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Page 1: Youth Speak Survey Preliminary Findings

Preliminary Findings Report

Global Youth Movement and Youth Insight Survey powered by

Page 2: Youth Speak Survey Preliminary Findings

On September 25th,The 193-Member United Nations General Assembly has formally adopted the 2030

Agenda for Sustainable Development, along with a set of bold, new Global Goals

Page 3: Youth Speak Survey Preliminary Findings

Just 3 months after, AIESEC became the first NGO to organize an 3-days event at the UN HQ -The Youth Action Summit-

uniting young people with the private, public and civil society sector to define the role of youth in achieving the SDGs and

AIESEC’s commitment towards to make it happen.

Page 4: Youth Speak Survey Preliminary Findings

The Way the World will be Shaped by 2030 Depends on Us [Youth]

YouthSpeak 2.0 Theme of the year

Page 5: Youth Speak Survey Preliminary Findings

How can we engage Millennials to take action?YouthSpeak 2.0 Question of the year

Page 6: Youth Speak Survey Preliminary Findings

DRIVERS IN LIFE

What is the decision making process for the millennials? What do they consider first? What drives them in life?

In order to answer this question we’ve built the YouthSpeak survey consisted of the following blocks:

WORLD IN 2030

How do young people envision their future? What’s the state of the world in 2030? What is important for them by

that year?

YOUTH FOR GLOBAL GOALS

The Global Goals Agenda is a plan for humanity to build a better world in the future. Do young people know about this plan? If yes, from where? What’s their attitude towards the SDGs?

LEADERSHIP

To mobilise young people to take action, a certain type of leadership is needed. What are the characteristics young

people want to see in leaders of today?

EDUCATION

Education is the most important issue for young people (based on YouthSpeak 1.0). To find the answer to our question, we need to dig deeper to understand what experiential learning means for young people?

ENGAGEMENT

Where do we find Millennials, whom they trust the most? What’s their attitude towards technology?

Page 7: Youth Speak Survey Preliminary Findings

160 292responses globally

57 959 ASIA PACIFIC

32 704 CENTRAL & EASTERN EUROPE

25 974 LATIN AMERICA

16 393 AFRICA14 566 WESTERN EUROPE & NORTH AMERICA

12635 MIDDLE EAST & NORTH AFRICA

Page 8: Youth Speak Survey Preliminary Findings

DEMOGRAPHICS

Page 9: Youth Speak Survey Preliminary Findings

GENDER

45%55%

65% 35%

ASIA PACIFIC

51% 48%

CENTRAL & EASTERN EUROPE

55% 45%

LATIN AMERICA

45% 55%

AFRICA

58% 42%

WESTERN EUROPE &NORTH AMERICA

55% 45%

MIDDLE EAST &NORTH AFRICA

Page 10: Youth Speak Survey Preliminary Findings

AGE

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Under 16 16-19 20-22 23-24 25-27 28-30 Over 30

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Under 16 16-19 20-22 23-24 25-27 28-30 Over 300%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Under 16 16-19 20-22 23-24 25-27 28-30 Over 30

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Under 16 16-19 20-22 23-24 25-27 28-30 Over 300%

10%

20%

30%

40%

50%

60%

Under 16 16-19 20-22 23-24 25-27 28-30 Over 30

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Under 16 16-19 20-22 23-24 25-27 28-30 Over 30

0%

10%

20%

30%

40%

50%

60%

Under 16 16-19 20-22 23-24 25-27 28-30 Over 30

CE

NT

RA

L &

E

AST

ER

N E

UR

OP

EW

EST

ER

N E

UR

OP

E &

NO

RT

H A

ME

RIC

AM

IDD

LE E

AST

&

NO

RT

H A

FR

ICA

ASI

A P

AC

IFIC

LAT

IN A

ME

RIC

AA

FR

ICA

Page 11: Youth Speak Survey Preliminary Findings

DRIVERS IN LIFE

Based on the results of the YouthSpeak 1.0 report, Millennials are willing to live a meaningful life. They challenge the status quo, while striving to achieve a bigger purpose and live their life to the fullest. To understand how they want to be engaged to take actions, one must understand their

drivers in life.

Page 12: Youth Speak Survey Preliminary Findings

Which 3 motives (both internal and external) drive you the most in life?

