you’ve onlyjust arrived& already we’re … · · 2009-10-28martin sirk noor ahmad hamid...

S O U R C E S T U D I O

Account / Job title Star Alliance / Conventions Plus Order / Job number SLL011X03823

Source number P02620 Job location 17th August 2009

Size 297x210mm Trim Proof stage One

Run out Page 1 of 1 Document name 297x210 CP Welcome Message ICCA P02584

Repro house Source

The Star Alliance Member Carriers welcome you to the 48th ICCA Congress & Exhibition and hope that all goes really well for you here today.

With over 17,000 flights a day to 916 airports across 160 countries, our 24 member airlines will extend a wide choice of flights to any futureconference you’re planning to attend. And no matter which of those airline’s frequent flyer programmes you belong to, you can earn and redeem miles across all of them.

So the next time you want to concentrate all your energies on your conference, we hope you’ll decide to leave the travel arrangements to us.

YOU’VE ONLY JUSTARRIVED & ALREADYWE’RE THINKING OF YOUR NEXT TRIP

www.staralliance.com

Information correct as at 08/2009

Content ICCA Contacts On-site

Mieke van Loenen Manager EventsMobile Phone +31 6 2707 3966

Nigel Brown Project Manager EventsMobile Phone +31 6 2807 8777

Jill Frazer Events ExecutiveMobile Phone +31 6 1507 1226

Tadeja Pivc Events AssistantMobile Phone +31 6 1138 4091

Kerstin Hofmann Events AssistantMobile Phone +31 6 4594 7073

Other ICCA Staff in Italy

Martin SirkNoor Ahmad HamidMaría José Alvez Joanne JohamPat Soen

Ksenija Polla

Claire Jackson

Ronaldo CardanoDennis Speet

Mathijs Vleeming

Sebastian SewRosario GómezMarco van Itterzon

Willy CortusDonatella PaceMichel Retz

Gerard Arents

ICCA Contacts On-site

Committees

Messages

The ICCA Board of Directors

Useful Information

ICCA Exhibition

Coffee Zones

Silent Auction

Business Exchange

Social Programme

I&MI Charity Walking City Tour

Accompanying Guests

Floor Plans

Registration Opening Times

CEU Credits / Education

Congress at a Glance

Programme Saturday

Programme Sunday

Programme Monday

Programme Tuesday

Programme Wednesday

Longstanding ICCA Members

Acknowledgements

The LHC has taken steps to reduce the environmental effects from printing for the 48th ICCA Congress, by using recycled paper for this final programme.

Italy as a Republic celebrates its 150 anniversary in 2011. The Calendar of events for the celebrations of the 150th anniversary of the Italian Republic includes the ICCA 2009 Congress, in recognition of the value of the congress segment in the national economy.

CEOICCA Asia Pacific OfficeICCA Latin America OfficeICCA North America OfficeMembership, Observers, Board of DirectorsMembership, Observers, First Time AttendeesMembership Services, Client/Supplier Business WorkshopsSector and Chapter MeetingsMarketing, Sales, Technology, ICCA WebsitePR, ICCA Website,TechnologySalesMarketing, Silent AuctionICCA Data, BusinessExchange, Research AdviceICCA Data, Research AdviceICCA Data, Research AdviceICCA Data, BusinessExchange, Research AdviceFinance

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04 Committees

Italian Host Committee

ChairpersonLeonardo Sorelli, Newtours S.p.A

Co-chairpersonFrancesca Manzani, Newtours S.p.A.

Vice PresidentPatrik Romano, Bologna Congressi – Bologna Fieregroup

TreasurerValeria Guarisco, Fiera Milano Congressi S.p.A

Members

Stefania Agostini, Convention Bureau della Riviera di RiminiEmma Aru, Ega Professional Congress OrganisersLuigi Cammi, PLS Group - Promo Leader Service CongressiMaria Criscuolo, Gruppo TriumphMarcella Gaspardone, Torino Convention BureauLisa Grotti, Tecnoconference - TC GroupEnrico Jesu, Venice Convention by Lido di Venezia Eventi & Congressi S.p.A.Annarosa Miele, Gruppo AristeaGabriella Ghigi, BTC InternationalJust Rahe, Mocren Interart Collection Srl - Congress ServicesFlaminia Roberti, AIM GroupMarina Sablich, Firenze Fiera Congress & Exhibition CentreDiana Cora Tenderini, Firenze Convention Bureau

ICCA Meetings Advisory Group (MAG)

Corbin Ball, CSP,CMP,CEO, Corbin Ball Associates, U.S.A.Mariano Castex, Vice President, Congresos Internacionales S.A., ArgentinaMiranda Ioannou, Managing Director, SCS Ltd., CyprusBruno Lichtinger, Managing Director, INTERPLAN Congress, Meeting & Event Management, GermanySarah Markey-Hamm, National Manager, ICMS Pty Ltd., AustraliaMartin Sirk, Chief Executive Officer, ICCA, NetherlandsJurriaen Sleijster, Deputy CEO, MCI (INCON Group), SwitzerlandMathias Posch, President, International Conference Services Ltd.

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Welcome to Italy! Welcome to Florence!

Finally you are here, and we are so proud of how many of you have journeyed from all over the world to join your Italian friends and colleagues.

Why have so many come? Maybe it’s because of the appeal of beautiful Florence, but maybe it’s also because we are all starting to see signs of economic recovery and want to share this positive news with each other.

What better place than Italy to talk about recovery, revitalisation and a positive future? Our country may have experienced periods of stagnation in the past, but the memories of our glorious heritage, those pioneering scientists, architects and artists whose names are universally known, have helped inspire us to constantly renew our culture and creativity. This is another of these periods of renewal and self-confidence, as Italy prepares to celebrate the 150th anniversary of the Italian Republic in 2011. We are honoured that this ICCA Congress represents the first official event in the Calendar of Celebrations!

Enjoy the Charity Walking City Tour, soak up the sounds, scents and tastes of this amazing city, and at the same time contribute towards the future good works of the Paediatric Meyer Clinic. You’ll see for yourself that this is a city that is renewing itself, investing for the future, for tomorrow’s congress delegates, whilst safeguarding our historic culture for the whole world.

We are certain you’ll have great opportunities for business, networking and education, but we will also make sure you experience the passionate Italian way of life whilst you’re here.

Enjoy your 2009 ICCA Congress in Florence!

Leonardo Sorelli

Executive Vice PresidentNEWTOURS S.p.A.Chairman of the Local Host Committee

05Welcome Messages

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ICCA President

Welcome to Italy! More attendees than ever before. A record number of countries represented. The same influential mix of leaders and opinion-formers from every industry sector as usual. In this year of extraordinary turbulence those facts represent an impressive vote of confidence by our members: not just in ICCA itself, but in the market segment that ICCA connects us with - the international association meetings market. Where would we be in 2009 without the stability and resilience of these associations and their major events? In very deep trouble, I would suggest! What’s also clear is that members are coming to Florence in a very serious frame of mind - the Business Exchange element of the programme is going to be incredibly busy throughout our stay, with more of you signed up than ever before. We’ve also designed an education programme that is extremely serious, but with plenty of unexpected twists to challenge your thinking and open you up to new creative concepts. That is, after all, the most important role of our programme: to bring together the most senior and experienced individuals to share brilliant success stories from the past and to come up with new, innovative pathways to future success. Surprising, useful encounters and discussions: nothing creates these more effectively than an international congress. So invite strangers onto your lunch table, network throughout every coffee break, take full advantage of these few short days with such a unique, global gathering of fellow experts and business leaders. And of course, enjoy the magnificent sights and sounds of Florence, and learn all about this wonderful country from our rightfully proud Italian hosts! I wish you a totally successful 2009 ICCA Congress,

Leigh HarryICCA President

06 Welcome Messages

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The ICCA Board of Directors Welcomes You to Florence 07

Mr. Leigh HarryPresidentMelbourne ConventionExhibition Centre (MCEC)Australia

Mr. Anthony Wong1st Vice PresidentAOS Conventions & EventsSdn BhdMalaysia

Mr. Jurriaen Sleijster2nd Vice President and TreasurerMCI (Incon Group)Switzerland

Mr. Eduardo Chaillo3rd Vice PresidentMexico Tourism BoardMexico

Mr. Christian MutschlechnerImmediate Past PresidentVienna Convention BureauAustria

Mrs. Handan BoyceMemberIstanbul Convention & Visitors Bureau -ICVB-Turkey

Mr. Mariano CastexMemberICS Congresos Internacionales S.A. (INCON Group)Argentina

Mrs. Nina Freysen-PretoriusMemberThe Conference CompanySouth Africa

Mr. Alec GilbertMemberAdelaide Convention CentreAustralia

Mr. Bart HeinrichsMemberParthen The Meeting ServicesCompanyThe Netherlands

Mr. Brian HorsburghMemberAberdeen Exhibition &Conference CentreUnited Kingdom

Ms. Miranda IoannouMemberSCS Ltd.Cyprus

Mr. Steen JakobsenMemberWonderful CopenhagenDenmark

Mrs. Sus NygaardMemberScandinavian AirlinesDenmark

Mr. Lutz VogtMemberGerman Convention Bureau (GCB)Germany

Mr. Martin SirkChief Executive OfficerICCA Head OfficeThe Netherlands

Board of Directors (November 2008)

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Useful Information

Local PCO - Newtours S.p.A.

Newtours S.p.A.Via A. Righi, 8 - 50019 Sesto F.no - FI - ItalyPhone: +39 055 3361.1 - Fax: +39 055 3361.350http://www.newtours.it e-mail: [email protected]

Francesca Manzani Marketing & Sales Manager, Project DirectorDaniele Dragoni Project Manager

Map & Addresses

Firenze Fiera - Congress CenterPiazza Adua, 1

Palazzo Vecchio - Welcome ReceptionPiazza della Signoria

Palazzo Corsini – Gala DinnerLungarno Corsini, 10 Stazione Leopolda – CAT & Motor Valley NightVia Luciano Bausi

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Useful Information

1 The Westin ExcelsiorPiazza Ognissanti, 3 - phone: +39 055 27151

2 Hotel Helvetia & Bristol Via Dei Pescioni, 2 - phone +39 055 26651

3 Hotel Albani Firenze Via Fiume, 12 - phone +39 055 26030

4 Gallery Hotel Art Vicolo dell Oro, 5 - phone +39 055 27263

5 Grand Hotel Baglioni Piazza dell’Unita Italiana, 6 - phone +39 055 23580

6 Grand Hotel Minerva Piazza Santa Maria Novella, 16 - phone +39 055 27230

7 Hotel Santa Maria Novella Piazza Santa Maria Novella, 18 - phone +39 055 271840

8 Sofitel Florence Via Dei Cerretani, 10 - phone +39 055 2381571

9 AC Hotel Firenze Viale Fratelli Rossetti, 11 - phone +39 055 3120111

10 Best Western Grand Hotel AdriaticoVia Maso Finiguerra, 9 - phone +39 055 27931

11 Kraft Hotel Florence Via Solfenno, 2 -phone +39 055 284273

12 Hotel Londra Via Jacopo da Diacceto, 16-20 - phone +39 055 27390

13 Hotel RivoliVia della Scala, 33 - phone +39 055 27861

14 NH Anglo American Hotel Via Garibaldi Giuseppe 9 - phone +39 055 282114

15 NH Firenze Piazza Vittorio Veneto, 4 - phone +39 055 2770

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Press Room

Members of the Press are welcome to use the Press Room located at Palazzo dei Congressi, Villa Vittoria, ground floor, room 6 from 7-11 November. Here you can find all your media resources and story ideas, along with contact details for up-to-the-minute quotes and analysis from the CEO and other key leaders. There are two computers and a printer available. Pick up the ICCA press memory stick with background information on ICCA, contact details of ICCA Spokespersons, a calendar of upcoming ICCA activities and events, photos of the ICCA Board of Directors (including new board members), ICCA Logo’s, Italy pictures and the latest ICCA press releases. In the press room you will also find the latest press releases from ICCA members and the ICCA Membership Directory.

WIFI

Sponsored by BTCWiFi will be offered free of charge to all delegates throughout the Palazzo dei Congressi. Italian Anti-terrorist laws require that each user should fill-out a form. Once this is done, you may access the internet freely with individual username and password provided. The forms have been sent to all delegate in the last information email. You can also get a copy at the WiFi desk in the registration area.

Spotme Coverage

Co-sponsored by Feria Valencia, Seoul Tourism Organization, Dubai CB, Busan CVB.

Full Spotme service is available in all the meeting rooms of the Palazzo dei Congressi & Palazzo degli Affari. In all other areas delegates will be able to use the radar, spotting, note taking, business card exchange, browse the agenda, people list, maps and binder. However reception of messages and updates will be delayed until the participant returns to an area with service.

Emergency Information

Medical Centre: A doctor will be available during congress hours at the Ground Floor of the Palazzo degli Affari. Phone number: +39 055 4973420Emergency numbers Police: 113Fire department: 115Ambulance: 118

Tour Desk

For questions regarding the Accompanying Guests’ programme, the tours or local information, please visit the tour desk situated in the registration area. The desk will be open from Friday 6 November to Wednesday 11 November from 08.30-17.30 hours.

Useful Information 11

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Currency

The currency in Italy is the Euro which is divided as follows: bills of 5, 10, 20, 50, 100, 200 and 500; coins of 1, 2, 5, 10, 20 and 50 cents, 1 Euro and 2 Euro. You can obtain Euros through any bank, ATM machine or exchange office (Ufficio di Cambio) at airports, seaports and railway stations in the main cities.

