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YOUR PROFESSIONAL SERVICES COMPANY MARKETING PARTNER FLX Interactive offers marketing and website services for consulting firms and professional service companies eager to grow a stable and trustworthy practice that consistently attracts valuable clients. WEB DESIGN Web Design | Web Development | Branding + Rebranding INBOUND MARKETING Inbound Marketing | SEO | Content Creation INTERACTIVE MARKETING Interactive Marketing | Interactive Tradeshows | Multi-Touch Presentations Creative Capabilities Deck FLX INTERACTIVE P: (916) 706 2746 OR E: [email protected]

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Page 1: YOUR PROFESSIONAL SERVICES COMPANY MARKETING …flxinteractive.com/downloads/creative_capabilities_deck.pdf · It’s Time to Stop Guessing How to Market Your Consulting Services

YOUR PROFESSIONAL SERVICES COMPANY MARKETING PARTNER

FLX Interactive offers marketing and website services for consulting

firms and professional service companies eager to grow a stable and

trustworthy practice that consistently attracts valuable clients.

WEB DESIGNWeb Design | Web Development | Branding + Rebranding

INBOUND MARKETINGInbound Marketing | SEO | Content Creation

INTERACTIVE MARKETINGInteractive Marketing | Interactive Tradeshows | Multi-Touch Presentations

Creative CapabilitiesDeck

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Page 2: YOUR PROFESSIONAL SERVICES COMPANY MARKETING …flxinteractive.com/downloads/creative_capabilities_deck.pdf · It’s Time to Stop Guessing How to Market Your Consulting Services

Our Mission

Helping professional service companies and consulting firms focus on what it is they love and not on worrying where their next client is coming from – with smarter online marketing.

We Are Here to Help You

Attract more high-value clients

Grow your brand as a thought leader

Strategically position your services against the competition

Justify premium pricing

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Page 3: YOUR PROFESSIONAL SERVICES COMPANY MARKETING …flxinteractive.com/downloads/creative_capabilities_deck.pdf · It’s Time to Stop Guessing How to Market Your Consulting Services

It’s Time to Stop Guessing How to Market Your Consulting Services Online

Marketing professional services online is getting more and more crowded each day, the competition is getting tougher, and standing out in the turbulent storm of “me-too” firms is near impossible. We know what the top firms are doing to stay ahead of the pack, and at FLX Interactive we are here to introduce to you

the future of professional services marketing.

1. Look beyond traditional client acquisition

As a business leader or professional service marketer, you know customer referrals and word of mouth marketing don’t always guarantee steady business. We know that a top concern for 81% of professional service companies is attracting and developing new clients. It’s time to diversify your approach. The good news is that an abundance of prospects are searching online for services just like yours.

2. Create a more engaging online presence

If your current website isn’t garnering you a healthy flow of web traffic that is resulting in net new business, then it’s time to reevaluate your online presence. A modernly designed, fully-responsive, content rich, professional services website is must have if you don’t want to get left behind.

3. Strategically position against the competition

Take a close look at how your ideal prospects vet out vendors and use that data to create amazing content showcasing your thought leadership. Be willing to share your wealth of knowledge without worrying prospects will act without you. Thought leaders build trust and lasting brands by educating and empowering others.

4. Start attracting more high-value clients

Successfully marketing a professional services firm is not easy and doesn’t happen overnight, but those leaders who had the foresight to implement a holistic marketing strategy, have certainly reaped the benefits. They have also been able to worry a lot less about the competition and having to justify their premium pricing.

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Page 4: YOUR PROFESSIONAL SERVICES COMPANY MARKETING …flxinteractive.com/downloads/creative_capabilities_deck.pdf · It’s Time to Stop Guessing How to Market Your Consulting Services

We Know Your Industry

At FLX Interactive we work primarily with small and mid-size companies who are looking to leverage professional services marketing strategies to attract and develop more leads and clients through smarter online marketing. We help professionals and consulting firms across a number of industries to create

unrivaled websites and content marketing strategies to establish thought leadership and brand dominance.

Consulting

Technology

IT | Technology Services

DigitalSignage

Management Consulting

EngineeringConsulting

Environmental Consulting

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Page 5: YOUR PROFESSIONAL SERVICES COMPANY MARKETING …flxinteractive.com/downloads/creative_capabilities_deck.pdf · It’s Time to Stop Guessing How to Market Your Consulting Services

What We Do

We are here to help forward thinking professional service companies and consultants with Professional Web Design, Inbound Marketing (Client Development), and Interactive Marketing delivered by some of the best minds in the business.