GLOBALLY

00% 20% 40% 60% 80% 100% 120%

OtherSocial Status

Power and AuthorityRecognition

CuriositySpiritual Values

Sense of adventureSense of contribution

SatisfactionWork / Life Balance

ResponsibilityFreedom

AchievementFinancial Success

FriendsLove

Purpose in lifeFamily

Series 1

Series 2

Page 13: Youth Speak Survey Preliminary Findings

Which 3 motives (both internal and external) drive you the most in life?

ASIA PACIFIC CENTRAL & EASTERN EUROPE

0% 20% 40% 60% 80% 100% 120%

OtherSocial Status

Power and AuthorityRecognition

Sense of contributionCuriosity

Spiritual ValuesResponsibility

SatisfactionWork / Life BalanceSense of adventure

Financial SuccessFreedom

AchievementFriends

Purpose in lifeLove

Family

Series 1

Series 2

0% 20% 40% 60% 80% 100% 120%

OtherSocial Status

Power and AuthoritySpirituall Values

CuriositySense of contribution

RecognitionSense of adventureWork / Life Balance

SatisfactionFreedom

ResponsibilityAchievement

Financial SuccessLove

FriendsPurpose in life

Family

Series 1

Series 2

Page 14: Youth Speak Survey Preliminary Findings

0% 20% 40% 60% 80% 100% 120%

OtherSocial Status

CuriosityPower and Authority

SatisfactionRecognition

Sense of adventureFreedom

Sense of contributionWork / Life Balance

Spiritual ValuesResponsibility

FriendsLove

AchievementFinancial Success

Purpose in lifeFamily

Series 1

Series 2

00% 20% 40% 60% 80% 100% 120%

OtherSocial Status

Power and AuthorityRecognition

CuriositySense of adventure

AchievementResponsibility

Work / Life BalanceSatisfaction

Financial SuccessFreedom

Spiritual ValuesFriends

Sense of contributionLove

Purpose in lifeFamily

Series 1

Series 2

Which 3 motives (both internal and external) drive you the most in life?

LATIN AMERICA AFRICA

Page 15: Youth Speak Survey Preliminary Findings

00% 20% 40% 60% 80% 100% 120%

OtherPower and Authority

Social StatusRecognition

CuriositySense of contribution

Spiritual ValuesSatisfaction

Work / Life BalanceFinancial Success

ResponsibilityFreedom

Sense of adventureFriends

LoveAchievement

Purpose in lifeFamily

Series 1

Series 2

00% 20% 40% 60% 80% 100% 120%

OtherSocial Status

Power and AuthoritySpiritual Values

RecognitionResponsibility

Financial SuccessSense of adventure

Sense of contributionWork / Life Balance

SatisfactionCuriosityFreedom

AchievementPurpose in life

FriendsLove

Family

Series 1

Series 2

Which 3 motives (both internal and external) drive you the most in life?

WESTERN EUROPE & NORTH AMERICA

MIDDLE EAST &NORTH AFRICA

Page 16: Youth Speak Survey Preliminary Findings

If you could be paid foranything, what would you do?

TRAVEL

BUILD

TEACH

HELP

*based on the keywords analysis

Page 17: Youth Speak Survey Preliminary Findings

What is most important for you in the first 5 years after graduation for your career?

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

Training opportunities

Work-life balance

Salary / Compensation

Challenging work

Constant learning

Employer with a strong brand

Meaningful work

Global opportunities

Alignment with area of study

Series 1

Series 1

GLOBALLY

Page 18: Youth Speak Survey Preliminary Findings

What is most important for you in the first 5 years after graduation for your career?

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Training opportunities

Work-life balance

Salary / Compensation

Challenging work

Constant learning

Employer with a strong brand

Meaningful work

Global opportunities

Alignment with area of study

Series 1

Series 1

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

Training opportunities

Work-life balance

Salary / Compensation

Challenging work

Constant learning

Employer with a strong brand

Meaningful work

Global opportunities

Alignment with area of study

Series 1

Series 1

ASIA PACIFICCENTRAL & EASTERN

EUROPE

Page 19: Youth Speak Survey Preliminary Findings

What is most important for you in the first 5 years after graduation for your career?

LATIN AMERICA AFRICA

0% 5% 10% 15% 20% 25%

Training opportunities

Work-life balance

Salary / Compensation

Challenging work

Constant learning

Employer with a strong brand

Meaningful work

Global opportunities

Alignment with area of study

Series 1

Series 1

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

Training opportunities

Work-life balance

Salary / Compensation

Challenging work

Constant learning

Employer with a strong brand

Meaningful work

Global opportunities

Alignment with area of study

Series 1

Series 1

Page 20: Youth Speak Survey Preliminary Findings

What is most important for you in the first 5 years after graduation for your career?