Banks opening time in Italy may vary, but are generally from Monday to Friday from 08.30 to 13.30 and from 15.00 to 16.30. Banks are closed on Saturdays and Sundays and national holidays and also on the town’s patron Saint’s day. Travellers’ cheques can be exchanged at most hotels and shops and at the foreign exchange offices in main railway stations and at the airports.All major credit cards are widely accepted in Italy (Visa, MasterCard, American Express, etc.).

Tipping

In Italy, service is normally included in the restaurant or bar bill, and additionally in most restaurants the so-called “coperto” (cover charge), which ranges from 1 to 3 euros, depending on the restaurant, is automatically added to the check. Normally, just round up the bill, a few Euros. If you were given an outstanding service, a good tip will make the staff happy, but you are not “compelled” to do so.Tipping cab drivers is unusual, but appreciated, especially if they help you with your luggage and provide you with useful information about getting around. Tipping hotel porters is appreciated, same for the hotel concierge if he/she is helpful in making your stay easier or more pleasant.

Smoking

Smoking is not permitted in the Congress facilities. Italy has public health regulations that prevent smoking in public buildings, on public transportation and in all restaurants.

The ICCA Exhibition is managed courtesy of Reed Travel Exhibition and is open during all coffee breaks from Sunday 8 November to Wednesday 11 November, in the Salone Club. For details on the exhibitors please see the Networking Guide.

Advice Clinics

One of the new ideas we have implemented at this year’s congress are the “Advice Clinics”. Some of our members have kindly offered their services and will be giving free advice in a face to face meeting of maximum 30 minutes.

The advice clinics will run from Monday-Wednesday. Most of the appointments have already been booked, but if you are interested, you can come to the ICCA registration desk to see what appointments are still available.

ICCA Exhibition

Useful Information12

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This year’s coffee/networking breaks between educational sessions will be longer than in previous years and will be split between four distinctively different Coffee Zones.

Cyber Coffee Zone - Limonaia

Sponsored by Mexico Tourism BoardDelegates will be attracted to use the Congress email facilities which are located here: mainly standing networking area.

Business Exchange Coffee Zone - Passi Perduti I

Sponsored by the Canadian Host Committee, ICCA Congress 2008, VictoriaIdeal location for exchanging business leads and one-to-one meetings:small tables for quick-fire discussions.

Discussion Coffee Zone - Passi Perduti II

Sponsored by the Greek Host Committee, ICCA Congress 2006, RhodesPerfect location for discussing sessions you just attended, planning future promotions, negotiating deals, relaxing: a mix of large and small tables.

ICCA Business Partner Coffee Zone - Palazzo Degli Affari, Ground Floor, Main Hall

A busy location leading to the main group of breakout session rooms: mainly standing networking area.

Audiovisual Equipment

Sponsored by:

ICCA Coffee Zones 13

P U B L I C A T I O N S

Can't wait to see you all in Florence for the 48th Icca Congress & Exhibition!

Florence, Palazzo dei Congressi & Palazzo degli Affari 7-11 November 2009

Congress and Exhibition Centerirenze

Palazzo dei Congressi . Palazzo degli Affari . Fortezza da Basso

www.firenzefiera.it - [email protected]

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Located in the ICCA Business Partner Coffee Zone (Palazzo Degli Affari, Ground Floor, Main Hall).

The ICCA Silent Auction is run in support of the ICCA Education Fund, which was established in 1992 to create more educational opportunities for young people within the international meetings industry and help raise professional standards. The fund also financially supports the Forum for Young Professionals at EIBTM and the ICCA Youth Forum at AIME. A Silent Auction Prize Guide with a detailed explanation is distributed upon registration, as well as at the ICCA Silent Auction Stand. Closing time for bids is Tuesday 11 November at 16:15.

All business exchange (BE) participants have a BE symbol printed on the bottom left hand corner of their badge. This will make it easier to identify other BE participants.

Business Exchange Coffee Zone

A dedicated zone will be available from Sunday 8 November to Wednesday 11 November throughout the day in Passi Perduti II. The area can be used as a meeting space to exchange information.

Business Exchange Introduction Session

In the Business Exchange Introduction session you will find out how to get the most out of the Business Exchange and how to use your Spotme device for the exchange of information. This session will be held on Saturday 8 November in the Palazzo Degli Affari, 2nd floor, Main Hall.

Business Exchange Optional Practice Session

The optional practice sessions are open to all BE participants who need more time to prepare. ICCA staff will be here to help and to give advice. There are three optional practice sessions in total, one on Saturday at 17.30-18.30 and two on Sunday at 10.00-10.30 and at 16.15-16.45. All sessions take place in the Palazzo Degli Affari, 2nd floor, Adua 2.

Business Exchange Session

On Tuesday 10 November at 16.30-18.00 a Business Exchange Session will be held in the Palazzo degli Affari, 1st floor, Main Hall. The room will be divided into separate sections indicating the rotation of the meetings being discussed; a European table, an Asian table and so on with <500 or >500 delegates. Also we will give delegates the opportunity to speak to people from their own sector, for example centres giving leads to centres.

Spotme and Meeting Point Business Exchange

The more high-tech approach is using the Spotme device which enables delegates to make a short list of people they wish to talk to.

The Spotme device will allow you to search for other Business Exchange participants. You can send messages, set appointments when and wherever you want. The official meeting point will be the Business Exchange Coffee Zone – Passi Perduti II. You can either retreat to the Business Exchange Coffee Zone to exchange information or elsewhere, the control lies in your hands!

If you have any questions regarding the Business Exchange, please contact Michel Retz.

Business Exchange

Silent Auction 15

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Social Programme

Sunday 8 November 2009, 19.30

Welcome Reception – Palazzo VecchioSponsored by Regione Toscana, Toscana Promozione, Firenze Convention Bureau

This evening will take place in Palazzo Vecchio – Head of the Municipality of Florence – in the grand “Hall of the Five Hundreds”, dating back to the 15th century, as well as in the “Cortile del Michelozzo”. While enjoying local cuisine you will have a chance to admire the glorious past of the Medici family. A spectacular performance of the official Uffizi flag wavers will welcome you on Piazza della Signoria. Please be punctual if you wish to enjoy the performance.Dress code: smart casual

Monday 9 November 2009, 19.30

CAT Night & “Motor Valley Night” by the Italian Regions (Emilia Romagna, Piemonte, Sicilia, Toscana)Co-sponsored by CAT Publications

Enjoy the typical taste of Italy in a relaxed atmosphere combining a traditional CAT Night with design,technology and music. The old Stazione Leopolda turns into a trendy place for a special night of fun and networking till late.Dress code: warm casual and flat shoes

Tuesday 10 November 2009, 20.00

Gala Dinner at Palazzo CorsiniCo-sponsored by MIC

Experience the traditional sophisticated atmosphere and tastes of elegant palaces and cuisine, art and culture in one of the most captivating historical buildings of Florence, Palazzo Corsini, offering a breath- taking panoramic view of Florence and the Arno River.Dress code: Designer Catwalk!The choice is yours: Italian classic designs or the latest look from London, Tokyo or New York; ultra-trendy or ultra-elegant; outrageous or understated; bright colours or wild patterns - the only firm rule for this year’s dress code is not to wear something boring and “normal”, but to bravely express your personal sense of style!

Wednesday 11 November 2009, 16.45

India 2010 ReceptionSponsored by the Indian Host Committee 2010

Meet your hosts for next year’s fantastic congress destination: Hyderabad. Bid farewell to new friends and business contacts, while enjoying a taste of India.Dress code: smart casual

P U B L I C A T I O N S

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Engage forward gear.

IMEX +44 (0)1273 227311 | [email protected]

Influence the way you move through business life. imex-frankfurt.com

Frankfurt / 25-27 May

Come to IMEX and never look back.

Now more than ever you need the guidance, inspiration and acceleration of the world’s most forward-thinking meetings

and events show.

IMEX 2010, live in Frankfurt 25-27 May, will be the engine-room of brilliant business ideas to set your pulse racing. The show’s

far-reaching agenda will address the issues critical to theworldwide market and your business.

You’ll meet more top people in the global industry than anywhereelse. Great contacts, new opportunities, great deals done.

Take the year ahead in your stride.

Coming to Frankfurt will be absolutely the most importantbusiness decision you make in 2010.

The essential worldwide exhibition for meetings and events.

IMEX/ICCA F.Prog/Nov:Layout 1 3/9/09 14:39 Page 1

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I&MI Media Charity Walking City Tour

The traditional city tour offered to Congress Delegates is being replaced this year with a self guided walking tour of Florence. All delegates have been given a map which not only points out the main tourist sites, but also provides detailed information on where to go and what to do with personal recommendations from our local members.

The tour is kindly sponsored by ICCA business partner I&MI Media. The sponsorship money will be donated towards this year’s charity which is the Foundation of the Florence Childrens Hospital Meyer. This will be supplemented by a new approach to Speaker Gifts: ICCA will make a EURO 15 donation on behalf of each of our more than 100 speakers, panelists and moderators. Delegates may also remember that the Italian Host Committee made a first big donation at their Next Destination reception in Victoria last year instead of handing out traditional delegate promotional gifts.

All delegates are encouraged to add their donations by visiting the charity desk located in the registration area on Friday and Saturday and at the I&MI Media stand in the Business Partner Coffee Zone from Sunday to Wednesday.

Background on Charity

The Meyer Paediatric Hospital is a wonderful local hospital which not only looks after some of the most critically ill children in Italy, but which also provides valuable charitable services to bring in and care for children from some of the most deprived and impoverished countries around the world.

The direct recipient of the donations will be the Meyer Foundation, which was set up in 2000 with the purpose of providing funding for a wide variety hospital activities, including scientific research programmes, the purchase of advanced technical equipment, environmental improvements, and innovative programmes that have made the Meyer Paediatric Hospital famous around the medical world such as clown visits to the wards, professional musician performances, art exhibitions, and playroom activities. All of these latter programmes are designed to help the children keep their sense of play and fantasy, and to lift their spirits as they recover from serious illness.

The Meyer is the most climate friendly hospital in Italy, with innovative technology making the most of natural light and minimizing carbon impacts. There are special play areas with bright furniture and decorations; family members are encouraged to be present as much as possible; everything is done to make the children feel positive and happy, with laughter and play in the most relaxed atmosphere possible. When you’re in the Meyer it’s difficult to imagine that this is also one of the world’s leading paediatric surgery and research centres.

We encourage you to support this very special hospital and the children it cares for.

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eXperience eXtraordinary events at eXtremely competitive rates.eXcellence and value for eXtravagant eXplosive moments.eXalt your marketing strategyeXchange eXclusive content with eXactness of an eXceptional partnereXecute your “X factor” to excel to the highest eXpectations.

Newtours, your factor.

e press yourself !

w w w . n e w t o u r s . i t

Head Of�ce - Florence: Via Augusto Righi, 8 - 50019 Sesto Fiorentino (FI) - ITALYBranch Of�ces - Milan: Via Gustavo Modena, 10 - 20133 Milano (MI) - ITALY - Rome: Piazzale Luigi Sturzo, 6 - 00144 Roma (RM) - ITALY

CONGRESS

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P_OK_091026.pdf 26-10-2009 16:46:26

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Accompanying Guests

Welcome Reception, Saturday 7 November, 18.30-19.30 hours

On Saturday from 18.30-19.30 hours, there will be a Welcome Reception for Accompanying Guests at Villa Vittoria, 1st Floor, Galleria. During this Welcome Reception, accompanying guests will be given the opportunity to meet each other and to be informed about all the exciting tours and activities.

General

The registration fee for accompanying guests includes 1 full day tour and 3 half day tours as well as all social events (Sunday, Welcome Reception; Monday, CAT Night & Motor Valley Night; Tuesday, Gala Dinner).All bus tours include transport in air-conditioned coaches, English speaking guides and entrance fees. Guests are advised to bring refreshments on the half day tours. Lunch stops are arranged on the full day tour and included in the registration. For all tours and social events you must have your name badge with you at all times.

Meeting Point Tours

Bus tours will leave from Piazza Adua, in front of the Conference Centre.Tours on foot will start in front of the “Battistero” at Piazza Duomo (see the map).

Programme

Sunday 8 November, 09.00Florentine Hills - half day tour by busPiazzale Michelangelo, located along the “Avenue of the Hills” provides an unforgettable view of the city but the view one can enjoy from San Miniato Church is even more enchanting. On the hills overlooking Florence to the north, the small historical town of Fiesole, of Etruscan origin, later a Roman town, provides a marvellous and truly exhilarating panorama of Florence, the Arno river valley and the Tuscan hills.

Monday 9 November, 14.00 Santa Croce, its Monastery, and its District - half day tour on footSanta Croce (The Holy Cross) church is not only one of the most important monuments of Gothic style architecture, enriched with mural paintings by Giotto and his followers, but also the burial place of great Italian personalities, such as Michelangelo, Galileo, Machiavelli and Rossini.

Tuesday 10 November, 09.00 Renaissance Harmonies: San Marco and Spedale degli Innocenti – half day tour on footSan Marco is a former monastery now transformed into an intreaguing museum. The same feeling which is given by the Spedale degli Innocenti (Foundlings’ Hospital), which was built by Brunelleschi to host foundlings and orphans.

