TrueViewAdvertising

Program

Offered and Managed by

YouTube is the SECOND LARGEST search engine on earth

YouTube is owned by GOOGLE

60 seconds of VIDEO content is equal to 1.8 million words of text

“For every minute that passes in real time, 60 hours of video are uploaded to YouTube OR 10 Years of video every day.”

“YouTube gets 4,000,000,000 page views a day.”

“The Beast with a Billion Eyes”

Tap Into the Video Revolution Today

Use your Video Content and the power of YouTube and Google Search

to get the results you want and grow your business!

TrueViewAdvertising

Program

TrueViewAdvertising

Program

1. IN-STREAM advertising placements2. IN-SLATE advertising placements3. IN-SEARCH advertising placements4. Additional Search Results and Views

Your YouTube Video Advertising Campaignis distributed in 4 powerful and unique ways:

TrueViewAdvertising

Program

Placement 1. IN-STREAM ADVERTISING PLACEMENT

Your video will play immediately and BEFORE the video requested

by the viewer.

Your “call to action” will appear over the view window enticing

the viewer to CLICK THRU to your website!

TV-type Ads That REALLY Get ResultsIn-stream ads display your video as an ad break before or duringYouTube videos. Viewers will click on your video ad to learn more. Then, they can click through to your link or call you directly.

TrueViewAdvertising

Program

Placement 2. IN-SLATE ADVERTISING PLACEMENT

Your video will be displayed along side search results and inside the viewing area of related videos according to the targeting of your campaign. Your call-to-action click ad will also appear ON TOP OF other videos of related content. All 3 of these ad placements are part of the In-Slate Display Network service.

TrueViewAdvertising

Program

Placement 3. IN-SEARCH ADVERTISING PLACEMENT

Your video ad will be displayed at the TOP of the search results for the related keywords based upon your campaign management targeting!

This type of ad placement is the most desirous, and on the primary Google Pay-Per-Click platforms would cost many times more, as that space is crowded with a large number of advertisers. Your YouTube ad campaign will garner the same powerful results at a fraction of the costs - and deliver VIDEO to your potential customers round the clock!

TrueViewAdvertising

Program

Placement 4. Additional FREE Results and Views!

Your video will be uploaded and OPTIMIZED to achieve the maximum ORGANIC search results as a FREE BONUS in this system.

As you have probably noticed, a properly optimized video that resides on YouTube can show up as a FREE ORGANIC search result on their sister search engine, the main Google Search! You do not pay for these results or views, and over time you will benefit more and more from your video while the competition cannot.

TrueViewAdvertising

Program

Thumbnail Impressions

Thumbnail Impressions are counted each time someone sees your video ad displays with your video thumbnail. When your ad is displayed, the user must click on the ad to start the video playback. This metric applies to the following TrueView video formats: In-Search, In-Display & In-Slate.

Our YouTube Video advertising service is a video-specific campaign management program featuring the TrueView family of cost per view (CPV) video ad formats.

With TrueView ads, you only pay when a viewer actively selects your video, or chooses to continue watching your video when it first loads as they browse video content.

Unlike cost-per-click or cost-per-thousand impressions pricing, you won't need to pay every time your ad is shown. While video content for TrueView ads must be hosted on YouTube, TrueView ads can appear on both YouTube and other publisher sites in the Google Display Network (Google Search) for desktop computers and mobile devices.

Video Impressions

Video Impressions are counted ONLY for in-stream ads. In-stream is a format where your video ad begins playing before the selected video, WITHOUT a user clicking to watch the ad.

For example, a user clicks on a link to watch a YouTube video. Before the video they select plays, a video advertisement will play. For this format, we count a video impression when the video ad before the user-selected video content begins playing.

Description of Views, Impressions and Web-clicks

TrueViewAdvertising

Program

Our Team Will Expertly Manage Your Video Ad Campaigns

Primary Parameters for Campaign Management:

Target Geography: You select the area for your ads to be seen (5 mile radius, etc.)

