your marketing plan

Your Marketing Plan

Marketing Your Property...

Second weekSales Team Review Special meeting to discuss buyer feedback, gather suggestions and team input

Bulletin Adverts Booked Bookings for the main body liftout are normally Tuesday morning or Wednesday for classifieds. All adverts are then designed in house.

Feedback Report First written activity report posted summarizing results of marketing and buyer activity for the prior week to each Monday.

Email Bulletin Sent to several thousand database subscribers. Includes new and sold listings, price changes, open homes.

Magazine Copy The Best Seller Buyers Guide, Local Best Seller magazine and Property Book copy finalised and submitted with publication issued 7-10 days from the submission deadline. (Note: Magazines are printed monthly so the date of publication can be confirmed by the salesperson)

Pictorial Signboard Photo Signboard erected on the property. Signboards can be delayed if we are still waiting for specialized or additional photography.

Prior to the team inspection Client Record File Communication file established to record all paperwork, marketing results and copy, activities and copies of weekly client reports

Team Notified Property details entered into computer database to trigger notice to sales and marketing teams (via email, sms and intranet system)

Buyers Notified Property details matched to all current registered buyers in computer database

Temporary Sign 600 x 900 sign erected at the front of your property to start generating enquiry from passing buyers.

First weekTeam Inspection Inspection by the entire sales and marketing teams. Normally conducted on Monday between 10am and 2pm.

Image Processing In-house digital photographs processed and enhanced.

Bulletin Adverts Booked Bookings for the main body liftout are normally Tuesday morning. All adverts are then designed in house.

Neighbourhood Flyer Pictorial flyer completed for mailing via Australia Post plus 50 hand delivered to neighboring properties.

Window Display Design and copywriting for the color window display completed.

Internet Display Ads Internet display advertisements on 9 leading internet portals

Photography Professional photography, phototower and virtual tour scheduled


So that you know how the marketing, promotion and advertising process unfolds, the

following is a schedule of key activities which our team will undertake and implement

on your behalf each week UNTIL SOLD.

Here’s how your marketing is put into action.

Marketing Your Property...

Fourth weekSales Team Review Special meeting to discuss buyer feedback, gather suggestions and team input


Feedback Report A written activity report posted summarizing results of marketing and buyer activity for the prior week to each Monday.


Marketing Review Meeting A review with your sales associate to review photography, body copy and further advertising..

Fifth & subsequent weeksSales Team Review Special meeting to discuss buyer feedback, gather suggestions and team input


Feedback Report First written activity report posted summarizing results of marketing and buyer activity for the prior week to each Monday.


Third weekSales Team Review Special meeting to discuss buyer feedback, gather suggestions and team input


Feedback Report A written activity report posted summarizing results of marketing and buyer activity for the prior week to each Monday.

Magazine Published Best Seller monthly Buyers Guide magazine and Property Book released and distributed. (Note: Magazines are printed monthly so the date of publication can be confirmed by the salesperson)


Feature Property A 30 day feature property gets your property back to the front of search results on realestate.com.au.

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect. Set on easily managed grounds approx 520m2 with Northerly rear aEhendestiatis eatemodi comnia cus repera del et labo. Nam quiditatquo maximagnatus que cum amus mos natiostis parum velitat enihil eosant, sunt autaturia verument quodisciet utates quas rentiunti apis. Northerly rear aEhendestiatis eatemodi.

Auction 6.30pm On Site Monday 28 September 09Inspect Sat/Wed 1-145pmInspect Sat/Wed 1-145pmContact John Smith 0412 345 678 Alex Rowe 0412 345 678

Office Details: Bridge Street, Benalla Phone: 9123 4567 Fax: 9123 4568Web: www.fnbenalla.com.au

Benalla 6 Mahratta Avenue 3 2 2

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll natiostis parum velitat enihil eosant,

Auction 6pm Mon 28 September 09Inspect Sat/Wed 1-145pmContact Alex Rowe 0412 345 678Office Bridge Street, BenallaPhone: 9123 4567 Web: yourcompany.com.au

FAMILY FIRST


FIRST CLASS

Your Company

This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll natiostis parum velitat enihil eosant,

Auction 6pm Mon 28 September 09Inspect Sat/Wed 1-145pmContact Alex Rowe 0412 345 678Office Bridge Street, BenallaPhone: 9123 4567 Web: yourcompany.com.au


FIRST CLASS

Your Company

Benalla 6 Mahratta Avenue

• This cream brick conventional style home • This cream brick conventional style home • This cream brick conventional style home

