yourzine retail event
DESCRIPTION
Presentatie van Robert Leefmans, CEO van Notificare tijdens het jaarlijkse Retail Event van Yourzine met dit jaar het thema "Let's Connect"!TRANSCRIPT
Notificare• spin-off of interactive agency
• founded in 2012, located in Amsterdam
• Robert Leefmans - CEO Joris Verbogt - CTOJoel Oliveira - CPO
The Notificare Mobile Marketing Platform lets you reach out, interact and gain insights from your
users on mobile, web and any connected device.
Current state of mobile
2miljard
smartphone gebruikers in 2015
60%smartphones
in Nederland
86%van de tijd gaat naar
apps
download de appvan hun favoriete merk
71%
68%zegt ja tegen
Push Notifications
2,200,000
app =
communicatie kanaal
waarom gebruiken we het niet?
en dat terwijl we nog nooit zo dichtbij zijn geweest…
The Notificare Mobile Marketing Platform
Making it Rich
• Images & Video
• HTML & Webpages
• Maps & Directions
Making it Actionable
• Push Actions
• One tab response
• Access devices' native functionality
• In or outside apps
• Connect a profile
• Location based
• Divide in segments
• Integrate with CRM
Making it Personal
Trigger based messages
Geo-fence
iBeacon
iBeacon
Outside the location •Send out rich and interactive messages to
mobile app users •Identify users and personalize the message •Create drive to store based on geo
targeting
Nearby the location •Setup campaigns with Geo-fencing •Target promotions and special offers •Persuade people to visit
Inside the location •Messages based on iBeacon technology •Positioned at the door, at shelfs, at POS •Detect proximity to display more
information about the product, either on their devices or on additional screens in store
Leaving the location •Based on iBeacon and Geo-fence •Ask for feedback •Ask for a review •Build up loyalty
Title
Title
welkom Robert, omdat je dit weekend weer 3 flessen wijn hebt leeggedronken:
12=10
6.50
12=10
grüner veltliner wachauDe Grüner Veltliner is het belangrijkste witte druivenras van Oostenrijk. De druiven groeien op de steile terrassen van de Wachau, aan de oevers van de Donau, en dit levert prachtige minerale wijnen op.
6.50
It’s a powerful tool to be used with caution.
Title
Creepy or contextual, that’s up to you.
