youtube is huge and it’s not slowing down · 10.ranking factor: likes and dislikes the total...

YOUTUBE IS HUGE... AND IT’S NOT SLOWING DOWN

You’ve probably seen these stats before:

YouTube is the world’s 2nd largest search engine

YouTube has over a billion users (which equals one‐third of all internet users)

According to Alexa, YouTube is the 2nd most popular website online (even morethan Facebook)

About 5 billion YouTube videos are viewed on average every day.And guess what?!! YouTube is still very much in its infancy...

According to Cisco, 79% of all internet traffic will be video by 2020 (that’s next year). And that number is projected to grow even more in the future. The question is: How can you tap into this huge (and GROWING) traffic source? Well...

That’s why I created this beginners YouTube guide for 2019 so you can have the resources and

strategies to get your message heard!

1. Find your Niche.

2. Create Your Channel and make it Optimized

3. Research Your Keywords for your First Video

4. Create a Great Title

5. Optimize your Description

6. Create a “Clickable” Thumbnail

7. Ranking Factor: Incoming Links

8. Ranking Factor: Time Watched

9. Ranking Factor: Video Views

10. Ranking Factor: Likes and Dislikes

11. Ranking Factor: Video Embeds

12. Ranking Factor: Video Shares

13. Ranking Factor: Playlists Your Video is Added To

14. Ranking Factor: Subscribers

15. Ranking Factor: Comments

16. Recommended Videos

17. Transcribing Your Video for Higher Rank

18. Action items for the first 24 hours

19. Join Support Groups

20. Be Consistent and get your Hustle On!

Creators Accelerate, Copyright 2018

1. Finding your niche.

When you’re thinking about starting a channel, find something that you are good

at and passionate about helping other people with. This can be an obstacle you

overcame in your life like a long term illness or condition that you had to learn all

about in order to overcome. It could be something as simple as being the best

single mom!

Do some research to make sure whatever it is has some degree of popularity. All

you have to do is go to the YouTube search bar and type in some words that

have to do with what you are thinking about. You can also use Google trends to

see what is trending – https://trends.google.com/trends/

Once you decide what you want to do based on your passion and you’ve picked

your niche, you will want to find a catchy but relevant name for your brand. You

can use your own name or a hybrid – like “Ron’s Green Life.” Just make sure you

first check that the name hasn’t already been taken. You can do a simple URL

search at https://instantdomainsearch.com/

2. Create your channel and make it optimized.

Ok, you know your niche and you know what message you want to get out into

the world! Now you want to make sure you channel is optimized for viewers.

Here are the top 5 things you need to do for your channel

1. Create a channel banner. There is a template you can use to make

sure you get the right size – here is the template

https://bit.ly/2CmoHjk

2. Create your avatar. This is done in your Google settings. Make the

picture engaging, preferably of you but a logo is ok too. You want a

close up since it’s so small. Also, a professional looking photo is

better – doesn’t mean you have to pay someone, just make sure

you learn a little about photography to get a good profile picture.

3. Create your social links. Make sure you put the links to your social

media so that when people come to your channel they can find you.

They need to be “https://” so they are clickable

4. Create a compelling About page. This is where everyone gets a

chance to get to know you. Be creative but keep it simple and

short. Tell everyone who you are, what your channel is going to do

for them, what your brand promise is and give a call to action.

5. Last but not least, make your channel a brand channel vs a personal

channel. I made the mistake of not doing this when I started. Trust

me you will regret it if you don’t!

3. Research your Keywords.

First of all you need to understand what keywords are. You can learn about

keywords here: https://en.wikipedia.org/wiki/Keyword_research


Ok, I’m not saying that you will earn everything you need to know about

YouTube from one form!! This is a quick guide to help point you in the right

direction and get you asking the right questions, so you at least know what to

look for! With that being said, there are literally hundreds of thousands of videos

made about how to research for keywords and understanding the whole idea of

keywords. No one really knows all there is to know about it so don’t be fooled

by empty promises like “I show you the secret that no one else knows to hack

the algorithm and rank all your videos” or my favorite – “Rank #1 for any

keyword.” These are false advertising and I would be very cautions listening to

much of what those people say!!

Now there is hope and there are key strategies to researching video topics and

keywords to help your chance of getting ranked. Here are 5 pro tips you need to

know to get started:

1. You need to use the right tools to help you with this process!! There are

many tools out there and some of them work really well but others

don’t! Again be cautious with any claims that seem too good to be true!

You will want to use Google Keyword Planner, Google Trends (that I

mentioned in point 1 and the YouTube search bar. One of the most

important tools you will want to use is called Tube Buddy – it’s totally

free to get started with and you only upgrade when you want to and

need to. Here’s the link for Tube Buddy ‐https://www.tubebuddy.com/dlh1

2. Once you have the right tools, you then want to spend time searching

in the YouTube search bar for topics that pop up as suggested searches.

You can see this when you start to type something and suggestions pop

up below what you are typing. When you find search ideas plug them

into Tube Buddy so you can get a scoring to test whether or not that

will be a keyword to rank for.