Wednesday 11 November, 09.30Siena and San Gimignano– full day tour by busDrive through the Chianti wine area amidst the beautiful, ever changing scenery of vine clad hills and olive groves to Siena. On the way home visit San Gimignano, a charming little town perched on a hilltop and preserved almost intact since the Middle Ages. Lunch in a typical restaurant in Siena.

Throughout the Congress, our staff will be happy to provide assistance for individual or group tours of the Uffizi Gallery, the Academy Gallery and Palazzo Pitti.

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1st - 3rd December 2009

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Floor Plans22

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ENTRANCE

ENTRANCE

Piazza Adua

Viale F. Strozzi

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TUTTO TETTO NEI LATI DELLA SALA CENTRALE

BELVEDERE

ROOM 106

ROOM 105

ROOM 108ROOM 101

GALLERIA

ROOM 107

ROOM 104 ROOM 103

ROOM 102

Palazzo dei Congressi / Villa Vittoria 23

Ground Floor

First Floor

Second Floor Third Floor

Basement

ROOM 6

ROOM 5ROOM ONICE

ROOM 4

ROOM 11ROOM 12ROOM 9

AUDITORIUM

SALONE CLUB

ROOM 202

SALA VERDE

ROOM 203

ENTRANCE

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MAIN HALL

MAIN HALL

MAIN HALL

ADUA 1

ROOM226

MAIN HALL

ADUA 2

ROOM326

MAIN HALL

ADUA 3

Palazzo degli Affari24

Fourth Floor

Ground Floor

First Floor

Second Floor

Third Floor

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Palazzo Degli Affari, Ground Floor, Entrance

The registration desk and Spotme desk are allocated in the Palazzo Degli Affari, ground floor, entrance. Come and collect your badge, final programme, networking guide, Spotme device and other information.

Congress Bags

This year ICCA will not be handing out Congress bags to its delegates, instead we are encouraging everyone to bring their own bag to use at the Congress. Environmentally friendly bags co-sponsored by Parthen will be available for delegates who do not have a bag.

Registration Desk Opening Times

Friday 6 November 12.00-18.00

Saturday 7 November 09.00-18.30

Sunday 8 November 08.30-18.00

Monday 9 November 08.15-18.00

Tuesday 10 November 08.45-18.00

Wednesday 11 November 08.45-16.45

Monday 9 November to Wednesday 11 November 2009The primary sponsor of this year’s education programme is EIBTM, the leading show in Reed Travel Exhibitions’ specialist meetings industry portfolio.

Continuing Education Contact Hours: CMP

Continuing Education Contact Hours (CECH) for the Certified Meeting Professional (CMP) Designation and Re-certification. ICCA supports the aims of the Convention Industry Council in promoting the CMP designation as a respected professional accreditation programme. CECHs are necessary for the submission of the CMP Application and CMP re-certification. Education sessions applicable for CECHs are indicated in the programme, including the number of points which can be obtained. For more information on the CMP programme visit the Convention Industry Council website at www.conventionindustry.org. This year, Spotme will be used to track which education sessions you have attended. You must be present for the full session in order to obtain your CECHs. Should you wish to receive CECHs for a particular session you must be scanned by an ICCA staff member at the entrance of the meeting room prior to the start of the session. After the congress, you will have access to your Spotme ‘briefcase’. Here you will be able to view and print off a list of credits you obtained during the congress.

Registration

Education Programme

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Congress at a Glance

Sunday 8 November

Monday 9 November

Tuesday 10 November

Wednesday 11 November

Saturday 7 November13.30-14.30

14.30-16.30

16.30-17.30

17.30-18.30

18.30-19.30

18.30-19.30

09.00-10.00

10.00-10.30

10.30-11.30

11.45-13.15

13.15-14.45

14.45-16.15

16.15-16.45

16.45-18.00

19.30-23.00

08.30-09.45

09.45-10.15

10.15-11.15

11.30-12.30

12.30-14.15

14.15-15.45

15.45-16.30

16.30-18.00

19.30-01.00

09.00-10.15

10.15-11.00

11.00-12.30

12.30-14.15

14.15-15.45

15.45-16.30

16.30-18.00

20.00-01.00

07.45-08.45

09.00-10.00

10.00-10.45

10.45-12.15

12.15-14.00

14.00-15.30

15.45-16.45

16.45-18.15

First Time Attendees Lunch

First Time Attendees Introduction Programme



ICCA Board of Directors Welcome Drinks for First Time Attendees

Accompanying Guests Welcome Reception

Sector Meetings – Internal Business

Coffee Break / Networking Time / Business Exchange Optional Practice Session

Sector Education Set 1

Sector Education Set 2

Lunch / Networking Time

Chapter Meetings

Coffee Break / Networking Time / Business Exchange Optional Practice Session

General Assembly

Welcome Reception

Congress Opening

Coffee Break / Networking Time

Skills and Techniques Workshops

Skills and Techniques Workshops Repeated

Lunch / Networking Time Sponsored by IMEX

Monday Education Set 1 / Introductory ICCA Data Workshop


Monday Education Set 2 / Advanced ICCA Data Workshop

CAT Night & “Motor Valley Night” by the Italian Regions

Best Marketing Award 2009


Tuesday Education Set 1 / Introductory ICCA Data Workshop

Lunch / Networking Time Sponsored by Florence Convention Bureau

Tuesday Education Set 2 / Advanced ICCA Data Workshop


Fringe Meetings / Business Exchange Session

Gala Dinner

Advanced Memory Workshop

The Copenhagen – Denmark Lecture


Wednesday Education Set 1 / Introductory ICCA Data Workshop

Lunch / Networking Time

Wednesday Education Set 2 / Advanced ICCA Data Workshop

Closing Session

India 2010 Reception

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First Time Attendees Introduction Programme,13.30-16.30

Fortezza da Basso, Cavaniglia Pavillion A Warm Welcome to First Time Attendees Are you curious about how you can maximise your 1st ICCA Congress Experience?

Whilst every delegate has the chance to share ideas, form relationships and develop business, we want to give First Time Attendees a little extra help in making sure their experience is a productive one. In a special dedicated session for First Time Attendees we’ll provide tips, tools and techniques to help you make sure the next 4 days are amongst the most productive you’ve ever had at such an event. You will find that ICCA’s culture is one where experiences, skills, ideas and even business leads are passed on freely between members so, to benefit from this unique culture, it is essential to be able to interact with your fellow professionals right from the start. After this session you’ll be fully prepared, ready to have an exceptional, fulfilling and profitable congress experience.

The session will be moderated by Jon Bradshaw who, as well as working as Business Development Director for IMEX, speaks professionally on topics related to human interaction & behaviour, and Ksenija Polla, ICCA Head Office.

MentorsA select group of experienced ICCA members has volunteered to devote some of their time to provide advice and guidance for First Time Attendees. They will certainly be present at the Introduction Programme on Saturday, however you are also more than welcome to approach them during the entire Congress and even get in touch with them after the event. Please do make use of their generosity and ask them any questions you might have.

Programme at a Glance – Saturday 7 November

Programme Details – Saturday 7 November

Time Description Building Floor Room

13.30-14.30

14.30-16.30

16.30-17.30

17.30-18.30

18.30-19.30

18.30-19.30

First Time Attendees LunchSponsored by Congress Centre Leipzig

First Time Attendees Introduction Programme Sponsored by Congress Centre Leipzig



ICCA Board of Directors Welcome Drinks for First Time AttendeesSponsored by Congress Centre Leipzig

Accompanying Guests Welcome Reception

Fortezza da Basso

Fortezza da Basso

Palazzo Degli Affari


Passi Perduti I

Villa Vittoria

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2nd

2nd

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1st

Cavaniglia Pavillion

Cavaniglia Pavillion

Main Hall

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Programme at a Glance – Sunday 8 November


09.00-10.00

10.00-10.30

10.00-10.30

10.30-11.30

11.30-11.45

11.45-13.15

13.15-14.45

14.45-16.15

Sector Meetings – Internal BusinessDestination Marketing SectorMeetings Management SectorMeetings Support SectorTransport SectorVenues Sector

Coffee Break / Networking Time Cyber Coffee ZoneSponsored by Mexico Tourism BoardBusiness Exchange Coffee ZoneSponsored by the Canadian Host Committee, ICCA Congress 2008, VictoriaDiscussion Coffee ZoneSponsored by the Greek Host Committee, ICCA Congress 2006, RhodesICCA Business Partner Coffee ZoneSponsored by the ICCA Business Partners


Sector Education Set 1SE101: Cooperation Between the Convention Bureaux and AirlinesSE102: No Choice! Are Pre-selected Suppliers Still the Right Solution for Modern Venues?SE103: Open Space Meeting

Changeover Time

Sector Education Set 2 SE201: Developments in the Asian RegionSE202: Becoming a Marketing and Sales PowerhouseSE203: What will influence Meetings in the Future - Mental Warm UpSE204: Preferred Supplier Programmes – Why Have Them?

Lunch

Chapter Meetings AfricanAsia PacificCentral EuropeanFrance BeneluxIberianLatin AmericanMediterraneanMiddle East North AmericanScandinavianUK / Ireland

Palazzo Degli AffariPalazzo Degli AffariPalazzo Degli AffariVilla Vittoria Auditorium

Limonaia

Passi Perduti II

Passi Perduti I




Auditorium


Palazzo Degli AffariAuditorium Palazzo Degli Affari


Fortezza da Basso

Palazzo Degli AffariVilla VittoriaAuditorium Palazzo Degli AffariPalazzo Degli AffariPalazzo Degli AffariPalazzo Degli AffariVilla VittoriaPalazzo Degli AffariPalazzo Degli AffariPalazzo Degli Affari

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226

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226Sala Verde

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326Main Hall

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Programme at a Glance – Sunday 8 November


16.15-16.45

16.15-16.45

16.45-18.00

18.00-18.15

19.30-23.00



ICCA General Assembly

20, 30 & 40 year certificates, champagne and photographs

Welcome ReceptionSponsored by Regione Toscana, Toscana Promozione, Firenze Convention Bureau

Limonaia

Passi Perduti II

Passi Perduti I



Auditorium

Auditorium

Palazzo Vecchio

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Sector Meetings, 09.00-10.00

Delegates attend their sector meeting during this time to discuss internal business matters. The agendas for these meetings have been set by the Chairpersons and volunteer working groups, to address some of the big issues which concern members in each Sector.

Sector Education Set 1, 10.30-11.30

Please note that during the Sector education sessions, delegates are free to attend any session they wish.

SE101: Cooperation Between the Convention Bureaux and Airlines Palazzo Degli Affari, 1st Floor, Main Hall

Moderator Lutz Vogt, German Convention Bureau, Germany

Panel Sus Nygaard, Manager, Conventions & Events, Scandinavian Airlines, DenmarkSteen Jakobsen, Convention Director, Wonderful Copenhagen, DenmarkUlrike von Arnold, Vienna Convention Bureau, AustriaMarcel Vissers, Head Quarters Magazine, Belgium

Programme Details – Sunday 8 November

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Description This will be a joint session between the members of the Destination Marketing Sector and the Transport Sector. The session will include case stories on successful partnerships between CVB’s and transport companies. The session will also discuss opportunities for members of the Destination Marketing Sector and the Transport Sector to engage in joint business development activities.

SE102: No Choice! Are Pre-selected Suppliers Still the Right Solution for Modern Venues? Auditorium

Moderator Jurriaen Sleijster, Executive Vice President, MCI (INCON Group), Switzerland

Panel James Rees, Director of Conference & Events, ExCeL London, United KingdomMiranda Ioannou, Managing Director, SCS Ltd., CyprusBruno Lichtinger, Managing Director, INTERPLAN Congress, Meeting & Event Management AG, Germany

Description In today’s tough economy, with so many different venues available to PCOs and their clients, can venues still afford to impose their own service suppliers (catering, AV etc.)? Or is the competitive pressure too much and should they let the market free? What are the pros and cons of imposing in-house suppliers? Do new venues take a different approach? This lively debate will bring all arguments out in the open! Come, join in the discussion and learn from your fellow ICCA members!

SE103: Open Space Meeting Palazzo Degli Affari, 2nd Floor, 226

Moderator Bart Heinrichs, Managing Director, Parthen the meeting services company, The Netherlands

Description Join the Open Space meeting where you will be able to discuss your subject in a very productive and effective way with your colleagues from around the world. It is an innovative method of meeting to share ideas, pool knowledge, and develop plans for collaborative action. The meeting has no keynote speakers, no panel discussions. Just one facilitator to explain the procedure and facilitate the sessions.

To help you get started here is a list of potential topics your colleagues have raised during various Sector meetings in the past and if you think they are still relevant they could be one of the discussion points at the session:

New formats in scientific conferences. Do you have any experience with new formats?• How will social programmes change the future of communication?• What trends will define the future of PR and Marketing?• How will new technology influence the press in the future?• How to attract and retain employees in a competitive world?• What are the challenges and opportunities running a small private company in the meetings industry?• How do you deal with politics and politicians?• What management challenges do we face in growth?•

The topics are only suggestions of course. This will be a great opportunity to discuss any of the above topics or any of your own topics with your fellow colleagues.

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Sector Education Set 2, 11.45-13.15

Please note that during the Sector education sessions, delegates are free to attend any session they wish.