WESTERN EUROPE &NORTH AMERICA

MIDDLE EAST &NORTH AFRICA

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Training opportunities

Work-life balance

Salary / Compensation

Challenging work

Constant learning

Employer with a strong brand

Meaningful work

Global opportunities

Alignment with area of study

Series 1

Series 1

0% 5% 10% 15% 20% 25%

Training opportunities

Work-life balance

Salary / Compensation

Challenging work

Constant learning

Employer with a strong brand

Meaningful work

Global opportunities

Alignment with area of study

Series 1

Series 1

Page 21: Youth Speak Survey Preliminary Findings

WORLD IN 2030

In September this year, the United Nations adopted the new global agenda for sustainable development in New York. The UN member states, governments, business, experts and leaders

committed to address 17 global goals in the next 15 years for a better world. Young people will play a key role on the way to make it happen. But what do they envision in 15 years from now?

Page 22: Youth Speak Survey Preliminary Findings

Do you think your societywill be in a better or worse state 15 years from now?

68%

32% GLOBALLY

BETTER

WORSE

64%

36%

Asia Pacific Africa

67%

33%

77%

23%

Western Europe & North America

Easter & Central Europe

74%

26%

Latin America

Middle East &North Africa

63%

37%

51%

49%

Page 23: Youth Speak Survey Preliminary Findings

Where do you see yourself working in 10 years from now?

GLOBALLY

ASIA PACIFICCENTRAL &

EASTERN EUROPELATIN AMERICA

WESTERN EUROPE &NORTH AMERICA

AFRICAMIDDLE EAST &NORTH AFRICA

12%

16%

5%

7%

23%

10%

7%

8%2%

10% 9%

22%

6%

6%25%

11%

9%

6%1%5% 8%

11%

5%

9%

31%

10%

13%

6%1%6%

18%

9%

5%

8%

24%

7%

12%

8%2%7% 10%

18%

4%

6%

26%

9%

17%

5%2%3% 7%

17%

5%

4%

27%

10%

11%

10%2%7%

10%

17%

5%

7%

26%

10%

11%

6%2%6%

Small or Medium EnterpriseBusiness Start up

Social Start up

National Corporation

Multinational CorporationGovernment

NGOs / Foundations

Academia / Educational institutionsSports

Culture / Art

Page 24: Youth Speak Survey Preliminary Findings

From the respondents that chose “NGOs”, here are the SDGs they would like to work for:

GLOBALLY

ASIA PACIFICCENTRAL &

EASTERN EUROPELATIN AMERICA

WESTERN EUROPE &NORTH AMERICA

AFRICAMIDDLE EAST &NORTH AFRICA

Page 25: Youth Speak Survey Preliminary Findings

From the respondents that chose “Government”, here are the departments they would like to work for

GLOBALLY

ASIA PACIFICCENTRAL &

EASTERN EUROPELATIN AMERICA

WESTERN EUROPE &NORTH AMERICA

AFRICAMIDDLE EAST &NORTH AFRICA

Health & Human Services

15%

International Relations

14%

Justice11%

19%

13%

12%

International Relations

Economics & Business

Justice

19%

12%

11%

Health & HumanServices

Education

International Relations

19%

17%

14%

Justice

InternationalRelations

Health & HumanServices

24%

18%

10%

International Relations

Health & HumanServices

Justice

13%

12%

11%

Economics &Business

InternationalRelations

Health & HumanServices

18%

17%

11%

Education

Health & HumanServices

InternationalRelations

Page 26: Youth Speak Survey Preliminary Findings

From the respondents who chose “Small/Medium Enterprise, Business/Social Start up, National/Multinational Corporation”,

here are the industries they would like to work for:

ASI

A P

AC

IFIC

CE

NT

RA

L &

E

AST

ER

N E

UR

OP

E

LAT

IN A

ME

RIC

A

WE

STE

RN

EU

RO

PE

&

NO

RT

H A

ME

RIC

A

AF

RIC

A

MID

DLE

EA

ST &

NO

RT

H A

FR

ICA

BUSINESS SERVICES

18%

FINANCIAL SERVICES

9%

HEALTH SERVICES

8%

BUSINESS SERVICES

FINANCIAL SERVICES

EDUCATION

BUSINESS SERVICES

HEALTH SERVICES

FINANCIAL SERVICES

BUSINESS SERVICES

FINANCIAL SERVICES

COMPUTER & ELECTRONICS

BUSINESS SERVICES

FINANCIAL SERVICES

AGRICULTURE & MINING

BUSINESS SERVICES

FINANCIAL SERVICES

HEALTH SERVICES

BUSINESS SERVICES

FINANCIAL SERVICES

HEALTH SERVICES

18%

9%

8%

20%

10%

9%

15%

8%

8%

15%

14%

9%

17%

10%

8%

20%

9%

9%

Page 27: Youth Speak Survey Preliminary Findings

From the respondents who chose “Academic Institutions”, here are the roles they would like to work in:

ASI

A P

AC

IFIC

CE

NT

RA

L &

E

AST

ER

N E

UR

OP

E

LAT

IN A

ME

RIC

A

WE

STE

RN

EU

RO

PE

&

NO

RT

H A

ME

RIC

A

AF

RIC

A

MID

DLE

EA

ST &

NO

RT

H A

FR

ICA

PROFESSOR

38%

RESEARCHER

27%

LECTURER

9%

PROFESSOR

RESEARCHER

LECTURER

PROFESSOR

RESEARCHER

LECTURER

RESEARCHER

PROFESSOR

LECTURER

LECTURER

PROFESSOR

RESEARCHER

PROFESSOR

RESEARCHER

LECTURER

PROFESSOR

LECTURER

RESEARCHER

38%

26%

15%

29%

27%

25%

60%

24%

5%

40%

37%

12%

30%

28%

23%

48%

20%

18%

Page 28: Youth Speak Survey Preliminary Findings

Which issue would you be interested in tackling through volunteering abroad?

GLOBALLY

ASIA PACIFICCENTRAL &

EASTERN EUROPELATIN AMERICA

WESTERN EUROPE &NORTH AMERICA

AFRICAMIDDLE EAST &NORTH AFRICA

Page 29: Youth Speak Survey Preliminary Findings

When you think about the future of the world, what is your biggest fear?

LACK OF HUMANITY

CORRUPTION

GLOBAL WARMING

LACK OF RESOURCES

WAR

Page 30: Youth Speak Survey Preliminary Findings

Who do you think has the strongest ability to influence society?

36%

14%6%

21%

17%

2%4%

Government

Private sector (Business)

Non governmental organisations (NGOs)Youth led organisations

Individuals

No one

36%

14%6%

21%

17%

2%4%

Government

Private sector (Business)

Non governmental organisations (NGOs)Youth led organisations

Individuals

No one

ASIA PACIFICCENTRAL &

EASTERN EUROPELATIN AMERICA

WESTERN EUROPE &NORTH AMERICA

AFRICAMIDDLE EAST &NORTH AFRICA

42%

12%7%

16%

15%

3%5%

35%

10%6%

25%

19%

2%3%

39%

25%

5%

11%

13%2%5%

35%

26%

5%

9%

16%

2%7%

31%

9%

7%28%

21%

2%2%

26%

8%

8%32%

19%

3%4%

Page 31: Youth Speak Survey Preliminary Findings

Where do you seethe use of technology the most?

0% 5% 10% 15% 20% 25%

SportCulture

International relationsJustice, Labor

CommerceMedia

TransportationDefense

Housing and Urban DevelopmentEconomics and Business

SecurityEnvironment and Rural Affairs

EnergyAgriculture

EducationHealth and Human Services

Series 1

Series 1

Page 32: Youth Speak Survey Preliminary Findings

Where do you seethe use of technology the most?

0% 5% 10% 15% 20% 25% 30%

SportCulture

CommerceMedia

International relationsJustice, Labor

DefenseTransportation

Housing and Urban DevelopmentSecurity

Economics and BusinessEnvironment and Rural Affairs

AgricultureEnergy

EducationHealth and Human Services

Series 1

Series 1

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

SportCulture

International relationsCommerce

MediaHousing and Urban Development

Justice, LaborTransportation

DefenseSecurity

Economics and BusinessEnvironment and Rural Affairs

EnergyHealth and Human Services

AgricultureEducation

Series 1

Series 1

ASIA PACIFICCENTRAL & EASTERN

EUROPE

Page 33: Youth Speak Survey Preliminary Findings

0% 5% 10% 15% 20% 25% 30%

SportCulture

Justice, LaborInternational relations

Housing and Urban DevelopmentTransportation

Environment and Rural AffairsMedia

DefenseCommerce

Economics and BusinessSecurity

EnergyHealth and Human Services

EducationAgriculture

Series 1

Series 1

0% 5% 10% 15% 20% 25% 30% 35%

SportDefense

International relationsCulture

Justice, LaborCommerce

TransportationEconomics and Business

MediaHousing and Urban Development

SecurityEnvironment and Rural Affairs

AgricultureEnergy

Health and Human ServicesEducation

Series 1

Series 1

Where do you seethe use of technology the most?

LATIN AMERICA AFRICA

Page 34: Youth Speak Survey Preliminary Findings

Where do you seethe use of technology the most?

WESTERN EUROPE &NORTH AMERICA

MIDDLE EAST &NORTH AFRICA

0% 5% 10% 15% 20% 25% 30%

SportCulture

CommerceDefense

Justice, LaborMedia

Housing and Urban DevelopmentInternational relations

Economics and BusinessTransportation

SecurityAgriculture

Environment and Rural AffairsEducation

EnergyHealth and Human Services

Series 1

Series 1

0% 5% 10% 15% 20% 25% 30% 35% 40%

SportCulture

Justice, LaborDefense

Housing and Urban DevelopmentTransportation

International relationsCommerce

Environment and Rural AffairsMedia

Economics and BusinessSecurity

AgricultureEnergy

Health and Human ServicesEducation

Series 1

Series 1

Page 35: Youth Speak Survey Preliminary Findings

YOUTH FOR GLOBAL GOALS

Which issues millennials care about the most? Let’s see if the young generation is aware of the Sustainable Development Goals that were adopted in September, from which channels they learn

about it and which issue they choose as their priority.

Page 36: Youth Speak Survey Preliminary Findings

Do you know what the Sustainable Development Goals (SDGs) are?

46%55%

YES

NOA

SIA

PA

CIF

IC

CE

NT

RA

L &

E

AST

ER

N E

UR

OP

E

LAT

IN A

ME

RIC

A

WE

STE

RN

EU

RO

PE

&

NO

RT

H A

ME

RIC

A

AF

RIC

A

MID

DLE

EA

ST &

NO

RT

H A

FR

ICA

34% 66%

48%52%

42%58%

40% 60%

60%40%

45%55%

GLOBALLY

Page 37: Youth Speak Survey Preliminary Findings

How do you know about the Sustainable Development Goals?

ASI

A P

AC

IFIC

CE

NT

RA

L &

E

AST

ER

N E

UR

OP

E

LAT

IN A

ME

RIC

A

WE

STE

RN

EU

RO

PE

&

NO

RT

H A

ME

RIC

A

AF

RIC

A

MID

DLE

EA

ST &

NO

RT

H A

FR

ICA

AIESEC31%

University26%

TV/Radio10%

GLOBALLY

35%

19%

11%

AIESEC

University

Friends

31%

30%

14%

AIESEC

University

TV/Radio

31%

23%

11%

AIESEC

University

TV/Radio

32%

24%

11%

AIESEC

University

TV/Radio

39%

24%

9%

University

AIESEC

UN Website

38%

23%

7%

AIESEC

University

Friends

Page 38: Youth Speak Survey Preliminary Findings

Choose top 3 Sustainable Development Goals that you would act upon?

11,5% 16,8%

7,7%

8,0%

4,5% 5,9%

1,7%

10,1%

3,5%

2,3%

5,9% 3,8%

3,8% 3,1%

6,2%

2,8%

2,0%

GLO

BA

LLY

Page 39: Youth Speak Survey Preliminary Findings

Choose top 3 Sustainable Development Goals that you would act upon?

9,1% 16,1%

7,0%

7,7%

4,6% 7,0%

1,7%

11,2%

3,5%

3,8%

4,9% 4,2%

3,2% 2,8%

6,9%

3,5%

2,7%

ASI

A P

AC

IFIC

Page 40: Youth Speak Survey Preliminary Findings

Choose top 3 Sustainable Development Goals that you would act upon?

11,8% 17,7%

7,6%

8,0%

4,5% 5,2%

1,4%

10,1%

3,1%

2,1%

6,9% 4,2%

3,8% 3,1%

5,9%

2,1%

2,1%

CE

NT

RA

L &

EA

STE

RN

EU

RO

PE

Page 41: Youth Speak Survey Preliminary Findings

Choose top 3 Sustainable Development Goals that you would act upon?

9,1% 16,1%

7,0%

7,7%

4,6% 7,0%

1,7%

11,2%

3,5%

3,8%

4,9% 4,2%

3,2% 2,8%

6,9%

3,5%

2,7%

LAT

IN A

ME

RIC

A

Page 42: Youth Speak Survey Preliminary Findings

Choose top 3 Sustainable Development Goals that you would act upon?

9,7% 15,6%

10,1%

7,6%

5,6% 4,9%

1,7%

8,7%

2,8%

2,1%

7,3% 4,2%

5,9% 3,8%

6,6%

4,2%

1,7%

WE

STE

RN

EU

RO

PE

&

NO

RT

H A

ME

RIC

A

Page 43: Youth Speak Survey Preliminary Findings

Choose top 3 Sustainable Development Goals that you would act upon?

16,0% 12,2%

4,9%

8,7%

4,9% 7,3%

1,4%

11,8%

5,2%

1,7%

4,5% 3,1%

3,5% 2,8%

5,2%

1,7%

2,1%

AF

RIC

A

Page 44: Youth Speak Survey Preliminary Findings

Choose top 3 Sustainable Development Goals that you would act upon?

14,6% 20,8%

5,2%

9,4%

3,5% 4,9%

1,0%

10,4%

2,1%

2,4%

5,6% 2,8%

2,8% 2,4%

8,7%

1,4%

2,1%

MID

DLE

EA

ST &

NO

RT

H A

FR

ICA

Page 45: Youth Speak Survey Preliminary Findings

Are you familiar with the Sustainability policy of your country / territory?

YES38%

NO57%

5%I DON’T CARE

ASIA PACIFICCENTRAL &

EASTERN EUROPELATIN AMERICA

WESTERN EUROPE &NORTH AMERICA

AFRICA MIDDLE EAST &NORTH AFRICA

YES35%

YES57%

8%I DON’T CARE

YES35%

YES61%

4%I DON’T CARE

YES44%

YES52%

4%I DON’T CARE

YES42%

YES55%

3%I DON’T CARE

YES41%

YES55%

4%I DON’T CARE

YES38%

YES51%

11%I DON’T CARE

Page 46: Youth Speak Survey Preliminary Findings

LEADERSHIP

In AIESEC we believe that Leadership is the fundamental solution to achieve peace and fulfilment of humankind potential. In order to get closer to this vision by 2030, we need young people to step up as

leaders to drive positive societal change. Therefore, it is imperative to understand who do young people consider as their role-models as leaders and which characteristics do they value the most.

Page 47: Youth Speak Survey Preliminary Findings

Name one person whom you consider as a great leader

*based on the keywords search

07,80%&

7,8% 4,5% 3,4% 2,6% 2,5%

1,9% 1,6% 1,3% 1,2% 1,0%

Page 48: Youth Speak Survey Preliminary Findings

What is the one characteristic that makes this person a great leader?

*based on the keywords analysis

DETERMINATION

VISION

CARE

RESPONSIBILITY

COURAGE

EMPATHY

PASSION

CONFIDENCE

Page 49: Youth Speak Survey Preliminary Findings

ENGAGEMENT

It is a universally known fact that for long-term change to be driven, the youth of today have to play a key role in driving that change. But, how do we really sensitise the youth towards issues that matter?

How do we get crucial information to reach them effectively so that they listen, and then, act? We attempted to understand what channels of engagement the youth of today rely on!

Page 50: Youth Speak Survey Preliminary Findings

Which 3 channels do you use the most to keep yourself informed on a day-to-day basis?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Facebook

Google TV

E-newspapers

and E-m

agazines

Friends / W

ord of m

outh

Magazin

es / Newspaper

Whats

app

Insta

gram

Twitter

Oth

er social m

ediaBlo

gs

Snapchat

LinkedIn

WeChat

I don't

like to

look fo

r info

rmatio

n

Series 2

Series 1

GLOBALLY

Page 51: Youth Speak Survey Preliminary Findings

Which 3 channels do you use the most to keep yourself informed on day-to-day basis?

ASIA PACIFIC

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Facebook

Google

Friends / W

ord of m

outh

E-newspapers

and E-m

agazines

TV

Insta

gram

Oth

er social m

edia

Magazin

es / Newspaper

Whats

appBlo

gs

Twitter

I don't

like to

look fo

r info

rmatio

n

Snapchat

LinkedIn

WeChat

Series 2

Series 1

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Facebook

Google TV

Magazin

es / Newspaper

Friends / W

ord of m

outh

E-newspapers

and E-m

agazines

Insta

gram

Whats

app

Twitter

Oth

er social m

ediaBlo

gs

Snapchat

WeChat

LinkedIn

I don't

like to

look fo

r info

rmatio

n

Series 2

Series 1

CENTRAL & EASTERN EUROPE

Page 52: Youth Speak Survey Preliminary Findings

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

TV

Facebook

Whats

app

Google

Magazin

es / Newspaper

E-newspapers

and E-m

agazines

Friends / W

ord of m

outh

Insta

gram

Twitter

Blogs

Oth

er social m

edia

LinkedIn

Snapchat

WeChat

I don't

like to

look fo

r info

rmatio

n

Series 2

Series 1

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Facebook TV

E-newspapers

and E-m

agazines

Google

Magazin

es / Newspaper

Whats

app

Friends / W

ord of m

outh

Twitter

Insta

gram

Blogs

Oth

er social m

edia

Snapchat

LinkedIn

I don't

like to

look fo

r info

rmatio

n

WeChat

Series 2

Series 1

Which 3 channels do you use the most to keep yourself informed on day-to-day basis?

LATIN AMERICA AFRICA

Page 53: Youth Speak Survey Preliminary Findings

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Facebook

Google TV

Whats

app

Insta

gram

E-newspapers

and E-m

agazines

Friends / W

ord of m

outh

Twitter

Magazin

es / Newspaper

Snapchat

Oth

er social m

ediaBlo

gs

LinkedIn

I don't

like to

look fo

r info

rmatio

n

WeChat

Series 2

Series 1

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Facebook

E-newspapers

and E-m

agazines

TV

Google

Friends / W

ord of m

outh

Magazin

es / Newspaper

Whats

app

Insta

gram

Twitter

Blogs

Oth

er social m

edia

Snapchat

LinkedIn

I don't

like to

look fo

r info

rmatio

n

WeChat

Series 2

Series 1

Which 3 channels do you use the most to keep yourself informed on day-to-day basis?

WESTERN EUROPE &NORTH AMERICA

MIDDLE EAST &NORTH AFRICA

Page 54: Youth Speak Survey Preliminary Findings

What are the 3 most trusted sources you look up to to get information?

GLOBALLY

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Academic In

stitutio

ns (Pro

fessor,

Parents

/ Relativ

es

Friends

Thought leaders

Governm

ent

Coach / Mento

r

Bloggers

Colleagues

Public figure

s (Celebrit

ies, Ath

letes,

Senior m

anagers

Series 2

Series 1

Page 55: Youth Speak Survey Preliminary Findings

What are the 3 most trusted sources you look up to to get information?

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Academic In

stitutio

ns (Pro

fessor,

Parents

/ Relativ

es

Friends

Thought leaders

Governm

ent

Coach / Mento

r

Bloggers

Colleagues

Senior m

anagers

Public figure

s (Celebrit

ies, Ath

letes,

Series 2

Series 1

ASIA PACIFIC

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Academic In

stitutio

ns (Pro

fessor,

Parents

/ Relativ

es

Friends

Governm

ent

Thought leaders

Coach / Mento

r

Colleagues

Bloggers

Public figure

s (Celebrit

ies, Ath

letes,

Senior m

anagers

Series 2

Series 1

CENTRAL & EASTERN EUROPE

Page 56: Youth Speak Survey Preliminary Findings

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Academic In

stitutio

ns (Pro

fessor,

Parents

/ Relativ

es

Thought leaders

Friends

Coach / Mento

r

Governm

ent

Bloggers

Colleagues

Senior m

anagers

Public figure

s (Celebrit

ies, Ath

letes,

Series 2

Series 1

What are the 3 most trusted sources you look up to to get information?

LATIN AMERICA AFRICA

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Academic In

stitutio

ns (Pro

fessor,

Parents

/ Relativ

es

Friends

Governm

ent

Coach / Mento

r

Thought leaders

Bloggers

Colleagues

Public figure

s (Celebrit

ies, Ath

letes,

Senior m

anagers

Series 2

Series 1

Page 57: Youth Speak Survey Preliminary Findings

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Academic In

stitutio

ns (Pro

fessor,

Parents

/ Relativ

es

Friends

Thought leaders

Governm

ent

Coach / Mento

r

Bloggers

Public figure

s (Celebrit

ies, Ath

letes,

Colleagues

Senior m

anagers

Series 2

Series 10%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Academic In

stitutio

ns (Pro

fessor,

Parents

/ Relativ

es

Friends

Thought leaders

Governm

ent

Colleagues

Coach / Mento

r

Bloggers

Senior m

anagers

Public figure

s (Celebrit

ies, Ath

letes,

Series 2

Series 1

What are the 3 most trusted sources you look up to to get information?

