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Your Partner in Agribusiness

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Page 1: Your Partner in Agribusiness. 2 Privileged and Strictly Confidential Global Vision  By partnering with farmers on an equitable basis, Global AgriSystem

Your Partner in Agribusiness

Page 2: Your Partner in Agribusiness. 2 Privileged and Strictly Confidential Global Vision  By partnering with farmers on an equitable basis, Global AgriSystem

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Global VisionGlobal Vision

By partnering with farmers on an equitable basis, Global AgriSystem will position itself as India’s premier Supply Chain Managers, providing best quality fresh produce to retailers, exporters and processors.

Global AgriSystem will revitalize Indian agriculture by introducing post-harvest technology and management skills of the highest international standard

Global AgriSystem – Your preferred partner in agribusiness

Page 3: Your Partner in Agribusiness. 2 Privileged and Strictly Confidential Global Vision  By partnering with farmers on an equitable basis, Global AgriSystem

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Background Background

Incorporated as Cebeco India [ jv with Cebeco Group Co-operative, Holland] on 13th January 1998

Now a Katra Group company, www.katra.biz India’s largest agribusiness services and

solutions firm Offers consulting, technical assistance, post

harvest technology and fresh produce Operates in India and Africa

Page 4: Your Partner in Agribusiness. 2 Privileged and Strictly Confidential Global Vision  By partnering with farmers on an equitable basis, Global AgriSystem

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Management Management

Page 5: Your Partner in Agribusiness. 2 Privileged and Strictly Confidential Global Vision  By partnering with farmers on an equitable basis, Global AgriSystem

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Business UnitsBusiness Units

Agribusiness Services

Consulting & Technical Advisory

Post Harvest Services

Turnkey & Project

Management Services

Fresh Produce & SCM

Solutions

Page 6: Your Partner in Agribusiness. 2 Privileged and Strictly Confidential Global Vision  By partnering with farmers on an equitable basis, Global AgriSystem

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Team GAPLTeam GAPL

Page 7: Your Partner in Agribusiness. 2 Privileged and Strictly Confidential Global Vision  By partnering with farmers on an equitable basis, Global AgriSystem

Business UnitBusiness Unit

Consulting & Technical Advisory

Page 8: Your Partner in Agribusiness. 2 Privileged and Strictly Confidential Global Vision  By partnering with farmers on an equitable basis, Global AgriSystem

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Overview Overview

India’s largest consulting and technical services provider

Clients include Indian Government, corporates and international agencies

Over 200 projects delivered covering pan India New business areas include agribusiness

development in West Africa

Page 9: Your Partner in Agribusiness. 2 Privileged and Strictly Confidential Global Vision  By partnering with farmers on an equitable basis, Global AgriSystem

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Scope of ServicesScope of Services

Consulting & Technical

Advisory Services

Projects Industry Services Project Finance

Area Sector Market SurveyProject Reports Business PlansEvaluation M&A

Technology AuditsProcess & Protocols

Engineering

Design & PlanningTender PapersProcurementTechnical Supervision

Aid, Grant&Subsidy Partner SearchBank Appraisals

Page 10: Your Partner in Agribusiness. 2 Privileged and Strictly Confidential Global Vision  By partnering with farmers on an equitable basis, Global AgriSystem

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Clients Clients

Government of India Commerce

– APEDA Agriculture

– NHM– DMI– NHB– NAFED– NDDB– SFAC– NIAM

Food Processing Industries Home Affairs

– Inter State Council Petroleum

– IOC Central Warehousing

Corporation(CWC)

International Agencies

Asian Development Bank

World Bank

Common Fund for Commodity

International Finance Corporation

Food & Agriculture Organization Government of the Netherlands

– EVD

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State Government State Government ClientsClients

NORTH Punjab Haryana Uttar Pradesh Himachal Pradesh Uttarakhand Jammu & KashmirNORTH EAST Meghalaya Sikkim Arunachal Pradesh Nagaland Assam Tripura Manipur Mizoram

SOUTH Andhra Pradesh Kerala Tamil Nadu Karnataka EAST West Bengal Orissa Bihar Chattisgarh Jharkhand WEST Rajasthan Gujarat Goa Maharashtra

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Agribusiness Clients Agribusiness Clients

