youtube basics for business
DESCRIPTION
Results Oriented Social Media - YouTube Basics for Business Are you wondering how to add video to your social media efforts? Are you wondering if you even should add video to your social media efforts? In this class we’ll show you how to use video with your SEO and social media efforts like a rock star. This class will not only teach you the basics of video production but will show you how to breathe new life into your social media and SEO marketing program like you never though you could. Come learn from one of the top Interactive Marketing and Web Development companies about the strategies, tools and tactics that successful online video campaigns have used to drive real results via social media and SEO. You will learn how to create and develop a social media campaign which integrates video to drive real fan engagement and better Google results. This class consists of 1 hour lecture & demonstrations, and 30 minutes of Q&A. Learning Goals - In this class you’ll learn: Basics of good video production; Tools and techniques used to drive views and engagements on videos; Search engine optimization for videos; How videos drive good search rankings for your website; and Basics of measuring results in your video-based SEO and social media campaigns. Your Instructor Giovanni Gallucci has a renaissance soul. On one hand he is a recovering Microsoft .NET programmer turned online brand strategist and internet journeyman. He develops strategy for online marketing and audience development for forward-thinking clients in music, media, missions, film, tv, tech & causes interested in breaking new ground online. On the other hand he is an aspiring photographer and filmmaker who focuses on the same, using media to enhance his marketing, seo, and social media work. Giovanni also teaches how social media and SEO aligns with offline marketing and pr strategies at bootcamps and private workshops across the great state of Texas and around the world. His speaking style is vibrant, frank, humorous, energetic, and personal. Intended Audience Small business and organization managers who need to learn the basics of social media marketing and how to integrate it into their company’s other marketing and advertising efforts. It is ideal for those who either want to manage their own social media campaigns or need a solid understanding of online marketing strategies and tools to better engage with their marketing, advertising, pr, or communications team. Marketing Managers, IT Directors and other website stakeholders at midsized and larger organizations wanting to learn how to build a more engaging web presence, generate more traffic, build a bigger digital footprint, generate more sales and streamline processes. Anyone already using social media who wants to learn how to create highly trafficked, interactive social hubs that make a true business impact.TRANSCRIPT
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Results Oriented Web
@giovanni
August 15, 2012
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Online VideoYouTube Basics For Business
ResultsOriented
Web
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@giovanni
Results Oriented Web
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Thank You!
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Results Oriented Web
@giovanni
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What are we dealing with here?
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Results Oriented Web
@giovanni
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Do you have a plan?
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@giovanni
Results Oriented Web
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Photos/VideoMy Weapons Of Choice
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@giovanni
Results Oriented Web
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Canon 5D
Equipment
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@giovanni
Results Oriented Web
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@giovanni
Results Oriented Web
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Canon 5DCanon 7D
EQUIPMENT
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Results Oriented Web
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@giovanni
Results Oriented Web
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Canon 5DCanon 7DCanon T2i (T3i)Canon G12GoPro HDiPhone
EQUIPMENT
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@giovanni
Results Oriented Web
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FacebookFlickrFoursquareGoogle+TumblrTwitterWordpressYouTube
Tools Of The Trade
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@giovanni
Results Oriented Web
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Google AnalyticsRaven ToolsTubeToolboxTweetAdderYouTube Insight
Tools Of The Trade
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@giovanni
Results Oriented Web
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BEFORE
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@giovanni
Results Oriented Web
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BEFORE
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@giovanni
Results Oriented Web
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BEFORE
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@giovanni
Results Oriented Web
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BEFOREPlan, plan, and plan some more.
Site review, scheduling, shot list, backup equipment, batteries, know where your exits are, know alternate entrances...
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@giovanni
Results Oriented Web
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BEFOREPlan, plan, and plan some more.
Who,What,Where,When,Why?
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@giovanni
Results Oriented Web
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BEFOREUse those contacts!
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@giovanni
Results Oriented Web
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BEFOREMedia badge - the key to the city...almost
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@giovanni
Results Oriented Web
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BEFOREWalk TALL
but leave a small footprint
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@giovanni
Results Oriented Web
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BEFOREDon’t describe yourself as anything other than a professional videographer/filmmaker if you want to be taken seriously.
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@giovanni
Results Oriented Web
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BEFORE
Know your rights.
Know the law/know the TOS on sites you’re working on.
