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brandvisual

guidelinesfor local Healthwatch

Your

Contents

Welcome 02Brand positioning 03Graphic elements 04

Your local logo 05File formats 06Logo colourways 07 Logo sizes and positioning 08Colour palette 09Typeface 10Photography 11Photography community 12Photography portraits 13Co-branding 14Accessibility 15Accessibility - Easy Read 16

Our voice icon 17

Overview 18Illustration style - graphic 19Illustration style - pattern 20Illustration style - language 21Text boxes 22Examples 23Examples - using photography 24

Applications 25

Microsoft® templates 26Publications templates - Microsoft® 27Poster templates - Microsoft® 28Publications - text spreads 29Publications - graphic spread 30Publications - image spread 31Publications - DL spread 32Stationery 33PowerPoint templates 34Postcards 36Newspaper ads 37Banners 38Website 39

Web banner 40E-news 41Email footer 42Promotional materials 43Supplied templates 44

Local Healthwatch brand guidelines 01

Welcome to your new brand

Healthwatch gives people across England a new way to engage with their local health and social care services. Every voice counts when it comes to shaping the future of health and social care, and improving it for today. Everything that local Healthwatch does will bring the voice and influence of local people to the development and delivery of local services.

We need Healthwatch to make as big an impact on the public as possible. People in local communities need to be able to engage quickly and easily with their local Healthwatch and understand what it can help them with. They need to understand that Healthwatch England is there at the national level, acting on their behalf and giving local Healthwatch collective power and voice.

Healthwatch has so many different audiences, from local authorities to central Government; health and social care professionals to local people; from the people who use services now, to those who might need them in future. It’s all about services that are more accountable to local people, and more responsive to the needs of local communities.

So at the heart of the Healthwatch brand is the idea of ‘voice’, ‘dialogue’, and ‘communication’. We spent months consulting the people that Healthwatch needs to engage with to help us define these ideas and the result is a brand that will make what we’re all about clear to everyone who needs to engage with Healthwatch, especially patients, people who use social care services, and the wider public.

Over a period of 6 months, we held workshops and consultations and engaged with over 600 people in research who helped us define these ideas. Face-to-face in 17 focus groups across the country, over the phone and online, we captured the views and responses of key stakeholders and audiences, from the people commissioning Healthwatch to the people who will run and use it.

The visual system that brings this concept to life is flexible and coherent so it will help carry the meaning and vision of Healthwatch in whatever form we need it to. From the poster in the GP’s surgery to the annual report for Parliament. At a local level it will look and feel practical and dynamic. At the national level, authoritative and influential.

The first challenges for Healthwatch will be public awareness, public understanding, and public engagement. Healthwatch has to be visible, distinctive and relevant. We want to make sure that the Healthwatch brand quickly becomes a familiar sight in local communities.

How each local Healthwatch executes their individual branding is up to them. The visual system presented here is flexible enough to allow each organisation to cultivate its own particular personality to reflect the needs of its own local area, which will be diverse and unique to that place. Healthwatch England is providing the supporting materials that will make this possible. But having one unifying identity across the whole of the Healthwatch network, the same core logo, colour palette and core messages, will strengthen and amplify the power of the brand at both national and local level. Both Healthwatch England and each local Healthwatch organisation will be able to use this unifying brand to support the specific communication of their particular key messages, whilst cultivating their unique and separate identities.

Clearly linking the national and local visual identities will help us to more quickly establish the significance of Healthwatch in local communities.

That’s why brand and identity is so important.

For patients, professionals and the public, being visible, both in local communities and at a national level, will be one of the surest signs that Healthwatch is ‘doing its job’.


Local Healthwatch positioning

These messages have been developed in partnership, for the audiences with the audiences.

Scope

Local Healthwatch’s area of activity is…Helping you get the best out of your local health and social care

Status

We want to be known as…Local voices improving local health and care

Healthwatch will give people a powerful voice locally and nationally. At a local level, local Healthwatch will work to help local people get the best out of their local health and social care services. Whether it’s improving them today or helping to shape them for tomorrow. Local Healthwatch is all about local voices being able to influence the delivery and design of local services. Not just people who use them, but anyone who might need to in future.

Ambition

Local Healthwatch’s ambition is…The best health and care services, shaped by local needs and experience

Ethos

The principles that drive us are…Championing equalityRepresentation, Evidence, Accountability

Local Healthwatch shares with Healthwatch England its ambition to achieve the best health and care services that are shaped by local needs and experiences. Local Healthwatch organisations will work towards this ambition in their local area, championing fairness and equal access and treatment, making sure they are at all times representative of the whole community and local needs, rooted in the evidence of local experiences and accountable, ultimately, to local people.

Style

The way we go about all our work is…Open, flexible, approachablePractical and dynamic‘From the ground-up’

Response

Ultimately, we want people to feel that local Healthwatch is all about…Every voice countsLocal influence for local impact

Every voice counts when it comes to shaping the future of health and social care, and when it comes to improving it for today. Everything that local Healthwatch does will bring the voice and influence of local people to the development and delivery of local services. People need to feel that their local Healthwatch belongs to and reflects them and their local community. It needs to feel approachable, practical and dynamic and to act on behalf of local people.


Healthwatch England brand guidelines 00Graphic elements

Your local name

Leeds Cheshire West and Cheshire

Your local name

Graphic elements

Your local logo Local Healthwatch brand guidelines 05

Single line name example Two line name example

Your logo has been specially created for your local Healthwatch. It’s available in a range of file formats suitable for use on all materials from exhibition stands to websites to internally produced Word documents.

Logo file formats guidanceepsUse this format for all professionally produced applications. It’s compatible with all design programmes:InDesign, Illustrator and Photoshop.

jpeg Use this format for Microsoft® programmes, such as Word and PowerPoint.

png Use this format for your website and email footer.

Your logo is available in three file formats. Each logo is coded to help you choose the correct version for your chosen application. Pantone or CMYK references are used for printed materials. RGB is used for on-screen.

epsUse this format for all professionally produced applications. It’s compatible with all design programmes:InDesign, Illustrator and Photoshop. It can be resized for all large format applications, such as exhibition banners or billboards.

YourName_CMYK.eps For all 4 colour print applications

YourName_PMS.eps For all Pantone special print applications

YourName_Grey.eps For all greyscale print applications

Reversed out versions are also available.

jpeg Only use this format for Microsoft® programmes, such as Word and PowerPoint.

YourName_CMYK.jpeg for printed Word templates

YourName_RGB.jpeg for on-screen applications ie PowerPoint

YourName_Grey.eps for Word templates in greyscale only

png Only use this format for your website and email footer.

YourName.png

Reversed out versions are also available.