Tata Group– Rallis– Tata Chemicals Khet Se– Hi-Tech Drilling

A V Birla Retail

Adani Agri Fresh

Heritage – Heritage Foods– Fresh@

Hero Group

Reliance Retail

Chambal Chemicals & Fertilizers

Field Fresh Foods

Escorts

Acme Fresh

Kellogg Brown & Root, USA

Nive bv, Holland

Aviko bv, Holland

Rixona bv, Holland

Certis bv, Holland

Servi Doryl SA, France

Rohm & Haas Inc, USA

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Partnerships Partnerships

Ernst & Young, India

Price Waterhouse Cooper, India

Deloitte Touche Tohmatsu, India

Rabo Bank, India

IDFC, India

ACI, USA

ANZDEC, New Zealand

HTSPE, UK

Agriment, Holland

Page 14: Your Partner in Agribusiness. 2 Privileged and Strictly Confidential Global Vision  By partnering with farmers on an equitable basis, Global AgriSystem

Business UnitBusiness Unit

Turnkey & Project Management

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Overview Overview

Integrated agribusiness, technology and service solutions Using knowledge base and relationship using technology

engineered to Indian conditions in – Custom growing

• 40,000 acres grain and cereals• 5,000 acres vegetables• 4,000 acres fruit orchards

– Agri Engineering & Project Management • Fresh Produce Packhouses• Cold Stores• Distribution Centers• Food Industry

– Technology Development• Cheese & Paneer Processing Technology

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Scope of ServicesScope of Services

Turnkey & Project

Management Services

Contract Farming Sourcing Facility Build

Operate & Management

Design & Planning Technology Procurement Monitoring Operation Management

Technology

Agri Extension Crop Supervision Partnerships Farmer Enrolment Post Harvest Marketing Support

Planning Buying Support Producer and Seller Linkages Sourcing Teams Audits

Process Development Process Viability Localization Commercializing

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Projects Projects

Tata Chemicals Khet Se– Packhouse & Cold Store,

Malerkotla Punjab Punjab Agri Food Park

– Nursery, Packhouse, IQF Unit, Sirhind, Punjab

Heritage Foods– Packhouse & Cold Store,

Madanapalli, Andhra– Packhouse & Cold Store, Mulugu

Medak, Andhra Field Fresh Foods

– Center of Excellence, Ludhiana, Punjab

– Custom Growing & Sourcing, national

Aditya Birla Retail– Retail F&V Sourcing, national

Sunshine Farms– 1000 acre farm, Packhouse and

MA store, Uttar Pradesh HPMC

– Apple Packhouses– Apple Juice Concentrate Plants

Indian Hotels– IQF & RTE, RTC Foods

Escorts – 40,000 acre custom growing

Acme – Packhouse & Cold Store, Gurgaon

Page 18: Your Partner in Agribusiness. 2 Privileged and Strictly Confidential Global Vision  By partnering with farmers on an equitable basis, Global AgriSystem

Fresh Produce Supply Fresh Produce Supply ChainChain

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SCM ModelSCM Model

Agri Extension & Technology Transfer to small farmers

Procurement Hubs at strategic locations Distribution Centers at Major Markets Activities

– Contract farming on 2000 acres around each facility for 1-2 national/regional products and 6-7 local products

– PHM to meet product requirements & customers needs

– Need based long term storage (ambient & controlled temperature/CA)

– Value added customized packaging for retail

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20Privileged and Strictly ConfidentialApril 19, 2023

GAPL Model of Supply GAPL Model of Supply ChainChain

ExportsFood Processors Organized Retail

Aggregator Contact Farmer

Contract Farmer

DC

PH

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Business Model for SCMBusiness Model for SCM

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GAPL supply chain GAPL supply chain network network

Existing hubs– Nasik (Maharashtra)– Indore (Madhya Pradesh)– Sikandrabad (Uttar Pradesh)– Agra (Uttar Pradesh) – Ludhiana(Punjab)– Solan (Himachal)– Belgaum (Karnataka)– Karur (Tamilnadu)

Proposed Hubs- (2009 - 10)– Kullu – Chomu– Valsad– Guwahati– Bhubaneshwar– Anantpur

Future Targets (2010-12)– 14 units to be established in next 2 years for which 11 potential locations already identified – Horizontal & vertical expansion of selected units

