallpapers and products.

Major: textile design

1Lizmari Louw – textile design

The College’s award-winning students thrive in an environment of experimentation and constructive critical thinking, supervised by dedicated staff who themselves are practising designers and researchers. Graduates have a diverse skill set and well-developed design capabilities, employed in New Zealand, Australia and further afi eld.

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Amy Butler Designer, Levana Textiles, LevinBDes (Hons) 2008, textile design

Amy established a connection at Levana Textiles as a result of an internship there during her studies at Massey. Her graduate collection of knitted textiles for men was inspired by the Tongaporutu area of North Taranaki. Now, as sole designer for the business, she develops new knitted fabrics, working with customers across New Zealand, Australia and some European fashion houses. As Amy says: “Who would have thought all this happens from little Levin!”

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As a student of communication design, you will learn how to convey a message, express a point of view, and transform perceptions. You will learn how to understand your audience, approach challenges with a new perspective, and develop innovative responses that improve, transform, or challenge our experience of the world.

Employment paths for a communication designer include the ‘traditional’ paths such as graphic designer, illustrator and web designer, and new areas such as interface designer, service and experience designer, brand manager, concept artist, and visual strategist...to name a few.

Visual communication off ers one of the broadest ranges of experiences available to any tertiary student. You may choose to focus on one of four main, but wholly interconnected, areas – advertising, digital media, graphic design and illustration.

John O’Reilly Business owner, Flightless Creative Studios, Mt MaunganuiBDes(Hons) 2002, visual communication design

John, alongside Massey computer engineering grad Greg Harding, runs a business that designs and makes games and apps. Their iPad and iPhone game Bee Leader took the world by storm after Apple named it one of the best games of 2012 and nominated it as their global app of the week. Bee Leader, which challenges players to collect nectar to make honey while battling bad weather and hostile insects, is now the number one free game in more than 15 countries and is ranked sixth most popular free game for iPhone.

Visual communication is one of the most pervasive forms of design. It is at the heart of how our world works; guiding, informing, persuading, and inspiring us everyday.

Major: visual communication design

1Lauren Earl – graphic design

2Oliver Ward, Fraser Callaway – graphic design

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Matt Rodgers Freelance concept artist, CanadaBDes(Hons) 2005, digital media

Matt has freelanced as a concept artist and illustrator since graduating in 2005. His clients have included Disney World Entertainment, Marvel Entertainment, Gibson Group, Clicksuite, Zippitoons, and Learning Media. He also spent four years designing environments, props and costumes at Weta Workshop, working on projects like The Hobbit and The Adventures of Tintin.

Matt has continued his education with CGWorkshops. Under Blizzard’s David Luong he emerged top of the class in Photo Real Matte Painting. He is currently living in Vancouver.

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12 wks 15 credits

12 wks 15 credits




S1

213.241Art Studio I

213.242Art Studio II

12 wks 30 credits

12 wks 30 credits

237.230Creative Cultures & Contexts I

237.231Creative Cultures & Contexts II

or 197.288Creative Industries

12 wks 15 credits

12 wks 15 credits

S2

1 6 12Wk

1 6 12


12 wks 15 credits


S1

213.341Art Studio III

213.342Art Studio IV

12 wks 30 credits

12 wks 30 credits

237.330Creative Cultures & Theory

237.331Creative Cultures & Display

or 197.388Creative Enterprise

12 wks 15 credits

12 wks 15 credits

S2

1 6 12Wk

1 6 12

CoCA electiveORoutside CoCA elective


or 213.357Intro FA Res

12 wks 15 credits

200 level / developmentYou become familiar with the practices and processes of contemporary art production.

300 level / expansionYou extend your art practice and hone your critical skills further.

With a fi ne arts degree from Massey, you’ll graduate as an inventive, creative, dedicated, resilient thinker and maker, able to defi ne your future career in a broad spectrum of creative fi elds.

Year one is about introduction and exploration of art and design (see pages 11–13)

In years two and three you have a dedicated studio space to develop your increasing independence as an artist.

In year four you extend yourself and your approach to art-making with a signifi cant independent project.

In the BFA(Hons), your fi nal work is strongly research-engaged, while the BFA pathway is less research-focused. Everyone starts off enrolled in the honours programme then you make a choice (with your academic advisers) in year three.

During your study you can explore art, design and other disciplines through electives, develop your professional capability through internships and business papers, and broaden your horizons further through international exchanges and study tours.

