your library 2.0

18
Your Library 2.0 Young Librarians Academy August 2012

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Presentation on how libraries can use social media in their work, delivered at the International Young Librarians Academy, Latvia, August 2012.

TRANSCRIPT

Page 1: Your Library 2.0

Your Library 2.0

Young Librarians AcademyAugust 2012

Page 2: Your Library 2.0
Page 3: Your Library 2.0

Web 2.0

• Services• Content created by users• User participation• Social media, blogs

Page 4: Your Library 2.0
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Library 2.0

• User-centered• Multi-media experience• Socially rich (IM, wikis, blogs)• Communally innovative

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Your Tools

• Facebook (pages, events)• Twitter (#hashtags)• YouTube• Blogs (others’ and your own)• Local social networks– www.odnoklassniki.ru– www.vk.com

• Social networks about reading and libraries– www.goodreads.com– www.librarything.com

• …

Page 11: Your Library 2.0

Choose Your Tools

• Your goal?• Your target audience?• Your message?• The right tool(s) and activities–Where is your target audience?–What is interesting and attractive

to them?–What do you want them to think, know

and feel?

Page 12: Your Library 2.0

Who Uses It?

Data source: www.socialbakers.com

Page 13: Your Library 2.0

Measure Your Success

• www.hootsuite.comsocial media tools and stats

• www.bit.lycount your clicks

• Facebook Insights for PagesFacebook’s built-in statistics tool

Page 14: Your Library 2.0

A Social Library

• Seattle Public Library, USA (www.facebook.com/SeattlePublicLibrary)– Cares about target audience– Sets goals– Fun!

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Online Advocacy

• Iasi Country Library, Romania– Iasi Country Library Deserves a Home

advocacy campaign using social media– Goal: finding a proper home for the library– Inspiration: Matt Harding

(www.wherethehellismatt.com)– Tools used:

• Blogs (biblioteciiesene.wordpress.com)• Facebook• Flickr• YouTube

Page 16: Your Library 2.0

Want More Inspiration?

• The Librarian in Blackwww.librarianinblack.net/librarianinblack/

• The Shifted Librarianwww.theshiftedlibrarian.com

• Letters to a Young Librarianletterstoayounglibrarian.blogspot.com

• #libchatevery Wednesday on Twitter

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Thank You!

• Silvina FurnadzhievaPortal SpecialistGlob@l Libraries – Bulgaria

• www.facebook.com/silvina.furnadzhieva• www.twitter.com/silvina_g• www.glbulgaria.bg• [email protected]

[email protected]