3. Be specific – laser down your focus and only use keywords that are

what I call hyper relevant to your topic.

4. Find keywords that have some search volume but not too much!! If it’s

too high, it will be harder to rank for. Try to rank for the less

competitive ones first then later when you grow your authority, you

can rank for more competitive ones.

5. Rinse and repeat and don’t cut corners on this!! Content is king but no

one is going to see your content if you can’t rank your videos!

6. These keywords will be use for title, tags and in your description. The

tags will go in the tags section when you upload your video – all you do

is separate each word or phrase with a comma as you type them in.


4. Create a Great Title.

Create a great title that is clear, clickable (attention getting) and interesting. Your goal is

to make it so irresistible that when anyone sees it they will click on it.

Use “headline” writing techniques. Again, do some research on how to write a great

headline. Here are some places to check out ideas –

http://digg.com/

http://popurls.com/

https://www.wordstream.com/blog/ws/2017/05/17/how‐to‐write‐great‐headlines

Make sure you use the exact keywords from your title.

Remember don’t be spammy or use unrelated words that are considered click bait.

5. Optimize your description

Include as much quality content in the video description using as many of the keywords

as you possible can.

You have 5000 characters allowed so don’t be afraid to use it! To be frank, most people

won’t read what you write in the beginning so use it to let YouTube know what your

video is about.

Make sure you include relevant links to social media, affiliate links etc.

Again, use the https:// in front of the link so it’s clickable.

6. Create a clickable thumbnail.

One of the ways YouTube ranks your video is on how much people click on your

thumbnails to watch your video. This is a very important step because this is the first

impression that people get when they are scrolling through video.

Plan it out ahead of time – take a good picture with some expression that has to do with

the video.

Create simple and easy to read text that is short but catchy.

Make the thumbnail clear, over saturate the colors, have something shocking or

provocative (no click bait)! Use your face as much as possible – close up.

Use a free simple program like Canva to edit thumbnails.

7. Ranking Factors: Incoming Links

What is an incoming link? This is when your video link is shared in different websites like

blog posts, articles and other social media. When someone clicks on the video it takes

them to YouTube to view your video.

YouTube likes this and will reward your video by ranking it higher.

Make sure you post your video on all of your social media!

8. Ranking Factor: Time Watched

On thing to always remember – CONTENT IS KING!!

The number one thing YouTube measures your videos by is how long people are

watching our videos.

Yes, views drive watch time however, if you are getting a bunch of views by promoting

your video across other social media and your content sucks – then you will still have a

hard time ranking!!

You can monitor this in your analytics and use things like cards to help keep people’s

attention.


9. Ranking Factor: Views

As I mentioned the total number of views helps you immensely with your rank – this is

what will eventually determine your level of authority as well. The more views across all

your channel the more YouTube will reward you.

Other ways to drive views – send an email to your list if you have one. If not then send

it to all your friends and family. Everyone is peddling some sort of diet pill or energy

dink so why not your videos?

You can use Facebook ads and Adsense or other pay per click ads that link your video –

just be sure you learn about this or hire an expert.

Use cards to help link to other videos even ones from other channels. YouTube rewards

your videos for what’s called session time – the total time people are watching YouTube.

10. Ranking Factor: Likes and Dislikes

The total number of likes and dislikes help determine your search rank as well. Either

one shows YouTube that people are interacting with your video which shows interest.

In your video, be sure to give a CTA (Call to Action) to like your videos.

Include the CTA in your intro.

Tell people on your other social media sites to also like your video when they watch it!!

11. Ranking Factor: Video Embeds

We already talked about this in point number 7 with incoming links, but I can’t stress

enough the importance of this ranking factor!! This is the elephant in the room, the one

big domino that most people are missing!! Embeds are very similar to the share link as a

way to generate incoming links or what is referred to as backlinks.

Embed your video on your website, blog.

Do a press release and embed your video in it.

12. Ranking Factor: Video Shares

Here we are talking about getting your viewer to click the share button and share your

videos. This is another great ranking strategy if you can get that kind of engagement.

Again, in your videos you can ask people verbally to share your video.

Include a CTA in your intro or outro.

Let them know on social sites where you have posted your video to share it as well.

13. Ranking Factor: Playlists

Playlists are a great way to not only organize your channel but it can help your videos

rank as well.

Make playlists that group different videos in different ways. Even if it’s the same 3

videos, find ways to make several playlists for them – of course relative to the topic.

Optimize your playlists titles in the same way you do the video titles. Playlists rank as

well!

Keep the playlists updated!


14. Ranking Factor: Subscribers

Getting subscribers who have watched a video and then subscribed to your

channel is another ranking factor.

Again, use a verbal CTA in your video.

Put a CTA in your intro or outro.

Cross promote with other channels and collaborate so that you can drive

subscribers to each other’s channels.

15. Ranking Factor: Comments

Responses on your videos is another great ranking factor. YouTube loves it when

there is interaction on your channel.

