your mama don't text and your daddy just got rick roll'd: making better choices in...
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Presented by Anthony JulianoIndiana Statewide Association of Rural Electric Cooperatives Spring ConferenceApril 14, 2011TRANSCRIPT
MAKING BETTER CHOICES IN TODAY'S COMMUNICATION ENVIRONMENT
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Watching TV (offline) Using the Internet
TIME SPENT…HRS/WK
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Watching TV (offline) Using the Internet
FORRESTER, “UNDERSTANDING THE CHANGING NEEDS OF THE US ONLINE CONSUMER,” 2010
TIME SPENT…HRS/WK
% OF U.S. ADULTS WHO
OWN A CELL PHONE
82%
% WHO HAVE USED
CELL PHONE TO TAKE A PHOTO
76%
% WHO HAVE USED CELL PHONE TO
SEND/RECEIVE A TXT MSG
72%
% WHO HAVE USED CELL PHONE
TO ACCESS THE INTERNET
PEW INTERNET RESEARCH 2010 MOBILE ACCESS SURVEY
34%
MOST DEPENDENT
ON RELATIONSHIPS
LEAST DEPENDENT
ON RELATIONSHIPS
MOST EFFECTIVE
LEAST EFFECTIVE
WORD OF MOUTH/REFERRAL
PR
DIRECT SALES
ONE-TO-ONE/EVENTS
ADVERTISING
• amplifier
SOCIAL MEDIA
DISCUSSION BOARDS
BLOGS
YOUTUBE
AND THOUSANDS
OF OTHER OPTIONS
YOUR MAMA DON’T TEXT…
COMMUNICATION IS CHANGING—AND THE AUDIENCE IS MORE FRAGMENTED THAN EVER BEFORE
HOW SHOULD YOUR CO-OP RESPOND? PRIORITIZE AND ALIGN WITH YOUR AUDIENCE’S NEEDS
GET GOOD AT SAYING NO TO THINGS THAT AREN’T PRIORITIES, LISTEN TO YOUR MEMBERS TO UNDERSTAND THEIR NEEDS, AND ADAPT AS THINGS CONTINUE TO CHANGE
1. FLICKR/IMG_1898.JPG/TANTEK ÇELIK
3. FLICKR/ CELL PHONE/SIMPLERICH
8. FLICKR/ANGRY MAN WITH MEGAPHONE/JOHN BRYANT
9. FLICKR/TOO LOUD/ROGIRO
10. FLICKR/TWINS (PART 1)/NAOMI CAMPBELL
12. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM
15. FLICKR/GUITAR PLAYER/CAMKNOWS
16. FLICKR/IMG_0478.JPG/EDKOHLER
17. FLICKR/ELECTRIC BILL/CHRIS ROCK
20. THEINCREDIBLESUIT.BLOGSPOT.COM
21. FLICKR/I’M LISTENING/MELVIN GAAL
22. FLICKR/PETER SHANKMAN AT AFFILIATE SUMMIT EAST 2009/AFFILIATE SUMMIT
23. FLICKR/CHAMELEON/ WILLIAM WARBY
24. FLICKR/GRANDPA/MARYA
25. BOB COLLIER/PA WIRE/PRESS ASSOCIATION IMAGES