Contact: Alex Rowe 0412 345 678Wed ID: 12345Web: yourcompany.com.au

FIRST CLASS


YourCompanyYour Company

Benalla 6 Mahratta Avenue Benalla 6 Mahratta Avenue



FIRST CLASS




FIRST CLASS




FIRST CLASS


Your Company




FIRST CLASS



Benalla 6 Mahratta Avenue Benalla 6 Mahratta Avenue



FIRST CLASS




FIRST CLASS




FIRST CLASS


Your Company Your Company

Your Company

Fulham gardens $630,000+ Fulham gardens $630,000+

Fulham gardens $630,000+


Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens

Fulham gardens $630,000+ Fulham gardens $630,000+



Renovate or Rebuild This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect. Set on easily managed grounds approx 520m2 with Northerly rear aspect.

John Smith 0413 222 903web 891548

Renovate or Rebuild This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Offering three bedrooms, gas heated lounge, updated kitchen, dining and separate laundry. Set on easily managed grounds approx 520m2 with Northerly rear aspect.

John Smith 0413 222 903web 891548


John Smith 0413 222 903web 891548


John Smith 0413 222 903web 891548

Renovate or Rebuild This cream brick conventional style home is in an excellent location only metres to shopping and transport, and a leisurely stroll to the beach. Set on easily managed grounds approx 520m2.

$630,000+John Smith 0413 222 903web 891548


$630,000+John Smith 0413 222 903web 891548


$630,000+John Smith 0413 222 903web 891548


$630,000+John Smith 0413 222 903web 891548


$630,000+John Smith 0413 222 903web 891548


$630,000+John Smith 0413 222 903web 891548


$630,000+John Smith 0413 222 903web 891548


$630,000+John Smith 0413 222 903web 891548


$630,000+John Smith 0413 222 903web 891548


$630,000+John Smith 0413 222 903web 891548


$630,000+John Smith 0413 222 903web 891548


$630,000+John Smith 0413 222 903web 891548


John Smith 0413 222 903web 891548


John Smith 0413 222 903web 891548


John Smith 0413 222 903web 891548


John Smith 0413 222 903web 891548

11 DYSON STREET 11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

11 DYSON STREET 11 DYSON STREET

11 DYSON STREET

11 DYSON STREET

John Smith 0413 222 903

AmY JoneS0413 222 903

KAte FAiR0413 222 903

RoRY CoLLinS 0413 222 903

hiLLARY VALe 0413 222 903

mAtt StoReR 0413 222 903

ALiCiA mARtin 0413 222 903

GUY tAYLoR 0413 222 903

GUY tAYLoR 0413 222 903

Your street, your townyourcompany.com.au

we put you first 9123 4567

Jonathon Kimbleton

auction today under oFFer

new listing

new listingnew listing

sold in 2 days

YourCompany

Superb villaSuperbly presented fully renovated family residence with 4 bedrooms, formal study, and close to shops.Price: 630,000+



ycfnre.com.au

is a planned strategy

This schedule is strictly an indication of a typical marketing schedule. Open Homes, Auctions and editorials are some of many things that may be unique to your particular marketing schedule.

ImpactInternet Portalsrealestate.com 30 day Feature Property 203reiq.com.au We pay

firstnational.com.au We pay

nfn.com.au We pay

fnuppercoomera.com.au We pay

homehound.com.au We pay

onthehouse.com.au We pay

open4inspection.com.au We pay

myhome.com.au We pay

Magazines and Newspapers Gold Coast Best Seller sixth x 2 We pay

Local Best Seller 35,000 delivered sixth x 2 178The Property Book 10,000 delivered sixth x 2 60Editorials submitted but not guaranteed Free

Social Media and EmarketingUtopia Social - Facebook Business Page We pay

National Buyer Database Alerts We pay

Buyer Database Matching to Property We pay

Weekly Property Bulletin database emails We pay

Additional MarketingAgency Branded Signboard 600 x 900mm We pay

Photography We pay

Specialist Copywriting and Production 35Feature Window Display We pay

Direct Mail weekly target marketing 20Neighborhood Promotion brochure drop We pay

Open Homes to coincide with marketing We pay

Colour Brochures A4 for Open Homes We pay

TOTAL COST 1180We Pay 684

Client Investment 496Less a Further 7% Discount for Upfront Payment 460

PLUS Extra Options or Upgrades

Combined TOTALAll cost prices shown include GST

Super ImpactInternet Portalsrealestate.com - 30 day Feature Property 203reiq.com.au We pay

firstnational.com.au We pay

nfn.com.au We pay

fnuppercoomera.com.au We pay

homehound.com.au We pay

onthehouse.com.au We pay

open4inspection.com.au We pay

myhome.com.au We pay

Magazines and Newspapers Gold Coast Best Seller quarter x 2 We pay

Local Best Seller 35,000 delivered quarter x 2 272The Property Book 10,000 delivered sixth x 2 60Newspaper Display Ads twentieth x 3 690Editorials submitted but not guaranteed Free