Graphic elements

Your logo - file formats Local Healthwatch brand guidelines 06

Your local name

Your local name

Your local name

Your local name Your local name


YourName_PMS.eps

YourName.png

YourName_CMYK.jpg

YourName_CMYK.eps YourName_RGB.jpg

eps

png

jpeg

YourName_Grey.eps YourName_Grey.jpg

Your local name

Graphic elements

Logo colourways

PANTONE®

Rhodamine Red CPANTONE®

376 CPANTONE®

7708 C

Four colour

Four colour – reverse

Single colour – greyscale reverseSingle colour – greyscale


Your local nameYour local name


Your logo colours are:

Four colour or PantoneThe recommended versions for your materials. This works well on white or very pale backgrounds.

Four colour or Pantone - reverseUse this on dark backgrounds.

Single colour – greyscaleUse this when full colour reproduction is unavailable.

Single colour – greyscale reverseUse this on dark backgrounds, when full colour reproduction is unavailable.

Please don’t use alternative colour combinations.

AccessibilityYour logo should always have good contrast with the background to ensure maximum impact and accessibility for all your audiences. Please see page 15 for further details.

Your local name

Your local name

Your local nameDL/A5

A4

A3

52mm

68mm

105mm

Graphic elements

Logo sizes and positioning

Logo positioning




Your local name

Logo positioningYour logo can occupy any of the four corners of your page or screen. You can use the exclusion zone to help you consistently position the logo from the outer edge or a larger margin.

Exclusion zoneThe ‘exclusion zone’ is a clear area that surrounds your logo. It helps to ensure maximum impact and visibility, wherever your logo appears. No other graphic elements should intrude into the exclusion zone. It’s calculated by the width of the our voice graphic within the logo, as illustrated below.

Recommended logo sizesDL – 52mm wideA5 – 52mm wideA4 – 68mm wideA3 – 105mm wide

Alternative paper sizes The logo can be reduced or enlarged proportionately to accommodate alternative sizes.

Minimum sizeThe recommended minimum logo size is 24mm wide.

Graphic elements


Healthwatch dark blue, pink and green are your core colours. We’ve also created a supporting collection of 16 colours in three distinctive palettes – Dark, Vibrant and Pastel. These can help you add variety, navigate and colour code your materials.

Core paletteUse these prominently on all your communications.

Dark paletteThese are the most accessible colours for type.

Vibrant paletteTry using these to highlight, code and add interest.

Pastel paletteThese colours work well as backgrounds and combined with the complementary vibrant palette.

Please don’t use additional colours.

AccessibilityWhen choosing your colour it is important to consider the best options from the palette that will project your information clearly, effectively and complement any chosen images. Ensure there is good contrast between text and the background colour. Dark colours on a white or very pale background are the most visually accessible. White or pale colour type should only be used on a very dark background.

Colour reproductionAlways match the Pantone®, CMYK, RGB or HTML references indicated. Pantone or CMYK are for all professionally printed materials such as brochures, t-shirts, posters, printed Word files etcRGB is used for on-screen purposes, Word and PowerPoint documents. HTML references are for all web based applications, websites and e-news.

C8 M3 Y41 K3R214 G207 B141 HTML D6CF8D

C0 M2 Y100 K9R225 G205 B0 HTML E1CD00

PANTONE®

615 C

PANTONE®

605 C

C54 M0 Y29 K2R107 G187 B174 HTML 6BBBAE

C94 M0 Y48 K0R0 G133 B124 HTML 00857C

C96 M16 Y42 K57R0 G95 B97 HTML 005F61

C100 M18 Y12 K59R0 G79 B107HTML 004F6B

C30 M59 Y13 K41R134 G100 B122 HTML 86647A

C58 M90 Y0 K0R155 G38 B182 HTML 9B26B6

C97 M100 Y0 K30R37 G14 B98 HTML 250E62

C9 M87 Y0 K0R231 G62 B151 HTML E73E97

C60 M19 Y1 K4R123 G175 B212 HTML 7BAFD4

C100 M0 Y11 K2R0 G128 B164 HTML 0080A4

C100 M23 Y0 K19R0 G123 B172 HTML 007BAC

C54 M0 Y100 K0R132 G189 B0 HTML 96DF46 for dark backgrounds HTML 7A9A01 for white or pale backgrounds

C42 M25 Y16 K59R91 G103 B112 HTML 5B6770

C0 M42 Y74 K0R236 G161 B84 HTML ECA154

C0 M61 Y72 K0R243 G79 B54 HTML F34F36

PANTONE®

Rhodamine Red CPANTONE®

376 C

PANTONE®

2755 CPANTONE®

431 C

PANTONE®

157 C

PANTONE®

171 CPANTONE®

2592 C

PANTONE®

5205 C

PANTONE®

7708 C

PANTONE®

323 CPANTONE®

641 C

PANTONE®

542 C

PANTONE®

313 C

C12 M8 Y9 K23R187 G188 B188 HTML BBBCBC

C45 M16 Y9 K24R96 G121 B136 HTML 607988

PANTONE®

Cool Gray 4 C

PANTONE®

5425 CPANTONE®

3272C

PANTONE®

563 C

Core

Dark

Vibrant

Pastel

Colour palette

Graphic elements

Typeface Local Healthwatch brand guidelines 10

Use Stag in different weights, styles, sizes and colours to create your own unique design style within your documents.

Stag Medium and Heavy weights are very effective for headings, pull-outs and to highlight key information.

Stag Sans in Light and Book work well for body copy in your communications.

StagStag Sans

There are three typeface options for all your communications.

StagIt’s distinctive with a strong personality. Stag is available in a variety of weights. It’s versatility makes it perfect for all communications. Stag is used for all professionally designed materials.

Stag SansIt complements Stag and works well for large amounts of copy and Easy Read materials. Stag Sans is used for all professionally designed materials.

Stag can be purchased from vllg.com

TrebuchetUse Trebuchet for all on-screen communications. This includes web text and Microsoft Office applications, such as Word templates and PowerPoint presentations. Trebuchet can also be used for Easy Read materials.

Your computer’s default font should be set to Trebuchet. So when you are working in Microsoft Office etc all of your text will automatically appear in this font.

This is a standard font within Microsoft Windows and many other software packages. It is the preferred typeface when Stag is unavailable and is used on our Word templates and other Microsoft Office applications.

Trebuchet

Graphic elements

Photography Local Healthwatch brand guidelines 11

Community

Portraits

We have created two distinct categories of photography:

Community

These images show people in natural and realistic poses and situations.

Portraits These capture individuals in a cut-out style, using the colours from your palette.

Your chosen images should reflect the broad diversity of your audiences in gender, age, race and disability. Try to choose or commission images that feel natural and observational rather than staged.

Dull, poor quality, uninspiring and clichéd images can be detrimental to your reputation and the effectiveness of your communications. Only use images that add relevance, personality and atmosphere. Through the subject matter you choose and the style and quality of your imagery, you have the ability to create engaging materials that will help you connect with your audiences.

Our Voice iconsYou don’t always need great images to create effective materials. Try using Our Voice icons, see pages 17-24 for some ideas. When they are combined with an eye catching headline or inspirational quote your materials can be just as effective.

Images sourced from Getty Images, they are suggestions only

Images sourced from iStockphoto library, they are suggestions only

Graphic elements

Photography community Local Healthwatch brand guidelines 12

Images sourced from Getty Images, they are suggestions only

The Community photographic style focusses on the individuals and communities you engage and connect with.