SE201: Developments in the Asian RegionPalazzo Degli Affari, 1st Floor, Main Hall

Moderator Martin Winter, Managing Director, Gold Coast Tourism, Australia

Panel Maureen O’Crowley, Senior Director, International Marketing & Conventions, Seoul Tourism Organization, Republic of KoreaSteve Kim, Director of Marketing Division, Daejeon Convention & Visitors Bureau, Republic of KoreaJane Vong Holmes, Managing Director, BestCities Global Alliance, Malaysia

DescriptionThe session will provide insight information about the Asian market. Expert speakers will share their knowledge and experience on the evolvement of world class destinations and the meeting industry within the region as well as the development of the association market and future opportunities in Asia.

SE202: Becoming a Marketing and Sales PowerhouseAuditorium

Speakers Mike Schultz, President, Wellesley Hills Group, USA

Description Here’s the vision: everyone at the firm has a selling mindset, is energetic, passionate and enthusiastic about finding clients for the company, and the core team of business developers are firing on all thrusters. Meanwhile, your marketing efforts help establish you as the leader in your market, generating leads and new business while maintaining premium fees.

If this is you, you are in great shape. If it’s not, you’ll benefit from attending this session with, Mike Schultz, President of Wellesley Hills Group, Publisher of RainToday.com, and co-author of Professional Services Marketing, as he shares keys to building marketing and sales powerhouse, including:

What meeting management firm leaders must do to create a culture of business development energy, • passion, and enthusiasmHow to get everyone involved in business development • Three keys to developing a powerhouse brand• How to prevent marketing and sales efforts from falling apart•

You can also find Mr. Schultz at his book signing staight after his session.

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SE203: What will influence Meetings in the Future - Mental Warm UpPalazzo Degli Affari, 3rd Floor, Main Hall

Moderator Prof. Helmut Schwaegermann, Programme Director, Fachhochschule Osnabrueck University of Applied Sciences, Germany

PanelLarry Oltmanns, Design Director & CEO, Vx3 Architects . Strategists . Urban Designers, United KingdomGeoff Donaghy, Group Director - Convention Centres, AEG Ogden, AustraliaCorbin Ball, CSP, CMP, CEO, Corbin Ball Associates, USAVerena Marks, Student, Fachhochschule Osnabrueck University of Applied Sciences, GermanyGu Xiaoyue, Student Fachhochschule Osnabrueck University of Applied Sciences, FranceOn Yi Chloe Ho, Student, Hong Kong Polytechnic UniversityYuen Shan Sandy Hui, Student, Hong Kong Polytechnic University

Description What are the future client demands? What is the impact of population development on the meetings industry? How are meetings going to change in future? What role will event experience play in the success rate of the meeting? All these and more issues will be addressed during this exciting Sector education session, where experienced panellists and young university graduates will inspire with their views and vision what promises to be a stimulating discussion. This session is a mental warm up session for topics which will be discussed more in-depth later in the programme.

SE204: Preferred Supplier Programmes – Why Have Them? Palazzo Degli Affari, 2nd Floor, Main Hall

Speakers Peter Brokenshire, General Manager, Kuala Lumpur Convention Centre, Malaysia

Description Venues appoint “preferred suppliers” for a variety of reasons. Find out why KLCC took the initiative and through round table discussion share ideas as to why and how the various systems can work to the advantage of the venue, supplier and the client.

Programme Details – Sunday 8 November 33

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Programme at a Glance – Monday 9 November


08.30-09.45

09.45-10.15

10.15-11.15

11.30-12.30

12.30-14.15

14.15-15.45

Congress Opening


Monday Skills & Techniques WorkshopsSponsored by EIBTMMST01: VAT & Meetings Across the European Union 2009-2011 (CMP points) MST02: Basic Introduction to Bidding for International Association Congresses (CMP points) MST03: How to Get Started Using Social Networking Tools for Business (CMP points) MST04: Business English for Non-native English Speakers (CMP points) MST05: Yield & Revenue Management (CMP points) MST06: Dealing with Potentially Hostile Media - Essential Skills for Senior Executives DOUBLE length session! (CMP points) MST07: Meetings Mindset™: Mind Skills to Help You Sell, Network & Learn More at ICCA 2009 (CMP points) MST08: Build an Effective, Entrepreneurially Efficient, Senior Management Team for Your Business (CMP points) MST09: Everything You Wanted to Know About ICCA But Were Afraid to Ask! (CMP points) Skills & Techniques Workshops (Repeated)

Lunch / Networking Time Sponsored by IMEX

Monday Education Set 1Sponsored by EIBTM ME101: Fast Future: Congress Centres 2020 New Research Results (CMP points) ME102: Use Your Destination’s Weaknesses, Disadvantages and Problems to Win International Association Congress Bids (CMP points) ME103: The Future Shape of International Corporate Meetings: What are the Implications for Suppliers and Agencies? (CMP points) ME104: Ethical Behaviour During Extreme Competition in the International Meetings Industry (CMP points) ME105: What’s New? What’s Hot? What’s Happening?ME106: Are We Sending the Right Messages to Meetings Industry Educators and Students?

Auditorium

Limonaia

Passi Perduti II

Passi Perduti I




Auditorium


Palazzo Degli AffariPalazzo Degli Affari


Villa Vittoria


Fortezza da Basso

Auditorium


Villa Vittoria



-

-

-

-

Ground

3rd

2nd

-

4th

2nd 1st

3rd

2nd

2nd

Ground

-

1st

2nd

2nd

4th 3rd

-

-

-

-

Main Hall

Adua 3

Main Hall

-

Main Hall

Adua 2Main Hall

Main Hall

Sala Verde

226

Cavaniglia Pavilion

-

Main Hall

Sala Verde

Main Hall

Main HallMain Hall

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Programme at a Glance – Monday 9 November



Limonaia

Passi Perduti II

Passi Perduti I


Auditorium




Villa Vittoria



Stazione Leopolda

2nd

-

-

-

Ground

-

1st

3rd

2nd

2nd

2nd

2nd

Adua 2

-

-

-

Main Hall

-

Main Hall

Main Hall

Main Hall

Sala Verde

226

Adua 2

14.15-15.45

15.45-16.30

16.30-18.00

16.30-18.00

19.30-01.00

Introductory ICCA Data WorkshopSponsored by Meet Taiwan


Monday Education Set 2Sponsored by EIBTM ME201: Destination Placemaking - The Little Things that Create Exceptional Destinations; The Simple Mistakes that Damage Reputations and Harm the Visitor Experience (CMP points) ME202: The Future Shape of Meetings - Case Studies from the Cutting Edge of Our Industry (CMP points) ME203: Views from the Top: The USA Outbound Meetings Market and Global Business Opportunities: ASAE, PCMA & SITE, (CMP points) ME204: Friends or Foes? How Can Hotels and Other Suppliers Work Together to Ensure that the Client’s Objectives are Given Top Priority? (CMP points) ME205: ROI – Return on Investment Case Study ICCA Congress 2009 (CMP points) ME206: Inside the Delegate’s Head - How to Help Your Clients Increase the “Mental Value” of Their Meetings (CMP points) Advanced ICCA Data Workshop Sponsored by Meet Taiwan

CAT Night & “Motor Valley Night” by the Italian Regions (Emilia Romagna, Piemonte, Sicilia, Toscana) Co-sponsored by CAT Publications

35

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Glasgow hosts more international delegates than any other UK city. Source: ICCA 2009.PCOs know why.

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Programme Details – Monday 9 November

Monday Skills & Techniques Workshops, 10.15-11.15

Select two out of nine of these short practical sessions, packed with advice and examples of good practice. With the exception of “Dealing With Potentially Hostile Media” which is a two-part training course, each of these sessions takes place twice.

MST01: VAT & Meetings Across the European Union 2009-2011Palazzo Degli Affari, 3rd Floor, Adua 3

Session Leader Martin Pinsonnault, President, TaxPort USA Corp., USA

AudienceA particularly relevant session for Meetings Management companies which regularly organise international events in Europe, and for other European suppliers who wish to be able to answer financial queries and provide accurate advice to their top meeting planner clients.

Description Recent European Court of Justice rulings and a large number of new, wide-ranging VAT regulations are going to have a big impact on the financial management of meetings throughout the EU over the next few years. This session will bring you up to date on the main changes and the most critical legal and operational implications. Decide whether your company needs to take specialist legal advice; improve your ability to answer your clients’ financial queries; avoid expensive and embarrassing mistakes; find out whether you are adequately prepared for the changes on the way

CMP Application 0.1 points; CMP Recertification 1 point

MST02: Basic Introduction to Bidding for International Association Congresses Palazzo Degli Affari, 2nd Floor, Main Hall

Session Leader Henrik von Arnold, Director, Stockholm Visitors Board/Congress Stockholm, Sweden

Audience Delegates who have little or no hands-on experience of bidding for association events, who for example have just joined ICCA member companies from the corporate conference world. NOT SUITABLE for experienced bidders.

Description An experienced ICCA colleague takes you step-by-step through the bidding process, using the framework of the “ICCA Intelligence” publication: “International associations: bidding & decision-making”.


MST03: How to Get Started Using Social Networking Tools for Business Auditorium

Session Leader Corbin Ball, CSP, CMP, CEO, Corbin Ball Associates, USA - ICCA member technology consultant

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Audience Delegates who have not yet started using social networking programmes such as LinkedIn, Facebook and Twitter, and whose companies do not yet have a strategy for using these tools. NB There is an advanced session later in the programme (TE203) that explores potential uses of social networking within our industry. NOT SUITABLE if you are already using these tools.

Description What are the main programmes and how do they differ, how do you set up profiles, what are the main business objectives that can be met, what basic steps should you take to design a social networking strategy for your company. Also find out more about ICCA’s objectives in developing a social media strategy, and how you can use LinkedIn to enhance your networking with fellow ICCA members.


MST04: Business English for Non-native English SpeakersPalazzo Degli Affari , 4th Floor , Main Hall

Session Leader Alison Partridge, President, Proof Positive Solutions Inc., Canada

Audience Non-native English speakers responsible for producing English-language sales and marketing materials. NOT SUITABLE if you are either fluent in English or if your company uses native-English consultants/agents to produce your materials.

Description Identify the most common mistakes made by non-native English speakers and the implications for business relationships; identify the processes that you should put in place to ensure your sales and marketing messages achieve their objectives; understand the options that are available in the market to provide support in this area. Non-native English speaker to non-native English speaker is one of the fastest growing forms of communication: this session will help your company improve its performance in this area. Canadian Alison Partridge has consulted widely across Asia and other parts of the world in this specialist field.


MST05: Yield & Revenue ManagementPalazzo Degli Affari, 2nd Floor, Adua 2

Session Leader Matthias Froese, Director of Marketing EMEA, Global Marketing, Ungerboeck Systems International, GermanyAudience Managers in Venues Sector responsible for marketing, sales and/or overall bottom line performance.

Description Understand the key components in effective yield and revenue management, including venue utilisation analysis, lost and declined business analysis, pricing strategies, event financial potential analysis, optimisation among bookings with overlapping constraints, registration pace reporting, and event accounting considerations. Discuss how and when to use appropriate technology to evaluate and control the business mix, and the situations in which other approaches need to be employed.


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MST06: Dealing with Potentially Hostile Media - Essential Skills for Senior Executives Palazzo Degli Affari, 1st Floor, Main HallDOUBLE length session!

Session Leader Tina Altieri, Managing Principal, Media Australasia Xchange (MAX), Singapore based expert in media and presentation skills

Audience Senior level delegates who may be required to act as spokespersons for their companies or destinations with TV and other media; also relevant for all senior executives who face stressful, challenging meetings/interviews with Boards of Directors or who have to make vital presentations and speeches on a regular basis.

Description With negative media stories about our industry all too common, Tina brings inside experience from the other side of the TV camera plus a great track record of helping CEO’s prepare for public speaking and live interviews. Understand what the media are trying to achieve, hear the tricks of the trade that are designed to make interviewees appear guilty or uncomfortable, learn helpful techniques to overcome these challenges. Many of the skills outlined in this session are also transferable to other high-stress, high-profile activities, such as Board presentations and important public speeches. Delegates who attend this session will be given a chance to sign up for one-on-one media coaching with Tina in a realistic, mock interview situation, later in the Congress programme.

CMP Application 0.2 points; CMP Recertification 2 points

MST07: Meetings Mindset™: Mind Skills to Help You Sell, Network & Learn More at ICCA 2009Palazzo Degli Affari, 3rd Floor, Main Hall

Session LeaderJon Bradshaw, Performance Consultant, Equinox Motivation & Performance, United Kingdom

Audience General interest.

Description How you manage your thoughts and feelings will have a huge impact on your ICCA 2009 experience in Florence. In this energetic, humorous and interactive workshop based on behavioural science, your thinking will be challenged to help you achieve that open minded, positive and “can do” mindset that will help maximise your attendance. Learn how to spot and prevent negative thought and behavioural patterns, and change them into positive, potent, powerful alternatives. By exploring the human senses and the role they play in our experience of life, you will be challenged to change your view of the world leading to enhanced personal ROI from the conference and improved rapport skills both clients and colleagues. Get into the Meetings Mindset™ and make ICCA 2009 your most productive yet!


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MST08: Build an Effective, Entrepreneurially Efficient, Senior Management Team for Your Business Villa Vittoria, 2nd Floor, Sala Verde

Session Leader Mike Southon, Founder, Beermat Online Limited, United Kingdom

Audience CEO/Managing Director/President level delegates

Description Successful serial entrepreneur and Financial Times columnist Mike Southon will be giving a one-hour crash-course in how to create the strongest possible senior management team, including the common problems that stop leadership from functioning effectively. Mike will outline techniques and concepts that are equally useful whether you’re running a small scale PCO or a massive venue, including how to evaluate the balance of your current team, and will highlight desirable entrepreneurial character traits that are particularly relevant for leaders during turbulent economic periods.


