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How To Set Up Your Etsy Shop to Maximize Your Profits

by Nancy Alexander

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ETSY INTENSIVES RECAP SESSION 1

Getting Started

Username, Account, and Shop Name

Delved into Keywords and Listing Titles

Importance of Relevant Keywords & Long-Tail Keywords

SESSION 2 Photos can “make or break” a listing

Beginning Description With Tag Words & Pricing

Custom Orders & Processing Times

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GETTING PAID

ETSY SHOP SETUP

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GETTING PAID

Several sections in ETSY you need to fill out about personal & financial information – don’t skip anything!

ETSY requires a Credit Card & a Bank Account

Credit Card - Fees will be charged once per month

Bank Account - Payments will be sent to your bank account each month

Fill in: full name, physical address, DOB, phone, bank name, account number, routing number

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GETTING PAID FINANCES - ACCEPTED PAYMENTS IN ETSY

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GETTING PAID

WHAT ARE ETSY FEES

There are NO membership fees

Etsy charges .20 per listing for a 4 month time period

Etsy charges 3.5% commission when your item sells

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PAYING ETSY FEES

You’ll be notified by email when a payment is due

You have two choices as to how to pay your fees

You can click “PAY” in your email invoice

Or… you can also set up automatic billing

I love using automatic billing - for me it’s worry free!

Coming next: Click “OPEN YOUR SHOP”!

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OPEN YOUR SHOP

When you clicked on PayPal in the previous page, you entered your email address in order to receive PayPal payments to your account

You are now ready to accept payments! WooHoo!!

Your shop is connected to your bank and a Credit Card

You can handle all forms of payments which make it much easier for potential customers to purchase from you!

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INFO AND APPEARANCE

SHOP TITLE is also known as a Tag or Slogan

Limited to 55 characters it should specifically describe what you sell using relevant keywords.

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INFO AND APPEARANCE

SOCIAL MEDIA

IMPORTANT: Link FACEBOOK & TWITTER URLs to Etsy

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INFO AND APPEARANCE

SOCIAL MEDIA

IMPORTANT!

Link FACEBOOK & TWITTER URLs

to your Etsy Shop!

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INFO AND APPEARANCE SHOP

ANNOUNCEMENT The first 160 characters

are SO very important!

This is only 2 lines - use your keywords wisely!

It’s text found under your page title on search engine results

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INFO AND APPEARANCE SHOP ANNOUNCEMENT

These 160 characters which is less than two lines create the Meta Description!

Meta Description is found right under Shop Title

Google Search displays this to describe your shop in their search results

You’ll find an example of this underneath your announcement when working in ETSY

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INFO AND APPEARANCE PREVIEW EXAMPLE OF A GOOGLE SEARCH RESULT IN ETSY

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EXAMPLE FOUND IN ACTUAL GOOGLE PREVIEW SEARCH ITSELF

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INFO AND APPEARANCE

SHOP ANNOUNCEMENT

Be careful how you use those first 160 characters

Getting further into your announcement, you can be friendly with words like: Welcome, Hi, or Hello…

Here is where you can talk more creatively

Make sure your keywords focus on your products so they will draw potential customers into your shop

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INFO AND APPEARANCE SHOP ANNOUNCEMENT

Think about talking more creatively about “YOU”?

Introduce new items or a new collection

Announce a current or upcoming sale

Offer a “Coupon Code” or even “Free Shipping”

Shop announcement doesn’t have to be really long

You can expand more in other places such as “About” and “Policy” pages.

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INFO AND APPEARANCE MESSAGE TO BUYERS

The buyer automatically receives a message from you after a purchase.

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INFO AND APPEARANCE MESSAGE TO BUYERS

Along with your friendly “Thank You”, you can include a “Coupon Code” for a future purchase.

This is a great place to add your… 100% Satisfaction Guarantee!

Politely ask the customer to leave feedback if they are happy with their purchase.

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INFO AND APPEARANCE

MESSAGE TO BUYERS Be creative with your message

Talk about the care of the product

What about adding links to your media pages like Facebook and Pinterest.

You have many options here that help you begin forming a relationship with your buyer

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INFO AND APPEARANCE

POLICIES Welcome Message

Payment Policy

Shipping Policy

Refund Policy

Additional Information

Seller Information

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INFO AND APPEARANCE POLICY

Welcome Message

Payment Policy

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INFO AND APPEARANCE

WELCOME MESSAGE This really does not require much information

You need a brief introduction of you and your business

Encourage buyers to contact you if they have any questions

Payment policy tells customers what forms of payment you accept

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INFO AND APPEARANCE

PAYMENT POLICY This one is really very simple

Payment policy tells customers what forms of payment you accept

For example: “I am happy to accept PayPal, Credit Cards of all Types, and Debit Cards.

