Ruth Ann Barrett and Rose Cassano, RED Direct, April, 2009

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PART 1 of 2

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First, an announcement: we’ve changed our name on April 10, 2009. www.reddigitalmarketing.com

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Do a Google search on your name.

The first page of your results is your “branding statement” or whole brand.

Your resume by Google.

Does it adequately reflect your skills and experience?

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The Whole Brand is about building and managing your branding statement as a sole proprietor or as partner of a 2 or 3 member firm.

This presentation addresses one of the four elements of your brand – the individual – part of a program we developed for our clients.

Visit www.thewholebrand.com for more information.

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I will use my experience building my “resume by Google” as an example throughout this presentation.

Resume by Google

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CompanyService/ProductCategory

IndividualRED Direct, LLCWebsite: EarthSayers.tvSustainability

Ruth Ann Barrett

:F o u r le v e ls :E x a m p le

Ruth Ann Barrett ©

Th e Wh o leB r a n d

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PersonalProfessional

Individual

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P a g e O n e o f s e a r c h, #4r e s u lt s

Your Websitewww.yourname.com

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Professional

Your Blogwww.industryorprofession.com

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www.digitalsavvy.blogspot.com

Professional

Profiles and ReferencesLinkedInAmazonJigsawSpokeMarketing ProfsOther People’s BlogsPartners-vendorsClientsSpeaking Engagements

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Professional

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The Web is blurring the distinction between the professional and personal.

And our interests may be both professional and personal.

Th e Wh o leB r a n d

www.sustainabilityadvocate.blogspot.com

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Professional and Personal

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Personal and social

Your Website(s).com

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Personal and fun

www.baldisbeautiful.orgSharon Blynn, Cancer Survivor

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Personal and giving

Personal

Individual

Professional

Personal

Corporate Product/Service Category

Values Stamps by Rose Cassano

Information contained herein is the property of Ruth Ann Barrett, 415.449.1706.

All artwork is by Rose Cassano and is copyrighted.

Please call for permission to use this information in whole or part. Thank you.

Visit www.thewholebrand.com

2009 ©12/11/09 18The Whole Brand by R.A.Barrett