your programmatic doesn't have to suck kevin ryan
TRANSCRIPT
#SMX #22B3 @KevinMRyan
Your Programmatic Doesn’t Have To Suck
TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
#SMX #22B3 @KevinMRyan
Media Automation: An enabling technology that allows us to remove the audience from the audience reach objective
#SMX #22B3 @KevinMRyan
The Business of Business
2/3 Bought & Delivered
+ 40% YoY
67% Overall
#SMX #22B3 @KevinMRyan
The Business of Business
70% Overall
$15.45 billion in the US
#SMX #22B3 @KevinMRyan
The Business of Business
50% Overall
$5.51 billion
#SMX #22B3 @KevinMRyan
Promise Departs From Reality
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Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Media CostProfit MarginStupid Factor
#SMX #22B3 @KevinMRyan
#SMX #22B3 @KevinMRyan
#SMX #22B3 @KevinMRyan
#SMX #22B3 @KevinMRyan
#SMX #22B3 @KevinMRyan
#SMX #22B3 @KevinMRyan
Making Programmatic Better
Breaking down barriers
Failure factor
Less transacting, more thinking
Audience first
Blending instead of excluding
#SMX #22B3 @KevinMRyan
Boring Process Slide
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Text of the Text
#SMX #22B3 @KevinMRyan
Loquacious Tendency Slide Ad inventory is typically broken down into four buckets – Sponsorships, Premium Guaranteed, Audience Targeted, and Remnant. Each of these buckets can be sold through a variety of sales channels.
#SMX #22B3 @KevinMRyan
Text of the Text
#SMX #22B3 @KevinMRyan
Gratuitous Infographic Slide
#SMX #22B3 @KevinMRyan
Text of the Text
#SMX #22B3 @KevinMRyan
Actual Important Process Approach Slide
• Consideration set
• Sending RFIs
• Review RFIs
• Determine SWOTs of each prospect
• Select candidate(s) to compete for business (concurrent or linear)
Integrate with all systems•Client
• Agency•SaaS
• Buy
• Report
• Optimize
#SMX #22B3 @KevinMRyan
#SMX #22B3 @KevinMRyan
Parting Advice
“The most sensible people to be met with in society are men of business and of the world, who argue from what they see and know, instead of spinning cobweb distinctions of what things ought to be.”
- William Hazlitt
#SMX #22B3 @KevinMRyan
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