Bachelor of Fine Arts: years two–four BFA / BFA(Hons)

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Bachelor of Fine Arts

CoCA elective

12 wks 15 credits

Elective400 level

S1

213.441Art Studio Research

213.442Art Studio V

12 wks 30 credits

12 wks 45 credits

213.463Research Seminar




12 wks 15 credits

12 wks 15 credits

S2

1 6 12Wk

1 6 12

S1

213.440Art Studio Practice

213.442Art Studio V

12 wks 30 credits

12 wks 45 credits




12 wks 15 credits

S2

1 6 12Wk

1 6 12

CoCA elective

12 wks 15 credits


CoCA elective

12 wks 15 credits


400 level (Hons) / innovationYou push the boundaries of your art practice with a signifi cant research-led independent body of work, and we celebrate your growth into a fully-fl edged CoCA fi ne arts graduate.

400 level / innovationYou push the boundaries of your art practice with a substantial independent body of work, and we celebrate your growth into a fullyfl edged CoCA fi ne arts graduate.

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Areas of studyIn the fi ne arts degree you explore art-making in an interdisciplinary studio environment and develop your own unique practice. The School of Art does not prioritise any particular style or media. As artists themselves, our staff work across:

› sculpture

› painting

› drawing

› performance

› installation

› moving image

› photography

› printmaking

› site-responsive work

› curatorial activities

› art writing

Shane McGrath BFA(Hons) 2009MFA 2010

Only two years after completing his Masters at Massey, Shane had a major public art commission unveiled in central Wellington. Everything is for the best, in this best of all possible worlds, located in Glover Park, was commissioned by City Gallery Wellington and funded through the Wellington City Council. Shane is working as an artist in his hometown of Melbourne, and represented in New Zealand by Bartley + Company.

1Judith Dillon – fi ne arts

2Roberto Paulet – Master of fi ne arts

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Bronwyn Holloway-Smith BFA(Hons) 2006

Since graduating, Bronwyn has squeezed in a huge amount: two children, making her own work, supporting the work of others, raising awareness of big issues, and part-time employment in arts education/administration. Her work has been exhibited in Australasia, the US, Japan and Berlin and she has won the New Zealand Open Source Arts Award twice in a row.

2

Bachelor of Creative Media Production*

New! Starting 2015*Subject to CUAP approval

1

New degree

Industry linksThe College of Creative Arts is embedded in the creative heart of Wellington, and we’re using our extensive connections to ensure you’ll benefi t from studying in a city recognised worldwide for its creativity and innovation in contemporary media brands and production.

Working closely with industry professionals and award-winning academics, the degree will enable you to develop the skills and qualities required for a career in an expanding national and international media market.

You’ll use industry standard production facilities, and respond to industry-led briefs that combine creative studio practice, linear and non-linear story telling, media business, events production and portfolio development.

Hands-on learningApproximately three-quarters of assessments are practical projects, with the remaining quarter being written research, presentations, video and portfolio of work.

Career opportunitiesMassey has a strong track record of training graduates for successful careers in digital and interactive media, fi lm, postproduction, VFX, animation and games. Our graduates work at companies like Apple, Saatchi & Saatchi, Weta Digital, Sauce Eff ects Studios and games developer Sidhe.

Degree structureYear one:

› Introduction to industry standard digital production tools and technologies across multiple media through technical workshops.

› Develop your ability to communicate ideas through visualisation methods such as animatics, storyboarding, wire framing and mapping.

› Learn about contemporary story-telling with an emphasis on interactive and networked media for digital distribution.

Year two:

› Focus on developing advanced production skills in two media production practices.

› Choose electives with a view to gaining further specialisations in areas such as scriptwriting, mechatronics, media studies, journalism, graphic design, advertising, communication, electronics, etc.

› Learn about media business and the creative economy and how to evaluate and develop your ideas for the marketplace.

Year three:

› Focus on cross-media projects designed around the key stages of planning, preproduction, production and postproduction. This will off er you professional experience working in interdisciplinary teams on externally-set projects jointly mentored by academics and industry specialists.

› Upskill in events planning and portfolio development so you can prepare for public screenings, exhibitions or presentations and develop your portfolio for career or postgraduate progression.

More informationAs this degree is still subject to changes and subject to approval by the Committee for University Academic Programmes, let us know you’re interested and we’ll keep you updated.

Email us: [email protected]

You can also check our website: creative.massey.ac.nz

The Bachelor of Creative Media Production is a unique interdisciplinary three year degree off ering you the chance to work across video and television production, sound design, postproduction, interactive media development, app and game design, animation, motion and performance capture, and VFX.

