your website speed matters
TRANSCRIPT
![Page 1: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/1.jpg)
Your Slow Websiteis Costing You
MoneyIt’s 2016, nobody likes slow website.
( almost 2017 )
![Page 2: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/2.jpg)
Let’s ask.
Is your website...
slow?(but how slow is slow?)
![Page 3: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/3.jpg)
Let’s define, what is ‘slow’.
![Page 4: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/4.jpg)
In 2016, only 6% of the worlds website loads less than 0.8 seconds
![Page 5: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/5.jpg)
To achieve 0.8s
is HARD.
![Page 6: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/6.jpg)
0.8 seconds is like theOlympic Men’s Final 100m
cheese
![Page 7: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/7.jpg)
How fast should my website load in 2016?
Let’s benchmark Malaysian Website
( almost 2017 )
![Page 8: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/8.jpg)
Paul Tanpaultan.org
428 Requests 4.31MB 4.7s
UEM Sunriseuemsunrise.com.my
133 Requests 10MB 6.2s
Lazadalazada.com.my
71 Requests 1.65MB 7.9s
SPADspad.gov.my
156 Requests 10.1MB 9.6s
PLUSplus.com.my
96 Requests 1.64MB 6.3s
Semuanyabolasemuanyabola.com
102 Requests 2.62MB 4.2s
Amanzamanz.my
60 Requests 1.46MB 1.5s
Thevocketthevocket.com
130 Requests 2.13MB 3.1s
Laman7Laman7.com
34 Requests 0.71MB 2.0s
Note: For all field, the smaller, the better
![Page 9: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/9.jpg)
Your website
should load under 2 seconds
![Page 10: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/10.jpg)
This isn’t a race but the impact is real.
valid
![Page 11: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/11.jpg)
The page abandon rate
increases with every passing
seconds. *Based on Gomez.com
Bye Bye~
![Page 12: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/12.jpg)
Hard to say eh?Such thing can make
people turn off.
![Page 13: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/13.jpg)
Say it’s time for lunch.
![Page 14: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/14.jpg)
You are starving and only get 1 hour break.
![Page 15: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/15.jpg)
You ordered some food & waited.
![Page 16: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/16.jpg)
And waited 10 minutes
![Page 17: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/17.jpg)
And waited 20 minutes
It’s Ok. almost there
![Page 18: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/18.jpg)
… 30 minutes
OMG!
![Page 19: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/19.jpg)
1 HOUR!@#$@%
![Page 20: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/20.jpg)
It’s about time!The food arrives.
![Page 21: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/21.jpg)
There’s no way you’d go back to that
restaurant.
![Page 22: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/22.jpg)
Nor will you not
recommend your friends to go there.
![Page 23: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/23.jpg)
And you’ll leave
bad review.
![Page 24: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/24.jpg)
But unlike restaurants, speed is the first
impression for website.
![Page 25: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/25.jpg)
1 Second delay in page load
Fewer page views
Decrease in customer satisfaction
Loss in conversion11%
16%
7%
*Based on Gomez.com
![Page 26: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/26.jpg)
If you’re an ecommerce website with sales of RM 100k per day,
1 sec delay costs RM 2.5m per year
![Page 27: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/27.jpg)
It doesn’t matter if you’re news, media, government, corporate.
This affects all businesses.
But I’m Not eCommerce!
![Page 28: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/28.jpg)
Why users Abandon Slow Websites?
![Page 29: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/29.jpg)
We don’t have all day.1
*Based on Gomez.com
Perceived as ‘heavy’, eats data. Don’t want to waste it
2
On mobile phone. Too slow to wait.
3 Wants quick solution to problem. No wait.
4
![Page 30: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/30.jpg)
SPEED
… and
![Page 31: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/31.jpg)
So.
If your websiteis slow
=
You won't make it to the first page
![Page 32: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/32.jpg)
and..
![Page 33: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/33.jpg)
What Causes SLOWNESS?
![Page 34: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/34.jpg)
Bloatware. Unused & unoptimized scripts, images and libraries.
![Page 35: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/35.jpg)
Images. Unnecessary large images.As in size and dimension.
![Page 36: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/36.jpg)
Interactions. Too many request from the server or external library.
![Page 37: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/37.jpg)
Here’s the Fix
![Page 38: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/38.jpg)
Check yourwebsite speedhttps://testmysite.thinkwithgoogle.com/
https://tools.pingdom.com Forgeeks
or
![Page 39: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/39.jpg)
Check for IrregularitiesSuch as large image, large library calls, number of external library calls.
Forgeeks
![Page 40: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/40.jpg)
Optimize Images (& files)
Compress images, javascripts, css.
Forgeeks
![Page 41: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/41.jpg)
Keep AliveLoad simultaneous files with “Keep Alive” feature using the same TCP connection (typically not for shared hosting)
Forgeeks
![Page 42: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/42.jpg)
GZIP CompressionThis method rely on your webserver configuration. You can also enable via .htaccess
Forgeeks
![Page 43: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/43.jpg)
Cache Those FilesUse browser cache so that users store data on their browser. Content cache so you don’t process your data every time it needs to render.
Forgeeks
![Page 44: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/44.jpg)
You did all this,
but Couldn’t get an “A”
![Page 45: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/45.jpg)
Don’t Get Too Hung UpKeeping a high score is good, but not the end of the world.
Laman7.com
![Page 46: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/46.jpg)
Design is Balance.Visual appeal vs Functionality.
![Page 47: Your Website Speed Matters](https://reader031.vdocuments.net/reader031/viewer/2022022203/5871b7341a28ab55058b4afd/html5/thumbnails/47.jpg)
We can help you
SPEED UP Or Help You
With other things like,
Web Design & Development. B2B Content Marketing. Social Media Marketing. Search Engine Optimization.
www.laman7.com
Prepared by
Edwin Maripan