15 Fabulous Finds with Plant Power

Ours vs. Theirs:Facial Cleanser & Shampoo

Your Guide to Healthy Skin and Hair

Perform a balancing act. If your complexion seems off kilter, restore balance with Earth Science Aloe Vera Complexion Toner and Freshener. Made with 85% pure aloe vera juice, this remarkable formula helps return skin to its appropriate moisture and pH levels.

What you put on your bodY is juSt as important as wHat you put in your body. Using strict standards as our guide, we review and select high-quality personal care products that make sure you get your money’s worth. For example, we require beneficial levels of the plant substances that give products powerful results for beautiful, healthy skin and hair.

Get this…Skin is the largest organ in your body. It provides a crucial barrier against dehydration, infection and harmful elements in the environment. Take care of it! Use effective and carefully screened natural products.

three tips for Facial Care

Get the good fats. Of course omega-3s are important for brain development and heart health, but don’t forget that they support healthy skin too! Nordic Naturals Ultimate Omega 1000mg contains double-strength omega-3 fatty acids EPA and DHA, and they exceed the stringent European Pharmacopoeia Standard.

Go mild. For normal-to-oily skin, cooler weather (or indoor heating and air conditioning) can present a challenge: how to cleanse without over-drying? Earth Science Clarifying Facial Wash is a mild foaming gel that gently removes dirt, oil and other residues. It’s rich in hyaluronic acid and other oil-free moisturizers for skin that’s clear and supple.

INGREDIENTS THEIRS OURS

SODIUM LAURYL SULFATE (sLs)Surfactants such as SLS

can irritate skin and remove beneficial fatty acids.

YES NO

METHYLPARABENHarsh preservatives such as

parabens are banned from Premium Body Care products

for questionable safety and sensitivity reasons.

YES NO

DIsODIUM EDTAData shows that chelators

such as EDTA do not readily biodegrade in the environment (after swirling down the drain).

YES NO

SYNTHETIC FRAGRANCEOnly natural essential oils

and components of natural essential oils are allowed as fragrances in our Premium

Body Care standards.

YES NO

our Beauty products What Makes them Great?

With body care at Whole Foods Market®, our unparalleled quality standards for products push the envelope of the beauty industry, encouraging manufacturers to use plant-based and naturally derived ingredients, pure essential oil fragrances, gentle preservatives and non-petroleum ingredients.

Our Premium Body Care™ standards raise the bar even higher. Products with the Premium Body Care seal meet the strictest standards for quality sourcing, environmental impact, results and safety. That seal assures you that the product has none of more than 400 unacceptable ingredients. We’ve done the label-reading for you so you’re getting safer care for your skin and hair.

Face-off!

Get this…Higher standards doesn’t have to mean higher prices. Look for the 365 Everyday Value® logo on products for hair and skin. They all meet our Premium Body Care standards and are priced to buy.

Our daily facial cleanser faces off against a major national brand and wins for your skin without the scary ingredients and at a better price!

365 Everyday Value® Daily Facial Cleanser

Major National Brand Facial Cleanser

Mineral Fusion presSed powder Foundation • A robust blend of botanical antioxidants

stands up to the ravages of free radicals.

• Silky minerals offer natural sun protection, balance skin tone.

• Smoothes the appearance of fine lines.

Mineral Fusion eye Shadow trio • Soothes skin and helps defend against

damage to the delicate area around your eyes.

• Choose from a variety of eye-catching color palettes with richly pigmented shades.

• Contain antioxidants from pomegranate, white tea, red tea and sea kelp.

MyChelle perfect C SeruM• Contains a powerful antioxidant complex with

17% vitamin C for healthy skin

• Includes stem cells from the Buddleja plant to support collagen production

• Helps protect against photo-damage

Get this…Multiple environmental factors can lead to premature aging of the skin. The sun’s ultraviolet rays are the main culprits, but smoking and pollution can also introduce free radicals that damage cells.

