you’ve told us what you want, what you really, really want
TRANSCRIPT
Tell us what you want, what you really really want in 2017
What would you like to see more of next year?
1
What format of content would you like to see more of next year?
2
What is your most important marketing priority for 2017?
3
Has your company advertised or is your companyplanning to advertise on LinkedIn in 2017?
4
What tactics below are you using within your marketing strategy?
5
Would you recommend the LinkedIn Marketing Solutions Blogto colleagues?
6
42%42%
MAYBE, NOT SURE
Content marketing
77%
Paid social media advertising
44%
Influencer marketing
33%
Account based marketing
31%
Data-driven marketing
31%
A/B testing
30%
How-to-guides
Latest industrynews
LinkedIn Marketing Solutionsproduct information
17%Thought leadershipposts
Customer stories
35%Infographics
20%eBooks
19%SlideShare
decks
13%Videos
13%Webcasts
40%Generating
leads
7%Working more
effectivelywith sales
24%Driving
awareness
19%Measuring content
effectively
10%Improving
ROI
NO YES 45%13%
42%
14%
12%
10%
4 out of 5 say yes