Use images to help create an intriguing narrative and engage your audience. When choosing or taking pictures try looking beyond the straightforward, typical and informative to find a more interesting perspective or angle. A shallow depth of field or cropping in close to the detail will add to the impact.

Whether the camera is focusing in on an individual orcapturing a conversation they should feel natural and spontaneous. Images capture a moment in time.

Graphic elements

Photography portraits Local Healthwatch brand guidelines 13

1. Select Grayscale from the image menu

2. Select Duotone from the image menu

3. Choose Monotone and enter a Healthwatch palette colour

4. From the layer palette select Multiply

Portraits showcase the individuals you engage with. Portraits are greyscale images on a white background. The images are given a transparent background and use the colours from our palette. Different sizes and crops are then overlayed to create a distinctive portrait style.

In order to create a monotone image you will need either a cut-out image or an image on a white background and image editing software such as Adobe Photoshop®.

Using the guide opposite, open the image and follow steps one to four. Use complementary colours combinations from your local Healthwatch palette and overlay a selection of images in different sizes and crops to create your own portrait style.

Images sourced from iStockphoto library, they are suggestions only


Graphic elements

Co-branding

PARTNERSHIP

LOGOPARTNERSHIP

LOGO

Partnership 50:50Healthwatch as the lead organisation

Hammersmith & Fulham

Devon

Use the following guidance when you work in partnership with other organisations. It’s important to visually establish your relationship hierarchy.

Partnerships (Healthwatch as the lead organisation)Your logo should have the stronger visual presence.

Partnerships (50:50)Both logos should have equal presence.

Our logo on other organisation’s materialsYour logo should still appear in a prominent position and size.

Always ensure your brand guidelines are followed and the correct logo artwork format is supplied.

Logo file formats guidanceepsUse this format for all professionally produced applications. It’s compatible with all design programmes:InDesign, Illustrator and Photoshop.

jpeg Use this format for Microsoft programmes, such as Word and PowerPoint.

png Use this format for websites and email footers.


Graphic elements

Accessibility

Designing accessible communications can present a real challenge. Your communications need to be visually interesting to engage a reader and legible for all our audiences.

Accessibility isn’t just about type size. Clear space, uncluttered design, good navigation, colour contrast, line feed and alignment are all equally important. Analyse the majority of your target audience and design with them in mind.

You should aim to make your communications available to as many people as possible, while balancing this with the need to be effective, powerful and visually stimulating.

Type sizeFor vision impaired audiences or people with a learning disability follow the Large Print and Easy Read guidelines recommended minimum size of 16pt for body copy. However, if appropriate to the targeted audience, smaller typefaces are permissible. The RNIB See it Right clear print guidelines recommend a minimum x-height of 2mm. This equates to 11pt when using Trebuchet or Stag. (The x-height is the height of a lowercase ‘x’ in the typeface). See page 16 for further Easy Read information guidance.

Capital lettersCopy should be set in upper and lowercase. Setting text in large amounts of capital letters can be harder to read than lowercase letters. Using capital letters for headings and emphasising single words is acceptable.

ItalicsTreat these in a similar way to capital letters. Some audiences find them difficult to read so they should be used minimally. Using bold copy or a strong colour to add emphasis is a better alternative.

LeadingLeading (or linefeed) is the space between one line of type and the next, measured from baseline to baseline. If leading is too narrow or too wide, the text will be difficult to read. As a basic rule, the leading should be a minimum of two point sizes larger than the type size.

Word spacingChanging the spacing between letters or words and altering the proportion of the letters (horizontal scaling) are often used to fit more text onto a line. This should be avoided as too little or too much space can make text illegible.

AlignmentLeft-aligned body copy with a ragged right-hand margin is the most legible, as it is easier to find the start and finish of each line. The spaces between each word are also equal. Please set text in a single column so it can be read using screen readers.

Numerals

Numerals should always align on the baseline. The baseline is the line upon which most letters “sit”.

ContrastThere should always be high tonal contrast between the text and the background. Contrast is greatest when dark colours are combined with very pale colours or white. Black or very dark coloured copy on a white background is the most accessible.

Reversing out copyThe background colour should be as dark as possible. White copy reversed out of our dark blue or black is the most legible. Attention should be paid to type size and very light weights of type to ensure copy is always legible. Solid areas of colour should be kept to a small area of the page or screen.

Copy on imagesSetting text on an image can sometimes make it difficult to read. Copy set in a box will ensure excellent contrast. Avoid using transparent boxes over images. Pictures should not be overlayed onto other images.

Titles and headingsHeadings and titles should never run across a double page spread.

CopywritingCopy should be engaging, informative and concise. Avoid writing long headings that lack impact. Well-crafted copy and clear, effective, modern design allows us to engage with your target audiences.


Graphic elements

Accessibility – Easy Read

The Easy Read communications format was specifically created to help people with learning difficulties understand information easily.

If you are designing for an audience with learning difficulties please follow these guidelines:

Write clear languageMake sure words and sentences are easy to understand. Use language that sounds natural when spoken. Avoid using too much punctuation and any abbreviations. Highlight important information.

Use picturesPictures help more people understand the main information. They should be positioned to the left of the text. Pictures must be clear and reflect the main points. They can be drawings or photographs. Only use one style throughout.

TypefacePeople with learning difficulties generally prefer a Sans Serif typeface. So use Stag Sans or Trebuchet.

Type sizeThe minimum type size is 16pt for printed information. Headings and posters should use a larger type size.

Further informationMore detailed guidelines are available from:

http://odi.dwp.gov.uk/inclusive-communications/index.php

http://odi.dwp.gov.uk/docs/iod/easy-read-guidance.pdf

http://odi.dwp.gov.uk/docs/iod/easy-read-guidance.pdf

Our voice icon

Our voice icon

Overview Local Healthwatch brand guidelines 18

Our Voice graphics are a key component of your local Healthwatch brand. They can create a strong, distinctive connection with your logo, values and ambitions.

The concept of dialogue, communication and listening goes to the heart of what local Healthwatch is all about.

Our Voice graphics are designed to hold both images and copy. They can illustrate an idea, highlight a message or create a background pattern. They can be used very simply to create impact or layered to create greater complexity and energy. They allow you the flexibility to connect with different audiences across all communication channels.

The following pages explain how to use the Our Voice icons in our visual system.

Everything you produce can use a version of Our Voice graphics and they should be used as a pair. With consistent and coherent usage you have the opportunity to differentiate and build a strong visual style that is easily recognised.

ArtworkA series of Our Voice graphics are available in Adobe Illustrator® eps and jpeg format. Designers can use the Illustrator format to create their own distinctive designs.

Our voice icon


Overlay

Graphic textures

Illustrate Animate

Cultural patterns

Highlight a headline or campaigning message

Our Voice icons can create a variety of distinctive illustration styles.