If you do pay by money order, please note your product will be delayed until funds have cleared

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INFO AND APPEARANCE

SHIPPING POLICY Which shipping provider can they expect their

package to be received from.

How item is packaged? I talk about how I tie my wreath to the bottom of the box assuring its safety.

How many days after purchase will you ship

Is it ground, priority, standard or first class?

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INFO AND APPEARANCE REFUND POLICY

Buyers feel safer and trust buying from an established shop that offers refunds.

If you’re conscientious when packing, you should have very few refunds.

I say buyers have my 100% Satisfaction Guarantee

If you will not be offering refunds or exchanges then state it politely.

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INFO AND APPEARANCE

REFUNDS and EXCHANGES If you are going to offer refunds and exchanges

then list your terms and conditions

How long do they have to ask for a refund after receiving your item? I give 3 days after receipt.

Will you refund the cost of the item plus shipping

If the buyer returns the item to you, who will pay for shipping

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INFO AND APPEARANCE

ADDITIONAL POLICIES Custom Order Policy

Estimate a price – always estimate high

Require 100% down or 50% down

How long order will take

I require the full price as my down payment.

This is also a good place for a FAQ section (Frequently Asked Questions)

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HOMEWORK

1. Get your payment method filled out and working – So You Can SELL!

2. Get your shop title & announcement filled out

3. Think about your policies and write them down

4. Work on Profile and write your personal profile to show up here

5. Watch my video on the “About” section create your own with photos!

6. Review previous webinar lessons

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Aunt P’s Craft Boutique (started shop 2-25-15)

SHOP CRITIQUES

Pam Bowers

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Aunt P’s Craft Boutique (started shop 3-29-15)

SHOP CRITIQUES*

BANNER

Background color of the banner is pretty but it has sort of an elegant, formal look that’s not quite the same style as the rest of your shop.

Font & Purple Font Color for Aunt P’s are good Tagline in blue script underneath is hard to read Use same font and color for tag line or a more

readable script font

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Aunt P’s Craft Boutique (started shop 3-29-15)

SHOP CRITIQUES*

BANNER

You want the entire home page to have a cohesive look, so keep all photo backgrounds the same

Use a white or lighter color background in photos www.Fotofuze.com will give your photos a white

background very easily.

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Aunt P’s Craft Boutique (started shop 3-29-15)

SHOP CRITIQUES*

SHOP TITLE Handmade Country Grapevine Wreaths and

Primitive Rabbits Write a shop announcement Make some sections for your shop such as:

• Primitive Rabbits or Dolls • Country Wreaths • Spring & Summer Wreaths

List more items in your shop

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Aunt P’s Craft Boutique (started shop 3-29-15)

SHOP CRITIQUES*

SHOP TITLE Complete your Profile Page

• When people click on your name under your photo, you need to talk about your interests

PRICING Prices are too high for a new shop just starting out

• You need to have more sales, and more feedback before commanding prices this high

• Wreaths are large – make them smaller • When you get feedback, raise prices

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Aunt P’s Craft Boutique (started shop 3-29-15)

SHOP CRITIQUES*

SHOP PAGE About your shop page

• Located under shop settings • Talk about how you started making wreaths &

rabbits • Talk about your work space • Your dreams, desires, & goals • Also add photos of you working or with your

designs

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Aunt P’s Craft Boutique (started shop 3-29-15)

SHOP CRITIQUES*

THREE WORD KEYWORD PHRASE (www.Tools4Etsy.com)

Both wreaths listed have the exact same name: “Summer Grapevine Wreath”

Change first to: Red Hydrangea Wreath This three word phrase comes up at 470 of search Change second to: Purple Hydrangea Wreath This wreath word phrase comes up at 639 of search Use at the beginning, middle and end of description

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Aunt Ps Craft Boutique (started shop 3-29-15)

SHOP CRITIQUES

NEW TITLE

“Red Hydrangea Wreath”,

Red Wreath, Hydrangea

Wreath, Summer Hydrangea

Wreath, Grapevine Wreath

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Aunt Ps Craft Boutique (started shop 3-29-15)

SHOP CRITIQUES

NEW TITLE

“Purple Hydrangea Wreath”,

Purple Wreath, Hydrangea

Wreath, Summer Purple Wreath,

Grapevine Wreath

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Aunt P’s Craft Boutique (started shop 3-29-15) SHOP CRITIQUES

NEW MATERIALS (4 to 6)

Red Hydrangea Wreath Red Delphiniums Yellow Asters Red Hydrangeas

Grapevine wreath Flowers Mushrooms Birds Asters

Greenery Filler Flowers Butterfly Hydrangeas Red and white ribbon

OLD MATERIALS

Purple Hydrangea Wreath Purple Delphiniums Lime Green Hydrangeas Purple Butterfly

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