your new career: publisher
TRANSCRIPT
Your New Career: Publisher Central Soapers Workshop | Kansas City, MO | March 22, 2015
Your New Career: Publisher• November 21, 2008
• Customers want content
• Customers want to be engaged
• Customers want you to be everywhere
Blogging Statistics* 77% of Internet users read blogs
23% of Internet time is spent on blogs and social networks (blogs feed social networks)
6.7 million people blog on websites while 12 million people blog on social networks
Small businesses with blogs get 126 more leads than businesses without blogs
81% of consumers trust information found on blogs
Interesting content is one of the top three reasons consumers say they buy from brands
*Ignitespot.com, 2013
–Stacia Guzzo, The Handcrafted Honey Bee
“I had a consult with my SEO guy today .… He told me that the blog is the second largest source of our traffic, only slightly below the
home page in terms of the first landing page a customer finds. Three months ago, this would
NOT have been the case. He complimented me on my consistent upload of content. Just one way that this group has helped change my
business for the better.”
Blogging Templates“Interview” Post
numbered questions and
answers
audio interview (podcast)
video interview
“How To” Post
product making
embed from other sources
recipes (food)
“Top 10” Post
collections of information
ways to do things
books
“top” ….
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