Use them to:Highlight a heading or campaign message

Create perspective and movement by overlaying

Illustrate key themes and concepts

Animate

Promote and connect by filling them with cultural patterns or graphic textures

ArtworkA series of Our Voice graphics are available in Adobe Illustrator® eps and jpeg format. Designers can use these to help create their own distinctive designs.

Logo file formats guidanceepsUse this format for all professionally produced applications. It’s compatible with all design programmes: InDesign, Illustrator and Photoshop.

jpeg Use this format for Microsoft programmes, such as Word and PowerPoint.

Illustration style – graphic

Our voice icon

Illustration style – pattern Local Healthwatch brand guidelines 20

Our Voice pattern

Portrait style

Filled outline

Pattern detail

A tiled pattern has been created from the Our Voice icons.

This works well as a background pattern and can be tiled to fill a large area or outline shape. They can also be used as a treatment for our portrait image style.

ArtworkThe Our Voice pattern is available in Adobe Illustrator® eps and jpeg format. Your designers can use the Illustrator format to create their own distinctive designs.

Our voice icon

Illustration style – language Local Healthwatch brand guidelines 21

Our Voice icons and patterns can be used to promote local Healthwatch within your typography.

From simple ideas, such as replacing the dot of the ‘i’, through to creating key words from our pattern or filling our voice graphics with campaigning language and messaging.

Our voice icon

Text boxes Local Healthwatch brand guidelines 22

Framed

Cut-out

Layered

To help ensure your messaging is always accessible on any background we have created a series of text boxes for headlines and titles. Each of the three styles use the Our Voice icons, as shown opposite.

They can frame a headline box, work as a subtle cut-out and as layered strips. The holding devices can be used on front covers, inside spreads, signage, advertising and in digital communications.

Our voice icon

Examples Local Healthwatch brand guidelines 23

The examples opposite showcase the versatility of your visual system and Our Voice icons.

The Our Voice graphic can be positioned at the beginning and end of a title, layered at different sizes or used as a subtle repeat pattern.

Key themes can be graphically illustrated, large overlays can create drama and interaction.

Campaigning messages can fill the icons and local connections can be promoted.

ColourTry to keep colour combinations to a minimum. Ensure your chosen colours combinations harmonise and balance.

Our voice icon

Examples – using photography Local Healthwatch brand guidelines 24

The examples opposite showcase the versatility of your visual system combined with the photography style and Our Voice icons.

Text boxesOur Voice icons and text boxes can help ensure your headings and messaging is accessible on all backgrounds.

Images – communityOur Voice icon can work as a holding device for images. They can also be used to highlight a key part of your image.

Images – portraitYour photography can be customised with the Our Voice repeat pattern.

Holding/highlight device

Portrait photography style customisation

Text boxes

Applications

Applications

Microsoft® - templates Local Healthwatch brand guidelines 26

We have created a range of cover and poster templates in Microsoft Word®.

The templates are available in a range of sizes and are designed to be customised with your own heading and local Healthwatch logo.

See pages 27-28 for more details.

Other templates available:PowerPoint Business card and letterhead (InDesign)Letterhead (Microsoft Word® 2007)Postcards (InDesign)

A3 poster

A4 poster

PowerPoint

A4 cover A5 cover DL cover

Applications

Publication templates - Microsoft® Local Healthwatch brand guidelines 27

Microsoft templates have been created for your DL, A5 and A4 publication covers. They can be customised with your local Healthwatch logo and heading of your choice.

Follow the instructions opposite to customise your Microsoft Word® template:

Using the templatesYou will need Microsoft Word® 2007 or a newer version.

Open the template and follow the steps to insert your local Healthwatch logo. Use the A4 CMYK jpeg file format.

Next key in your heading for your publication. Try and keep your headings engaging and informative. Copy is set in Trebuchet. This can be substituted for Stag, if available on your system.

1. Click the logo on the template and select the Insert menu. Click on Picture.

2. Select your A4 local Healthwatch logo and click Insert. Use the A4 CMYK jpeg file format.

3. Key in your publications heading using the area provided.

A4 cover A5 cover

DL cover

Campaign posters can help you raise awareness and engage with more people.

Poster templates have been created for use in Microsoft Word®. The templates are available in A4 and A3 sizes. They are designed to be customised with your own heading and local Healthwatch logo.

Follow the instructions opposite to customise your Microsoft Word® template:

Using the templatesYou will need Microsoft Word® 2007 or a newer version.

Open the template and follow the steps to insert your local Healthwatch logo. Use the A4 or A3 CMYK jpeg file format.

Next key in your poster heading. Try to keep your heading short and to the point as this gives clear signposting and helps improve accessibility. Copy is set in Trebuchet. This can be substituted for Stag, if available on your system.


Applications

Poster templates - Microsoft®

3. Key in your publications heading using the area provided.

A4 poster

A3 poster

1. Click the logo on the template and select the Insert menu. Click on Picture.

2. Select your A4 local Healthwatch logo and click Insert. Use the A4 or A3 CMYK jpeg file format.

Healthwatch England brand guidelines 29

Applications

Publications – text spreads

Sub heading information

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eturatinciu ntibus.

Pa sus esequibus pario te prae mosam

ressim que es rem quodit lab inum quidi

ssit voluptatem que endendi berovid quam

volecae. Eperehe nectota que ex excesed ut

volutate pedit o�ictem lit milis aliquam eatur.

Ut enissunt vitinve litiam, si con expedio

rerundandam ipsam explantibus.

Agnatur erchillam ra dolorro blaut estor

rerum dolupta esectio omnis et que ma

volupta turit, o�icab oritate num qui ut et

omnitatin erfereseque qui dolupta si

t est, seque sitatus rere sectem cus dolupit

harciaturion re, imaximo lenimo invendi as

etur mos est iscidis il incimenti adia cus

denimin ressuntur autas aut eosseces

pliquid erupta. volorion commolu ptatur

maximaxim vel molor autaspe dis eium

quunt exeribea debit quia quos comnia

peresci dolore sim atiiscia dolo cor accab

illa et rero diatusdam quae nam im et ut

eum unt hicienisime corrum fugia quatium

expland ignimusa cor alit autem quis.

1

Document title 2

The consumer champion It’s important to communicate clearly to all your audiences. Distinctive, well designed typography strengthens and adds character to your communications.

Keep headings prominent, clear and limited to a small number of words. They can sit in an Our Voice icon box for further emphasis. Introductory text can be highlighted in a larger size, heavier font or colour. Body copy is typeset ranged left, ragged right. Never justify text as this can make it hard to read.

Ensure there is sufficient contrast between the copy and the background to ensure good legibility.

Our Voice illustrations can be used to add your own personality to a document.

For more guidance on the individual elements please refer to the detailed descriptions within the graphic elements and accessibility sections.

Sub headingAt volectest, adicatendis eatios debis re soloria eriaeceris eos doluptatur, es de porepel itatur. Lique parum repro bla doloratis eos ium ipsandaepera que nulluptam, ea ipidus.

