YoY®

YoY® extended Supply Chain Planning System

YoY® eSCP is the foundation for internal & external supply chain transparency. It offers all the skills required tomanage and operate the extended supply chain. In this way, we fix problems that were simply unsolvable betweenthe boundaries of a single Enterprise

Company Profile

YoY®

Problem & Solution

Consumer Business & Digitalization• Information on products along the extended supply chains is not available or is

at best siloed among various supply chain actors• Manufacturer nowadays are being held accountable and are increasingly

required to collaborate more closely with other actors involved along their extended supply chain and automatically share information with them• Because the end consumer is demanding more transparency and is

putting increasingly high ethical demands on his goods• Because the highest remaining potential for optimization lies in those

processes that take place between the different silos and supply chain actors

• Because legislators are increasingly requiring companies to be aware of their supply chain and to be able to report on it

• Ethical values are increasingly shaping purchasing decisions• Trust & brand loyalty are created through transparency• Subsequent consumer cohorts (GenZ) are difficult to be

reached via traditional communication channels• UX (user experience) is the new currency in marketing• In the future, consumer decisions will increasingly be

influenced or even made by AI bots.

YoY®

Track & TraceLayer

Big Data Layer Digital Twincontaining product2consumer data

BlockchainSyndication

Application Layer

Meta DataLayer • Track & Trace provisioned by a private distributed ledger

holds the genealogy of the extended supply chain• Captured metadata refers to the genealogy and goes

combined into the Digital Twin• Blockchain bridges syndicate bi-directional flow of

information between third-party blockchain track and trace platforms

• Digital Twin holds structured product2consumer data and stands as repository for any related application

• YoY® AI p2c makes use of Digital Twin Big Data and supports the automation of core business processes such as product development, production and demand planning

Smart Contract

BrandUX® p2c Digital Marketing Channel

SupplyChainOX® connected supply chain

Any 3rd Party Application on YoY®-Platform

Extended Supply Chain

Know your Supply Chain

BrandUX®B2B App Customer

Portal Customer IT

YoY®

The extended Supply Chain Planning System

Internal Supply ChainExternal Supply Chain External Supply Chain

Extended Supply Chain

YoY®

Consumer community has perceptions, feelings, ideas, usage1 Consumer data

reflect to the enterprise2 Consumer-centric information

impacts supply chain operations & product offerings3 The entire supply chain

adapts the execution in a consumer-centric way 4 …and distributes it to the

consumer community conveying transparency and trust

5

Value Proposition - The Digital Twin

YoY®

Market Opportunity & Risks

Total addressable Market (TAM)€5.694.081.473*

Serviceable available Market (SAM)€385.187.864*

Serviceable obtainable Market (SOM)€ 269.631.505*

Manufacturing Industry Global Market Size€683.848.020.000.*

Global Manufacturing Industry Market Size is € 671 Bn. Companies spend on average 0,83% of their annual Revenue on SaaS Enterprise Applications.

With YoY® we can have a realistic 6.76% share of the SaaS Enterprise Applications budget.

Since even with a global organization, it will be impossible to cover all the world´s internal markets. We therefore assume a Global Market Coverage of 70%.

*Sources: Please refer to our internal Business Plan

YoY® Competition Due to our unique approach - No direct competitionCompetition Cluster in different areas

Track & Trace Platform

We are not in a war to become the premier track & trace-platform. YoY® can integrate them

Enterprise special Purpose Track & Trace Applications

YoY® supplies a unique and powerful Digital Marketing channel as additional value proposition

Enterprise AI

• YoY® is not limited to internal standard processes, but conversely it covers the extended value chain product2consumer

• YoY® AI builds on its unique product2consumer Digital Twin as Big Data repository

• YoY® AI smart product2consumer automation platform refers to the core process of the Intelligent Enterprise, covering the 2 most important aspects, the value creating product and the end-consumer

• YoY® Building Blocks deliver immediate value to the client while they extend the necessary base for the execution of an Enterprise Automation AI-strategy

Business Process Automation

EVRYTHNG

YoY®

The first Global Solution that has been awarded by SAP as “Intelligent Enterprise Solution”

YoY® leveraging SAP-concepts such as Qualtrics (missing links),

SAP Logistics Business Network (adding value apps),

SAP Material Traceability Blockchain (adding meaningful use case) &

SAP C4 Suite (back integration)

YoY®

Building Blocks: YoY® Smart Goods xB2B2C-PlatformA commercialized packaged solution for the Intelligent Enterprise

YoY® ERGONOMIXX® – Augmented Workplace

Digital Shop Floor TouchPoint that eliminates any gap between the SAP world and other

data sources.

