youtube and google + integration - benefits

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YouTube/ Google+ Integration Tuesday, September 3, 13

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Use this document to understand the benefits of linking your YouTube channel to a Google + account.

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Page 1: YouTube and Google + Integration - Benefits

YouTube/ Google+

Integration

Tuesday, September 3, 13

Page 2: YouTube and Google + Integration - Benefits

Why Should You Use It? Brand Extension: Google+ is the community arm of your YouTube presence. It extends your YT presence into the social community where fans can interact with your brand directly.

Search: Integration allows for more information in search with a “Knowledge Panel” and notifications across all Google products.

Subscription: Your fans on Google+ will have your channel recommended uniquely throughout YouTube.

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Page 3: YouTube and Google + Integration - Benefits

Benefits

‣ Verified name on YouTube and Google+

‣ Automatically share uploads to Google+

‣ Add multiple channel managers

‣ Link your Google+ page with your official website

‣ Utilize Audience insights and post exclusive content

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Page 4: YouTube and Google + Integration - Benefits

Benefits

1. Verified Name - Verified icon assures audience that channel and page are official and strengthens brand presence.

2. Linking YouTube and Google+ encourages more recommendations of your video content across Google, and is weighted more heavily in organic first-page search results

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Page 5: YouTube and Google + Integration - Benefits

Benefits

3. Allow multiple managers for a single channel.

4. Ability to manage several channel through one login.

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Page 6: YouTube and Google + Integration - Benefits

Benefits

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5. Identify and engage with your Top Fans. Creating a circle of Top Fans allows you to post content exclusively to them.

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Page 7: YouTube and Google + Integration - Benefits

SummaryOptimization Benefit Resources

Verified name on YouTube and Google+

Verified name checkmark displayed throughout YouTube (watch page, search, etc.)

Ask your account manager to get your channel and Google+ page verifiedExample verified channel in search

Automatically share uploads to Google+

Easily maintain a steady stream of content on Google+ with minimal effort

YouTube Creator Blog Post

Add multiple channel managers, manage multiple channels via one login

No password sharing needed (better security), and convenience of using one login for many channels

Help Article: Managing Google+ Page Connected Channels

Link your Google+ Page with your official website

Enable integrations that help your fans find you in Google search Google+ pages in search information hub

Utilize Audience insights and post exclusive content

Increase connection with audience and boost engagement

None yet, feature is still in beta - channels must have 5K subs to participate

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Page 8: YouTube and Google + Integration - Benefits

THANK YOU

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