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#YouSay

The Current Realities of Indian Sports ‘Our Journey Towards Emerging as a Dominant

Force in World Sports’

October 2018

TABLE OF CONTENTS

Section 1 ——————————————————————————————————————————————— 03 Study OverView

Section 2 ——————————————————————————————————————————————- 05 Methodology, Study Framework, Data Collection & Participant Profile

Section 3 -—————————————————————————————————————————————— 09 Study Findings

A. Aligned Eco System ———————————————————————————————————— 11 High Level Summary & Data Graphics

B. Sporting Culture ——————————————————————————————————————— 15 High Level Summary & Data Graphics

C. Sports Development ———————————————————————————————————- 20 High Level Summary & Data Graphics

D. Sports Funding & Promotion —————————————————————————————- 24 High Level Summary & Data Graphics

Section IV ————————————————————————————————————————————— 28 About GoPlaySport

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“This study captures a well round & insightful perspective on the reality of Indian sports. We have to use this research to plot our way towards Tokyo

Olympics 2020” Sushil Kumar, Wrestling, Two Olympic Medals, 2008 & 2012,

Padma Shri Awardee

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Study Overview

“India is a cricketing nation. This study and the work & voices of passionate people, is what will help, push the transition towards India emerging as a Sporting Nation”

Varsha Gautham, Two Asian Games Medals - Sailing, 2014 & 2018

1

Sec

tion

Study Overview

Context Setting

Sports empowers communities, helps develop life skill & improves national health. In time, it leads to a healthy and vibrant ‘youth force’ that propels the country forward. Most importantly, sports unites communities, builds national pride, changes mentalities, creates community icons and breeds next generation leaders.

India is a country of 1.35 billion where close to 50% of the population is under the age of 25 years. This can prove to be a big competitive advantage for India, provided this category of people are educated & trained. Sports can be the lever used to prepare India’s youth for newer challenges and channelize their energies to creative pursuits.

In India, Prime Minister Narendra Modi has clearly articulated that Corporate India has to Contribute Aggressively towards Building a Nation of the Future, through: • Health & Wellness • Sports & Fitness

#YouSay - India as a Sporting Nation

In an effort to capture & reflect the current reality of sports in India, GoPlaySport conducted India’s most comprehensive online sports study called #YouSay - India as a Sporting Nation.

The study is anchored around four key pillars - i.e. Sports Ecosystem, Sporting Culture, Sports Development and Sports Promotion. Conducted over a period of three months and featuring close to 8,500 respondents, #YouSay captures a pan India perspective.

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Methodology, Study Framework, Data Collection & Participant Profile2

“India needed this research based insights to capture the reality of Indian sports. We owe it to our athletes. This will encourage a debate and propel

our thinking and our action forward” S Upadhyay, Member Governing Body - Sports Authority of India

Sec

tion

Methodology, Study Framework, Data Collection & Participant Profile

Methodology, Data Collection & Timelines

Launched on the GoPlaySport website (www.goplaysport.co/yousay.html), we posed a series of single questions polls to a targeted audience. Participants could choose to answer as many questions are they wished. The study consisted of a total of 106 questions. An independent Weebly software tool was used for data collection.

The study was launched on 20th June 2018. Data collection was closed on 6th September 2018. Although participation was kept anonymous, participation was recorded using IP addresses.

Study Framework

Framework, Parameters and Dedicated Questions Per Theme

A total of 103 questions were classified under 4 broad themes. Each theme had multiple questions related to a wide range of issues as below:

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Validation with Expert Panel

The study framework as well as the findings of the study were informally shared with expert from the sports industry. Their views and comments were then incorporated into the study.

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# Themes Coverage # of Questions

IAligned

Ecosystem (AE)

Policy, Governance, Leadership, Administration, Focus, Reform & Sports Practices (Gaming, Coaching, Doping,

Age Fraud, Selection)

30

II Sporting Culture (SC)

Fitness, Youth, Students, Women in Sport, Equality, Gender Career,

Popularity36

IIISports

Development (SD)

Infrastructure, Focus, Coaching, Industry Status 21

IV Promotion & Funding (PF) CSR, Funding, Promotion, Awareness 16

Total 103

Participant Profile & Demographics

About 8,500 people participated in this study over a period of two months. Participation was pan India.