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LUDHIANA

DELHI

CHOMU

VALSAD

INDORE

NASHIK

MUMBAI

BELGAUM

CHENNAI

BULANDSHAHAR

BANGALURU

AGRA

GUWAHATI

BHUBANESHWAR

ANANTPUR

Supply Chain Supply Chain NetworkNetwork

KARUR

HYDERABAD

Pack House

Existing

Planned Planned

Existing

Distribution Centre

KULLU

SOLAN

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Karur

Bulandshahar

Solan

Indore

Ludhiana

Ananthapur

Agra

Belgaun

Kullu

Sangli

Kolkatta

Guwahati

Jalgaon

Bhuwaneshwar

Patna

Mettupalayam

Nashik

Valsad

Ganganagar

Existing

Under Imple

Phase II

Supply Chain Network - 2012

Mumbai

Delhi

Bangalore

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Where we want to beWhere we want to be

Particulars 2010-11 2011-12 2012-13

Turnover 114.01 Cr 167.73 Cr 212.27 Cr

Gross Profit 35.79 Cr 51.07 Cr 64.04 Cr

EBIDTA 24.75 Cr 37.66 Cr 48.68 Cr

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Expansion-Phase-IExpansion-Phase-I Location Type

Project Cost Karur Green Field 347.54 Lacs Solan Green Field 643.63 Lacs Belgaum Green Field 571.01 Lacs Jalgaon Lease 100.00 Lacs Kullu Lease 125.00 Lacs DC-Delhi Lease 75.00 Lacs DC-Mumbai Lease 75.00 Lacs DC- BangaluruLease 90.00 Lacs

TOTAL 2,027.49 Lacs

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Summary Summary

Particulars Project Cost Existing Units 2,458.14

Lacs Expansion Phase-I 2,027.49 Lacs Expansion Phase-II 1,757.03 Lacs TOTAL 6,242.66 Lacs Equity 2,797.77 Lacs Term Loan 2,283.53 Lacs Subsidy 1,161.31 Lacs

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These 5 products make up 52% of consumers’ purchase basket

STRATEGY: MARKET DOMINANCE THROUGH NATIONAL FOOTPRINTS

& PRODUCT DIFFERENTIATION

STRATEGY: MARKET DOMINANCE THROUGH NATIONAL FOOTPRINTS

& PRODUCT DIFFERENTIATION

ProductDevelopment

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Contract Farming:-Contract farming would be carried out through an agreement with farmers. Typically, the farmer will produce established quantities of an identified produce, meeting the quality standards and delivery schedule set by the company. Prices will be set up depending on the product either in advance or indexed to reference market(s). GAPL is already involved in the contract Farming in Products like Carrots, Onions, Grapes, Baby Corn etc.

National Sourcing Team:-This team will be constituted at the Central level. This team will remain mobile identifying the orchards at different places all over India. This team will be involved in the sourcing of Fruits and vegetables across India.

Guaranteed Off Take::-In this model Global Agri Systems Pvt. Ltd. Will enter into a contract with the large farmers or group of farmers having large acreage starting from 50 acres and above. GAPL will provide crop planning and technical know-how and other support including critical inputs, to those farmers for growing products, which will be marketed through company network

SourcingSOURCING: AS A MEANS TO GET BEST QUALITY PRODUCE AT BEST MARKET PRICE

SOURCING: AS A MEANS TO GET BEST QUALITY PRODUCE AT BEST MARKET PRICE

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Contract Farming:-Contract farming would be carried out through an agreement with farmers. Typically, the farmer will produce established quantities of an identified produce, meeting the quality standards and delivery schedule set by the company. Prices will be set up depending on the product either in advance or indexed to reference market(s). GAPL is already involved in the contract Farming in Products like Carrots, Onions, Grapes, Baby Corn etc.

National Sourcing Team:-This team will be constituted at the Central level. This team will remain mobile identifying the orchards at different places all over India. This team will be involved in the sourcing of Fruits and vegetables across India.