WESTERN EUROPE &NORTH AMERICA

MIDDLE EAST &NORTH AFRICA

Page 58: Youth Speak Survey Preliminary Findings

Which of the statementsrelates to you the most?

35%

20%

39%

5%

1%

I live on my smartphone and I find it convenient

I live on my smartphone and I find it harmful

I'm not dependent on my smartphone

I don't have a smartphone

I don't have a mobile

ASI

A P

AC

IFIC

CE

NT

RA

L &

E

AST

ER

N E

UR

OP

E

LAT

IN A

ME

RIC

A

WE

STE

RN

EU

RO

PE

&

NO

RT

H A

ME

RIC

A

AF

RIC

A

MID

DLE

EA

ST &

NO

RT

H A

FR

ICA

24%

26%

44%

6%

1%

45%

11%

35%

7%

2%

44%

18%

33%

4%

1%

27%

26%

44%

3%

0%

20%

22%

50%

6%

2%

35%

24%

38%

3%

0%

Page 59: Youth Speak Survey Preliminary Findings

EDUCATION

Based on the previous YouhtSpeak 1.0 insights : Education is the burning issue for Millennials. We know that millennials prefer experiential learning to have a real hands-on experience. Has the

situation changed? Which formats of experiential learning do they prefer and what does it mean for the potential employers and educational institutions?

Page 60: Youth Speak Survey Preliminary Findings

What do you see as the biggest benefit of studying in university/college?

Acquiring useful knowledge

Getting a diploma for a higher status in the society

Acquiring skills to prepare for a career

Building a network of friends and contacts

Becoming self aware on what I want to do next

I don't see any benefits

14%

25%

29%

19%

12%

2%

GLOBALLY

17%

23%

26%

17%

14%

3%

ASIA PACIFIC

13%

20%

28%

23%

14%

3%

CENTRAL &EASTERN EUROPE

10%

34%

32%

16%

8%

1%

LATINAMERICA

Page 61: Youth Speak Survey Preliminary Findings

What do you see as the biggest benefit of studying in university/college?

Acquiring useful knowledge

Getting a diploma for a higher status in the society

Acquiring skills to prepare for a career

Building a network of friends and contacts

Becoming self aware on what I want to do next

I don't see any benefits

14%

27%

33%

17%

9%

1%

WESTERN EUROPE &NORTH AMERICA

11%

31%

29%

17%

12%

1%

AFRICA

24%

17%

27%

21%

9%

3%

MIDDLE EAST &NORTH AFRICA

Page 62: Youth Speak Survey Preliminary Findings

Which one of these practical learning experiences would you like to have in order to

grow personally and professionally?

12%

19%

24%

32%

6%7%

Sales

Study tours Workshops Volunteering

Exchange Conferences Case studies

GLOBALLY

18%

13%

16%36%

8%9%

Sales

ASIA PACIFIC

18%

16%

24%

25%

8%

9%

Sales

CENTRAL & EASTERN EUROPE

20%

9%

20%

40%

6%5%

Sales

LATIN AMERICA

15%

16%

21%

32%

6%10%

Sales

WESTERN EUROPE &NORTH AMERICA

19%

18%

21%

21%

12%

9%

Sales

AFRICA

12%

19%

24%

32%

6%7%

Sales

MIDDLE EAST &NORTH AFRICA

Page 63: Youth Speak Survey Preliminary Findings

Are you a volunteer?

GLOBALLY

ASI

A P

AC

IFIC

CE

NT

RA

L &

E

AST

ER

N E

UR

OP

E

LAT

IN A

ME

RIC

A

WE

STE

RN

EU

RO

PE

&

NO

RT

H A

ME

RIC

A

AF

RIC

A

MID

DLE

EA

ST &

NO

RT

H A

FR

ICA

56%44%

YES

NO

46% 54%

54%46%

68%32%

45% 56%

62%38%

68%32%

Page 64: Youth Speak Survey Preliminary Findings

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Contact: [email protected]