Udae porem venditem harcienit vero dolenditat. Itatur rest, il earupta tesequia dit verat voluptas que nia si volorrum est eum, conseribus sae della cuptas quasperum nonem con poresci psuntemque voluptisto bla porpos re volliquid que vit dicae quis ent laceptatur alit ommoluptur rem aut quam que ipsae.

Mod quis dolendebitam eic te dus de nimusam, ommolore, si odic te pa sum eribusandae quibus volor aut eium eium sequiam, vent. Us dem elendipsa volore eatur. Qui offic tem estisti rest aut eataque peditassus comnia con pore, ut voles re sin rem aut vel eos aut que repe non necata que nosapit qui:

• untionsed qui consequi arum accuptatur• que porerci andebitibus mi • untio magnis eaque escia apictotaes

simoditam acil in cum quia nonem • coreprae intionectisi in volupit atiat.

Mod quis dolendebitam eic te dus de nimusam, ommolore, si odic te pa sum eribusandae quibus volor aut eium eium sequiam, vent. Us dem elendipsa volore eatur? Qui offic tem estisti rest aut eataque peditassus comnia con pore, ut voles re sin rem aut vel eos aut que repe non necata que nosapit qui ommolupta si untionsed qui consequi arum accuptatur, utem que porerci andebitibus mi, untio magnis eaque escia apictotaes simoditam acil in cum quia nonem coreprae inti onectisi invellaut eosti volupit atiat.

Sub headingEvenimust, od et pellab inia nones ma nem quis aut que volore, sunt etureped minimus cum que doloria plabores.

Ellabor eratum que lab imperib ernate nus invere nonsequi ratempos etum in elliquis qui ad que sitissunt quias excereprem quos et de lab is magnam, sitatib ererchit, nonsequiae. Udae por em venditem harcienit vero dit conseribus sae della cuptas quasperum nonem porpos re volliquid que vit dicae quis ent que cuptas quaspeipsae.

DL leaflet main heading style

Sub headingAt volectest, adicatendis eatios debis re soloria eriaeceris eos doluptatur, es de porepel itatur. Lique parum repro bla doloratis eos ium ipsandaepera que nulluptam, ea ipidus. Ellabor eratum que lab imperib ernate nus invere nonsequi ratempos etum in elliquis qui ad que sitissunt quias excereprem quos et de lab is magnam, sitatib ererchit, nonsequiae.

Udae porem venditem harcienit vero dolendita tur rest, il earupta tesequia dit verat voluptas que nia si volorrum est eum, conseribus sae della cuptas qua sperum nonem con poresci psuntemque voluptisto bla porpos re volliquid que vit dicae quis ent laceptatur alit ommoluptur rem aut quam que ipsae.

Mod quis dolendebitam eic te dus de nimusam, ommolore, si odic te pa sum eribusandae quibus volor aut eium eium sequiam, vent.Us dem elendipsa volore eatur. Qui offic tem estisti rest aut eataque peditassus comnia con pore, ut voles re sin rem aut vel eos aut que repe non necata que nosapit qui:• untionsed qui consequi arum accuptatur• que porerci andebitibus mi • untio magnis eaque escia apictotaes simoditam acil in cum quia nonem.

Mod quis dolendebitam eic te dus de nimusam, ommolore, si odic te pa sum eribusandae quibus volor aut eium eium sequiam, vent.Us dem elendipsa volore eatur? Qui offic tem estisti rest aut eataque peditassus comnia con pore, ut voles re sin rem aut vel eos aut que repe non necata que nosapit qui ommolupta si untionsed qui consequi arum accuptatur, utem que porerci andebitibus mi, untio magnis eaque escia apictotaes simoditam acil in cum quia nonem core prae intionectisi invellaut eosti volupit atiat.

Sub headingEvenimust, od et pellab inia nones ma nem quis aut que volore, sunt etureped minimus cum que doloria plabores as mil et quis ipsape porerit quassectius moleniet aut a nimintur a doloria prae pro bea ducim explis exernat ionsent asit volupta tibusci lluptam voluptatio. Namet lacepud andit, cor si doluptatibus si res adia veriam hit inctet quis essimil loriandanda.

Mod quis dolendebitam eic te dus de nimusam, ommolore, si odic te pa sum eribusandae quibus volor aut eium eium sequiam, vent.Us dem aut eataque peditassus comnia con pore, ut voles re nosapit qui ommolupta si untionsed qui consequi arum accuptatur, utem que

Quote eratum que lab imrib ernate nus invere nonsequi ratempos etum in elliquis qui ad que sitissunt quias excereprem quos et de lab is magnam, sitatib ererchit, nonsequiae. Udae porem venditem quis ent laceptatur alit ommoluptur rem aut quacuptas quaspeipsae. Name Surname, Position

Title of publication

Ellabor eratum que lab imperib ernate nus invere nonsequi ratempos etum in elliquis qui ad que sitissunt quias excereprem quos et de lab is magnam, sitatib ererchit, nonsequiae. Udae por em venditem harcienit vero dit conseribus sae della cuptas quasperum nonem porpos re volliquid que vit dicae quis ent que cuptas quaspeipsae.

A4 spread main heading style

10

11

Sub heading information

Pis vellendis sequis sere doluptatium et es et molorem iur aliae sendanihil mint utatiam il istion nam repudis sequis nos conseque ea et fugias idebitas di conseceri delestisque es et init remqui derumeniet inciaeri rem verfercitas atquibus dis eos sum nisquas rerum dendelliquas eariam id et endelliq laborem.

Uptati sequi andunto ven dendest, quid unt emporis est, totat opta consent hic tecernam ipidisseque sollu ptatin et et ventium facipitio. Et eumquae plab id quat esendis nobit autectas solupietum eat et doluptatur ab illore ea nat alite nusandae re nectem quo omni sini inient optist quas dolorum elis eatist, voloreni ani dunt volupis dolorum quia dolesediamet moluptatenis estia doluptat. Nihilit inition pa sitate con num el et quamus pliquam, consequas rae deliam velendi dis cum re volesciet volorem volore-serum, quidi ut ut aut volupti blabo. Nem eosam quiditatatet la que peritatiorit aceriti umquas ditate net liquate mporers perfern atinciu ntibusc iantur? Ferro etum ium que ium res quo vendae. Ciae nonescia nonseque etur.

Pa sus esequibus pario te prae mosam im que es rem quodit lab inum quidissit tatem que endendi berovid quam volecae. Eperehe nectota que ex excesed ut volutate pedit o�ictem lit milis aliquam eatur. Ut enissunt vitinve litiam, si con expedio rerundandam ipsam explanti. Agnatur erchillam ra dolorro blaut estor rerum dolupta esectio omnis et que ma volupta turit, o�icab oritate num qui ut et omnitatin erfereseque qui dolupta si ut est, seque sitatus rere sectem cus dolupit harciaturion re, imaximo lenimo invendi as etur mos est iscidis il incimenti adia.

Healthwatch sequis sere dolupum et es et molorem iur aliae sendanihil mint utatiam il istion nam repudis sequis nos conseque ea et fugias ide bitas di conseceri delestisque es et init remqui derume fercitas atquibus dis eos sum nisquas rerum dendelliquas am id et.