Guaranteed Off Take::-In this model Global Agri Systems Pvt. Ltd. Will enter into a contract with the large farmers or group of farmers having large acreage starting from 50 acres and above. GAPL will provide crop planning and technical know-how and other support including critical inputs, to those farmers for growing products, which will be marketed through company network

SourcingSOURCING: AS A MEANS TO GET BEST QUALITY PRODUCE AT BEST MARKET PRICE

SOURCING: AS A MEANS TO GET BEST QUALITY PRODUCE AT BEST MARKET PRICE

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Central Marketing: The central marketing team will coordinate with all the hubs. It will be involved from sourcing till the final distribution and sales of the products. Core Marketing Strategies will be developed and be repository of brand

Verticals: Separate Marketing verticals will be developed for the five major crops like Onion ,Potato, Carrot, Tomato, banana. Execution of all the activities from sourcing till sales will be done by these verticals and coordination will be maintained with the hubs

Packaging ConceptsPackaging design for the brand will reflect the brand's attributes and positioning. The packaging design will be aligned to the various product offerings

Distribution•Distribution Networks at Chennai, Bangaluru, Mumbai, Delhi &Kolkatta to be leveraged for supplies and be developed as Cash & Carry points

Brand guidelines for marketing materialsA fixed family of colours with PMS, CMYK & RGB break downs. Rules of Typography with fonts, weights & sizes for future use. Appearance of logo/mark with placement position & size, etc.

MARKETING: AS A STRATEGY TO INCREASE THE VALUE REALISATION AND ENHANCING THE INTRINSIC VALUE OF THE ORGANISATION

MARKETING: AS A STRATEGY TO INCREASE THE VALUE REALISATION AND ENHANCING THE INTRINSIC VALUE OF THE ORGANISATION

MarketDevelopment

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SYSTEMS & PROCESSES

MANAGEMENT CONTROL TOOLS: Each unit will be an Independent profit center, will have its own set of plans, strong systems and processes & corporate level strategic planning & monitoring

MANAGEMENT CONTROL TOOLS: Each unit will be an Independent profit center, will have its own set of plans, strong systems and processes & corporate level strategic planning & monitoring

Business Planning•Planning at two levels – Unit and Corporate•Unit level planning -Volume driven, Target Oriented,Responsibility for the top line & bottom line•Corporate level planning - Policy driven, Strategic and long term decision making, National co-ordinationInventory Control & Sales•Central MIS cell to monitor all the units for Inventory, Procurement and Sales. Reporting on day to day basisAccounts & Finance•Day to day book keeping at the unit•Corporate Finance Team to look after the capex, credit, internal & statutory audits•Frame policies and guidelines regarding book keeping formats and accounting practicesSourcing & Quality•Corporate sourcing strategy based on National Marketing plan.•Implemented by units•Quality specifications, monitoring processes and guidelines to be developed by National team•Traceability to be ensured at all levels

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RISK MANAGEMENT: AS MEANS TO REDUCE THE HAZARDS AND STREAMLINE THE BUSINESS

PROCESS TO IMPROVE THE EFFICIENCY

RISK MANAGEMENT: AS MEANS TO REDUCE THE HAZARDS AND STREAMLINE THE BUSINESS

PROCESS TO IMPROVE THE EFFICIENCY

RiskManagement

Strategic Risk: Sourcing Decisions of what to source and from where to source

Operational Risk: Risk In terms of Low Shelf Life of Produce , Cold Chain Breakdown, Quality Issues

Market Risk: Market Fluctuations in Terms of Demand & Supply, export market behavior

Financial Risk: Unexpected Changes in Prices or rates

Risk management cell will be constituted at corporate level for live assessment of risks for each unit and its seasonal operations and work out mitigation strategies. This cell is expected to be operational by 2012

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34April 19, 2023 34

Board / CHAIRMAN

Managing Director

Senior Manager Finance

ManagerProject

Implementation

Accounts Executive

Manager MIS

Internal Auditors

HeadMarketing

Chief Finance Officer

ManagerStrategic

Planning & Inst Sales

Manager Quality Assurance

Manager Logistics /Distributio

n

Organogram 2012 – Corporate (SCM)

Regional Heads (Sikandrabad, Nasik, Ludhiana, Kolkatta), Avan Agro

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Amaya Food -NasikAmaya Food -Nasik

PACK HOUSE

COLD STORE

GRADING LINES

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Discussion with Discussion with StakeholdersStakeholders

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Nursery Nursery

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A Field Day In NasikA Field Day In Nasik

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Sunshine -Sikanderabad Sunshine -Sikanderabad Amidst Growing FieldsAmidst Growing Fields

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Improved Farm Improved Farm Equipment Equipment

ROTAVATOR

LASER LEVELLER

PNEUMATIC SEEDER

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Carrot FieldCarrot Field

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Carrot – Just HarvestedCarrot – Just Harvested

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Indore Cold StoreIndore Cold Store

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Visit us at www.globalagri.com

Your Partner in Agribusiness