Ask your viewers questions and offer your expertise so they know they can ask

you about your content. One good way to do this is with a question of the day.

Think about creative ways to get your audience to engage like playing a game or

a giveaway. *Seek legal advice when doing a giveaway.

BONUS TIP – comment regularly on other channels within your niche. Don’t be

spammy but offer your appreciation and/or input and look for ways to connect.

16. Recommended Videos

By showing up in related videos – this is where your video shows up to the right of the

video people are watching – you will increase your views greatly! This is another biggie

for YouTube!!

When finding keywords, include ones that show up in titles and tags on the videos that

are similar to yours.

Quote the person or brand and use their name in the title and keywords – this works

well product reviews.

You can even consider doing interviews with other influencers in your niche and

collaborating with them. Start small and work your way up.

17. Transcribing Your Video for Higher Rank

There’s been debate as to whether or not the algorithms can tell what you are saying in

video, but the general consensus is they can. But just in case, transcribing your videos is

still an effective strategy for ranking and makes it easier for indexing your video.

One of the best places to get transcription services is https://www.rev.com or you can

use the free version on YouTube – just know that it is not accurate at all and you will

need to go through it very carefully if you don’t want some crazy words showing up!!

Rev.com is extremely accurate.

Where appropriate, translate your video into other languages with the transcription

service.

18. Action Items for the First 24 to 48 Hours

Double check all of your spelling in the title, tags and description.

Check for accuracy on all of your links, especially any links that lead to a website – you

want to make sure the links work!


Once your video is public you want to get all the ranking factors listed above going

asap!! Whichever ones are not included in the video, such as sharing the video on social

media, get them done asap!

Respond to all comments!! No matter how small or how irrelevant – respond. Like and

heart every comment that comes in.

Like your video and pin the first comment as your own. Make it something inviting and

a call to action.

Email everyone you can with the new video.

19. Join Support Groups

One of the best things you can do is get support!! There are tons of groups out

there where creators are supporting each other. Find one to connect with and

join them!!

The Creators Accelerate group is a private group for those that are part of theChannel Accelerate Program (C.A.P.). You can learn more by going to this link:https://www.creatorsaccelerate.com/cap-program

If you just aren’t able to join the private group, Creators Accelerate also has a fan

page for creators that you can join for free:

https://www.facebook.com/creatorsaccel

20. Be Consistent and get your Hustle On!

NO ONE said it was going to be easy – well that’s not entirely true! There are

plenty of people out there who preach how easy it is and how many riches you

will make in the first 30 days, but if you believe them, I’m here to tell you that

simply isn’t the case!!

I remember thinking when I first started that all I had to do was pick up my

phone and film my life and then millions of people would watch!! Boy what a

shocker when like 5 people watched my video!! Fast forward to today and I still

hustle just as much if not more!!

So don’t get discouraged!! There is a strategy that if followed consistently will

work!! The key is to not skip steps and don’t guess!! Find the answers, ask

questions and become a student – as I like to say, become fanatical about

learning and growing.

Final Thoughts and Next Move Investing in yourself is the best thing you can do!! It’s amazing to me that people

will spend 50 to 60 hours a week at a job that they hate with a boss they can’t

stand working for, spending money on gas, car expenses, clothing and other

work expenses, but then when it comes time to start a business, they complain it

costs too much!! I understand we all have a budget – trust me I started with

hardly anything!! But you do need to have some budget and you do need to seek

some advice and get training. Do your homework and find the training that is

going to give you the most bang for your buck. But don’t sell yourself short!! I

spent well over $10,000 over the course of a year to learn and become a student


of YouTube! This may sound like a lot of money or maybe not, but either way

that was my budget to spend for a year. I invested in multiple courses, live

events and hours upon hours of online training.

Creators Accelerate was started because in the first 90 days of starting my first

channel (Do Life Healthier) from zero I reached over 1000 subscribers and well

over 10,000 hours of watch time and yes, I did even make a few thousand

dollars. As a creator myself, it drove me crazy to see simple things that people

weren’t doing to get the traction they needed even with great videos!! So I

decided I would take my passion for helping people and turn it toward fellow

creators.

I’ve put together a system that stems from 20 years in the corporate world

creating and following systems, combined with the knowledge, mentorship and

training of top influencers in the industry to bring you the tools to launch and

grow your channel right!! I’ve made mistakes and I’ve learned somethings the

hard way, but rest assured, you can learn from my knowledge and my mistakes!!

Creators accelerate is not just another program or training course, it’s a way of

life! I believe that you have a message the world needs to hear and I believe that

Creators Accelerate is on of the best ways to accomplish that! You are literally

just one video away from doing whatever it is you want to do! Maybe you’re one

video away from starting, or one video away from 100 subscribers, whatever it is

it just takes one more! I’ll leave you with this parting creed that I repeat to

myself everyday. If this resonates with you then let’s connect and accelerate our

message together!!


youtube is huge and it’s not slowing down · 10.ranking factor: likes and dislikes the total...

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