youtube music - android app

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YouTube Music

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Page 1: YouTube Music - Android App

YouTube Music

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EXECUTIVE

SUMMARY

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SITUATION

ANALYSIS

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Situation Analysis: Overview

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Free version •

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Premium version •

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Situation Analysis: Competitors

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Points of Parity (PoP) •

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Points of Difference (PoD)

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Situation Analysis: Current Customers

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Situation Analysis: Target Customers

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How YouTube Music will lure them?

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Situation Analysis: Collaborators

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GOAL

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The goal of this app will be to cater to all those:

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The app will promote a piracy free environment, beneficial to the market

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It will let its users access to quality content

anytime, anywhere

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Huge profits involved for the company

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STRATEGY

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Consumers •

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Competitors • The app will take benefit of brand equity

of YouTube over its competitors • The subscription rates would be

discounted during festive season for more customers

• The added feature of getting to watch unlimited high quality videos, which is not provided by its competitors

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Context •

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Value Proposition to Customers

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Value Proposition to Company

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TACTICS

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Price

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Incentives

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Distribution

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IMPLEMENTATION

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Advertisement

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Offers

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SUMMARY

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Created by Lokendra Verma, IIT Bombay,

during a marketing internship by Prof.

Sameer Mathur, IIM Lucknow.