Welcome to YourNews Business, the most exciting entrepreneurial

opportunity in the USA!

Welcome Aboard!YourNews Business is the exclusive sales and marketing arm

of YourNews.com, the world’s most innovative and capable online news publication, and one of the fastest growing news sources in America. We offer all U.S. citizens aged 18 and older the chance to create a life and lifestyle they’ve only dreamed of in the past, and we do it by offering them the chance to sell some of the most targetable, interactive, affordable, most effi-cient and effective advertising in the world. Our market is local small businesses who need to spend their limited advertising resources in the most effective manner possible.

YourNews.com publishes more than 70,000 different edi-tions of YourNews.com each and every day. That’s one edition for every zip code in the United States, which is crucial to the targetability and effectiveness of our advertising, and it’s the basis for your business opportunity.

The business opportunity we offer for YourNews.com is for a local Independent Publisher to purchase the local advertising sales rights for one or more zip codes in their local area, then to go out and develop the content and advertising for those zip code(s) to the best of their ability. The investment required to purchase the rights to a single zip code is minimal, and the potential return can be substantial. Every zip code is unique, and some might be more valuable than others, so it is in the local Independent Publisher’s best interest to secure their local publishing rights as soon as possible.

Every edition of YourNews.com is filled with a variety of In-ternational, national, regional, state, city and local news. Just like virtually every major daily newspaper in America, YourNews.com uses all the major news services to provide the latest and most comprehensive news stories from all around the world. Unlike every major daily newspaper in America, we’re also able to update those stories as they develop, keeping our readers up to date with the latest breaking news as it happens. Local pub-lishers are responsible to forge relationships with as many local news sources as possible and to encourage local businesses and organizations to post all their news on YourNews.com.

The big picture for YourNews.com is to have local Indepen-dent Publishers covering all 70,000+ zip codes in the United States, with as much local promotion of the site as possible.

Imagine the upside potential and impact YourNews.com will have on all aspects of a local community when this happens, and you’ll quickly see why it makes so much sense to acquire the local publishing rights in your area as soon as possible, and to start working with our team of local entrepreneurs all across America to make YourNews.com the leading source of local, regional, national and International news in the United States.

As a local Independent Publisher of YourNews.com you will be in business for yourself, but never by yourself. YourNews Business supplies everything you’ll need in order to become a successful publisher and advertising sales professional. Extra support or personal help is always just a phone call or email away.

Our support includes initial training on the technical aspects of publishing news stories and ads to YourNews.com, how to develop a consistent flow of local news within your community, how to promote YourNews.com to businesses and consumers within your community, a wide range of promotional and print-ed sales materials, a personalized email account and YourNews-Biz.com website, access to our graphic design department to help create ads for your clients, our weekly newsletter filled with business suggestions and sales advice, ongoing training calls and webinars, and numerous sales contests and promotions.

“The indispensable first step to getting the things you want out of life is this: decide what you want.”Ben Stein

Set your sights clearly on your destination, decide what you’re willing to do to get there,commit yourself to doing it, then get going!

Welcome Aboard!

“Opportunity is missed by most people because it is dressed in overalls and looks like work.” Thomas A. Edison

“Small opportunities are often the beginning of great enterprises.” Demosthenes

Without a Doubt, Your Investment in YourNews Business Can Be the Best $475* You’ll Ever Invest. Period!

The investment to secure the rights to sell all the advertising for YourNews.com in one zip code is less than $500. Imagine starting any business for less than $500, let alone a business from which you could literally earn well into the six-figures per year!

Your initial local rights package includes the right to call on each and every busi-ness located within your zip code(s) for YourNews.com, a personal email address at (name)@YourNewsBiz.com, a personal website at www.YourNewsBiz.com/(name), 1,000 high-quality 2-sided business cards, 100 Retail Rate cards, 25 Wholesale Rate

Cards, 100 Tri-fold Sales Brochures, 100 Color Sales Flyers, 50 static cling window stickers, 25 3-piece NCR sales contracts, 25

3-piece NCR Graphic Design worksheets, and your first 10,000 standard size ad views, which carry a retail value of $500. In

other words, as soon as you make one decent sized sale, you’ll get your entire initial investment back! Future ad

views are all purchased at our wholesale ad package rates, which vary depending on how many

ad views you buy.