Experts say…Try topical use of antioxidants such as vitamin C, vitamin E, selenium, zinc, silymarin, soy isoflavones, and tea polyphenols. They may favorably supplement sunscreen and provide additional protection against skin damage. (Journal of the American Academy of Dermatology 2003; 48: 1-19)

antioxidants Your anti-aging Friend

Bolster your skin’s natural defenses with these products that are packed with plant power!

Botanical Beauty Secret

Coddle Your CurlY to Kinky HairBeautiful Curls Shea Butter Curl Control Custard is a botanical bonanza for controlling frizz and defining curls. Fair trade shea butter protects and hydrates the hair shaft, extracts of comfrey and arnica flower help improve hair strength and fabulous baobab fruit powder promotes shiny, lustrous, long-lasting spirals.

Get this…While many hair-care products include just a dash of plant-based ingredients to advertise on the label, ours feature beneficial levels of botanical ingredients for beautiful hair without artificial colors, harsh preservatives or fillers.

Work Wonders with Wavy to Curly Hair

Beautiful Curls Shea Butter Curl Defining Gel contains vitamins and minerals to smooth

the hair cuticle, help with tangles and improve shine. Herbal extracts of chamomile, sage and

yarrow support your scalp and enhance natural highlights. Best of all, you can lavish your

locks without harsh surfactants, parabens or synthetic fragrance.

IF YOU WANT LOOK FOR PRODUCTS WITH

Shine shea butter, olive oil, calendula

Body coconut oil, rosemary, henna

Style honey, plant gums, soybean oil, lavender

Curl horsetail, nettle

Healthy Scalp

olive oil, avocado, lemon juice, aloe vera, tea tree

Psst! You don’t have to comb the salons for high-quality hair care. Our stores stock the finest shampoos, conditioners, styling products, hair dyes and special treatments.

todaY’s ForeCast:

Vibrant HairDreaming of rich, radiant color that won’t stress your tresses? Naturtint Plant-based Permanent Hair Color combines nourishing botanical extracts with highly concentrated micro-pigment dyes in 29 long-lasting mixable shades. You’ll love the way this pleasant-smelling, ammonia-free formula revitalizes your hair.

Radiate good health with shiny, lustrous hair. Giovanni 2Chic Brazilian Keratin and Argan Oil Ultra-Sleek Shampoo combines two potent plant-based proteins for outstanding softness, manageability and gloss. Follow up with Giovanni 2Chic’s Brazilian Keratin and Argan Oil Ultra-Sleek Conditioner. The moisturizing, detangling formula delivers high-gloss shine and excellent color protection.

rinse-ofF!

INGREDIENTS THEIRS OURS

AMMONIUM LAURETH SULFATE Surfactants such as ALS can

irritate scalp and remove beneficial fatty acids.

YES NO

METHYLCHLOROISOTHIAZOLINONEThis harsh preservative is

banned from all body care products we sell, for potential safety and sensitivity reasons.

YES NO

TETRASODIUM EDTAData shows that chelators

such as EDTA do not readily biodegrade in the environment (after swirling down the drain).

YES NO

SYNTHETIC FRAGRANCEOnly natural essential oils

and components of natural essential oils are allowed as fragrances in our Premium

Body CareTM standards.

YES NO

We went head to head with a popular drugstore brand and proved you can pamper your hair without putting questionable ingredients on your head!

365 Everyday Value® Shampoo

Major National Brand Shampoo

Mineral Fusion lengthening Mascara • Nourishes and protects to promote maximum lash

health and fullness • Hypoallergenic mineral-based formula• Applies smoothly, darkens and lengthens • No parabens, artificial colors, fragrances or talc

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Want more expert tips and info?Visit Whole Body in Store Departments at wholefoodsmarket.com

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Mineral Fusion nail poliSh • The latest colors with 30 long-lasting, chip

resistant shades• Extra-thick brush provides luxurious application• No formaldehyde, toluene, dibutyl phthalate,

camphor or parabens