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1Marco Ivancic – illustration

*New degree proposed for 2015

Bachelor of Commercial Music*

Proposed new degree

The proposed new Bachelor of Commercial Music is a three year degree with majors in music practice, music technology and music industry. The programme is being designed for students who want to work with contemporary music genres with an emphasis on technology and new industry models.

You would be taught and mentored by musicians, music industry professionals and practising academics and work with industry-standard production tools.

Commercial music practice In addition to instrument, voice, turntable or laptop practice across multiple contemporary genres, you would study song writing, working in the studio, live performance, music video and media production.

Commercial music technology Off ers you the opportunity to study studio sound, live sound, lighting and AV, software and hardware development, circuit bending and new musical interface design.

Commercial music industryProviding you the essential knowledge and understanding to compete in music events and promotion, music distribution and marketing, music copyright and artist management.

Degree structureYou would learn through a combination of core practical papers in your major subjects and collaborative external facing projects including music recording and distribution, live events and music media. You would also have the opportunity to take electives from other parts of Massey University such as fashion, interactive and digital media production, industrial design, visual communication design, media studies, entrepreneurship, communication studies and performance.

Entry requirementsTo enrol in the music practice major you will need to come to an audition. These may be available in your area, so please enquire using the website or email below. You will not be required to take a music theory test.

To enrol in the music technology or music industry majors you will need to meet the basic University Entrance requirements. No portfolio will be required.

Email us on: [email protected] or visit us online at creative.massey.ac.nz

Please Note: Still subject to University and CUAP Approval

The Bachelor of Commercial Music is a new three year degree currently being developed by the College.

If you are keen to be involved in the creation, production or promotion of contemporary music then this could be just the right choice for you.

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Other courses

Graduate Diploma in Design or Fine Arts › One year full-time, or study part-time over

a longer period.

› Plan a course of study that works for you from core studio and elective papers in either the Bachelor of Design or Bachelor of Fine Art at 200-,300- and 400-level.

Who is this for?

Ideal if you already have a degree and want to change your career path, enhance your professional skills, or pursue creative interests.

Certifi cate in Visual Arts; Diploma in Visual Arts › 60 credits (Certifi cate) or 120 credits (Diploma),

full or part-time.

› Study with art and design degree students in a range of studio and lecture-based papers.

› Choose from any electives and/or critical and contextual studies.

Why do it?

Get a taste of design or art. You’ll be introduced to the basics – creative thinking, visual communication, specialist skills and critical awareness – through a fl exible programme with lots of choice. No portfolio is required, just passion.

If you want to progress further, you can apply to the BDes or BFA and the papers you have already completed could count towards your degree.

Other courses

1Johnson Witehira – Maori Alphabet Blocks

Bachelor of Maori Visual ArtsThis degree is currently delivered through Massey's College of Humanities and Social Sciences in Palmerston North.

› Four years full-time equivalent.

› In Manawatu.

› Studio-based learning; study te reo at beginner or more advanced level; choose from a range of electives.

Why do it?

A unique combination of contemporary Maori art, tikanga and te reo, this course is designed to meet the needs of three distinct groups of students: those interested in teaching Maori art at secondary or tertiary levels; those intending to seek employment in galleries or museums; and those who want to practise as artists.

For more information, request a copy of Your Guide to Arts, Humanities and Social Sciences.

Toioho ki Apiti, the Maori visual arts programme also off ers postgraduate diploma, Masters and PhD qualifi cations.

1

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How to apply

All students must meet the basic University admission requirements. For details see study.massey.ac.nz

Selected entry courses may require a portfolio or audition, and sometimes an interview. Entry to our courses is highly competitive, so apply early.

Selected entryAutomatic entry:

› Bachelor of Design (with Honours)

› Bachelor of Fine Arts (with Honours)

If you have been endorsed with Excellence in level 2 NCEA, including an excellence endorsement in an approved art, design or technology subject, you automatically gain provisional entry to our four-year honours degrees (design and fi ne arts). Send your selected entry application to us as soon as possible after July 1. Your place will be confi rmed once you have achieved university entrance through level 3 NCEA in the usual way (including 14 credits in one approved art, design or technology subject at level 3).

Portfolio entry:

› Bachelor of Design (with Honours)

› Bachelor of Fine Arts (with Honours)

› Graduate Diploma in Design

› Graduate Diploma in Fine Arts

Send us a portfolio of your best work. See creative.massey.ac.nz/study/how-to-apply for more details.

When

July 1 – October 1. We will be assessing design and fi ne art portfolios as we receive them. Successful applicants will be given provisional entry straight away. If we think you need to make any changes you have time to re-submit before the closing date.