MST09: Everything You Wanted to Know About ICCA But Were Afraid to Ask! Palazzo Degli Affari, 2nd Floor, 226

Session Leader Martin Sirk, CEO, ICCA, The Netherlands, supported by members of the Board of Directors

Audience General interest but of particular relevance for delegates whose companies are new ICCA members.

Description Martin will attempt to answer any and all questions about any aspect of your association: ICCA’s strategy; new products and services in the pipeline; advocacy; things you didn’t understand about Sunday’s General Assembly; ICCA’s relationships with UIA and ASAE; Board of Director working group projects; how we choose Congress destinations; etc.


Monday Skills & Techniques Workshops – Sessions Repeated, 11.30-12.30

With the exception of MST06: Dealing with Potentially Hostile Media

Programme Details – Monday 9 November 41

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Monday Education Set 1, 14.15-15.45

ME101: Fast Future: Congress Centres 2020 New Research ResultsAuditorium

Speaker Rohit Talwar BA, MBA, Chief Executive, Fast Future, United Kingdom

Audience General interest but of particular relevance for senior executives in Venues Sector.

Description Leading Meetings and Conventions Industry Futurist Rohit Talwar of Fast Future has teamed up with ICCA to conduct a unique multi-stage research study into the future reality of congress centres. The first phase of research focuses on what tomorrow’s clients and delegates will demand; what meetings might look like; which global business trends will have the biggest probable impact on venue success or failure. We are capturing the views of the event attendees who visit convention centres and their expectations of what kinds of events they’’ be attending. The survey draws on respondents from around the globe including Fast Future’s database of individuals interested in future global trends. The emerging findings will be presented “hot off the press” during this session. The aim is to stimulate fresh thinking and debate about where our industry and its venues are heading during the next 10 years of accelerating change. We will also be using this session to identify some of the key areas for the next stage of research amongst Venues and Meetings Management companies, to help ICCA members identify how to position their businesses to take advantage of the changes that are heading in our direction.

CMP Application 0.15 points; CMP Recertification 1.5 point

ME102: Use Your Destination’s Weaknesses, Disadvantages and Problems to Win International Association Congress BidsPalazzo Degli Affari, 1st Floor, Main Hall

Moderator Sue Hocking, Director of Sales, Qatar National Convention Centre, Qatar

Panel Hani Han, Assistant Manager of P.R., Busan Convention & Visitors Bureau, Republic of KoreaLaurence Verhagen, MBA, Head, Conference & Meetings, International Union Against Cancer (UICC), Switzerland Paul Wilson, Consultant to World Dental Federation & Director of Wilson Global Conference Consulting, France

Audience Of interest for all sales and marketing professionals involved in bidding for international meetings, particularly from destinations without strong local industries, medical and academic strengths, or lacking a powerful marketing image.

Description Does your destination suffer from severe pollution? Are certain diseases or social problems common in your country or city? Do you lack advanced educational opportunities for your students? Or is your destination simply “average” or unexceptional, lacking a really strong image or set of advantages? This session explores the motivations behind association decision-making that can lead to some very unexpected destination

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choices, and will open your eyes to new bidding opportunities. Hear directly from top association clients about what they are really looking for, and also learn from the fascinating case study of Busan, a Korean city that has won some fantastic international bidding battles against more famous destinations by making use of its lack of identity and advantages!


ME103: The Future Shape of International Corporate Meetings: What are the Implications for Suppliers and Agencies? Villa Vittoria, 2nd Floor, Sala Verde

Speakers Fay Beauchine, President Engagement & Events, Carlson Marketing Worldwide, USAPaul Kennedy, Director, Kennedy Consulting, United Kingdom Audience General interest, especially those responsible for strategy within their organization.

Description The current economic crisis has created an opportunity, and often a need, for blue-chip companies all over the globe to re-evaluate the strategic role and the effectiveness of their meetings. Who should attend and why, how can genuine ROI be generated and measured, which type of agencies should be given prime responsibility for handling their business. Past behaviour is no longer going to be a good guide to future practices. Old business relationships cannot be assumed to be safe. This is a time of massive change, and one that will create great opportunities and equally massive threats to suppliers and agencies throughout the industry. Our distinguished speakers at this session are numbered amongst the most strategic thinkers in our industry, and their close relationships to some of the biggest blue-chip companies provides them with insights that will be of interest to any ICCA members. Find out where they think the corporate meetings market is heading, and how you need to position your organisation to take full advantage!


ME104: Ethical Behaviour During Extreme Competition in the International Meetings IndustryPalazzo Degli Affari, 2nd Floor, Main Hall

Moderator Juan Jose Garcia, Commercial Director, Viajes Iberia Congresos, Spain

Panel Maria da Graca Luis, Technical Adviser Congresses, Madeira Promotion Bureau, PortugalSuprabha Moleeratanond, Conventions Director, Thailand Convention & Exhibition Bureau, ThailandArnaldo Nardone, Marketing, Sales & Conventions Director, Radisson Montevideo Victoria Plaza Hotel, Uruguay

Audience General interest for all those involved in bidding for events or setting corporate ethical guidelines.


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Description What role should ethics play in our ultra-competitive environment? Are ever-increasing client demands and our hunger for victorious bids leading us into dangerous, unethical territory where “anything goes”? What are legitimate, “clever” tactics and when do these evolve into activities that are immoral and even potentially illegal. In today’s world where corporate governance and dubious morality in the field of high finance are at the top of the political agenda, does our industry need to come up with strong guidelines and global standards? A panel of speakers will present their personal views on these and related topics illustrated by case studies, followed by moderated round table discussions and recommendations on whether there are clear ethical positions which our industry and its leaders should defend. CMP Application 0.075 points; CMP Recertification 0 points

ME105: What’s New? What’s Hot? What’s Happening? Palazzo Degli Affari, 4th Floor, Main Hall

Moderator Marcel Vissers, Editor in Chief, HeadQuarters Magazine Meeting Media Company, Belgium

Speakers Jill Henry, CEO, Sarawak Convention Bureau, Malaysia Joe McGrath, President and CEO, VisitPittsburgh, USAJames Rees, Director of Conferences & Events, ExCeL London, United KingdomPatrizia Semprebene Buongiorno, Managing Director, AIM Congress (INCON Group), ItalySin Chen, Project Director, Bureau of Foreign Trade, Ministry of Economic Affairs, Chinese TaipeiJennifer Salsbury, Senior Director of Sales and Marketing, China National Convention Center, China - P.R.

Audience General interest for all delegates.

Description ICCA’s version of “speed dating”! The first half of this session features extremely brief presentations by ICCA members on some of the hottest new developments and industry initiatives from around the world, followed by the chance to sit down at round tables with your choice of presenters to discuss their projects/initiatives/developments/studies in detail. Marcel Vissers from Headquarters Magazine is our tough disciplinarian moderator keeping the presenters in line and on time!

At last: a convention centre for London!• How did Pittsburgh handle G20?• IAPCO’s new RFP guidelines - great tool for CVBs!• Massive new developments in the Gulf.• Sarawak’s sequel to their award winning video Recharge in a New World Two.•

And much more........see Spotme for full details and last minute participants.

ME106: Are We Sending the Right Messages to Meetings Industry Educators and Students?Palazzo Degli Affari, 3nd Floor, Main Hall

Moderator Anne Wallin Rødven, Convention Director, Visit Oslo - Oslo Visitors and Convention Bureau, Norway

Speaker Maarten Vanneste, President & CEO, Abbit Meeting Support, Belgium

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Panel Prof. Leo Jago PhD, Centre for Tourism and Services Research, Victoria University, AustraliaProf. Helmut Schwaegermann, Programme Director, Fachhochschule Osnabrueck University of Applied Sciences, Germany Verena Marks, Student, Fachhochschule Osnabrueck University of Applied Sciences, GermanyXiaoyue Gu, Fachhochschule Osnabrueck University of Applied Sciences, FranceOn Yi Chloe Ho, Student, The Hong Kong Polytechnic University, Hong Kong, China-P.R.Yuen Shan Sandy Hui, Student, The Hong Kong Polytechnic University, Hong Kong, China-P.R. AudienceAll delegates concerned with providing the best education for future meetings industry professionals - in other words, everyone! DescriptionMaarten Vanneste, author of Meeting Architecture, a book which calls out for a radical reappraisal of the skills our industry requires, kicks off this session with a strongly argued view that meetings programmes at most universities are failing to provide the advanced education that is needed by the new generation of industry entrants, and that we in the industry are guilty of not providing stronger guidance and strategic input. University professors and students will respond and lead the audience in a debate covering where specialist meetings education is heading, the challenges that need to overcome, and how the industry can contribute towards more relevant and innovative educational options for students who want to build a career in meetings.

Introductory ICCA Data Workshop, 14.25-15.45

Palazzo Degli Affari, 2nd Floor, Adua 2

Speakers ICCA Data Researchers

Description The Introductory Workshops provide a general introduction to ICCA’s unique online Association Database including the Hot Leads, Key Contacts, Calendar and other services which ICCA offers. You will learn how to use these research tools through in-depth demonstrations and case studies.

Monday Education Set 2, 16.30-18.00

ME201: Destination Placemaking - The Little Things that Create Exceptional Destinations; The Simple Mistakes that Damage Reputations and Harm the Visitor Experience Auditorium

Moderator Larry Oltmanns, Design Director and CEO, Vx3, United KingdomSpeakers Fred Kent, President, Project for Public Spaces, USAKathy Madden, Senior Vice President, Project for Public Spaces, USA

Audience High relevance for all destination marketing professionals, and of general interest to everyone who wants to understand how destinations can be made to work better for their residents, businesses, visitors, and congress organisers.


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Description Have you ever wondered why some city centres feel vibrant and alive, whilst others give the impression of being dead and dangerous? Have you noticed how some major buildings seem to be in the “wrong place” or built the wrong way round? In your city do the traffic engineers, festival planners, community groups and city planners never seem to talk except to shout at each other? Fred Kent and Kathy Madden are world-renowned experts in answering these questions and finding often simple ways to create destinations that work on every level, enabling businesses to thrive, residents to feel proud, and traffic to flow. To be a successful congress destination requires a city that functions brilliantly, and Fred and Kathy will outline the typical problems that stop this happening, and the solutions that are out there waiting to be applied. And to kick off this session in a creative, receptive frame of mind, moderator Larry Oltmanns will outline some fantasy solutions for where leading cities could build their congress centres, revolutionising their destination appeal, if only they weren’t constrained by traditional thinking!


ME202: The Future Shape of Meetings - Case Studies from the Cutting Edge of Our IndustryPalazzo Degli Affari, 1st Floor, Main Hall

Moderator Alec Gilbert, Chief Executive, Adelaide Convention Centre, Australia

Panel Ann Debaere, Chief Event Officer, Room to Inspire, Belgium, organiser of the World Creativity ForumBenita Lipps, Acting Head of Unit, ESF Conferences European Science Foundation, BelgiumCarola Schropp, President, EBD Group, Inc., USA

Audience General interest for all delegates interested in important future trends and concepts that are currently rare but likely to migrate to mainstream meetings.

Description Learn from case studies illustrating important future trends which are sure to become common throughout the meetings industry. Ann Debaere, organiser of the World Creativity Forum, describes how to deliver something that delegates are increasingly demanding: genuine creativity; Carola Schropp from EBD Group explains how her company uses highly structured pre-arranged meetings to bring investors and biotech/pharma companies together to explore developments at the cutting edge of the life sciences; Benita Lipps assists an extensive scientific community to self-create their own highly effective pan-European conference programmes, potentially competing with traditional association meetings. Round table discussion will give delegates the chance to discuss the ways in which these concepts open up new business opportunities for ICCA members.


ME203: Views from the Top: The USA Outbound Meetings Market and Global Business Opportunities: ASAE, PCMA & SITE Palazzo Degli Affari, 3nd Floor, Main Hall

Moderator Vanessa Cotton, Chair of the Meetings and Incentives Events, Reed Travel Exhibitions, United Kingdom

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Panel Brenda Anderson, CEO, SITE, USAMegan Freedman, Program Director, International, ASAE, USADeborah Sexton, President and CEO, PCMA and PCMA Education Foundation, USA

Audience All delegates involved in strategic business development for their organisations, and/or frontline sales and marketing executives targeting USA-originating meetings.

Description We’re proud to have brought together leading executives from ASAE, PCMA & SITE who will first give their perspectives and practical advice on the current and future potential for non-US suppliers to win business from the thousands of US planners who are active in these three organisations; then they will outline their latest global growth strategies and initiatives and the business development opportunities that these represent. The USA has always been the single most important outbound meetings market and these internationally focused corporate and association planners almost all belong to ASAE, PCMA & SITE. These organisations are each also expanding their global programmes and business opportunities in ways that all ICCA members should be aware of even if the USA is not one of their target markets.


