your store vs. amazon · 2018. 8. 3. · • bridge stores sell more because they show more. •...
TRANSCRIPT
Your Store vs. Amazon
Who is this training for?
• Retailers that want to succeed on online.
• Do you need to use Bridge? No, that’s ok. Please use the ideas you see here to help your own 3rd-party site.
• bridgecatalog.com
When are the next trainings?
How can you watch or share this training?
We have a recording of this training and it’s in your Bridge account (we use Vimeo to share videos).
Training
A. Overview: What is Bridge & industry trendsB. How we can beat Amazon:
1. Greater selection.2. Quicker shipping, pick ups, and returns.3. Better customer service (e.g. ‘faces’ and review
software).4. Better registry software.5. Save time (e.g. price floor feature, price matching,
and sales rep contact feature).6. Higher Google ranking.7. Pricing: stay competitive by offering price
matching.
Bonus: in-store materials
Executive Summary:
How your store can compete with Amazon and
the big players
Homework: Market Research
• Understand your competition• Make a test purchase on Amazon.• Register on Zola.com.
• See how the world sees you. Google your business.
• Mobile. Visit your competition and your site on your mobile phone.
WHAT WE’LL COVER TODAY
Training
What is Bridge?
An e-commerce platform
What we’ve done so far…Just the beginning
• Retailers that use Bridge sell 13% more than retailers that don’t.
• Growing at 71% year over year.
• In 2017, we’ll help retailers sell $10m online.
• In 2018, we’ll help retailers sell $18m online.
• 250+ stores use Bridge. We’re growing our retail members by 49%+.
• 300 stores will use Bridge by year end.
• We’re helping stores share 62k Smart Brand products from 110 brands.
• Bridge is America’s #1 gift registry software.
WWRD BridgeAnnual retail sales via members ~ TRUE VALUE
$0.00
$175,000.00
$350,000.00
$525,000.00
$700,000.00
2013 2014 2015 2016 2017
$0.00
$54,000.00
$396,000.00
$464,000.00
$696,000.00Estimated
Online, in-store, and telephone sales due to retailers’ Bridge accounts
Brands’ sales are exponentially increasing via Bridge
What retailers are saying about Bridge…
“It’s like ‘Christmas in July’ due to Bridge’s gift registry software. We went from almost zero registries to 20 per summer. We almost closed our registry service. Now we’re expanding it.”~ Mindy, Store Manager Barbara Stewart Interiors Bowling Green, KY
By Amazon, we mean Amazon, the online giants, the VC-funded players, and the majors that are investing heavily in the web
We used to think of business as ‘brick & mortar’ or ‘online’, but now they are increasingly the same…they are ‘omni-channel’ Training
Brick and Mortar Online New Competition
and…the overall marketstinks to begin with
What do we mean by ‘Amazon’?
What are the current market conditions?
Training
Why did the indie store fail online?
Lack of selection…no budge for expansive IT…no access to Wall St. money…
Amazon has
a few 100 items
1. Competitive Advantages: Greater Selection
Training
Bridge retailer has every single item: 500+
1. Competitive Advantages: Selection
Training
Bridge has new branding and slides
Bridge RetailerAmazon
vs.
1. Competitive Advantages: Selection
WINNER
Bridge gives indie stores the ability to become what the Internet was supposed to be - an opportunity to level the playing field with big players
A few slides ago… Now you’re winning with up to 60k itemsRecap
How Bridge Smart Products work behind the scenes…
We make Dropbox look like MySpace…
Recap
1. Competitive Advantages: Selection
Syncing with Smart Brands is just one-click away
Live demo: we recommend you do live demo and sign up and sync with a brand.
Summary of Selection Advantages
• Bridge stores sell more because they show
more.
• Bridge stores cut costs because they are
paying $0.00 (with free plan) or $.01 per
item vs. $5 per item to manage items.
• DeVine study showed a 13% boost with
Bridge.
• Bridge stores sell more because they don’t
have to think about what to show.
Amazon doesn't let you pick up an item
2. Competitive Advantages: Shipping, Pick Up, and Returns
Training
2. Competitive Advantages: Shipping, Pick Ups, and Returns
Your Bridge store promotes a pick-up feature in many places
2. Competitive Advantages: Shipping, Pick Ups, and Returns
Your Bridge store promotes easy returns
2. Competitive Advantages: Shipping, Pick Ups, and Returns
Your Bridge store allows you to easily control free shipping
2. Competitive Advantages: Shipping, Pick Ups, and Returns
WINNER
vs.
2. Competitive Advantages: Shipping, Pick Ups, and Returns
3. Competitive Advantages: Customer Service
Amazon is a facelesscompetitor
Training
3. Competitive Advantages: Customer Service
Your business has all the warmth, customer knowledge, and help to beat a computer
Training
3. Competitive Advantages: Customer Service
Training
Add your picture Tell your story
Let your customers tell your story: Reviews
3. Competitive Advantages: Customer Service
Training
Not even Macy’s or Bloomingdale’s has a “Review us” link
3. Competitive Advantages: Customer Service
Let your customers tell your story: Reviews
Training
3. Competitive Advantages: Customer Service
4. Competitive Advantages: Registry Software
Bridge beats other registry services in Google searches
Live example: we’ll google “gift registry [state name]”
4. Competitive Advantages: Registry Software
Training
5. Competitive Advantages: Save time ~ Price Floor Feature
5. Competitive Advantages: Save Time ~ Price Floor Feature
5. Competitive Advantages: Save Time ~ Communicating with Reps and Brands
6. Competitive Advantage: Higher SEO Ranking
7. Competitive Advantages: Price Matching
Bonus: Bridge Materials
Training
Bonus: Bridge pays you to help your retailer friends
Finders fees
Bridge paysyou
$24$49$99$149$199
+
Training
• Tel: 212-254-9654
• Use the Management tab on your Bridge > Coach
• Live chat via our website
www.bridgecatalog.com
How to contact us?
• Email: