your personal brand: how to market & package yourself

Your Personal Brand: How to Market & Package Yourself

October 1st, 2013

Lynn HazanLynn Hazan & Associates, Inc.Executive Search Firm for Recruitment in Marketing and Communicationswww.lhazan.com

© 2013. Lynn Hazan & Associates.

From Student …


TO EMPLOYEE


What images or feelings do you get from seeing these brands?


What is Branding?

Your definition


Branding


“The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products.”

-from Entrepreneur.com “It is what people say about you

when you leave the room.”-Lynn Hazan

As a Loyola student, how do you define yourself?


Eager

Self-motivated Leader Takes initiative Intellectually

curious


Willing

Happy to work Appreciates

support/coaching Does

assignments with a smile

Consistent


Desperate

Panics Last-minute Incomplete work Doesn’t take

personal responsibility

Has excuses


Denial

What me? Worry? It’s not my

problem This is stupid… How does this

relate to me? Professors not in

touch


Which one are you?

EagerWillingDesperateDenial



What do you think you want to do after graduation?

MyNextMove.Org

Don’t Let This Be You…

Moving Forward: Words of Advice

“ Young people need to think about their careers more like a business, and to think about their brand. They need to learn how to differentiate themselves from the competition, how to have business intelligence to be the entrepreneurs of their own lives.” – Reid Hoffman

Founder, Linked in


Who are YOU???


Write your story in six words – The Hemmingway Challenge

Anyone Can Tell a Story


For Sale. Baby shoes. Never worn.

Write down your story in SIX wordsWho are you TODAY?

How to Develop YOUR Brand Do well in school Internships

Participate in at least two before you graduate

Leadership and Extracurriculars Get involved, don’t just show up!

Clean up Social Media Check Privacy Settings Appropriate Pictures

In hiring, past performance is a good indicator of

future performance.


VUCA is the new normal

V- Volatile U- Uncertain C- Complex A- Ambiguous

We’re living in VUCA times Term derives from military vocabulary in

the 1990’s


The VUCA Antidote

V- Vision U- Understand C- Clarity A- Agility


Your career track



Agency: good point of entry, very competitive, internships very helpful

Corporate: minimum 3-5 years’ experience, small departments

Entrepreneurial Sector

Non-profit: cause/issue-oriented

Freelance: project-based

Where the Jobs Are

Competitive Advantage


Read Following news & people Current trends

Name Companies in Chicago


Why am I asking you this?

Name Agencies in Chicago


Public Relations Advertising Marketing

What is the difference?

What is a Result of PR? Advertising?

21st Century Personal Skills

Creativity & Innovation

Critical Thinking & Problem Solving

Leadership & Responsibility

Flexibility & Adaptability

Initiative & Self Direction

Social & Cross Cultural Skills


Professional Skills

Communication & Collaboration Productivity & Reliability Technology Literacy Information Literacy


What makes you Special?

What Makes you Unique?Why should I

hire you?USE SPECIFICS &

GIVE CONCRETE EXAMPLES

What is your UPS?


Unique Positioning Statement*Use this to prepare your

resume’s summary statement

Resumes


Highlight Accomplishments Quantify and Qualify as much as

possible Case Studies/Stories Tell your story

10 Boilerplate Phrases That Kill ResumesAccording to career expert Liz Ryan

Results-oriented professional Cross-functional teams Superior (or excellent) communication

skills Strong work ethic


10 Boilerplate Phrases That Kill Resumes

Met or exceeded expectations Proven track record of success Works well with all levels of staff Team player Bottom-line orientation


What is the purpose of an interview?

Let’s brainstorm…© 2013. Lynn Hazan & Associates.

Will this help you in an interview?