Ages: You can select or exclude any age range, demographic, or program for all ages

Topics: We manage key search words and phrases that will produce the highest views for people searching for topics related to your product or service.

Interests: As with Topics, your key words are managed in the areas of interest for your Video content. A dentist would want people to see their video who had searched for “teeth whitening” or “dental implant procedure”. A plumber would want to be viewed if someone searched “How to fix a leaky faucet”.

Video View Cost Targeting: By monitoring the campaign daily we can adjust the targeted key words and phrases that produce the best results for the least cost per view.

TrueViewAdvertising

Program

TOTAL IMPRESSIONS

THUMB

VIDEO

TOTAL VIDEO VIEWS

WEBSITE CLICKS

CAMPAIGN NAME

CAMPAIGN PERIOD

CAMPAIGN BUDGET

Evergreen - Superior

Watched 25% or more

TrueViewCAMPAIGN REPORT

10 DAYS

$ 250

CPV (Cost Per View)

CPC (Clicks/budget)*

427

$0.58

$0.15

87,297

VIDEO / Viewership Breakdown:

Watched 50% or more

Watched 75% or more

Watched 100%

Notes: CPV –Well under the budgeted $0.30 View Conversions over 25% Total Impressions extremely high

13%

10%

8%

11,097

76,200

1638

22%

$0.003CPI (Impressions/Budget)*

Brought to you by ~

26%VIEW CONVERSIONS

Report prepared for:

_Superior Products___Littleton, CO____

Each campaign is charged ONLY for VIEWS of 30 seconds+

All WEBSITE CLICKS and IMPRESSIONS are FREE

* - there is no charge for clicks or impressions

Sample Report

Conversion Tracking with Landing Page and Call TrackingCall Tracking & RecordingWith Landing Page Option

_____________________________You will achieve best results by directing your YouTube prospects to a specific landing page designed to create MORE INTEREST AND ACTION! Incentives or discounts for immediate response are also very effective tactics.

This works optimally when your business requires a new customer to call in. It creates the best situation you could hope for-potential customers interacting with your staff and/or sales force, with an opportunity to ask for the appointment or order.

Our UNLIMITED MINUTES tracking lines come with the very best recording and analytics interface in the business-designed to keep you on top of your campaign results in REAL TIME.

TrueViewAdvertising

Program

Sample Landing Page with Call Tracking Line

Pricing & Options

Video Production: $ 499.00 Per HD Video Includes: Up to 1 Minute / Script Development/ Professional Voice-over

On-screen Graphics / Royalty-paid Music / YouTube Optimization

Video Tagging: $ 200.00 -Your Video with New Intro Sting and Custom End-Tagging

Call Tracking Line: $ 35.00 Per Campaign -includes Unlimited Minutes, Real-Time Reports and Analytics Access

NEW CLIENT SPECIAL -- Save $300Test Campaign + Video Production + MVS Platform = $999.00

Test Campaigns: $ 500 + $99* = $ 599.00

Custom Campaigns: $ 1,000 and up + $99* = $ 1,099.00 and up

* Campaign set-up and initialization charge

TrueViewAdvertising

Program

Website Clicks

The website clicks column displays the number of times users click through from your ad to your website. The clicks are free of charge for you - since you are ONLY charged for the view.

Video Played To

A measure of what percentage of your video users watch. For example: Video Played To 25% means that users watched at least 25% of your video.

Average Cost Per View

The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. We manage the bid cost per view to achieve the greatest campaign targeting and views for the least cost in any geography, demographic, topic, interest or keyword phrase.

TrueViewAdvertising

Program

Views

The views column displays the number of times your ads in your campaigns were viewed by a user. A view occurs when user watches your video (for at least 30 seconds). For TrueView video ads, the views on your video ad will also count toward your public YouTube view count.

Video Campaign Information - FAQ