Late applications will be considered on a case-by-case basis.

Audition entry:

› Bachelor of Commercial Music (music practice)

When

July 1 – December 1.Auditions are proposed to occur regularly from July – November inclusive in Wellington, and other main centres according to demand. Please enquire online or by email.

Website: creative.massey.ac.nzE-mail: [email protected]

What to do

› Download a selected entry application form: enrol.massey.ac.nz

› Complete the form, including verifi ed copies of academic transcripts and proof of identity.

› If you are eligible for automatic entry to design and fi ne arts send your completed application form and documents to us. No need to submit a portfolio.

› If you are following the portfolio application process, send us a portfolio that shows off your creative strengths along with your completed application form and documents. Applicants to fi ne arts will also be invited to an interview.

› For music practice, send us your completed selected entry application form and contact us about an audition.

Open entryNo portfolio or audition required

› Bachelor of Creative Media Production 1

› Bachelor of Commercial Music 2 (music technology and music industry majors only)

› Diploma in Visual Arts

› Certifi cate in Visual Arts

When

October 1 – December 5.Reserve your place in advance online.

What to do

Enrol online at enrol.massey.ac.nz

Bachelor of Maori Visual Arts:

the college will be handling enrolments for new students starting this degree from 2016. In the meantime, please see the programme information at study.massey.ac.nz, or call 0800 MASSEY for assistance.

1 Subject to CUAP approval2 Under development

We look for courageous, enthusiastic and dedicated students with a passion for the creative arts.

How to apply

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Create your future: pick your path

Selected entry Automatic entry; or by portfolio submission

Open entry

1 block = 1 year of study

Open entry

Audition required

Open entryNo audition

BComMus

BDes (Hons)

BFA(Hons)

BCMP

DipVis Arts

CertVis Arts

Grad Dip Des/FA

Mo

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Key

Music practice

Music technology

Music industry

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PG Dip

MFADesign or Fine Art

MDes

PhD

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Relevant honours degree or equivalent

Relevant masters degree

Bachelors degree not in art/design relevant subject

Relevant bachelors degree or equivalent

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More information

College of Creative ArtsMassey UniversityPrivate Box 756Wellington 6140

Delivery Address

Student CentralMassey University Wellington CampusEntrance A, Wallace Street, Wellington

E-mail: [email protected]: creative.massey.ac.nzFacebook: facebook.com/cocamasseyTwitter: @cocamassey

Or visit the Massey University website for information about what each campus has to off er, their departments and programmes, scholarships, events, accommodation and plenty more: massey.ac.nz

Engine of the New New Zealand WebsiteEngine.ac.nz

If you’re unsure what you’d like to study, head to the engine.ac.nz website. There are stories of inspiring people who have great careers and an impact on New Zealand and the world. They might just give you the inspiration you’ve been looking for! You can fi nd out how to follow in their footsteps, what you’d need to study and what being at university will actually be like. You’ll fi nd out how you can join the ‘Engine of the new New Zealand’ and have a real impact on New Zealand, and the world!

Call our contact centreIf you’d rather speak to a real person feel free to give our friendly contact centre staff a call on 0800 MASSEY.

Or, if you’d like to actually see a real person drop in to our campuses in Albany, Palmerston North or Wellington.

More information

Student advisersWe have heaps of people available to answer any questions you may have about studying at Massey. We understand it is a big decision. To speak to someone, or to get someone to visit your school or workplace:

Phone: 0800 MASSEYText: 5222Email: [email protected]

Dedicated international, Māori and Pasifi ka student advisers are also available.

EventsAnother great way to see for yourself what life and study is like at Massey is at one of our open days. You’ll learn about Massey’s programmes, career opportunities, accommodation options, campus facilities, and get to talk to lecturers and current students.

For more information see masseyopendays.ac.nz

Massey is present at various career and tertiary education expos held all over New Zealand (and beyond). If you want to know where you’ll see us next, call 0800 MASSEY, text 5222, email [email protected] or visit events.massey.ac.nz

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The information in this publication is accurate at the time of printing. Please check our website for any updates. 43

The great unknown. It’s out there and waiting

to be found. So if trailblazing gets you excited, come and study

at Massey University and claim your place in the new New Zealand.

engine.ac.nz #MasseyIAm

The great unknown. It’s out there and waiting

to be found. So if trailblazing gets you excited, come and study

at Massey University and claim your place in the new New Zealand.

engine.ac.nz #MasseyIAm

your guide to creative arts 2014

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