Study Promotion

The study was promoted on multiple social media platforms including Facebook, Instagram, Watsapp, Twitter, Instagram, Google Plus, Pinterest, LinkedIn & Quora. In addition, the study invite featured on sports aggregator platforms such as RunAdam, Sportkeeda, Welfies, etc. The study was only promoted in target communities (such as schools, colleges, sports groups & other youth community groups on social media), linked directly or indirectly to sports.

We also leveraged The Bridge (www.thebridge.in) and Sport Flashes (www.sportsflashes.in) to promote the study online during the course of the Asian Games 2018.

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“This study will assist policy makers, administrators and influencers in Indian sports in understanding the Turf and roll out a winning strategy”

Pankaj Singh, Head Sports, FICCI

3

Sec

tion

Study Findings

“Purpose can inspire, motivate, direct and drive behavior that delivers spectacular outcomes, beyond the ordinary.

The Purpose of a Nation is to unite and provide opportunities that integrate across race, language and cultural boundaries.

Sports can facilitate and fulfill this Higher Order Purpose. It synchronizes the body & brain and helps increase self knowledge.

This research intends to initiate a debate towards envisioning India as a Dominant Force in World Sports.”

Mayank Pande, GoPlaySport

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SPORTINGNATION

“In order to meet its twin objectives of Performance Excellence (winning medals at multi country events) and Broad-Basing Sports (increase

participation rates across sports), India needs a forward thinking sports vision & program that simultaneously integrates and impacts the entire sports

ecosystem, including infrastructure, community sports, talent identification, services, competition structure and the sports economy”

Saurav Ghosal, Squash, 6 Medals - Asian Games - 2010, 2014 & 2018

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“For India to become a sporting powerhouse, we have to focus on increasing participation, improving the quality of coaches, create more competitive platforms at the grassroots level. India has the talent but needs structured guidance and support”

Mustafa Ghouse, CEO JSW Sports

3A

Sec

tion Study Findings

Aligned Ecosystem

Aligned EcosystemHigh Level Summary

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Aligned EcosystemData Graphics (1/ 2)

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Aligned EcosystemData Graphics (2/ 2)

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“Grassroots participation, a change in attitude towards sports, enabling ecosystem and financial security is needed to propel India into a

sporting super power” Sathiyan Gunasekaran, Gold Medalist, Commonwealth Games 2018

3B

Sec

tion Study Findings

Sporting Culture

Sporting CultureHigh Level Summary

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Sporting CultureData Graphics (1/ 3)

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Sporting CultureData Graphics (2/ 3)

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Sporting CultureData Graphics (3/ 3)

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3C

Sec

tion Study Findings

Sports Development

“Sports has the power to empower future generations to fulfill their life ambitions. It can build a healthy & vibrant India of the future”

Sandeep Dutta, Head Sports, Reliance Foundation

Sports DevelopmentHigh Level Summary

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Sports DevelopmentData Graphics (1/ 2)

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Sports DevelopmentData Graphics (2/ 2)

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“India as the fire power to deliver Olympic success but we need a systemic approach to athlete development starting at the grassroots level” Joydeep Karmakar, Shooting, Olympic Finalist, Arjuna Awardee

3D

Sec

tion Study Findings

Sports Promotion & Funding

Sports Promotion & FundingHigh Level Summary

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Sports Promotion & FundingData Graphics

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IV

Sect

ion

About GoPlaySport

About GoPlaySportGoPlaySport (www.goplaysport.co) aims to:

• Develop & Promote Tier 02 sports (such as Squash) in India • Create a Bridge between Corporate India & Sports • Enable Sports Development through Sports Advocacy & Thought Leadership

About the Author

Mayank spent 20 years in management consulting before deciding to chase his passion for sports. He set up GoPlaySport in order to bring a differentiated thought to sports development & sports promotion in India.

Alongside, he is a member of the FICCI Sports Committee and regularly shares his views on industry platforms and writes for multiple online media.

Previously, Mayank was a Partner in the Advisory Practice at Grant Thornton. In the initial part of his professional career, Mayank worked with the Reliance Big Entertainment, the Hay Group and Aon Hewitt.

Passionate about Sports, he is a Member of the FICCI Sports Committee and a Technical Advisor to STAIRS (Society for Transformation, Inclusion & Recognition Through Sports)

E: mayank.pande@outlook.com M: +91.98105 94190

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