youtube marketing "play, share & engage"
DESCRIPTION
YouTube serves 1billion unique viewers each month & receive 2million views per day, such a powerful platform cannot be ignore. This presentation intends to provide information about Youtube marketing.TRANSCRIPT
YOUTUBE MARKETINGENGAGEPLAY SHARE
1 BILLION
WHY YOUTUBE ?
2 MILLION VIEWS PER DAY 1 MILLION
UNIQUE VISITORS EACH MONTH
SHARES PER DAY
02:00 00:30
GENERAL RULE TO FOLLOW
“KEEP VIDEOS AS SHORT AS POSSIBLE”
2 MINUTES = FANTASTIC 30 SECONDS = AWESOME
6USER SIGNALS GOOGLE LIKES TO SEE
LIKES &DISLIKES
1
2
COMMENTS &LIKES & DISLIKES IN COMMENTS
3
VIEWSWITH EMPHASIS ON COMPLETE VIEWS OF THE VIDEO
4
SHARESVIEWERS PERFER SHARED CONTENT
5
VIDEO REPLIES
6
SUBSCRIBERS2.4 K
VIDEO SUBSCRIBERSAIDS IN FUTURE RELEASES
7 FUNDAMENTALS OF A CREATIVE STRATEGY FOR YOUTUBE
SHARE ABILITY # 1
#ALSIceBucketChallenge
QUESTION: “HOW WILL PEOPLE DESCRIBE THIS VIDEO ?”
“BILL GATES GOES ICE COLD”#ALSIceBucketChallenege
CONVERSATION# 2
#OldSpice
QUESTION: “IS THERE AN ELEMENT OF SPEAKING DIRECTLY TO THE AUDIENCE ?”
“THE MAN YOUR MAN CAN SMELL LIKE !”
#OldSpiceCampaign Reference:
INTERACTIVITY# 3
QUESTION: “IS THERE A WAY TO INVOLVE THE AUDIENCE IN THIS IDEA?”
WE. JUST. RUN
WE. JUST RUN.
#NIKE #WOMENSNIGHTRUN
CONSISTENCY# 4
QUESTION: “ ARE THERE STRONG RECURRING ELEMENTS TO THIS IDEA?”
OUTDOOR
“SHOW YOUR COLOUR”BEATS BY DR.DRE
TARGETING# 5
#TIGIProfessionals
QUESTION: “ IS THERE A CLEARLY DEFINED AUDIENCE ?”
“BY HAIRDRESSERS FOR HAIRDRESSERS”#TIGIProfessionals
ACCESSIBILITY# 6
#SuperWoman
QUESTION: “CAN EVERY EPISODE BE APPRECIATED BY A NEW VIEWER?”
COLLABORATION# 7
#TEDTalks
BILL GATES-BILLIONAIRE PHILANTHROPIST
#GuestSpeaker #TEDTalks
MALCOM GLADWELL- AUTHOR, DAVID & GOLIATH
#GuestSpeaker #TEDTalks
CASE STUDIESREFERENCES
SAMSUNg #GALAXY11“SUIT UP FOR GALAXY 11”
PRIMARY PLATFORM:YOUTUBE
OBJECTIVECOMMUNITY BUILDING &
ESTABLISHING AN EMOTIONAL CONNECT WITH THE CONSUMER
CoNCEPTWE HAVE BEEN ATTACKED BY ALIENS & OUR FATE LIES IN THE HANDS OF TALENTED FOOTBALL PLAYERS
JUDGEMENT DAY HAS ARRIVED & A FOOTBALL MATCH WILL DETERMINE OUR EXISTENCE
1ST HALF 2ND HALF#1
SUPPORTING VIDEOS
VIDEOS
#2
YOUTUBE PAGE
RESULTS
70% 45%
INCREASE IN VIEWERSHIP INCREASE IN SUBSCRIPTION
PLATFORMS USED TO PUSH CONTENT
MC’DoNALDS#MYBURGER
OBJECTIVE“COMMUNITY BUILDING”
“PRODUCT DEVELOPMENT”&
CoNCEPTCROWDSOURCE THE PERFECT IDEA OF A BURGER FROM THE CONSUMER
ALLOW USERS TO VOTE FOR THEIR FAVOURITES , BEST BURGERS WILL BE ADDED IN THE MENU
INTRODUCTION OF THE IDEA
VIDEO
“CROWDSOURCING THE PERFECT BURGER”
“VOTE FOR THE PERFECT BURGER”
RESULT
55% 25%
INCREASE IN VIEWERSHIP INCREASE IN SUBSCRIPTION
PLATFORMS USED TO PUSH CONTENT
“DUMB WAYS TO DIE”MELBOURNE METRO
OBJECTIVEUSING FEAR & DARK HUMOUR
RAISE AWARENESS ABOUT TRAINS SAFETY & LEVERAGE BRAND VALUE
CoNCEPTSHOWCASE SERIES OF ANIMATED VIDEOS ABOUT DUMB WAYS TO DIE & RAISE AWARENESS
ABOUT TRAIN SAFETY
“SERIES OF ANMIATED VIDEOS”
VIDEO
PRIMARY PLATFORMS:YOUTUBE ANDROID GAMES iOS GAMES
RESULT
38.2 M 40%
NO. OF VIEWS INCREASE IN SUBSCRIPTION
MOBILE GAME
GAMEPLAY
PLATFORMS USED TO PUSH CONTENT
KEY TAKEAWAYS
CREATE GOOD CONTENT
SHARE IT WITH RELEVANT COMMUNITIES & INFLUENCERS
INVOLVE & ENGAGE VIEWER
“THANK YOU”MOHNISH BAHAL +91-9769267274