* Statewide sales rights are $1,175 and include 100,000 standard ad views. National sales rights are $7,500 and include 1,000,000 standard ad views. Visit the Business Opportunity page on www.YourNewsBiz.com for all the details.

“Even if you’re on the right track, you’ll get run over if you just sit there.”

Will Rogers

Now that you’ve decided to put YourNews Business to work building your financial future, it’s time to set some goals. Goals are simply “dreams with a dead-line,” but in order to become reality, you must write them down and read them every day. As silly as this sounds to some, writing down your specific goals and reading them every day may be the single most impor-tant thing you do to ensure your ultimate success.

YourNews Business will open as many doors as you’d like to have opened, so don’t limit your goals, and don’t limit yourself to your past beliefs of what you were able to achieve. Take some time by yourself, think about what you’d like to achieve with your life, then write that down. Once you know where you’d like to be, decide how you’re going to get there and write it down. Set goals for every aspect of your life - wealth, health, socially, spiritually, educationally, inspirationally and the things you’d like to experience during your life. Then write them down! Now you have some goals you can achieve!

“Dare to live the life you have dreamed for yourself. Go forward and make your dreams come true.”

Ralph Waldo Emerson

SETTING SMART GOALS

In order to be effective, goals must be “SMART.” In other words, they must be:

Specific, Measurable, Achievable, Relevant, and Timely (set a date by which it will be accomplished)

All of these elements are crucial to setting goals and making them come true. “I hope I make a lot of mon-ey someday,” is NOT a goal. “I will make $75,000 this year by selling advertising packages to 100 businesses in my zip code,” IS a goal. It is Specific, Measurable, Achievable, Relevant and Timely. Use this formula to set smart goals for all aspects of your life, then write them down and place the paper(s) in conspicuous plac-es where you’ll be sure to see them every day. Taping them to your bathroom mirror, above the car radio, on your computer monitor, etc. are all great places to put your written down goals so you see them every day.

“Even if you’re on the right track, you’ll get run over if you just sit there.”

Will Rogers

Goal Setting WorksheetBefore going any further, you need to know where you want to go and how you want to get there.

Take some time by yourself to think about all of the following possibilities in your life, then write down your answers for any that relate to your goals. Feel free to add any other goals you have that you’d like to fulfill during the next few years. This is YOUR future, so make sure everything you write down is what you’d like to do, not what somebody else has in mind for you.Remember to make these SMART goals - be as specific as possible for each one.

Date _________________ Age ____________ My current monthly income is ________________. In six months I will be earning ____________ per month. In one year I will be earning ____________ per month. In five years I will be earning

______________ per month. Here is how I am going to make this happen: _______________________________________

__________________________________________________________________________________________________

_________________________________________________________________________________________________.

My dream home is: __________________________________________________________________________________

I will be living in that home by: ____________________________. It will have all the following amenities: ______________

__________________________________________________________________________________________________

My dream car is a: _________________________________________. I will be driving that car by: ___________________

My dream vacation is: ________________________________________________________________________________

______________________________________________. I will be on that vacation by: ____________________________

I currently weigh _________. I will weigh ____________ by ________________. Here’s how I will make that happen: _____

__________________________________________________________________________________________________

My charitable goals include: ____________________________________________________________________________

_________________________________________________________________________________________________.

I will be giving $____________ per ___________ to help that charity, or donating __________ hours of time per ________

by ___________________. Here’s what that will help: _______________________________________________________

Other SMART Goals I will accomplish:

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

__________________________________________________________________________________________________

The Pathway to Success

PORTRAIT OF AN ACHIEVER Failed in Business - Bankruptcy, 1831 Defeated for Legislature, 1832 Sweetheart/fiancé Dies, 1835 Nervous Breakdown, 1836 Defeated in Election, 1836 Defeated for U.S. Congress, 1843 Defeated again for U.S. Congress 1846 Defeated once again for U.S. Congress, 1848 Defeated for U.S. Senate, 1855 Defeated for U.S. Vice President, 1856 Defeated again for U.S. Senate, 1858 Elected President of the U.S.A., 1860 “You can not fail...unless you quit!” Abraham Lincoln

Once your goals have been set, it’s time to start making them come true. Hopefully you set some goals for growing the readership of YourNews.com within your local zip code(s), growing the contributions of content from your local residents and business owners, and for making some serious money from your ef-forts. Depending on your level of commitment, you’ll now need to make your specific plan on how you’re going to achieve each of your goals and make them all come true.