ME204: Friends or Foes? How Can Hotels and Other Suppliers Work Together to Ensure that the Client’s Objectives are Given Top Priority?Palazzo Degli Affari, 2nd Floor, Main Hall

Session Leader Mark Spivey, Director International Sales, Maritim Hotel GmbH, Germany

Panel Harry Fine, Managing Director, Harry Fine Associates, United KingdomPaul Flackett, Managing Director, IMEX, United Kingdom Arnaldo Nardone, Marketing, Sales & Conventions Director, Radisson Montevideo Victoria Plaza Hotel, UruguayLiu Ping, CEO, China Star Professional Programs, China-P.R.Anne Wallin Rødven, Convention Director, VisitOSLO, Norway

Audience Highly relevant for all supplier companies that work with hotels: including PCO’s, DMC’s, congress centres and CVB’s, as well as hoteliers themselves of course!

Description Are hotels too often seen as the “bad guys” when a big convention rolls into town? Are the business relationships between clients, intermediary agencies and hotels too confusing and not designed to meet the client’s objectives? What happens when centres, CVB’s, agencies and hotels all try to be the client’s main point of contact? Are clients often their own worst enemies in the way they book their events and deal with suppliers? This highly interactive session takes a critical look at how these relationships sometimes break down, and what practical steps can be taken to create effective partnerships that really help the most important person - the client!



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ME205: Return on Investment Case Study ICCA Congress 2009Villa Vittoria, 2nd Floor, Sala Verde

Session Leader Dr. Elling Hamso, Managing Partner, European Event ROI Institute, Norway, expert in ROI theory and practice

AudienceGeneral interest for any delegates aiming to maximize their return from attending this year’s Congress.

Description This session is built around ICCA’s fully updated and revised “ROI Handbook” which was sent in advance to all delegates attending this year’s Congress, and which is designed to help each delegate create, deliver, and measure their own personalised, detailed set of Congress business objectives. This session analyses the different components that contribute to ROI, will help the session participants better understand the underlying theory of ROI, but most importantly will enable them to generate increased value from their time in Florence and to be able to communicate this value to bosses, boards, and stakeholders.


ME206: Inside the Delegate’s Head - How to Help Your Clients Increase the “Mental Value” of Their MeetingsPalazzo Degli Affari, 2nd Floor, 226

Session Leader Prof. Ib Ravn, Ph.D., Associate Professor, Danish School of Education, Aarhus University, Denmark, author and university lecturer on the subject of effective learning

Audience Especially relevant for Meetings Management and Venues Sector delegates, but of general interest to all.

Description More and more scientific attention is being paid to what goes on inside the heads of individuals attending meetings: how delegates learn and why they often don’t; the factors that have positive and negative impacts on their mental state and which influence subsequent behaviour; differences between group and individual psychology. Renowned learning expert and author Ib Ravn not only explains the key issues but challenges ICCA members - especially PCOs and Venue directors - to consider how they can use knowledge of these issues to become stronger partners and assist their clients to run better meetings, and to build long-term competitive advantage as a “knowledge expert”.


Advanced ICCA Data Workshop, 16.30-18.00



Description The Advanced Workshops are designed for the experienced user, and will focus on new developments, sophisticated search options, and creative uses of the available data.

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09.00-10.15

10.15-11.00

11.00-12.30

11.00-12.30

12.30-14.15

14.15-15.45

Best Marketing Award 2009Sponsored by Bedouk Meetings & Events Media


Tuesday Education Set 1Sponsored by EIBTM TE101: Memory Edge - Building Total Recall (CMP points) TE102: The Left-Handed Delegate - New Business Opportunities from an “Invisible Minority” (CMP points) TE103: Big Anniversaries - Perfect Opportunities for Politicians and the Meetings Industry to Work Together (CMP points) TE104: Airlines, Airports, and Aircraft: Mega-Trends, Disastrous Dangers, and Brilliant Business Opportunities for Smart Destinations (CMP points) TE105: What’s Happening in the IT Industry Meetings Sector? (CMP points) TE106: Why Food and Drink Really Matter at Congresses: The Science that Determines if Your Menu Strategies will be Successful or Disastrous(CMP points)

Introductory ICCA Data Workshop Sponsored by Meet Taiwan Lunch Sponsored by Firenze Convention Bureau

Presentations / Discussion Forums Sponsored by EIBTM TE201: Understanding the Strategic Development Priorities of Regional and Global Associations (CMP points) TE202: The Power of Transparent Prices - Create Competitive Advantage Through Innovative Approaches to Pricing (CMP points) TE203: Using Social Media to Boost the Value of Meetings and Businesses (CMP points) TE204: How to Position Your Leisure Destination to Win Serious Business Conferences (CMP points) TE205: Major International Sporting Events - The Inside Story (CMP points)

Auditorium

Limonaia

Passi Perduti II

Passi Perduti I


Auditorium Palazzo Degli Affari


Villa Vittoria




Fortezza da Basso

Auditorium


Villa Vittoria



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Ground

-4th

3rd

2nd

1st

2nd

2nd

Ground

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3rd

2nd

4th

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Main Hall

-Main Hall

Main Hall

Sala Verde

Main Hall

Main Hall

Adua 2

Cavaniglia Pavilion

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Main Hall

Sala Verde

Main Hall

Main Hall


Programme at a Glance – Tuesday 10 November 49

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14.15-15.45

15.45-16.30

16.30-18.00

16.30-18.00

19.30-01.00

Advanced ICCA Data Workshop Sponsored by Meet Taiwan Coffee Break / Networking Time Cyber Coffee ZoneSponsored by Mexico Tourism BoardBusiness Exchange Coffee ZoneSponsored by the Canadian Host Committee, ICCA Congress 2008, VictoriaDiscussion Coffee ZoneSponsored by the Greek Host Committee, ICCA Congress 2006, RhodesICCA Business Partner Coffee ZoneSponsored by the ICCA Business Partners

Business Exchange Session

Fringe Meetings TimeslotTFM01: Destination Placemaking (pre-booked appointments) TFM02: Dealing With Potentially Hostile Media (pre-booked session)TFM03: Australian meeting (closed meeting) TFM04: BestCities meetings (closed meeting) will start at 15.45TFM05: AEG Ogden (closed meeting) will start at 15.30TFM06: Energy Cities Alliance (closed meeting) will start at 15.00TFM07: Ungerboeck (closed meeting)TFM 08: National CVBs/Destination Marketing (closed meeting)TFM09: Braehler: Wireless Communication for Conferences

Gala Dinner Sponsored by Milano Convention Centre


Limonaia

Passi Perduti II

Passi Perduti I



Villa Vittoria

Villa Vittoria

Villa VittoriaVilla Vittoria

Villa VittoriaVilla Vittoria

Villa VittoriaPalazzo degli Affari

Palazzo degli Affari

Palazzo Corsini

2nd

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Adua 2

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Main Hall

Main Hall

Sala 202

Sala 5

Sala 101Sala Onice

BelvedereSala 102

Sala VerdeMain Hall

326

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Programme at a Glance – Tuesday 10 November50

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Programme Details – Tuesday 10 November

Plenary Session - ICCA Best Marketing Award 2009, 09.00-10.15

Auditorium

Moderator Patrick Delaney, Managing Director, Ovation Global DMC (INCON GROUP), Ireland

Judging PanelChairman Patrick Delaney, Managing Director, Ovation Global DMC (INCON GROUP), Ireland

Members Simone Sfeir, Director of Sales, Bedouk Meetings & Events Media, France: SponsorLutz Vogt, Managing Director, German Convention Bureau, Germany: ICCA Board Representative Jill Henry, Chief Executive Officer, Sarawak Convention Bureau, Malaysia: BMA Winner 2008Luigi Cammi, President Board, Promo Leader Service Congressi PLS Group, Italy: BMA Winner 2007

FinalistsNorway Convention Bureau, Norwaym:con Congress Center Rosengarten, GermanyKuala Lumpur Convention Centre, Malaysia

Since it was launched in 1997, the ICCA Best Marketing Award has become one of the industry’s most prized accolades, recognising high levels of creativity and business acumen in a competitive marketplace. At this plenary session, this year’s three short-listed contestants will present their campaigns and the audience will have a say in selecting the winner. The winner will receive a marketing package in ICCA and Bedouk publications worth over EURO 10,000.

Tuesday Education Set 1, 11.00-12.30

TE101: Memory Edge - Building Total Recall Auditorium

Session Leader Bob Gray, CSP, HoF, Memory Edge, Canada – world-renowned memory expert, Certified Speaking Professional, Hall of Fame Inductee, Guinness World Record Holder – back by popular demand!

Audience General interest.

Description Do you forget the names of clients just after you meet them? Are you envious of competitors and colleagues whose memories seem never to fail them? Are you lost without your Blackberry to help remind you what you’re meant to be doing next? If so, this session could revolutionise your mental capacity! Bob last spoke at our Congress in 2007 and generated unanimously superb evaluations for his entertaining and career-enhancing session. On Wednesday morning he’ll be offering an advanced follow-up session for a limited number of individuals, all of whom must have attended this first session in order to sign up.


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TE102: The Left-Handed Delegate - New Business Opportunities from an “Invisible Minority”Palazzo Degli Affari, 4th Floor, Main Hall

Session Leader Dr. Chris McManus, Professor of Psychology and Medical Education, University College London, United Kingdom - bestselling author,

Panel of left-handed ICCA membersEric Bakermans, Marketing Manager Meetings & Conventions, Netherlands Board of Tourism & Conventions, The Netherlands Rajani Nair Deb, Director of International Sales, Hyderabad International Convention Centre, IndiaMartin Lewis, Managing Editor, CAT Publications, United Kingdom

Audience Particularly of interest to left-handed ICCA members, but also useful for “righties” who are looking for new ways to build competitive advantage in their business.

Description Chris wrote the bestselling popular science book “Right Hand, Left Hand” and is renowned as the world’s primary expert on every aspect of left-handedness, from genetics to social exclusion. His introductory lecture will cover some of the myths and true facts (are “lefties” really more creative?) that apply to this 15% minority of our entire species, after which a panel of ICCA colleagues will lead a general discussion on the frustrations of being left-handed in a right-handed world and the changes that would make their lives so much easier. The session is designed to open participants’ eyes to an untapped business opportunity, and to stimulate practical ideas that can be included in products and services aimed at left-handed clients and the significant minority of left-handed delegates who attend every event.


TE103: Big Anniversaries - Perfect Opportunities for Politicians and the Meetings Industry to Work TogetherPalazzo Degli Affari, 3rd Floor, Main Hall

Moderator Tom Hulton, Director of International Relations, IMEX, United Kingdom

Panel Ellen Colingsworth, Consultant, Collingsworth Consulting, United KingdomLennart Johansson, Director, Goteborg Convention Bureau, SwedenHelena Nyhus, Deputy Mayor, City Executive Board, City of Goteborg, SwedenBrendan Smyth, MLA, Politician from Canberra, Australia

Audience Of particular interest to Destination Marketing Sector, but relevant for all delegates whose roles involve them in interaction with local and national politicians.

Description National, city, and institutional anniversaries: the 10th, 50th, 100th or even 500th (!) birthdays of historically important moments such as the founding of a city or a declaration of national independence or the creation of an educational institution are wonderful marketing opportunities, but they can also be even more important: a chance for our industry to work in partnership with politicians to achieve ambitious strategic goals and visions. This session will look at a number of case studies, including how Edinburgh

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took advantage of the 500th anniversary of their famous College of Surgeons, but will also become a mass brainstorming to assist two of our politician speakers who are responsible for designing programmes for Gothenburg’s 400th anniversary and for Canberra’s 150th celebrations. Share ideas on how to create vibrant, exciting programmes and how to leave lasting legacies for future generations, gain a better understanding of politicians’ objectives and needs, and leave with inspiring new concepts that you can use in your own destinations, and when building positive relationships with your own local politicians.


TE104: Airlines, Airports, and Aircraft: Mega-Trends, Disastrous Dangers, and Brilliant Business Opportunities for Smart Destinations Villa Vittoria, 2nd Floor, Sala Verde

ModeratorLeigh Harry, ICCA President, & Chief Executive, Melbourne Convention Exhibition Centre (MCEC), Australia

Speakers Hans Mohrmann, Executive Vice President, InterVISTAS Consulting, The NetherlandsPaul Ouimet, Executive Vice President, InterVISTAS Consulting, Canada

Audience General interest for all strategic-level CEOs and directors from all Sectors and regions of the world, with particular relevance for executives responsible for the strategic development of their destinations.

Description Paul Ouimet and Hans Mohrmann are top executives from one of the world’s leading airline/airport consultancy firms, InterVISTAS ( Hans also being the ex-CEO of Schipol Airport in Amsterdam), and thanks to an extensive, worldwide track record advising governments and blue-chip private sector companies on strategic developments and investments, they will be presenting unrivalled insights into how this industry is changing and the challenges that are on the horizon. As well as strategic analysis of mega-trends, they will cover the marketing approaches being taken by destinations and airports to compete in building their air connectivity. This is a unique opportunity to discuss how the future shape of air travel is likely to impact on the global meetings industry, and to identify concrete steps that destinations can take to improve their competitive positions.


TE105: What’s Happening in the IT Industry Meetings Sector?Palazzo Degli Affari, 1st Floor, Main Hall

Moderator Corbin Ball, CSP, CMP, CEO, Corbin Ball Associates, USA

Speakers Erin Anderson, Director, Strategic Marketing. George P. Johnson, United KingdomLuca Favetta, Senior Director Global Events EMEA, SAP SA, Switzerland PCO with particular expertise in this sector.

Audience All sales and marketing delegates covering both association and corporate meetings.