We craft powerful strategies and practical plans that use techniques proven to work to generate growth for your business. Project the confidence of a market leader; whether you need a brand refresh, a new website, or eye-catching new collateral. We are here to take your brand to the next level!

WEBSITE DESIGN & BRANDING INBOUND MARKETING & LEAD GEN INTERACTIVE MARKETING

Web Design | Web Development

| Branding + Rebranding

Inbound Marketing | SEO

| Content Creation

Interactive Marketing | Interactive

Tradeshows | Multi-Touch Presentations

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Page 6: YOUR PROFESSIONAL SERVICES COMPANY MARKETING …flxinteractive.com/downloads/creative_capabilities_deck.pdf · It’s Time to Stop Guessing How to Market Your Consulting Services

FLX Interactive Portfolio Deck

Our Capabilities

Graphics / Content Creation - Digital asset creation following brand guidelines and

strategy. Interactive influenced design for increased engagement and information

retention.

Web Design - Full website design/developlment including landing pages, micro sites,

and e-commerce. User focused design for intuitive navigation and compelling

messaging. Adherence to strict brand guidelines and legal regulations.

UI / UX - User focused design and work flow strategy. Marrying form and function to

merge usability and aesthetics to create strong bonds between users and brands.

Infographics (Stills and Video) - Through infographics, videos, slides, and

micro-content, we help you tell your story in a compelling way with design.

Newsletters / Invites - Create brand inspired newsletters and event invites with highly

engaging content and design to drive conversions. Focus on high click through rate

and participation with content. User engagement is tracked and measured with

analytics and lead generation tools.

Interactive Solutions - Full solution provider for interactive hardware and software

technologies. This includes interactive strategy, hardware/software applications,

implementation, maintenance, and analytics.

Consultation - Successful activations are a result of productive cross collaboration

between our team and your stakeholders. Our strategists are here to listen intently to

your goals while sharing our insights to guide your project down a successful path.

Analytics and Evaluation - Whether you are looking for an interactive activation,

website, newsletter, or an event invite, we can provide in depth review and analysis of

the performance and effectiveness of your content.

Case Studies - Generate a better understanding of your business by showcasing

captivating client success stories. Foster high quality leads while strategically placing

case studies behind marketing forms. Case studies designed and formatted to

engage in depth readers and skimmers.

SEO / Lead Generation - Website optimization focused towards attracting highly

qualified prospects. Keyword strategy and research to fine-tine your site’s search

engine optimization. Web page call-to-actions for product and solution lead capture.

Digital Marketing Brand Strategy and Activation

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Page 7: YOUR PROFESSIONAL SERVICES COMPANY MARKETING …flxinteractive.com/downloads/creative_capabilities_deck.pdf · It’s Time to Stop Guessing How to Market Your Consulting Services

Featured WorkOperant Leadership - Management Consulting Firm

With business goals clearly defined and a strategic marketing plan in place, Operant

Leadership’s web activation went smoothly and resulted in a management consulting

website that entire team loved. We developed the website on WordPress CMS platform

with SEO best practices to ensure that the site would be future proofed and capable of

ranking high on Google.

branding / web design / seo / service brochures / digital communications

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FLX Interactive Portfolio DeckF L X I N T E R A C T I V E

creative manager / strategy / web design / brochures / digital communications /

graphics / advertising campaigns / newsletters / case studies/ analytics

Featured WorkspinTouch - Digital Technology Consulting Firm

Performed creative direction, strategy, design and development for spinTouch

Interactive Solutions. The following includes advertising/marketing strategy &

collateral, website from the ground up, case studies and target market

advertising + newsletter campaigns.

Page 9: YOUR PROFESSIONAL SERVICES COMPANY MARKETING …flxinteractive.com/downloads/creative_capabilities_deck.pdf · It’s Time to Stop Guessing How to Market Your Consulting Services

FLX Interactive Portfolio DeckF L X I N T E R A C T I V E

wireframes / web design / digital communications / website UX analysis

Featured Work2016 Preseidential Campaign - Lindsey GrahamDesigned and facilitated development of the 2016 Presidential Campaign website for

Senator, Lindsey Graham. Several strategies and elements have been collaborated

and implemented as requested by the campaign following extremely strict brand

guidelines, legal notices and policy.