Uptati sequi andunto ven dendest, qui dunt emporis est, totat opta consent hic tecernam ipidisseque sollu ptatin et et ventium facipitio. Et eumquae plab id quatesendis nobit autectas solu piem eat et doluptatur ab illore ea nat alite nusandae re nectem quo om ni sini inient optist quas dolorum elis ea tist, voloreni ani dunt volupis dolorum quia doles ediamet moluptatenis estia doluptat.

Quote et doluptatur ab illore ea nat alite nusandae re nectem quo om ni sini inient optist quas dolorum elis ea tist, voloreni ani doluptat.

Nihilit inition pa sitate con num el et quamus pliquam, consequas rae deliam velendi dis cum re volesciet volorem voloreserum, qu idi ut ut aut volupti blabo. Nem eosamtatatet la que peritatiorit aceriti umquas ditate net liquate mporers perfern atinciu ntibusc iantur? Ferro etum ium que ium res quo vendae. Ciae custia nonescia nonseque eturatinciu ntibus. Pa sus esequibus pario te prae mosam ressim que es rem quodit lab inum quidi ssit voluptatem que endendi berovid quam volecae. Eperehe nectota que ex excesed ut volutate pedit o�ictem lit milis aliquam eatur. Ut enissunt vitinve litiam, si con expedio rerundandam ipsam explantibus.

Agnatur erchillam ra dolorro blaut estor rerum dolupta esectio omnis et que ma volupta turit, o�icab oritate num qui ut et omnitatin erfereseque qui dolupta si t est, seque sitatus rere sectem cus dolupit harciaturion re, imaximo lenimo invendi as etur mos est iscidis il incimenti adia cus denimin ressuntur autas aut eosseces pliquid erupta. volorion commolu ptatur maximaxim vel molor autaspe dis eiumquunt exeribea debit quia quos comnia peresci dolore sim atiiscia dolo cor accab illa et rero diatusdam quae nam im et ut eum unt hicienisime corrum fugia quatium expland ignimusa cor alit autem quis.

1 Document title 2

The consumer champion

Use images to help project our information and add interest.

Intro copy in Stag or Trebuchet 18-24pt

Page folios set in 11pt Stag or Trebuchet.

Based on a A4 spread

Sub headings are set in Stag or Trebuchet 18-28pt.

Body text is set in Stag Sans light/regular or Trebuchet regular 11-16pt (depending on your audience).

Page numbers can be held in Our Voice icons.

Try using quotes to promote your local Healthwatch. This example uses Stag or Trebuchet 20-28pt.


Applications

Publications – graphic spread

There must always be good contrast between text and the background colour to ensure maximum legibility.

Some suggestions...

Sub headingAt volectest, adicatendis eatios debis re soloria eriaeceris eos doluptatur, es de porepel itatur. Lique parum repro bla doloratis eos ium ipsandaepera que nulluptam, ea ipidus. Ellabor eratum que lab imperib ernate nus invere nonsequi ratempos etum in elliquis qui ad que sitissunt quias excereprem quos et de lab is magnam, sitatib ererchit, nonsequiae.

Udae porem venditem harcienit vero dolendita tur rest, il earupta tesequia dit verat voluptas que nia si volorrum est eum, conseribus sae della cuptas qua sperum nonem con poresci psuntemque voluptisto bla porpos re volliquid que vit dicae quis ent laceptatur alit ommoluptur rem aut quam que ipsae.

Mod quis dolendebitam eic te dus de nimusam, ommolore, si odic te pa sum eribusandae quibus volor aut eium eium sequiam, vent.Us dem elendipsa volore eatur. Qui offic tem estisti rest aut eataque peditassus comnia con pore, ut voles re sin rem aut vel eos aut que repe non necata que nosapit qui:

• untionsed qui consequi arum accuptatur

• que porerci andebitibus mi

• untio magnis eaque escia apictotaes simoditam acil in cum quia nonem.

Mod quis dolendebitam eic te dus de nimusam, ommolore, si odic te pa sum eribusandae quibus volor aut eium eium sequiam, vent.Us dem elendipsa volore eatur? Qui offic tem estisti rest aut eataque peditassus comnia con pore, ut voles re sin rem aut vel eos aut que repe non necata que nosapit qui ommolupta si untionsed qui consequi arum accuptatur, utem que porerci andebitibus mi, untio magnis eaque escia apictotaes simoditam acil in cum quia nonem core prae intionectisi invellaut eosti volupit atiat.

Sub headingEvenimust, od et pellab inia nones ma nem quis aut que volore, sunt etureped minimus cum que doloria plabores as mil et quis ipsape porerit quassectius moleniet aut a nimintur a doloria prae pro bea ducim explis exernat ionsent asit volupta tibusci lluptam voluptatio. Namet lacepud andit, cor si doluptatibus si res adia veriam hit inctet quis essimil loriandanda.

Mod quis dolendebitam eic te dus de nimusam, ommolore, si odic te pa sum eribusandae quibus volor aut eium eium sequiam, vent.Us dem aut eataque peditassus comnia con pore, ut voles re nosapit qui ommolupta si untionsed qui consequi arum accuptatur, utem que.

Quote eratum que lab imrib ernate nus invere nonsequi ratempos etum in elliquis qui ad que sitissunt quias excereprem quos et de lab is magnam, sitatib ererchit, nonsequiae. Udae porem venditem quis ent laceptatur alit ommoluptur rem aut quacuptas quaspeipsae.

Name Surname, Position

Title of publication

Ellabor eratum que lab imperib ernate nus invere nonsequi ratempos etum in elliquis qui ad que sitissunt quias excereprem quos et de lab is magnam, sitatib ererchit, nonsequiae. Udae por em venditem harcienit vero dit conseribus sae della cuptas quasperum nonem porpos que cuptas quaspeipsae.

A4 spread main heading style

1011

Headings in Stag or Trebuchet 18-24pt pulled out using our framed text boxes.

Add emphasis to quotes by using Our Voice icons.

Highlighted copy is set in Stag or Trebuchet 12-16pt.

Ensure our photography style is used throughout. The full bleed image is cropped to add impact.



Page numbers can be held in Our Voice icons.


Applications

Publications – image spread

Based on a A4 spread

Some suggestions...

Sub headingAt volectest, adicatendis eatios debis re soloria eriaeceris eos doluptatur, es de porepel itatur. Lique parum repro bla doloratis eos ium ipsandaepera que nulluptam, ea ipidus.

Udae porem venditem harcienit vero dolenditat. Itatur rest, il earupta tesequia dit verat voluptas que nia si volorrum est eum, conseribus sae della cuptas quasperum nonem con poresci psuntemque voluptisto bla porpos re volliquid que vit dicae quis ent laceptatur alit ommoluptur rem aut quam que ipsae.