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Description We take a look at what’s happening to both international corporate meetings in the IT sector and to the key international associations which serve the IT industry, with the help of planners directly involved in this sector. Are budgets being cut? Are one-off mega meetings evolving into roadshows? Are meetings changing in length and format? What major technological innovations are being introduced and how will these change the face of IT meetings? How are the biggest companies and associations coping with the current economic turbulence? IT has been one of the most valuable and dynamic meetings industry sectors in recent years, and it is one of the early adapters of new trends for the whole meetings market.


TE106: Why Food and Drink Really Matter at Congresses: The Science that Determines if Your Menu Strategies will be Successful or DisastrousPalazzo Degli Affari, 2nd Floor, Main Hall

ModeratorBen Goedegebuure, Director of Sales, Scottish Exhibition & Conference Centre, United Kingdom

Speaker Ian Marber, Nutrition Consultant and Director, The Food Doctor Limited, United Kingdom

Audience Everyone involved in designing catering strategies or organising functions and menus, especially senior Venue directors and Meetings Management executives.

Description “Most conference catering is simply damaging to the objectives of the event!” This is the radical starting point of this session run by Ian Marber, one of the foremost European consultants on nutrition. Outlining the impact of different food groups and menus on the metabolism and psychological mood of delegates, Ian builds a powerful case for designing food strategies around the objectives of the event, rather than on the aesthetic/luxury/gourmet appeal that is normally the case in our industry. The influences can be massive: on delegates’ capacity to absorb information and learn, on energy and stamina levels, on ability to network effectively. Yet far too little understanding of these issues exists within our industry. This session will enable you to re-evaluate your current catering strategies, and design new approaches that will enable you to help clients achieve their meeting objectives far more effectively.






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Tuesday Education Set 2, 14.15-15.45

TE201: Understanding the Strategic Development Priorities of Regional and Global AssociationsAuditorium

Moderator Terrance Barkan, Chief Strategist | Business Architect, GLOBALSTRAT, USA - consultant to associations on their international development strategies

PanelChip Deale, Head-Society Relations, CFA Institute, United KingdomBrian Costanzo, Senior Vice President, Membership, Entrepreneurs’ Organization, USADan Rivlin, Managing Direcor, Kenes International, Switzerland, global PCO and AMC

Audience General interest for all members involved in strategic sales and marketing to the international association meetings market.

Description What are the top strategic priorities of international associations and how do these affect their plans for global, regional, and local meetings. Without understanding the motivations and mind-sets that underpin these strategies it is impossible to plan a truly effective business strategy whether you work for a PCO, a venue, or a destination. Hear from this enormously experienced panel about the growing competitive environment facing associations in Europe, the Americas and Asia, the regions where they believe the fastest growth is going to occur over the next few years, and their predictions for other changes to the way associations will operate in future.


TE202: The Power of Transparent Prices - Create Competitive Advantage Through Innovative Approaches to Pricing Palazzo Degli Affari, 3rd Floor, Main Hall

Moderator Nina Freysen-Pretorius, CEO, The Conference Company, South Africa

Speaker Patrick Sullivan, President of SITE and President, PRA Destination Management New York, USA

Audience Especially relevant to Meetings Management company delegates, but of interest to anyone involved in negotiating prices with clients or suppliers or pitching for RFPs.

Description Patrick’s argument is simple but powerful: if you are open and honest with your clients and with suppliers/partners about how your pricing for quotations is constructed, about what precisely will be delivered for those prices, and what value you place on your own work, you can build loyal long-term relationships and clearly differentiate yourself in the toughest ever competitive market. But if you hide commissions and disguise your mark-ups, if you are vague about precisely what and when you will deliver, you may make short-term gains but stand to lose in the long term. Hear about the difficult journey and the barriers that

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need to be overcome in order to achieve genuinely transparent pricing, and the impressive results that can be achieved once this business approach is adopted. Join in a lively debate about the advantages of, and the problems caused by the pricing culture in your country, your industry sector, in your own organisation. We all know that our industry has one of the least consistent approaches towards this subject compared to other sectors of the economy - this session could change your views on pricing forever!


TE203: Using Social Media to Boost the Value of Meetings and BusinessesVilla Vittoria, 2nd Floor, Sala Verde

Speaker Miranda Ioannou, Managing Director, SCS Ltd, Cyprus

Audience Senior level delegates who are or will be involved in strategic marketing decisions for their business and for congresses their organization manages; also relevant for all senior executives who face the dilemma of whether to engage their organization in social media and how to best navigate this area.

Description The explosion of use of social media as a marketing medium is a fact. Join this session to understand what can be achieved with strategic and proper use of social media for your business as well as for congresses or events your company is managing. The social web provides businesses with a largely untapped marketing channel for products and services - the trick is knowing how to take advantage of it. Cut through the hype and jargon - get intelligent advice, best practices and strategies for positioning your business and events on the social web, with examples that show how other companies have used this approach. Discover what works and what doesn’t as well as how to avoid pitfalls in this type of marketing.


TE204: How to Position Your Leisure Destination to Win Serious Business ConferencesPalazzo Degli Affari, 4th Floor, Main Hall

Moderator Handan Boyce, General Manager, Istanbul Convention & Visitors Bureau -ICVB-, Turkey

Panel Vince Elorza, Director of Sales, Palace Resorts – Mexico, MexicoBelén Pérez-Gascón, Director, Costa del Sol Convention Bureau, SpainMartin Winter, Chief Executive Officer, Gold Coast Tourism Corporation, Australia

Audience All ICCA members based in destinations which are primarily perceived as attractive leisure destinations.

Description Frivolity, fine wines, luxurious rooms, seaside and golf resorts, and fun in general seem to be off today’s meetings agenda. With terrible PR risks for companies that select top leisure venues and destinations (eg AIG!), how can our members in these locations demonstrate that they are legitimate and cost-effective choices for serious business meetings in both corporate and association sectors. Our panel, drawn from such destinations from different regions of the world outline the challenges they face in today’s media-

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unfriendly climate, and the strategies and tactics they are adopting to win back business clients. Share your own practical ideas and positive and negative experiences.


TE205: Major International Sporting Events - The Inside StoryPalazzo Degli Affari, 1st Floor, Main Hall

Moderator Anthony Wong, Managing Director, AOS Conventions & Events Sdn Bhd, Malaysia

Speakers Tim Goethals, Project Manager, Association of Summer Olympic International Federations, SwitzerlandAnna Hellmann, Executive Director, SportAccord, Switzerland

Audience Any ICCA members who are already involved with major sporting events, or who want to win more sporting business for their company, venue or destination.

Description The sports world and meetings world frequently connect and overlap, and many ICCA members have been involved in hosting or supplying services to major international events. But we rarely get to hear the inside views of senior sports industry professionals about how their industry functions, about the different business cultures that exist, about where decision-making power is concentrated, and what sort of key objectives excite and enthuse sports event decision-makers. Today we have this opportunity! This session will also explain the role of SportAccord, organiser of some of the most important international events bringing together the leading “movers and shakers” from numerous worldwide sports federations and governing bodies, and will highlight important differences between some of the most important individual sports organisations. Moderator Anthony Wong will make sure that our expert speakers have the chance to give their personal views on some of the biggest concerns and most pressing questions that meetings professionals have about sporting events and the business opportunities that potentially exist for our industry.






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Programme at a Glance – Wednesday 11 November

07.45-08.45

09.00-10.00

10.00-10.45

10.45-12.15

10.45-12.15

12.15-14.00

14.00-15.30

Advanced Memory Techniques WorkshopFollow up to Tuesday’s session, only open to those who attended this and pre-registered

The Copenhagen – Denmark LectureSponsored by the Danish ICCA members“Made to Stick” (CMP points)


Wednesday Education Set 1Sponsored by EIBTM WE101: The Big Scary Things that Keep Doctors Awake at Night! (CMP points) WE102: Meetings - “Extravagant, Wasteful, Frivolous, Unnecessary” - Why We Have to Fight Back to Create a Positive Image for Our Industry! (CMP points) WE103: PR: How to Create the Best Possible Image for Your Business (CMP points) WE104: Green Meetings (CMP points) WE105: Leadership & Sexes (CMP points) Introductory ICCA Data WorkshopSponsored by Meet Taiwan

Lunch

Wednesday Education Set 2Sponsored by EIBTM WE201: Free! Giving Things Away to Build a Successful Business WE202: Emotional Connectivity - How to Touch the Heart of Clients, Delegates, and Business Partners (CMP points)

Villa Vittoria

Auditorium

Limonaia

Passi Perduti II

Passi Perduti I


Auditorium





Fortezza da Basso

Villa Vittoria


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2nd

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2nd

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Main Hall

Main HallMain Hall

Adua 2

Cavaniglia Pavilion

Sala Verde

Main Hall


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Programme at a Glance – Wednesday 11 November

14.00-15.00

14.00-15.30

15.45-16.45

16.45-18.15

WE203: Gigantic Problems and Even Bigger Solutions! Universal Lessons from Mexico’s Year of Disasters and Recovery (CMP points) WE204: Different Models of Partnership: Pros and Cons (CMP points) WE205: The Ultimate Guide to “Ambassador Programmes” - Everything you Wanted to Know About Working with Local Doctors, Scientists, and Business Leaders to Win International Congress Bids (CMP points) Advanced ICCA Data WorkshopSponsored by Meet Taiwan

Closing Session

Hyderabad, India: Next Destination Reception Sponsored by the Indian Host Committee 2010

Auditorium




Auditorium

Passi Perduti

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2nd

3rd

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Main Hall

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Advanced Memory Techniques Session, 07.45-08.45

Villa Vittoria, 2nd Floor, Sala Verde

Speaker Bob Gray, CSP, HoF, Memory Edge, Canada – world-renowned memory expert, Guinness World Record holder – back by popular demand!

Description Follow up to Tuesday’s session, only open to those who attended this and pre-registered.

Programme Details – Wednesday 11 November

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Plenary Session & Keynote Address - The Copenhagen - Denmark Lecture, 09.00-10.00

Made to StickAuditoriumSimplicity, Unexpectedness, Concreteness, Credibility, Emotions, Stories

Speaker Dan Heath, NY Times, BusinessWeek, and Wall Street Journal Best-Selling Author of Made to Stick, USA

Why do we recall Aesop’s Fables after 2,500 years but fail to remember anything from the PowerPoint presentation we saw yesterday? Why is it that marketers can spend millions trying in vain to create word of mouth, while ridiculous urban legends seem to spread effortlessly? Dan will answer these questions by revealing the six principles that explain why some ideas succeed and others fail. And, most importantly, he’ll show you how you can use these principles to make your own messages stick.


Wednesday Education Set 1, 10.45-12.15

WE101: The Big Scary Things that Keep Doctors Awake at Night!Auditorium

Moderator Thomas Reiser, Director, Healthcare and Life Sciences, Interel Association Management, Belgium

Panel Prof. Maurizio Cutolo MD, Director Research Laboratories and Academic Unit of Clinical Rheumatology, University of Genova, ItalyProf. Wieland Kiess, Professor, Director, University of Leipzig, Children´s Hospital, GermanyDr. Ina Weisshardt, CEO, White Cube Consultants, Germany

Audience General interest for any members responsible for marketing to, hosting, or organising medical meetings.

Description Find out what are the biggest issues facing doctors and medical systems around the world today, and how these are likely to profoundly influence both the future agendas of medical meetings, and the funding models and involvement in those meetings by medical practitioners, governments, the pharmaceutical industry, and patients.Issues include:

Government/bureaucratic influence and increasing regulation in medical matters.• Time, money, and legal pressures facing doctors on a daily basis.• CME in a world of increasing complexity, lack of common standards, and ethical ambiguities.• Increasing involvement of insurance companies.• Implications of the explosion in genetic knowledge.• Patient power and growing involvement in medical matters.• Increasing pressures on medical systems and budgets as populations age and life expectancy • increases.

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Role of the media on issues such as pandemics, professional liability and mistakes, patient • expectations. Burnout, fear, guilt, lawsuits!•


WE102: Meetings - “Extravagant, Wasteful, Frivolous, Unnecessary” - Why We Have to Fight Back to Create a Positive Image for Our Industry!Palazzo Degli Affari, 3rd Floor, Main Hall

Speaker Rod Cameron, Director, Programming and International Development, AIPC, Belgium

Audience Primarily of interest to senior industry leaders involved in strategy issues and acting as media spokespersons in their home countries.

Description Rod Cameron, representing AIPC, outlines the serious image problems that currently afflict our industry, and sets out an agenda for changing perceptions around the world. This year our industry has faced more critical comment in the media and from politicians than we have ever experienced before, mainly because we have failed to get our arguments across about the importance of what meetings achieve. Discuss how these concepts can be applied in each of your countries to influence politicians, media, and the general public. Add your own suggestions to help us build a global resource of arguments and case studies that all of us can make use of to avoid future crises.


WE103: PR: How to Create the Best Possible Image for Your BusinessPalazzo Degli Affari, 2nd Floor, Main Hall

Session Leader Martin Lewis, Managing Editor, CAT Publications, United Kingdom

AudienceMarketing directors and managers from all Sectors with responsibility for their company or destination’s PR strategy; general managers wishing to increase their knowledge of the PR function.

Description 50 ways to get national and international media coverage for your business; how to become a media guru and enhance your individual professional profile; why the meetings industry approach to PR is too often amateurish and ineffective; how you can be better than your competitors and boost your brand image; why you need to make use of ICCA’s PR Kit without delay!