YoY® vineaS4® – Batch Traceability & Production Monitor

SAP Add-on to enable and support batch traceability process in internal supply chain

YoY®-Analytics Customer Journey Dashboard

Analytics Customer Journey dashboard for the product2consumer Digital Marketing Channel

& Consumer Intelligence

YoY® Info Track – Track & Trace

Configurable Track & Trace Widget for internal and external transparency of the Extended

Supply Chain

YoY® BrandUX® – Digital Consumer TouchPoint

Digital marketing channel product2consumer to improve User Experience, gain consumer

insights

YoY® Digital Identity – Product Protection & Anti-counterfeiting

Activates digital identity, mitigates fraud risks in the consumer

products and retail sector

YoY®-Digital Consumer TouchPoint CMS

Content management tool for the product2consumer Digital Marketing Channel

& Consumer TouchPoint

YoY® Augmented Reality

Enhancement tool for industrial and consumer products, telling brand stories or creating new

business models

YoY® Digital Twin – p2c Big Data

Track & Trace provisioning, private distributed ledger, Big Data repository & Blockchain

Integration

YoY® CollaborateSC

Track & Trace workflow and collaboration tool, root cause analysis and recall management

Business Model

YoY®

ITbyCloud SE founded as SAP Consultancy to

serve the German wine-industry

2011

First YoY®-evaluation project at Markgraf von Baden winery grabbed global attention with presentations at several SAP-events

Spring 2018

First YoY®-labelled products, such as

milk, coffee, moringa ingredients & cheese

hit the shelves in German retail

Fall 2019

Milestones of YoY®2017First concepts have been created and awarded in the field of industry 4.0 and digitalization

First 3 quarters of 2019YoY®-platform has been developed from

MVP to commercial platform

Fall 2018First YoY® commercial projects have been

committed by clients.

End of 2020YoY® ESCP SaaS Enterprise Solution has proven market fit with several industrial customers. May 2021New Offices @NOI Techpark Bolzano (Italy) to elaborate future roadmaps and improve usability.

Launch of Target Business Process

Applications to cope with new

standards (ISO,etc)

1995

1995 - 2010At first launch Target QM based on

Lotus Notes. Since then, changes of underlying technologies happened (MS

Platinum Project/dot.net/Silverlight/IBM Workplace)

2019All Capabilities of Solution Portfolio were

transferred to and became part of the YoY® SaaS Enterprise Solution

YoY® was awarded with the ”Partner Packaged Solution for the Intelligent Enterprise” badge

2019

YoY®

Hire new Sales Executive to nurture existing pipeline in home-market Germany-Austria-Switzerland (Luxembourg & Frankfurt Office)

Hire new International Sales Executive to develop following markets: Southern Europe, ME, North Africa (Bolzano-Northern Italy Office)

2021-Q2 - Beachhead Home-Market (D-A-CH)

2021-Q4 - Southern Europe 2022-Q3 – Sales Office APACHire new International Sales Executive to develop APAC market

2022-Q2 – US Sales Office Hire new International Sales Executive to develop following markets: USA, Canada, South America

Commercialisation & Marketing StrategyBrands already running on & announcedon YoY®-Platform & Solutions

Peter Mertes KG

Rotkäppchen-Mumm Sektkellereien GmbH

Henkell & Co Sektkellerei

Schwarzwaldmilch GmbH

Die Produktfabrik GmbH

DLR Rheinland-Pfalz

Mondo del Caffè S.à.r.l.

YoY®

Frankfurt

Bolzano

Luxemburg

NOI Techpark BolzanoInnovation, Co-Innovation & Usability

Lab

Frankfurt OMNITURM

TechLab Luxembourg

Headquarter & Offices

• HQ Luxembourg, Offices in Frankfurt & Bolzano• Core Team: experience of 25 years in IT business• Great array of partners provide complimentary

technology, know-how and resources• As a family-owned venture, we recently

pivoted strategies of existing business and dedicated every strengths to bring our YoY®-platform to the top 5 companies in the world

YoY®

Roberto Leonardo Bertagnolli

International Sales ManagerLouis Loskant

Head of Sales

Walter Weber

COO20 Years with the Core Team

Yannik Moog

CTOPrevious IT-Project Lead DAW SE

Lukas Schawus

Consultant & AgricultureExpert

Lucas Bastreri

CFOPrevious Audit KPMG

and 40+ further dedicated team members ☺

CEO & Investor RelationsPrevious PWC Analyst

Dr. Ralph Moog

Board Member & Business TechnologistFounder & 100% Shareholder

Maximilian Moog

Our Team

YoY®

Conclusion

• We fix problems that are simply not solvable between the boundaries of a single enterprise

• We improve topline financial results by supporting the fact-based development of products, pricing, assortments, promotions, personalized services and consumer engagement that drive sales and satisfaction

Only the “YoY®-Digital Twin“ concept can produce structured Big Data. In addition, it allows you to apply AI for decision support for contextual commerce while improving transparency,

trust and overall food safety!