Social Media and EmarketingUtopia Social - Facebook Business Page We pay

National Buyer Database Alerts We pay

Buyer Database Matching to Property We pay

Weekly Property Bulletin database emails We pay

Additional MarketingColour Photo Signboard 3’ x 4’ 125Professional Photography 150Specialist Copywriting and Production 35Feature Window Display We pay

Direct Mail weekly target marketing 20Neighborhood Promotion brochure drop We pay

Open Homes to coincide with marketing We pay

Colour Brochures A4 for Open Homes We pay

TOTAL COST 2239We Pay 684

Client Investment 1555Less a Further 7% Discount for Upfront Payment 1445

PLUS Extra Options or Upgrades

Combined TOTALAll cost prices shown include GST

Weekend Bulletin - Colour DisplayFull Page Exclusive 4,600

Full Page with Editorials below 3,680

3/5 Page 2,760

2/5 Page 1,840

1/5 Page 920

1/10 Page 460

1/20 Page 230

1/40 Page 115

Weekend Bulletin - ClassifiedsPer column centimetre 20Recommend min 7 cm per ad

Inspector Guide 10Best Seller MagazineFull 45

1/2 Page 272

1/4 Page 136

1/6 Page 89

Realestate.com - Feature PropertyPer 30 days 203

Colour Photo Signboards 8’ x 4’ 220

6’ x 4’ 170

3’ x 4’ 125

Brochures and Floor Plans DL Single sided full colour- per 1000 45

A5 Single sided full colour- per 1000 60

A4 Single sided full colour- per 1000 80

Professional Photography

Unlimited photos, phototower and virtual tour

150

30 sec Voiceover Video Tour plus 10 Photos

350

60 sec Voiceover Video Tour plus 12 Photos

120

AuctioneerIndependent Auctioneer 450

Extra Options & Upgrades Cost Schedule

First impressions are lasting From the moment the prospects arrive they should notice that the gardens and lawns are well presented. Garden rubbish should be disposed of and paths, porches and driveways kept clear and clean. Toys and garden tools should be stored away, washing should be off the washing line.

Your home on show Whether by individual inspections arranged by your agent or through ‘Open Homes’ set at predetermined times, here are some tips on how to maximize their effectiveness.

A tidy home says “welcome”. Your home should be kept neat and tidy during the period of inspections. It should not necessarily be a “show place” but appear a comfortable home in which to live. Fresh flowers or indoor plants always brighten up a home.

Letting the sun shine in Let plenty of light into your home. Nothing improves atmosphere more than brightness. On a dull day it is advisable to switch lights on prior to arrival of prospective purchasers.

Less is more! While you’re cleaning, think about each room and what furniture really needs to be in it. Rooms look smaller when they’re crowded

with sports equipment, excess furniture and general clutter. Clear out anything that’s not needed to create a feeling of spaciousness. And don’t forget your cupboards - keep them neat and not too full, to show that your home has plenty of storage space.

Repairs can make a big difference Make sure that all minor repairs are completed. Sticking doors and windows, loose door knobs, faulty plumbing, peeling paint or faulty flyscreen may affect your sale.

Make them comfortable A warm, comfortably heated home on cold days, particularly if you have an open fire place, adds a feeling of cosiness; on a hot day don’t forget to turn on the air conditioner or fan (or simply let the breeze flow through). You may like to set the dining table and have a coffee percolator on to give your property a homely atmosphere.

Inspections: Three’s a crowd Avoid having too many people present during inspections. First National Real Estate agents know the buyer’s requirements and can better emphasise the features of your home most important to the purchaser.

Silence is golden Be courteous but don’t force conversation with a potential buyer. The prospective

purchaser wants to inspect your home - not pay a social call. However, should you be asked questions about the home, the neighbours or the district, answer them truthfully and directly.

Keep it peaceful As a general rule it is advisable to turn off radio and television sets during inspections as they can be very distracting. Keep your pets out of the way (preferably out of the house). Let the agent and buyer talk, free of disturbances.

Some more “Don’ts”• Don’t apologise for the appearance or

condition of your home (this does nothing but emphasise the faults).

• Don’t discuss the details of the transaction such as price or terms (leave this to the professional, your First National Real Estate agent).