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@giovanni
Results Oriented Web
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@giovanni
Results Oriented Web
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DURINGFirst order of business: get the shots you need.
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@giovanni
Results Oriented Web
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DURINGKnow your rights.
Don’t be unnecessarily confrontational, but don’t be a doormat either. Private security are NOT the police. Have them call the police if you can’t come to agreement and they attempt to detain you.
NEVER give anyone your camera. NEVER give anyone your video. But give the police “the disk from your camera” if they ask - Use The Cloud or your pocket.
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@giovanni
Results Oriented Web
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DURING
Be patient. Be nice. Be respectful. Be invisible.
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@giovanni
Results Oriented Web
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DURINGBe creative. Duh, really? Really.
Find the angles that no-one else would.
If you want your photography to stand out, you must get shots no-one else is getting.
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@giovanni
Results Oriented Web
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DURINGBe present. Be alert.
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@giovanni
Results Oriented Web
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DURINGBe present. Be alert.
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@giovanni
Results Oriented Web
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DURINGShoot everything.
Shoot until you get kicked out, run out of disk space, or they close the place down.
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@giovanni
Results Oriented Web
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DURING
Remember I said the get the shots you NEED first? Once you have gotten those AND backed up those photos?
Sneak around.
Shoot to get kicked out.
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@giovanni
Results Oriented Web
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TOP TIPS
BASICS:
Rule of thirds.Balancing elements in the shot.Leading lines.Symmetry.Background.Framing.
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@giovanni
Results Oriented Web
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TOP TIPSPeople love the fisheye.
Using extreme ends of zoom lenses.
Aperture for dummies.
Customize the buttons on your camera.
Zoom with your feet.
CREATIVE LIGHT:
Over exposure.
Under exposure.
Flash rings.
Natural lens flare.
Light hacking.
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@giovanni
Results Oriented Web
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TOP TIPSOTHER STUFF:
Dress the part. Change of clothes available.
Keep business cards ON you.
Monopods & tripods are your friends.
Eye.fi - cards ROCK.
Compose the video in the camera. (?)
Keep a step ladder in your car. Knee pads. Band-Aids. Igloo. Paper towels.
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@giovanni
Results Oriented Web
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Video SEO
Let’s look at some videos.
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@giovanni
Results Oriented Web
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Video SEO Tips
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@giovanni
Results Oriented Web
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Video SEO Tips
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@giovanni
Results Oriented Web
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Video SEO Tips
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@giovanni
Results Oriented Web
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Video SEO Tips
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@giovanni
Results Oriented Web
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Video SEO Tips
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@giovanni
Results Oriented Web
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Video SEO TipsVideo SEO Ranking Factors
-Title-Description
-Tags-Views
-Ratings-Playlist Additions
-Inbound Links-Relevance of content
-Flagging/Favorites-Shares/Embeds
-Onsite Links-Comments
-Age of VIdeo-Channel Views
-Subscribers
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@giovanni
Results Oriented Web
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Video SEO Tools
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@giovanni
Results Oriented Web
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Video SEO TOS
tube toolbox - don’t use tools to cheat!
use technology to work more efficiently
YouTube TOS Section 4.G:
"You agree not to use or launch any automated system, including without limitation, "robots,"
"spiders," or "offline readers," that accesses the Website in a manner that sends more request messages to the YouTube™ servers in a given period of time than a human can reasonably
produce in the same period by using a conventional on-line web browser."
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Results Oriented Web
@giovanni
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Questions?
Questions?
Thank You
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Results Oriented Web
@giovanni
08.25 Social Media As The Photographer’s Game Changer (PhotoAct 2012) Santa Barbara, CA
09.07/08 Results Oriented Social Media Summit (Drupal Days Dallas) Garland, TX
09.11 YouTube and Online Video Basics for Tech Startups (Gravity Center) Plano, TX
09.19 Facebook Advertising Basics (ROSMB) Dallas, Texas
more dates at http://LiveLoudTX.tumblr.com
Upcoming Talks
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Results Oriented Web
@giovanni
Thank You
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Giovanni [email protected]://LiveLoudTexas.com
google+: http://LiveLoudTexas.com/plusfacebook: http://www.facebook.com/LiveLoudTexastumblr: http://LiveLoudTX.tumblr.com twitter: http://twitter.com/giovanniyoutube: http://youtube.com/LiveLoudTX
http://LiveLoudTexas.com/preso
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