YourNews Business is designed to be a home-based business, however many of our multi-zip code operators may want to open an office and hire a staff of sales representa-tives. This is entirely up to each Independent Publisher, and will vary by the number of zip codes owned, and by the number of businesses located within each zip code.

No matter how you run your business, it is important to actually run it as a business. Working from home is a wonderful experience, but it’s also a very difficult challenge if you don’t have the discipline and commitment of treating your work as a serious enterprise. Homes offer many distractions, especially if you have young children or a demanding spouse at home while you’re trying to work, so make sure you set ground rules and that everyone understands that the hours you set aside to work are just as sacred as if you were working in a large office with specific office hours and duties that needed to be met each and every day. Working from home with a hap-hazard schedule and open door policy has been the ruin of many home-based entrepreneurs, so don’t let these obstacles happen to you.

Many a small thing has been made large by the right kind of advertising.

Mark Twain

Selling AdvertisingThere is nothing magical or scary about advertising, although it seems like most business owners are quite frightened by the concept. This is mostly due to ignorance of how to make advertising actually produce results. Our number one job at YourNews.com is to create and sell advertising that actually produces results for our advertisers. We have several very sig-nificant advantages over all other media, including the fact that we never charge for an ad until the page it is on has been opened by a potential customer. We can also produce ads that move, that create an emotional response, that expand and in-teract with the readers, ads with full color, flash video, that link to the advertiser’s website, video or coupon, and much more. We also target by geography and subject matter, allowing ad-vertisers to reach their best potential customers!

When you add it all up, YourNews.com is an advertising ve-hicle that should be attractive to almost every business in your zip code(s), so the main “job” is simply to tell the local businesses that we exist, then show them how they can utilize YourNews.com to increase their profits.

The most important first step in selling advertising is to iden-tify a “need” the advertiser has, whether it is to increase traf-fic on Tuesday afternoons, or to increase the average profit margin, to move out last year’s leftover stock, or to just bring in more potential buyers. Remember - advertising can never sell anything. All we can do is increase the awareness of the advertiser, make people want to do business with them, and tell the customers how to buy something from the adver-tiser, whether it’s by going into their store, by calling on the phone, or by visiting their website and ordering online.

Once you have the need figured out, you need to come up with an effective way of motivating potential cus-tomers to do business with our advertisers. The best way to do this is to find their “U.S.P.” - or Unique Selling Point. In other words, ask the advertiser why people should buy from them verses their compe-tition. Every one of them will say they have better service, better prices, a better location, etc. so try to dig a little deeper until you find something that would actually make a difference to you. Once you have identified the U.S.P. try to create a memorable and

effective way to get people to notice and remember it. The aver-age American is exposed to more than 7,000 ads a day, so make sure you come up with something that will really stand out and attract the potential customers your clients want to reach. You’ll also want to make sure the ad we create gives the proper image

your customer wants to make.

“In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” David M. Ogilvy

How To Make Money With YourNews BusinessThere’s only one reason to become an Independent Publisher for YourNews.com, and that’s to make a lot of money doing something really good for your community.

We offer our Independent Publishers the opportunity to earn as much money as they want, and we give them all the support and help they need to make it happen.

There are two ways to earn money with YourNews Business. The first is the most obvi-ous. Become an Independent Publisher, buy your ad views for our wholesale rates, sell them for our retail rates, and keep the difference between the two prices. If you follow our suggestions in this booklet and on our website, www.YourNewsBiz.com, you should be able to earn a very comfortable living from almost any zip code in America.

Retail Rate Card

Standard Ad Rates(160 x 160 pixels, 120 x 180 pixels)

Views Investment 1,000 $100 3,333 $250 10,000 $500 25,000 $1,000 100,000 $3,000 1,000,000 $25,000 5,000,000 $50,000

Large Ad Rates(120 x 360 pixels, 160 x 320 pixels)

Views Investment 1,000 $150 3,333 $375 10,000 $750 25,000 $1,500 100,000 $4,500 1,000,000 $35,000 5,000,000 $70,000

Premium Position*(Top Right Corner, Top Center)

Views Investment 1,000 $200 3,333 $500 10,000 $1,000 25,000 $2,000 100,000 $6,000 1,000,000 $50,000 5,000,000 $100,000