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WE104: Green Meetings Palazzo Degli Affari, 1st Floor, Main Hall

ModeratorEric Bakermans, Manager Marketing Meetings & Conventions, Netherlands Board of Tourism and Conventions, The Netherlands

Speakers Per Ankaer, Managing Director, International Conference Services, Denmark Joyce DiMascio, Head of Business Events Australia, Tourism Australia, AustraliaMaria da Graca Luis, Technical Adviser congresses, Madeira Promotion Bureau, PortugalPrasant Saha, Managing Director, Conferences & Incentives Management (I) Pvt Ltd, IndiaRashid Toefy, CEO, Cape Town International Convention Centre (CTICC), South AfricaHerry van Reenen, Director of Sales, Parthen the meeting services company, The NetherlandsAnthony Wong, Managing Director, AOS Conventions & Events Sdn Bhd, Malaysia

Audience Anyone looking for practical ideas they can take away to enhance their organisation’s environmental strategy.

Description Ultra-short presentations by ICCA members who want to share their great “green” case studies, followed by round table sessions where you can discuss the concepts with the speakers in depth.


WE105: Leadership & SexesPalazzo Degli Affari, 4th Floor, Main Hall

Moderator Ksenija Polla, Manager Membership, ICCA, The Netherlands

Panel Paul D’Arcy, General Manager, Qatar National Convention Centre, QatarSimone Sfeir, Director of Sales, Bedouk Meetings & Events Media, France

Audience General interest for any members involved in management and staffing.

Description Following the Women in Leadership session during the past 2 congresses this session is moving a step further and will explore how gender intelligence can assist your organisation in achieving a better bottom line. The theory is one thing but how it really works in practice we will hear from the two panellists. Simone is very passionate about getting her female colleagues more involved and their rightful place under the sun, while Paul will be touching on the topic of getting the right person doing the right job in an environment, where gender equality is still a somewhat sensitive subject.


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Wednesday Education Set 2, 14.00-15.30

WE201: Free! Giving Things Away to Build a Successful BusinessVilla Vittoria, 2nd Floor, Sala Verde

Speakers Mike Southon, Founder, Beermat Online Limited, United Kingdom

Audience Most relevant for senior directors and entrepreneurs, but of interest to all sales and marketing executives.

Description Serial entrepreneur Mike Southon introduces some of the ways in which companies are increasingly giving away valuable products, services, and intellectual property as a long term strategy, and challenges the audience to move away from the often conservative business models that have been established for many years in their various industry sectors. Mike’s own main company, Beermat.biz, has successfully employed this strategy for many years, and he’ll share the inside story of how this approach has worked for him. Attendees will be asked to mentally audit their businesses to identify the strongest opportunities to create new free offerings to their clients. This session will transform your understanding of the power of the “free” offer.

WE202: Emotional Connectivity - How to Touch the Heart of Clients, Delegates, and Business PartnersPalazzo Degli Affari, 1st Floor, Main Hall

ModeratorSandra Chipchase, CEO, Melbourne Convention & Visitors Bureau, Australia

Panel Patrick Delaney, Managing Director, Ovation Global DMC (INCON Group), IrelandAndré Kaldenhoff, Executive Director, Congress Center Leipzig, GermanyLiu Ping, CEO, China Star Professional Programs, China P.R.

Audience General interest: covers sales, marketing and meetings management issues.

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Description This session explores the role that humour, authenticity, empathy, and other emotional factors play in business relationships. Are these factors rather than efficiency and price competitiveness the most effective approach to win more business in a tough competitive environment? Hear some great case studies that demonstrate the power of emotions, and discuss how to incorporate this effectively into your own company’s business culture and relationships.


WE203: Gigantic Problems and Even Bigger Solutions! Universal Lessons from Mexico’s Year of Disasters and RecoveryAuditorium

Moderator Brian Horsburgh, Managing Director, Aberdeen Exhibition and Conference Centre, United Kingdom

Speaker Eduardo Chaillo, Regional Director U.S.A., Mexico Tourism Board, Mexico

Audience General interest for all delegates, but of particular importance for senior executives involved in national-level strategic planning, industry coordination and communication. Description No country was hit harder by this year’s H1N1 outbreak than Mexico. Already reeling from negative PR relating to War on Drugs-related violence and the global economic turmoil, this could have spelled DISASTER for Mexico’s meetings industry and the tourism sector in general. Hear Eduardo Chaillo from the Mexico Tourism Board give the inside, amazing story of how his country pulled itself away from the edge of the precipice, rebuilt market confidence and kept clients booking. Any country is vulnerable to sudden shocks in today’s globalised world with its never-sleeping media: learn vital lessons that could save your own national economy when it’s your turn to be in the firing line. Marketing excellence; skillful media management; knowing when to act and when to wait; coordination between government and private sector; making use of international friends in high places - Eduardo’s presentation covers all these and more.


WE204: Different Models of Partnership: Pros and ConsPalazzo Degli Affari, 2nd Floor, Main Hall

Moderator Jurriaen Sleijster, Executive Vice President, MCI (INCON Group), SwitzerlandLeaders TBC

Audience Particularly relevant for delegates whose companies/organisations are involved in business partnership arrangements with other ICCA members, or who are planning to start up such partnerships in future.

Description Tough, in-depth interviews with ICCA members involved in different types of partnership arrangement: consortia; informal tie-ups; multiple shareholder models; networks; francises; multiple-units with single management company. How effective are different models in terms of marketing, revenue sharing and

Programme Details – Wednesday 11 November64

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cost savings, duplication avoidance, decision-making, knowledge exchange, legal protection etc. The global economy is seeing a virtual explosion in the overall volume and the range of different types of business partnerships, and the meetings industry is participating fully in this trend, which is sure to only increase in future. Expand your understanding of the concepts behind partnerships and the practical advantages and disadvantages of different models.


WE205: The Ultimate Guide to “Ambassador Programmes” - Everything you Wanted to Know About Working with Local Doctors, Scientists, and Business Leaders to Win International Congress BidsPalazzo Degli Affari, 3rd Floor, Main Hall

Moderator Christian Mutschlechner, Director, Vienna Convention Bureau, Austria

Panel Clive Dwyer, Director – Business Development, Melbourne Convention Exhibition Centre, AustraliaValeria Guarisco, Association / Corporate Sales, Fiera Milano Congressi, ItalySteen Jakobsen, Convention Director, Wonderful Copenhagen, DenmarkScott Taylor, Chief Executive, Glasgow City Marketing Bureau, United KingdomRichard Yore, Director of Sales, Vancouver Convention Bureau, Canada

Audience Any delegates involved in bidding for international association meetings or in developing destination marketing strategies.

DescriptionShare information, insights, challenges and successful elements about your current programmes to help ICCA create the most comprehensive guidelines on this critical subject. How to structure and set them up; how to motivate the participants; common mistakes to avoid; how to measure success; and lots more! This session will be led by a group of destination representatives with brilliant track records in this field.






Programme Details – Wednesday 11 November 65

Europe’s leading specialistIN THE INTERNATIONAL EVENTS INDUSTRY

WCCD is a unique independent annual guide dedicated to the world’s purpose-built convention centres, available both in print and electronically via the internet.

A series of topical, legal and educational seminars for the meetings business. Many organised in partnership with the leading industry associations.

Visit the hub site for the international events industry www.meetpie.com. Highlights include the interactive search pages for convention centres, Supplier Finder and Jobs.

ami is the only meetings magazine to target secretaries-general of international associations and organisations worldwide, as well as organisers of large congresses and conventions.

m&it is the UK’s leading magazine for UK organisers of international events.

Rewarding excellence of service and product – 22 awards presented annually at a gala presentation dinner with fund-raising benefiting Save the Children.

Recognising marketing excellence – 12 awards presented annually at a gala dinner with fund-raising benefiting Meetings Industry Meeting Needs.

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CAT Publications LtdKings House, Cantelupe Road, East Grinstead, West Sussex RH19 3BE, United Kingdom

Tel: +44 (0) 1342 306 700 - Fax: +44 (0) 1342 302 547 Web site: www.meetpie.com - E-mail: [email protected] P U B L I C A T I O N S

meetings industry

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Long Standing ICCA Members

This year, the following companies have been ICCA members for 20, 30 or 40 years. ICCA would like to thank them for their loyalty and support over the years.

20 YearsAutobus Oberbayern GmbHBusiness Events SydneyCAT PublicationsCentre de Congrès de Lyon - Lyon Convention CentreCentre de Congressos Andorra la VellaEmeco TravelMalaysia Tourism Promotion BoardMelbourne Convention & Exhibition CentreMunich AirportReed Travel Exhibitions -RTE-Royal Dutch JaarbeursSydney Convention & Exhibition CentreTampere Hall

30 YearsAIM Congress (INCON Group)Basel Tourismus & Convention BureauBeaulieu Congress & Exhibition CentreBern TourismSalzburg Congress South African Tourism: Convention BureauSpanish National Tourist BoardZürich Tourism (Convention Bureau)

40 YearsDERTOUR GmbH & Co. KG - DERCONGRESS Hofburg Vienna MISR Travel

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Acknowledgements

ICCA and the Italian Host Committee would like to thank the sponsors for their very generous support:

LiabilityThe Local Host Committee and ICCA act as agents only in securing hotels, transport and travel services and in no event shall be liable for acts or defaults in the event of injury, damage, loss, accident, delay or irregularity of any kind whatsoever during arrangements organised through contractors or the employees of such contractors in carrying out services. Hotel and transportation services are subject to the terms and conditions under which they are offered to the public in general. The Local Host Committee reserves the right to make changes where deemed necessary, without prior notice to parties concerned. All disputes are subject to Italian law.

DisclaimerICCA reserves the right to make changes to the programme if necessary. ICCA is not responsible or liable for non-delivery of services beyond its control.

CopyrightCopying this publication, or any portion of it, is strictly prohibited without the prior approval of ICCA. ICCA makes every effort to ensure the accuracy of published material, but cannot be held liable for errors, misprints or out of date information in this publication. ICCA is not responsible for any conclusions drawn from this publication.

ICCA Business PartnersICCA is proud to be strategically collaborating with Bosch Congress Rental Network, Brähler ICS Konferenztechnik International Congress Service, CAT Publications, EIBTM/Reed Travel Exhibitions, IMEX and I&MI Media to develop continuously improving commercial benefits for ICCA members worldwide.

Aglietti Floricoltura Alf ServiceAPT – The Official Florence Tourism BoardAssociazione Mercurio - GuidesBachini & Bellini CateringBaldanziBandierai degli Uffizi - Uffizi waversBedouk Meetings and Events MediaBosch Congress Rental NetworkBTC Busan Convention of Visitors Bureau Busan Metropolitan CityCanadian Host Committee, ICCA Congress 2008, VictoriaCAT PublicationsClassphotoCertain Software Inc.Co.a.veComune di FirenzeCongress Center LeipzigConvivium CateringDanish ICCA membersDubai Convention BureauEIBTMExpoService S.r.l.Feria ValenciaFirenze FieraFlorence Convention BureauFlowers - Stilista del verdeGalateo Ricevimenti Catering

Gerist Ricevimenti - CAMST CateringGiovannetti Grandi SpaziGreek Host Committee, ICCA Congress 2006, RhodesI&MI MediaIMEXIndian Host Committee, ICCA Congress 2010, HyderabadKINTEX - Korea Int’l Exhibition CentreLazzy World Meet TaiwanMexico Tourism BoardMilano Convention CentreNewtours S.p.A.Palazzo CorsiniParthen - the Meeting Services CompanyPLS Group - Promo Leader Service Congressi Provincia di FirenzeRegione Emilia RomagnaRegione PiemonteRegione SiciliaRegione ToscanaSenza Filtro ComunicazioneSeoul Tourism OrganizationSkyteamSpotmeSSD GraficheStazione LeopoldaTecnoconference - TC GroupToscana Promozione

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Don’t look for innovation in this ad......it’s all in Spotme

“Spotme is the most complete meeting PDA we have found in the marketplace.”

Linda LevySr. Manager Meeting & Event Planning

Medco Health Solutions, Inc.Linda uses Spotme for her annual

customer invitation, with600 executives.

“Outstanding service - any large meeting can bemade vastly better (i.e. more productive,more intimate, more interesting)with the Spotme service.”Terri L. Diggs, Regional VP, AT&TTerri participated ata 900-personcorporate event.

Whether you organize a trade summit with 300 participants or get auser group of 5,000 together, with Spotme you will put on your mostproductive, most efficient and most enjoyable meeting ever. Delighting participants, bolstering results, reducing waste and cutting the work.

How? Take a look at www.spotme.com. And talk to us at+41 21 510 11 70 to explore the creative application of this unique technology to your own event.

Tired of printing heaps of paper and putting together conferencebinders? Get personal Spotme devices. Replace towering feedback forms with timely reports. Say good bye to namebadge gazing and hello to revolutionary networking. Trade head counts for detailed attendance records. Move from bulletin boards to instant messages. Turn a sea of strangersinto a connected community. And rely on a team with10 years of experience.

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BOLOGNA IS A NATURAL CROSSROADS IN ITALY AND EUROPE, IT HAS AN INTERCONTINENTAL AIRPORT AND AN EXTENSIVE HOTEL ACCOMMODATION.

BOLOGNA’S CONVENTION CENTRE DOUBLES ITS OFFER AND IT IS THE IDEAL VENUE FOR HOSTING YOUR MEETINGS.

you’ve onlyjust arrived& already we’re … · · 2009-10-28martin sirk noor ahmad hamid...

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