• Don’t allow a prospective purchaser to inspect your home without your agent (refer them to the agent or contact the agent yourself).

Working as a team You and your agent should always work as a team. If you feel your agent has overlooked some important selling points, feel free to discuss them privately

Other services

Relocation AssistanceWith the support of Australia’s largest group of agencies it does not matter if you are moving up the road or across the country, there will be a First National office to help.

No matter where you’re moving to, we can assist you with information about your new destination.

Advisory GuidesFirst National Real Estate has a number of professionally produced advisory guides to assist you

These are available for the following:• Home Buyers Guide

• Home Sellers Guide

• Property Investment and Management Guide

Property Management ServiceThe Nerang First National team also provide an exceptional property management services.

If you’re looking for a management team that will care for your investment like it was their own, then talk to us. Simply call us on 0755960055 and we’ll explain every aspect of our services.

Home Seller’s GuideProudly provided as a service to home sellers

by First National Real Estate Nerang

07 55960055www.nfn.com.au Nerang

Presentation Hints and Tips

The following Nerang First National Service and Performance Guarantee combine with the Real Estate Institute of Queensland’s Standards of Business Practice and the Property Agents and Motor Dealers (PAMD) Code of Conduct to form a Triple Consumer Protection Guarantee.

The management and staff of First National Nerang guarantee that if the following service commitments in the promotion and sale of your property are not strictly completed and adhered to, as scheduled, you are invited to notify this office at any time during the period, and you will be provided with an immediate release from this agreement.

Combined agency support. Our entire sales team will inspect your property. It will be “pooled” so that everyone can actively promote your property to all prospective buyers until Sold. Every salesperson will have equal incentive to sell your property, not just the person that lists it.

Factual pricing assessments. We will provide factual evidence from Valuer General Records, National Data Resource Statistics and our own local market knowledge to support our price range assessment at any time requested. We will provide you with a genuine market value assessment without guesswork, to ensure you get the very best price

Written progress reports. You will know you are getting the best price, because you will be kept informed and in tune with the local market activity. You will receive a written progress report on each weeks marketing activity until sold, which will tell you:

• Source of enquiries from advertisements, signs, referrals, window display and the Internet.

• Number of enquiries & inspections plus the aggregate number of inquiries/inspections.

• Details of comments & reaction from every buyer that inspects your property.

• Competing properties in the region that have been sold or listed each week .

• Staff comments with recommendations, suggestions & ideas.

• Copies of advertisements for your records & comments.

Feedback. We will telephone first (at all times possible) to advise of intended inspections. All inspections are supervised and keys security coded for your peace of mind. You will be informed of all buyer interest or reactions, by the inspecting salesperson ASAP after each inspection.

Local agent participation We will invite all agencies with interested prospective buyers, to participate in the sale of your property on a shared commission basis and we will ensure that all such inspections are accompanied by us and all communication is managed by us on your behalf.

Qualified buyers. No “casual lookers”. All buyers will be thoroughly prequalified prior to inspecting your property. We qualify and determine each buyer’s needs, financial status, purchasing limitations and ability to make a decision - minimising inconvenience to you.

Exposure. In addition to your planned marketing program, we also provide a prominent corporate sign board, highly prominent and spot lighted feature window display, property flyer and internet exposure on 8 leading websites

Effective marketing options. You will be provided with the most cost effective extra marketing options available. Proof of expenditure and copies of advertisements will be provided and all unused funds refunded in full at settlement where prepaid.

Immediate database promotion. Every member of the sales team will promptly contact and promote your property to all existing buyers registered on standby and all new buyers as they are registered. Salespeople will receive daily computer database printouts matching buyers seeking properties within a price range and locality such as yours.

Neighbourhood promotion. Statistics show that many property sales occur through “word of mouth”, to people living nearby, or to friends or relatives referred by them. We will promptly make all local residents and absentee owners aware of the opportunity.

Offers in writing. All offers will be presented in writing on a standard Queensland Law Society and REIQ contract, minimising any risk of your sale not proceeding smoothly to settlement.

Working 7 days per week. Apart from mandatory holidays, we will maintain extended business hours to capitalise on all buyer inquiries 7 days per week.

Mike Gray, Managing Director Nerang

Our Performance GuaranteeThe management of First National Nerang guarantee that if the following service

commitments in the promotion and sale of your property are not strictly completed

and adhered to, as scheduled, you will be provided with an immediate release from your

agency appointment.

your marketing plan

Documents

marketing review

marketing results

marketing teams

marketing planmarketing

team input bulletin

property details

buyer activity

buyer feedback