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LUQMAN BIN TALIB Mohd azri bin mat raffei Ahmad syafiq bin ahmad dzaki

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Page 1: Youtube

LUQMAN BIN TALIB

Mohd azri bin mat raffei

Ahmad syafiq bin ahmad dzaki

Page 2: Youtube

INTRODUCTION

Internet traffic from social network media are sharply increase, this included video streaming.

Video streaming such as YouTube and Netflix has consume 40 % of internet traffic at 2010.

More than 13 MILLION HOURS, 2010

More than 35 HOURS, every minute.

More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years.

YouTube reached over 700 billion playbacks in 2010.

YouTube mobile gets over 100 million views a day.

Page 3: Youtube

INTRODUCTION

Internet Traffic

60%

40%

INTERNET

Video Streaming Others

70%

30%

YOUTUBE

In US Out US

Page 4: Youtube

LITERATURE REVIEW

Research Question: What are the improvement done by Google on YouTube delivery basis after the take over?

Purpose: To compare and contrast the efficiency of video delivery basis and network infrastructure of YouTube before and after Google take over.

Review on literature will show the rough idea how was YouTube before and after google take over.

YouTube before google

3 logical web servers 7 video server Use LimeLight CDN to support the

distribution of video

YouTube after Google.

How Google engineers re-design YouTube? Google’s huge infrastructure including globally distributed “edge servers

& caches” and Google’s engineering talents Enormous scale -- both in terms of videos

and usersGoogle redesign in video delivery dynamics hot and cold videos, cache misses, etc. load-balancing among cache locations,

servers, etc. relations with ISPs

Page 5: Youtube

CURRENT ISSUES ON YOUTUBE

Video are shortened.

Videos don’t play on Internet Explorer

Subscription not updating

Unable to view age restricted videos despite being over 18.

Subscription limit Can’t reply or like/dislike some

comments

UPLOAD

PLAY

LOG IN

SHARING

Page 6: Youtube

EXISTING COMMERCIAL APPLICATIONS

1. www.metacafe.com

2. www.dailymotion.com

3. www.liveleak.com

4. www.vimeo.com

Page 7: Youtube

NETWORK INFRASTRUCTURE (BEFORE GOOGLE TAKEOVER)

Before google take over YouTube only has• 7 Video Servers• 3 Logical Web server• Use limelight CDN to help the distribution of video

YouTube was paying $1 million/month or more to ISPs to carry its video traffic to users!

Front-end Server

Internet Video Servers

Users

1

2

3

4

1. HTTP GET request for video URL

2. HTTP reply containing html to construct the web page and a link to stream the FLV file

3. HTTP GET requestfor FLV stream

4. HTTP replyFLV stream

Page 8: Youtube

NETWORK INFRASTRUCTURE (AFTER GOOGLE TAKEOVER)

Page 9: Youtube

NETWORK INFRASTRUCTURE (AFTER GOOGLE TAKEOVER)

Schema of YouTube new page download

Page 10: Youtube

QUALITY OF SERVICE ISSUES

Content Level• Addresses the video codec, format,

resolution, and also duration, contents of the video, type of video and its motion patterns.

System Level• Cover influences of the transmission

network, the devices and screens, but also of the implementation of the application itself like video buffering strategies.

Page 11: Youtube

QUALITY OF SERVICE ISSUES

System Level• Cover influences of the transmission

network, the devices and screens, but also of the implementation of the application itself like video buffering strategies.

Context Level• Considers aspects like the environment

where the user is consuming the service, the social and cultural background, or the purpose of using the service.

Page 12: Youtube

COMPARITIVE ANALYSIS ON COMMERCIAL APPLICATIONS

62%20%

18%

Internet Traffic

YouTube DailyMotion Vimeo

Page 13: Youtube

SUMMARY

There’s a lot of client server video streaming application on the internet, but YouTube still emerge on the top, this is because YouTube provide ability to customize, unlimited channel subscription and various video quality.

YouTube has gone a lot of improvement after google took over whether in network infrastructure, traffic rate, content management and usability.

Quality of services (QoS) issue are emphasized issue in YouTube. It can be proven by the way YouTube divided the QoS issue into four level that is, context level, user level, system level and content level. This is to ensure the user satisfied with the services provided and having a great experiences while browsing or streaming video on YouTube.

Page 14: Youtube