Page 10: YOUR PROFESSIONAL SERVICES COMPANY MARKETING …flxinteractive.com/downloads/creative_capabilities_deck.pdf · It’s Time to Stop Guessing How to Market Your Consulting Services

FLX Interactive Portfolio DeckF L X I N T E R A C T I V E

Design + ConceptComstor EDGE Experience - Professional Services Technology Company

Out of the hand full of roadshows that would soon commence, the impact of the interactive

Comstor EDGE experience was immediately felt after the very first show. Prospect clients

were immersed in learning about Comstor’s technology solutions and the added benefits of

being a Comstor reseller. Following each show, FLX Interactive was able to provide analytics

and data around specific solutions that each user was interested in learning about.

presentation slides / strategy / newsletter invite concepts

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FLX Interactive Portfolio DeckF L X I N T E R A C T I V E

Concept / Design & Development / Microsite – Sales Tool / Interactive Booth

Featured WorkHigh Rapid Technology - Manufacturing Consultant

The launch of the new HIRATE website and sales enablement microsite commenced

during the same week of their first trade show of 2016. The newly established

strategy of content driven marketing combined with interactive sales

tools, provided for a winning strategy.

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FLX Interactive Portfolio DeckF L X I N T E R A C T I V E

Concept / Design & Development / Microsite – Sales Tool / Interactive Booth

Featured WorkMNJ Technologies - Strategic Technology Solutions Consultant

The MNJ executive team was ecstatic to see the in-booth experience that their

marketing team and FLX rolled out. Even more excited was their sales team to use

this powerful interactive experience that would draw in audiences and generate

new business at upcoming trade shows.

Page 13: YOUR PROFESSIONAL SERVICES COMPANY MARKETING …flxinteractive.com/downloads/creative_capabilities_deck.pdf · It’s Time to Stop Guessing How to Market Your Consulting Services

Building a brandyour clients loveFLX Interactive delivers engaging experiences that have sensory, emotional and

intellectual dimensions. We are passionate about enaging your audience and not

only telling them about your products or services, but clearly communicating the

value your firm offers. The combination of these building blocks are essential to

building a brand your clients love and want to talk about.

Moving the needle oncustomer engagementOur digital strategies focus first and foremost on customer engagement. Engaged

customers are more loyal customers. They stay longer and they spend more. The

lifetime value of an engaged customer over a ten-year time period is often

measured at seven to twelve times the value of the unengaged customer.

Customer engagement and business storytelling go hand in hand. We encourage

our clients to tell their story through images, video and data. They inspire.

They enlighten. They engage.

B2B Brand and Customer Engagement FLX Interactive Portfolio DeckF L X I N T E R A C T I V E

Cisco’s Comstor - FLX Explainer VideoWebinars, podcasts and PDFs transformed into a 2 minute video explaining Comstor’s Security Initiative

Interactive Video WallBuild a memorable and lasting experience with your audience

Page 14: YOUR PROFESSIONAL SERVICES COMPANY MARKETING …flxinteractive.com/downloads/creative_capabilities_deck.pdf · It’s Time to Stop Guessing How to Market Your Consulting Services

Alano Vasquez - Head of Strategy (Co-Founder) Brandon Lee - Creative Director (Co-Founder)

Alano is FLX Interactive’s strategic vision as well as lead strategist

for all new web and digital activation. Alano has worked at multiple

startups where he focused on integrating complementary sales and

marketing initiatives that have helped accelerate growth for compa-

nies in some of the most competitive markets. Alano is passionate

about building relationships, fitness, and really efficient processes.

Alano is FLX Interactive’s strategic vision as well as lead strategist

for all new web and digital activation. Alano has worked at multiple

startups where he focused on integrating complementary sales and

marketing initiatives that have helped accelerate growth for compa-

nies in some of the most competitive markets. Alano is passionate

about building relationships, fitness, and really efficient processes.

What We Do

At FLX Interactive, we all come to work every day because we want to help solve the biggest problem professional service companies and consultants face – attracting more high-value clients that you love working with. Most of these businesses acquire clients mainly by word of mouth and return business. They

have little to no time for online marketing despite the abundance of prospects searching for their services on Google. Even worse, they lose valuable time getting sucked for information and stuck with less than ideal clients.

Meet the Executive Team

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Contact Us Today

We would love to connect with you and see how we can help assist in bringing your next project to life.

Contact us today at:

e: [email protected]

p: (916) 706 - 2746

w: www.flxinteractive.com

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