your website and facebook: how to use the world's biggest website to get people to yours
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Nicole Ouellette's JoomlaDay Houston 2013 SessionTRANSCRIPT
Facebook: Using The World's Largest Website To Get
People To Yours
Nicole OuelletteBreaking Even [email protected]
From The Onion
Who Am I?● Nicole Ouellette, 'The Facebook Girl'● Enthusiastic social media user (regular
person)● Blogger/website owner (business owner)● Website marketer (web developer)
Three perspectives on Facebook, all important!
I am from here....
Why Are We Talking About Facebook
● 126 billion users, 128 million users in US● 50 million Facebook business pages● The first thing 70% of people do when
they get on a computer● 25% of people have been dumped via
Facebook● 350 million people suffer from FAD● #2 website online (after Google.com)● People are talking on Facebook... be part
of the discussion.
People don't have to leave Facebook to search anymore.
Facebook● Person (Add Friend)
5,000 friends
Mutually agreed upon connection
No stats
Not indexed*
Private, public, or mix
Facebook● Business (Like)
Unlimited likers (not reciprocal)
Statistics
Apps
Indexed
All public
● Group (Join)- Hybrid between business and personal
5,000 limit
Can automatically add people
Some functionality (ex: Docs)
Public, private, or mix
Facebook For Business
● Setting your username (branding)● Using apps (functionality)● Using images (new timeline)● Featured likes (other business pages)● Tagging (other business pages)● Insights (analytics)● Reviews (they existed before but now
more prominent)
Setting your username (branding)
● Go to Facebook.com/username
Using Apps
Some favorite functionality for Facebook pages include:
● Twitter● Pinterest● NetworkedBlogs● Mailchimp● Shortstack
(Contests)
Facebook 'Above The Fold'
How To Install An App
● Find the app and select the page you want to install it on (you will need to do this as your personal self).
● Customize app with the information it needs.● Customize the display on your page.
Using Images
● Links can go in captions (Captions can be edited)
● No calls to action or URLs in cover image.
● Latest Image upload app can't be moved.
Featured Likes● To showcase the business pages you like
best.
Tagging Other Business Pages
Facebook Insights
More Facebook Insights
More Facebook Insights
Reviews More Prominent
Getting More 'Likes'
● Facebook icon in your email newsletter and your website (more on website later)
● Linking Facebook to your other social networks (Twitter, LinkedIn, Google+, etc)
● Facebook custom link in your email signature
● Invite your friends● Paying for ads (we'll get to that later)● Create something people will share
(photos)
The Viral 'Thank You'
● It doesn't have to be polished.
● It's easier if it's positive and well timed.
● Nothing is guaranteed
● Photos do better then other kinds of posts.
What Do People Share● People like photos or links w/thumbnails.● People interact with pages that share often.
Are You You Or Your Business?
● Look in the upper right corner!
Paying Facebook
● Ads (Facebook.com/ads) Sponsored Story, Generic, Promoted Page
Posts
$1+/click (or $0.10+ per 1000 impressions)
Can select exact group
Appear in Newsfeed and in sidebar
● Promoted Posts Less expensive
Promote to your fans and their friends
Appear in Newsfeed
Paying Facebook
Things People Can Do On Facebook (That Other People
Can See)● 'Like' your business page.● Post a status update and tag/check into
your business.● Share your status update.● Use an app.
Liking Your Business Page
● What's seen when you like a business page:
Liking A Business Page
● What gets recorded in history:
Liking A Business Page● And history is now searchable:
Tagging A Status Update
● It posts to your wall as well as theirs:
Sharing Your Post
● How to 'share' someone's post:
● Having people 'share' your post on Facebook means it'll look like this in their newsfeed:
People interact with your brand on Facebook. Let's use that Facebook connectivity on
your website!
Facebook and Joomla
● Facebook icon (links to your Facebook page)
● Facebook 'like' button on articles.● Facebook login.● Facebook commenting (Ex: Disqus)● Facebook display content
Likers
Photos
Status updates
Facebook Icon
Facebook Like Button In Article
What Happens With The Like Button
Facebook Login
Facebook Commenting
Facebook Like Box
Facebook Photos Displaying In Joomla
Sending Traffic To Your Website
● Networked Blogs ● Redirect App● Add link to photo caption, video, event,
etc.● Optimizing your 'About' page● Open Graph markup
Networked Blogs
Redirect App
Add Links Where Possible
Optimize Your About Page
Open Graph Markup● Ex: Facebook
open graph for K2● Like microdata
and Google+● More deep
integration between your site and Facebook.
Open Graph
● Not only will you be able to see information go by in your newsfeed but it'll be highly searchable.
Open Graph● Social will be more important in search.
What's Next?
● Facebook will use more images (like now you can add images to comments)
● More types of ads and more integrated ads (integration with Shutterstock)
● Mobile platform needs more development (Ex: Can't change your profile picture on mobile app at the moment)
● More JED extensions for Facebook integration.
● Mashable.com● AllFacebook.com● Blog.Facebook.com● FastCompany.com● BusinessInsider.com● BreakingEvenInc.com● http://expandedramblings.com/index.php/b
y-the-numbers-17-amazing-facebook-stats/