● Determine candidate’s fit for job

● Determine job’s fit for candidate

● 3 R’s: Resume, Rapport and Relationship

● Connect with corporate culture

● Progress to next steps to get hired


1. Research: Website, LinkedIn, Facebook, Alumni

2. Check out competition3. What is company known for?4. How do you fit?

Before the interviewWith company:


Portfolios

Online Sites Wix Weebly VisualCV.com

Include publishedwork, business writing (not justacademic writing)

Mobile-friendly Flash Drive

Create Content on SlideShare


Interview Protocol●Know title and name

●Correct directions

●Mirror client

●Professional Dress

●Thank you letter within 24 hours


Do’s & Don’ts of Interviewing: Do:

●Practice ahead of time

●Project your voice

●The Mirror project

●30, 60 sec test-time yourself

●Show confidence!


Do’s & Don’ts of Interviewing: Do:

●Arrive on time

● Establish rapport

● Demonstrate by work and deed your fit

● Bring extra resumes & samples

● Show enthusiasm


Frame the Process: Storytelling at its Best

1. Problem or need2. Opportunity or challenge3. Strategies and tactics4. Results5. What you did with results


WOW Project


Candidates who are dazzled by a job opportunity should “dazzle employers back” with a “Wow!” project.

True Life Stories You Won’t Believe! Candidate…

● Asked for food● Took off shoes● Was sloppily dressed● Swore 3 times● Wore strong perfume- I almost passed out● Knew nothing about our company


Don’t:

● Oversell yourself or be desperate ● Undersell yourself/sabotage yourself● Go to an interview hungry● Be haughty or arrogant/over confident ● Be too casual● Turn statements into questions ● Lie!


Tough Questions?-Not reallyReal interview questions--practice your answers!

• How many tennis balls fit in a school bus?

• How do you resolve conflict?

• Describe a time when you had to work as part of a team. What was your role and what was the outcome?

• Describe your work ethic.

• Do you have any questions for me?


• Be actively engaged• Ask probing questions

• Yes/No answers = Conversation Killers

• NO shy voices

Conversation and Dialogue


Paired Share:

Why you should hire me!

Make it interesting.Time: 1 minute each


Are you Looking for an Internship?

E-mail resume and cover letter to Lynn Hazan at [email protected] and call 312.863.5401 to follow up


To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan &

Associates:

Clearly print your name and email address on the

sign up sheet!


"It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things."

By Leonardo Da Vinci

Find Lynn Hazan & Associates on: Twitter: lynnhazan LinkedIn: Lynn Hazan Facebook: Lynn Hazan SlideShare: Lynn Hazan EzineArticles: Lynn Hazan Vine: Lynn Hazan #MyLHAstory

55 E. Washington St.Suite 715Chicago, IL [email protected]

BONUS: Guide to Social Media

Social Networking Options


The C’s of Social Media

-Content- Community- Connections- Conversation- Constantly changing


Make Sure You Are Discoverable

- Easy to contact from your LinkedIn page:

Via email addressLink to blogPhone number

- So that hiring managers AND recruiters can find YOU



Refresh your content

regularly

Invitation to join LinkedIn

Dear Lynn,

I look forward to meeting you and learning from your presentation today at DePaul. I'd like to add you to my professional network on LinkedIn.

Thanks, Jenny Villarreal

Personalize

your

invitations


Recommendations

Getrecommended



• Professional Associations

• Alumni Associations

• Make your own group!

Professional Associations


PRSA IABC Ragan Community LinkedIn Prof. Groups

Charities and Causes: Volunteer and get

involved Networking

Create Content on SlideShare


Twitter

Search for potential employers’ pages Follow them and participate in their conversations Post articles relevant to your career path Keep tweets appropriate and timely Build your personal “brand”


Find Lynn Hazan & Associates on: Twitter: lynnhazan LinkedIn: Lynn Hazan Facebook: Lynn Hazan SlideShare: Lynn Hazan EzineArticles: Lynn Hazan Vine: Lynn Hazan #MyLHAstory

55 E. Washington St.Suite 715Chicago, IL [email protected]

your personal brand: how to market & package yourself

Career

personal brand

personal responsibility

resumes met

resumes summary statement

career track

marketing practice

boilerplate phrases

eager willing desperate