Mod quis dolendebitam eic te dus de nimusam, ommolore, si odic te pa sum eribusandae quibus volor aut eium eium sequiam, vent. Us dem elendipsa volore eatur. Qui offic tem estisti rest aut eataque peditassus comnia con pore, ut voles re sin rem aut vel eos aut que repe non necata que nosapit qui:

• untionsed qui consequi arum accuptatur

• que porerci andebitibus mi

• untio magnis eaque escia apictotaes simoditam acil in cum quia nonem

• coreprae intionectisi in volupit atiat.

Mod quis dolendebitam eic te dus de nimusam, ommolore, si odic te pa sum eribusandae quibus volor aut eium eium sequiam, vent. Us dem elendipsa volore eatur? Qui offic tem estisti rest aut eataque peditassus comnia con pore, ut voles re sin rem aut vel eos aut que repe non necata que nosapit qui ommolupta si untionsed qui consequi arum accuptatur, utem que porerci andebitibus mi, untio magnis eaque escia apictotaes simoditam acil in cum quia nonem coreprae inti onectisi invellaut eosti volupit atiat.

Sub headingEvenimust, od et pellab inia nones ma nem quis aut que volore, sunt etureped minimus cum que doloria plabores.

Ellabor eratum que lab imperib ernate nus invere nonsequi ratem pos etum in elliquis qui ad que sitissunt quias excereprem quos et de lab is magnam, sitatib erer chit, nonsequiae. Udae por em venditem harcienit vero dit conseribus sae porpos re volliquid que vit dicae quis ent que cuptas quaspeipsae.

DL leaflet main heading style

Images can help project our information and add interest.

Our Voice icons can be used to add impact.


Applications

Publications – DL spread

Large headings in Stag or Trebuchet 24-28pt pulled out using our framed text boxes.

Set intro copy is set in Stag or Trebuchet 12-16pt.



Based on a DL spread

Some suggestions...


Applications

Stationery

my

Healthwatch localAddress line 1Address line 2 Tel 000 0000 0000 Fax 000 0000 0000 Web address

Name SurnamePosition

Direct 000 0000 0000email address

Your local name Healthwatch local Address line 1Address line 2Tel 000 000 0000Fax 000 000 0000email addressweb address

Your local name

A N Other Company nameStreet name and numberTown or cityCountyPOSTCODE

6 July 2012

Dear Anyone

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidun at vero tut laore dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation magna ullam corper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore dolore euorfeugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum feugait zzril delenaugue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing dol elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim possim situn placerat possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy euis mod nibh euis mod un tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam euisquisnostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore autem euorfeugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum ametat zzril delenaugue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing duis elit, sed diamnonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Yours sincerely

Sender’s namePosition

Place your local Healthwatch logo here

Enter your name, address and contact details here


Use Trebuchet 10pt for your typed letter

Stationery is an important public facing application.Your stationery items have a consistent design for the layout, colour and typed letter.

InDesign artworkBusiness cards and letterhead artwork files are available in Indesign CS 5.5. These can be customised by your designers or printers with your local Healthwatch contact details and logo. The artwork is available in either Pantone or 4-colour. Use the PMS.eps logo version for Pantone and the CMYK.eps logo version if you are printing in 4-colour.

Microsoft® Word templateA separate Microsoft® 2007 letterhead template has also been created. This can be customised with your local Healthwatch contact details and logo. Use the A4 CMYK.jpeg file format.

If you want to print on both sides, choose your card reverse design or create your own.

Title slide


Applications

PowerPoint templates

A PowerPoint® template have been created for you to customise.

The presentation template contains:Title slide, text slide and image slide.

You will need to place your local Healthwatch logo in the top right position provided in your PowerPoint® templates.

Please follow the guidance below and on the next page.

Title slidesTitle text is set in Trebuchet bold 30pt pinkPresenter name is set in Trebuchet bold 25pt dark blueDate is set in Trebuchet 17pt green

Text and image slidesPage headings are set in Trebuchet bold 29pt pinkBody text is set in Trebuchet 16pt dark blueTitle of presentation text is set in Trebuchet 12pt dark blue

Ensure your content is edited to communicate clear and relevant points. Avoid including too much detail or trying to cover too many subjects on each slide. Remember that you may be presenting in person so will be able to explain the points in more detail.

Photographs should be relevant and follow our image style. Avoid using clip art. If you are creating charts or diagrams only use the colours from your palette. Our PowerPoint® templates use Trebuchet.

Morbi tellus mauris placerat sit ame, facilisis id bibendum id lorem donec justo tellus consectetur eu ultricies auctor molestie non nulla. Morbi tellus mauris placerat sit ame, facilisis id bibendum id lorem donec justo tellus consectetur eu ultricies auctor molestie non nulla.

• Suspendisse non nulla non tellus vulputate euismod vivamus sodales.

• Pellentesque quis est sit amet nibh dictum vehicula morbi enim justo.

• Aliquam eget, ultrices sit amet, pulvinar eu, nulla nam egestas integer.

Maecenas risus turpis, hendrerit sit amet aliquam ac posuere ac, odio aliquam metus ligula cursus non posuere quis, molestie sed augue quisque porttitor lacus in convallis condimentum.

Text page heading in Trebuchet Bold

Morbi tellus mauris placerat sit ame, facilisis id bibendum id lorem donec justo tellus consectetur eu ultricies auctor molestie non nulla. Morbi tellus mauris placerat sit ame, facilisis id bibendum id lorem donec justo tellus consectetur eu ultricies auctor molestie non nulla.

• Suspendisse non nulla non tellus vulputate euismod vivamus sodales.

• Pellentesque quis est sit amet nibh dictum vehicula morbi enim justo.

Image page heading in Trebuchet Bold

Text slideImage slide


Title of presentationPresenter nameDate

Title of presentationPresenter nameDate

The example opposite shows how to edit the Microsoft PowerPoint® template.

Using the templatesYou will need Microsoft PowerPoint® 2007 or a newer version.

Open the template and follow the steps to insert your local Healthwatch logo. Use the RGB jpeg file format.

Next key in the title for your PowerPoint. Try and keep your headings engaging and informative. Copy is set in Trebuchet.

Applications

PowerPoint templates Local Healthwatch brand guidelines 35

3. Key in your PowerPoint title, your name and the date using the area provided,

1. Click the logo on the template and select the Format menu. Click on Change Picture.

2. Select your A4 local Healthwatch logo and click Insert. Use the RGB jpeg file format.

Card back


Applications

Postcards

The principles of Healthwatch brand elements should be applied to all our promotional materials to reinforce a strong and coherent brand.

Postcards can be a useful way of promoting Healthwatch to your audiences. Keep your language and design eye-catching, motivating, informative and easy to understand. Think of them as mini campaigns.

The postcard design options, shown opposite, are available in Indesign CS 5.5 templates. Your designers can customise them with your local Healthwatch logo. Or use these guidelines to create your own distinctive designs.

Use the CMYK.eps logo version.


Applications

Newspaper ads

Newspaper and magazine advertising can be helpful in reaching key audiences.

