youtube: how to tell your story
TRANSCRIPT
YouTube: How to Tell Your Story
YouTube: How to Tell Your Story
Founder/Owner: Lisa Marie Wark & Assoc.President: BuyYourApp.comFounder/President Revage Medical Spa, LLC
Medspas.comPrinciple: Glow Spa, LLCSVP Marketing: Century Wellness Clinic
SVP Marketing: Cancer Screening & Treatment Center of Nevada
Affiliated Associations
Founding Member: Medical Spa Association
Member: International Spa Association
Public Member: Nevada State Board of Dental Examiners
YouTubeTelling Your Story
YouTube: How to Tell Your Story
The Stats
Why use it?For the visual learners
Search Engine Optimization
YouTubeTelling Your Story
YouTube: How to Tell Your Story
Why YouTube?hy video marketing?
Google owns youtube!
•vital element of any successful marketing strategy
•very important in search-engine-optimization (SEO)
•increases conversion rates
•provides variety of content: some people prefer to read, some prefer to watch
•remain an authority in the field
•makes your marketing personal
•connect to patients and potential patients
•adds dynamic elements to your website
How to use it?Post at least quarterly; share other Youtube content monthly.
Invest in a video camera, hire a video production company, or use "photo-based" video software.
How-to tutorials, video tours of your office, event wrap ups.
Post videos as "replies" to already existing and related content.
Integrate into your blog with embed feature.
YouTubeTelling Your Story.
YouTube Top Ten Tips
YouTube Top Ten Tips
YouTube Tips #1Create and Customize Your Channel
Setup and Brand your YouTube channel
Customize the color to match the look and feel
of your business
YouTube Tip #2
Optimize Your Videos for Local Search
Add keywords to the description box
Make sure the title of your video contains a keyword
Place your local phone number in the title of your
video
optimize your youtube channel
How to get people to watch your videos:
•title and title tags
•description
•keywords
•call to action
•include video tags before making it live, i.e. keywords relevant to your topic
YouTube Tip #3Avoid Annotations Overuse
Annotations allow you to add comments to your
video footage
Don’t over do it as it can ruin concentration and turn some viewers off
YouTube Tip #4Do Not Neglect Your Channel
Do not let your channel go unattended for an extended
amount of time
Create new videos on a consistent basis to draw
more and more local consumers to your channel
YouTube Tip #5Get Rid of Offensive Comments
Delete any comments below your video that
are offensive
Viewers could be hold it against your business
even though the they’re not your fault
YouTube Tip #6Engage With Others
Don’t just post videos on YouTube … View and
comment on other videos related to your industry
Also respond to comments made on your videos
YouTube Tip #7Organize Your Content
Separate your videos by categories to make them
more user-friendly
Place older content in one lump
Give folders creative names to grab viewers’
attention
YouTube Tip #8Pay Attention to Tags
Videos are categorized based on “tags” so add the proper tags to your
videos
Tags draw targeted viewers to your videos
Do some research to see what keywords
would be best as tags
YouTube Tip #9Promote Your Videos
Promote your videos to send as much traffic as
possible
Use social media and blogs to get more eyes
on your videos
YouTube Tip #10Use Analytics Tools
Monitor the progress of your views
This will help you improve your approach and get more viewers
VIDEO CASE STUDIESCASE STUDIES
Good vs bad videos
•subject is in focus•full frame•high definition•bottom 3rd
•consistent branding •aesthetically pleasing•not looking in camera
•low quality•not full frame (black bars)•bottom third is out of date•too much clutter•looking straight at camera•natural lighting•audio device is in shot
video branding
Consistency is the key to branding in videos.
Dr. Reath Truth-O-Meter
Dr. Reath’s Videos
PROS
Cross Markets on Social Platforms
Short to the Point
Series of Videos
Consistency
Creating a Brand
Call to Action
CONS
Lighting Problems
Audio Problems
Not Scripted
Not shot High-Definition
Video Problems
Where could we improve?Lighting Problems
Audio Problems
Not shot in High-Definition
Not Engaging
Not scripted
No B-Roll
No Concept – Show NOT Tell
Viral Video
Why is it Good?
• Garnished 6 Million Hits in 2 Days
• Why is this a Viral Success?
• What is the Emotional Pull?
• What are the Producers trying to elicit?
Successful Video Marketing
Creative Content – Content is King
Concept – Story Telling – Sequence of Story Telling
Time of the video is 2:20
Proves to speak about the unspeakable
Defined Target Market: Purchasing Profile: Conversation Starter, Targeted to mothers and female teens
Call to action was missing: But we don’t know the different platforms as to where this was intended to be shown.
BEST PRACTICESIncorporating videos into your marketing campaign:
•upload videos to youtube
•promote your video on social media
•every video should be optimized
•embed video throughout your website
•think about series of videos
•check viewed stats and youtube analytics to learn what your customers like
• create playlists of similar videos