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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 11© 2013 Cisco and/or its affiliates. All rights reserved.

Oslo, Norway

April, 18 2013

Your Vision Made Possible

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 2Cisco Confidential 2

• Tomorrow Starts HerePeter Karlströmer, VP, Cisco

• Internet of EverythingCarlos Dominguez, SVP, Cisco

• The Nexus of ForcesAndy Butler, VP and Distinguished Analyst, Gartner

• BYODSheila Jordan, SVP, Cisco

• Intel® Keynote: Innovation with the user in mindHenk van den Eeckhout, Intel

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 3© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 33© 2013 Cisco and/or its affiliates. All rights reserved.

Finland

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 4© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 44© 2013 Cisco and/or its affiliates. All rights reserved.

Lithuania

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 5© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 55© 2013 Cisco and/or its affiliates. All rights reserved.

Estonia

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 6© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 66© 2013 Cisco and/or its affiliates. All rights reserved.

Latvia

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 7© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 77© 2013 Cisco and/or its affiliates. All rights reserved.

Denmark

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 8© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 88© 2013 Cisco and/or its affiliates. All rights reserved.

Belgium

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 9© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 99© 2013 Cisco and/or its affiliates. All rights reserved.

Iceland

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 10© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 1010© 2013 Cisco and/or its affiliates. All rights reserved.

Netherlands

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 11© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 1111© 2013 Cisco and/or its affiliates. All rights reserved.

Sweden

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 12© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 1212© 2013 Cisco and/or its affiliates. All rights reserved.

Norway

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 1313© 2013 Cisco and/or its affiliates. All rights reserved.

Oslo, Norway

April, 18 2013

Tomorrow Starts HerePeter Karlströmer

Vice President, North Theatre, EMEAR

The Internet Economy

•contributes $2.3 Trillion to the global economy (G-20 countries)

Source: Boston Consulting Group, 2012

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 15Cisco Confidential 15

Source: McKinsey & Company, 2012

2 BillionInternet users worldwide 3.4%

of GDP in 13 countrieswe looked at, and

Internet accounts for

21%of GDP growth inthe last 5 years inmature countries

2.6Jobs createdfor 1 job lost

10%Increase in productivityfor small and medium

businesses frominternet usage

2x

Small and mediumbusinesses heavuly

using Web technologiesgrow and export

as much as others

•What would you give up for a year in order to maintain access to the internet?

77%Chocolate

69%Coffee

21%Sex

73%Alcohol

Source: Boston Consulting Group, 2012

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect 17

Rank

Country/

Economy Score

2012 rank

(out of 142) Group*

The Networked Readiness Index 2013

Northern Europe stands out inNetwork Readiness

1 Finland

3 Sweden

4 Netherlands

5 Norway

8 Denmark

16 Luxembourg

17 Iceland

22 Estonia

24 Belgium

32 Lithiania

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 18Cisco Confidential 18

Finland digital innovationhub – highest number of patentapplications per capita

95% of Finnish householdshave internet access

Sweden emphasison creating conditionsfor innovation led growth –focus on public institutions.

Global Competitiveness Report, 2013

Estonia – leading Tiger of the NorthJ strong commitment to advancing technology readiness

Norway ranks 1st for

average penetration of new media devices in 2012

Netherlands aggressively harnessing new technologiesfor productivity improvements

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 19Cisco Confidential 19

ConnectivityDigitize AccessTo Information

NetworkedEconomyDigitize Business

Processes

ImmersiveExperiencesDigitize Interactions(Business & Social)

Internet ofEverything

DigitizeInfrastructure

Network asThe PlatformDigitize Society

Business and Societal Impact

Intelligent Connections

• Immersive

• Experiences Business

• Processes

• Pervasive Intelligence

• Sensors Everywhere

• Machine-to-Machine

• Ubiquitous Automation

• New Breed of Aps

• Big Data Relevance

• Personal + Virtual

Communities

• Secure Business,

Anywhere, Any Time• Email

• Web Browser

• Search

• E-commerce

• Digital Supply Chain

• Collaboration

• Web 2.0

• Social

• Mobility

• Cloud

• Video

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 20Cisco Confidential 20

Internet of EverythingBig Data

Mobility Smart Grid

Security

SocialNetworking

Video Next Voice

Cloud

UnifiedData Center“Software”

PC -> Any Device

BYOD

Technology market Transitions ‒> Business Relevance = Cisco Added Value

Intelligent NetworksConnecting the Unconnected

• Meander Medical Centre – Netherlands

• Hi3G 3Mobile Operator (second video) - Sweden

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 22Cisco Confidential 22

BorderlessBorderless Data CenterData Center CollaborationCollaboration Service ProviderService Provider

Bring Your Own DeviceUnified Access

Connected Industries

Unified Compute SystemsCloud Solutions

Easy Provisioning/ Attractive TCO

Broad Portfolio End to End SolutionsDevice Independent

NGNMobilityVideo

Security

Services Capital

To be the Number 1 IT company

• Customer Relevance

• Value to and through our Partners

• Application Centric Networking

• Internet of Everything

• Commitment to Innovation and R&D