Your Manager’sYour Manager’sNew Agent Development New Agent Development

SystemSystem

Choose, train, coach, and retain the best new agentsChoose, train, coach, and retain the best new agents

Major Broker Challenges Major Broker Challenges TodayToday

• New agents don’t produce fast enough*• Low retention• Selection process difficult• Broker wastes time/money coaching/training non-

producers• Recruiting magnets not strong• Not enough profit!

*Did you know: The majority of new agents expect a

sale in 30 days! Do you have a system to deliver?

The SolutionThe Solution

1. Selects committed winners every time

2. Provides complete structure to get them to work fast

3. Trains and coaches them/ holds them accountable for their success

Bottom line: More $$$ in your pocket

Less time invested, great recruiting tool!

Follow a complete, interacting system that:complete, interacting system that:

What is Carla Cross’sWhat is Carla Cross’sManagers’Managers’

“New Agent Development “New Agent Development System”?System”?

• AA 3-month 3-month complete system to hire and complete system to hire and train the right agentstrain the right agents

• IntegratesIntegrates the steps to choose, orientate, coach, and train the new agent to assure productivityproductivity fast—and long-term retention

• Provides structure and guidancestructure and guidance to brokers so they hire and keep the very best people available to them

• Uses proven systems proven systems – no– no re-inventing the wheel

New Agent Development New Agent Development SystemSystem

• One integrated integrated systemsystem to guide the manager from selecting, to orientating, to training, to coaching

• Saves time,Saves time, assures quality control, protects your culture and values

NADSNADS

SelectSelect WinnersWinners

Orientate Orientate ClearlyClearly

Coach/Train Coach/Train to $$$$$to $$$$$

In the 5-Step ProgramIn the 5-Step Program

1. Blueprint for Selecting

Winners eBook2. Orientation/Operations

eBooks3. Up and Running

Introduction a class4. Group Coaching to Up

and Running in 30 Days

5. High Accountability Training: Advantage 2.0 1 Select Them1 Select Them

22 Orientate ThemOrientate Them

3 Introduce coaching3 Introduce coaching

4 Coach Them4 Coach Them

5 Train Them5 Train Them

Overview: How it WorksOverview: How it Works

1 Select Them1 Select Them

2 Orientate 2 Orientate ThemThem

3 Start Them 3 Start Them Working/ClassWorking/Class

• Use Blueprint for Selecting Winners

E-bookE-book

• Use Orientation checklists/Operations Manual

E-booksE-books

• Up and Running in 30 Days

Introduction ClassDigital delivery Digital delivery

coursecourse

Prior Prior to to HiringHiring

Week Week 11

Week Week 11

Overview: How it Works Overview: How it Works (cont).(cont).4 Coach 4 Coach

themthemTo their start-upplans/hold themaccountable

5 Train them5 Train themHold themaccountable

Use Up and Running in 30

Days and Managers:Putting Up and

Runningto Work

Hard Copies/CDsHard Copies/CDs

Use Advantage 2.0

Hard copies/CDsHard copies/CDs

Week 2 Week 2 and until and until Advantage Advantage 2.0 starts2.0 starts

Coach in small group weekly

Week 4-12Week 4-12

In 3 months, you’ll have a productive, team player!In 3 months, you’ll have a productive, team player!

Step by StepStep by Step

Step One ~ SelectStep One ~ Select

Your Blueprint for Selecting Winners

E-BookE-Book

A step by step interviewing tool, with the scientifically proven strategies to choose the right people for you

Stops the selection errors that plague brokers and cost them time and money!

Step by StepStep by Step

Step Two ~ Step Two ~ OrientateOrientate

Your Operations Manual and Orientation Checklists E-BooksE-Books

A prototype operations manual for you to customize (in Word)

Orientation checklists to assure agent is ready to go to work

Stops agent reluctance to start lead generating; stops nuisance broker questions; saves broker time!

Progress: Step by StepProgress: Step by Step

• You’ve selected them. You’ve gotten the ‘housekeeping’ out of the way with your Orientation/Operations process.

• Now, they’re ready to go to work. Put them to work with a ‘game plan’ that by week two.

• Important: Don’t let them sit Important: Don’t let them sit around for one minute! They’ll around for one minute! They’ll get bad work habits. get bad work habits.

Step by StepStep by Step

Step Three ~ Introduce Step Three ~ Introduce their Game Plantheir Game Plan

Up and Running Introductory Class

Digital DeliveryDigital Delivery

Full student and facilitator guides

Introduce the concepts of agents’ start-up plan with this 2-hour class

Makes it easy for you! Start coaching agents in a group to their start-up ‘game plan’,

Up and Running in 30 Days

Purchasers of Managers: Putting Up and Running to Work receive this digital delivery course free

Step by StepStep by Step

Step Four ~ CoachStep Four ~ Coach

• Up and Running in 30 Days Purchase one for each agent

• Managers: Putting Up and Running to Work (manager’s coaching tool—purchase only one)

• Start them in their game plan to productivity week 2 in the business

Up and Running (agents) are discounted in quantity.

Step by StepStep by Step Step Five ~ Train ThemStep Five ~ Train Them Advantage 2.0*

Complete training/coaching/accountability8 week program3-4 hours a day once a week

Included:Training to critical sales skills; facilitator guide and coachingAssignments to ‘package’ themselves like mega-agentsPlan of action/agents are accountable to make $$$$

Agents come out of the program with sales and listings plus highly competent

presentation skills and presentation packages

See the licensing program for this course at See the licensing program for this course at ww.carlacross.comww.carlacross.com

*Like Up and Running on steroids. Use when you’re hiring 2 or more agents a month.

What the New Agent What the New Agent Development System Development System will do for you……….will do for you……….

Makes you money!– Guides you in choosing the right people– Provides a complete, integrated system from the

first day you interview them to 90 days into their careers

– Stops agent confusion, inaction, misunderstandings

– Gets your new agents sales fast; keeps them in the business and in your office

– Saves you time and energy expended on failed agents

– Provides the best recruiting tool you can have

Read What Users Say….Read What Users Say…. • My management team and peer coaches have been using

Carla’s Up and Running in 30 Days along with this coaching guide to greatly improve our new agents’ productivity. We’ve been using it only a few months, and I can already see a dramatic increase in our bottom line. Along with Advantage 2.0, we now have a complete New Agent Development System.

Gideon Epistola, owner, John L. Scott Real Estate

Tacoma, WA

• Hi Carla,I started using Advantage 2.0 on July 16 (first session) with 10 newer agents. As of today, the group has 15 new listings and 12 sales. Wow! What a difference the right program makes.  This program is awesome. It gives not only the facilitator but the agents a systematic system to follow that starts with the best foundation, how to build a business and what to do.  Thanks for making it available to us and I look forward to coaching it to all our new and not so new agents. Thanks for all your help and I'll keep you posted on our progress.

John Gomes, CRB, Sales Manager,Calcagni AssociatesNorth Haven, Conn.

• “All my associates agree that they have improved and feel more confident since we started our Advantage sessions in October. We are on a roll and you are so right, they are learning from each other and from practicing.”

Christie Anderson, Broker, Northern New Mexico Real Estate, Inc.

Act Now and Act Now and Grow your Grow your

ProfitsProfitsHow to order:– Go to www.carlacross.com

Now is the time to choose, train, and coach your team to win in any market.

Remember, your agents are your

sustainable competitive sustainable competitive advantage!advantage!