Your advert can appear in the local Healthwatch colour palette or greyscale depending on the publication. Try using the Our Voice icons and photography style to add emphasis and highlight information.

Use Stag for headings, this typeface family includes a variety of weights, offering extensive design flexibility. Trebuchet can be used if Stag is unavailable.

Keep your copy clear, punchy, informative and well edited. Your design should be strong, distinctive and eye-catching to help your advert stand-out on a busy page. Try not to overcrowd your advert with copy and images. White space helps to improve visual impact and legibility.


Applications

Banners

You may often require materials to promote your local Healthwatch at events. Pictured here is a pop-up banner design option.

When using images remember to ensure they are of high enough quality to appear at large sizes. It is important that your colours are matched accurately on all materials, finishes and surfaces, irrespective of the manufacturing process or printing technique.

Always consider the environment in which the banners will be displayed and that key information is at the correct viewing height.

Use the .eps version of your logo as this can be re-sized without affecting the printed logo quality.

Digital approach for the Healthwatch network Over the past few months work has been focusing on phase 1 of the development of the Healthwatch network. This has involved developing a digital brand and web presence to support the Healthwatch England website. Once local authorities have commissioned the new local Healthwatch organisations, Healthwatch England will move into phase 2 and will be working to support these organisations by offering recommended approaches to domain names, digital branding and information capture. Healthwatch England will be working with key stakeholders and will update you on progress with this programme of work.


Applications

Website

Healthwatch England website

Let’s hear your voice

What’s your view on health and social care in Swindon?

Swindon

Have your say onhealth and social care in Swindon..

Let’s hear your voice

What’s your view on health and social care in Swindon?

Swindon

Have your say onhealth and social care in Swindon..

Frame 1

Frame 2

Frame 3


Applications

Web banner

Web banner advertising can be helpful in reaching key audiences.

Shown opposite is a 468x60px web banner. This illustrates how your messages can be split across a number of frames whilst the Our Voice graphics animate or fade in and out. The logo can be positioned on the left or right-hand side and must always be reproduced from the appropriate master reference.

Stag is your recommended typeface but Trebuchet can also be used. Use your colour palette to highlight key words and messaging. Our Voice icons work well digitally to help promote your messaging and raise your profile.

When designing for audiences consider the needs of people with sight problems. Ensure a significant tonal difference exists between the different elements of your web banner design.


Applications

E-news

Healthwatch publishes 36 reports from its review of services for people with learning disabilitiesOur special inspection programme of 250 home care services has now started. Taking place over the next three months, the programme will allow us to test ways of getting better information about the performance of this kind of service. The programme will be run alongside our normal schedule of planned inspections, which sees all 6,000 of the services offering people care in their own home inspected every year.

Our special inspection programme of 250 home care services has now started. Taking place over the next three months, the programme will allow us to test ways of getting better information about the performance of this kind of service. offering people care in their own home inspected every year. Read more…

Assessment and Intervention Service On Monday, 23 April the BBC Panorama programme looked at a case of abuse at Ash Court Care Centre, in Camden. The programme, presented by Fiona Phillips, commented on the report we published following two unannounced inspections. Read our response on our website. Read more…

Latest inpatient survey published We have now published the findings of the Inpatient survey 2011, which looked at the experiences of over 70,000 people who were admitted to NHS hospitals around England. On our website, you can view the A-Z list of results by NHS trust to find out how your care service performed. Read more…

Latest inpatient survey published On Monday, 23 April the BBC Panorama programme looked at a case of abuse at Ash Court Care Centre, in Camden. The programme, presented by Fiona Phillips, commented on the report we published following two unannounced inspections. Read our response on our website. Read more…

NewsWe have published our nine equality objectives covering our work as a regulator and our performance as an employer. Read more…

In order to support the improvements we recently made to the way we work, we have moved to a new, four region structure. Read more…

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Any comments?If you have any comments regarding this bulletin, please email usFurther information can be found on the Healthwatch website at www.healthwatch.co.uk

Find our latest reports in your area On Monday, 23 April the BBC Panorama programme looked at a case of abuse at Ash Court Care Centre, in Camden. The programme, presented by Fiona Phillips, commented on the report we published following two unannounced inspections. Read our response on our website. Read more…

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Title colour variants The example opposite shows how you can create a distinctive local Healthwatch e-news. Use this as a guide to design your own.

Set your copy in Trebuchet and Trebuchet bold.

Use the Our voice icons to highlight, navigate or promote key information. They can also replace the ‘e’ in e-news.

Try using different colours from your palette for eachissue or to reflect each season.

When designing for audiences consider the needs of people with sight problems. Ensure a significant tonal difference exists between your chosen colours and the background.


Applications

Email footer

The example opposite shows the recommended style for your local Healthwatch email footer.

Copy is set in Trebuchet and Trebuchet bold.Use the png logo format.

Email body textTrebuchet regular 9pt HEX 000000 / RGB R0 G0 B0 (black)

Name SurnameTrebuchet bold 9pt HEX 004F6B / RGB R0 G79 B107 (dark blue)

Local Healthwatch logoUse your local Healthwatch email footer logo file

Position, telephone and address detailsTrebuchet regular 8pt HEX 004F6B / RGB R0 G79 B107 (dark blue)

Local Healthwatch nameAddress line 1Address line 2Tel 000 000 0000 Fax 000 000 0000Web address here

Name SurnamePosition

Direct 0123 456 7890

Dear

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Yours sincerely

Plymouth

Place your Healthwatch email footer logo here

Add your name, job title and personal contact details here

Add your address and local Healthwatch generic contact details here


Applications

Promotional

Promotional items are an opportunity for us toincrease our presence in the community and raisesupport. It is important that our colours are matchedaccurately on all materials, finishes and surfaces, irrespective of the manufacturing process or printing technique.

Always ensure a sample proof is commissioned in advance of final production. Environmentally sound, ethically sourced and good quality promotional items are recommended.

Always consider the following points when sourcing and commissioning promotional items:

Ensure our logo has prominence.

Our core colours (blue, green and pink) are recommended.

Accurately match the item colour to the correct Pantone reference.

Use Stag, wherever possible.

Choose items of relevance to our audiences that reflect our values and promote our reputation.


Applications

Supplied templates

PowerPointA3 poster

A4 posterLetterhead

A4 coverBusiness cards A5 cover DL cover

Everything that local Healthwatch does will bring the voice and influence of local people to the development and delivery of local services. Your local Healthwatch visual system has been developed to be flexible and coherent so it will help carry the meaning and vision of Healthwatch in whatever form you need it to.

Your local Healthwatch toolkit contains:Logo artworks

Your Voice icon artworks

Letterhead template (Microsoft Word)

Business card and letterhead artwork (InDesign)

A4 publication cover template (Microsoft Word)

A5 publication cover template (Microsoft Word)

DL publication cover template (Microsoft Word)

A4 poster template (Microsoft Word)

A3 poster template (Microsoft Word)

PowerPoint template

your visual brandhealthwatchcommscentre.co.uk/uploads/documents/local... · 2014-03-06 · logo...

Documents