Wholesale Rate CardStandard Ad Rates

(160 x 160 pixels, 120 x 180 pixels) Views Investment 3,333 $100 10,000 $250 25,000 $500 100,000 $1,000 1,000,000 $7,500 5,000,000 $25,000

Large Ad Rates(120 x 360 pixels, 160 x 320 pixels)

Views Investment 3,333 $150 10,000 $375 25,000 $750 100,000 $1,500 1,000,000 $10,000 5,000,000 $35,000

Premium Position*(Top Right Corner, Top Center)

Views Investment 3,333 $250 10,000 $500 25,000 $1,000 100,000 $3,000 1,000,000 $25,000 5,000,000 $60,000

The 10-3-1 FormulaI have been selling advertising, and teaching others to sell advertising for all of my adult life, and I have never seen this formula fail. Ever.

If you want to be successful selling advertising, you must have a positive, friendly attitude, and you must make the following effort:

Make 10 cold calls a day...To set three appointments a day...

To sell one ad package a day.

If you follow this simple plan you will be suc-cessful. If you don’t, chances are very good you won’t be very successful at all. Don’t cheat yourself out of a brilliant and fulfilling career by taking any short cuts. And don’t try to do too much! Call on just 10 new busi-nesses each and every day. Find out who is in charge of their advertising decisions, then make an appointment to show them YourNews.com and tell them how it can work for their business. Then go see them and show them how our advertising pack-ages work, ask them for their business, then follow up in the most appropriate way you can depending on their reaction.

The Fortune is in the Follow Up!

Our Independent Publishers buy at wholesale, sell at retail,

and keep the difference!

As you can see from the rate cards on the left, there is a tremendous amount of money to be made by buy-ing our ads at wholesale and selling them at our very fair retail prices. For instance, an Independent Publisher could purchase our 1,000,000 ad view package for $7,500, then repackage those into 100 10,000 view retail packages and sell them all day long for $500 each. If the Independent Publisher were able to sell just one package a day, 5 days a week, he or she would generate $50,000 in gross revenue in 100 days, for a nice $42,500 profit in just 20 weeks. If they did it again, they’d be on track to earn a $100,000 a year income, putting them into the top 5% of all earners in America!

In addition to this Retail Profit, we also offer one of the most gener-ous referral fee programs ever. Every Independent Publisher will un-doubtedly know someone in an adjacent or nearby zip code (or maybe even someone clear across the country) who is also looking for an ex-cellent business opportunity. If an Independent Publisher tells some-one about YourNews Business and they visit our website and sign up to become the Independent Publisher in their zip code(s), the referring Independent Publisher will receive a 25% referral fee off every pur-chase the new Independent Publisher ever makes, for as long as the original IP remains in the business. They will also receive an addition-al 5% referral fee from every purchase every subsequent Independent Publisher who is referred into YourNews Business through that chain of referrals makes - through seven generations of referrals!

There is no limit to the number of new Independent Publishers any existing IP can refer into the program, so those who join early and help us develop our team of Independent Publishers all across the country have the opportunity to build an exceptional passive income through our bonus referral fee program. We expect our Independent Publishers will average around $2,000 in wholesale ad purchases per month, so do the math and you’ll see what an amazing opportunity you have in front of you if you help refer new IP’s into YourNews Business, then help them become as successful as you will be!

Our Revolutionary Referral Fee

Program!

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Living the Good Life with YourNews Business

Dream Vacations & PromotionsAs part of the YourNews Business team, you’ll be included in every sales contest and advertising pro-motional program we offer. The sales contests will include several fantastic trips every year, with each of our qualified Independent Publishers gathering at one of the world’s premier destinations to celebrate, share successful ideas, network, play, and hobnob together. One can never get enough hobnobbing in one’s life!

The advertising promotional sales packages will also include fantastic trips to exotic destination all of us have thought about visiting at one point or another. These will be offered as special sales packages to advertisers, where if they buy a large enough ad package they get a free trip for two as a bonus!

The exact details for all contests and promotional trips will always be posted on YourNewsBiz.com.

Wherever You’d Like to Be... ...We Can Help You Get There!

Wherever You’d Like to Be... ...We Can Help You Get There!

“Two roads diverged in a wood, and I - I took the one less traveled by. And that has made all the difference.” Robert Frost

Your Future Awaitswww.YourNewsBiz.com