yr9 intro to aud music promo

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  1. 1. GCSE MediaGCSE Media Key Concept: AUDIENCEKey Concept: AUDIENCE (Music Promo examples)(Music Promo examples) Mr. BurrowesMr. Burrowes Who can guess my nationality?Who can guess my nationality? Nationality isNationality is oneone audience factor; add this to youraudience factor; add this to your list on the handout!list on the handout!
  2. 2. Our Individual Background Matters How you respond as an audience member will be influenced by your background How do you think my background impacts on my liking or disliking these animated clips Add age to your list of audience features we will shortly split this in two Stereotypes are useful for wide, mass appeal and recognition, but can damage a texts appeal to those stereotyped
  3. 3. The Four Quadrant Strategy Especially with big-budget productions like The Simpsons, studio producers have to attempt to create wide appeal. Can you guess how they break down the audience into four fundamental sections? HINT: these are two pairs of opposites Fill in the gaps in your handout with youth, older and male, female Note: we will look further at age & gender in future lessons
  4. 4. Main and minor audiences Well look again at the mash-up video which uses 1980s heavy metal music videos and 1980s video games Consider how wed describe the main audience for this, but also if it might have appeal beyond this If my age and personal tastes make me part of the core or primary audience, the humour and viral style of this video might help it appeal to a younger secondary audience too Add these to your list of audience terms!
  5. 5. In this lesson we willIn this lesson we will 1)1) Start learning how to analyse a mediaStart learning how to analyse a media texts likely target audience(s)texts likely target audience(s) 2)2) Learn some terms to help with thisLearn some terms to help with this 3)3) Consider a range of examples,Consider a range of examples, individually and in groups (using musicindividually and in groups (using music promo texts)promo texts) Please feel free to ask questions at anyPlease feel free to ask questions at any stage of the lesson!stage of the lesson! You should make notes on the handoutsYou should make notes on the handouts
  6. 6. Is This Part of the GCSE? Yes: You will have three production tasks for Unit 2: Understanding the Media For some of these you dont have to produce the full text, just plan out the idea For every production you must show evidence of researching how such texts work As part of this, you will learn a range of terminology for the main Key Concepts: Media Language: Forms and Conventions Institutions Audience Representation We will focus on Audience today, but may mention some of the others
  7. 7. Main and minor audiences: Genre How do rom-com (romantic comedy) films demonstrate this technique of including features which can widen the audience beyond the primary target audience? (HINT: use gender stereotypes!) Add genre (fans) to your list You could also note the term hybrid, which is when two+ genres are combined in one media text, a common technique for widening audience appeal Shaun of the Dead, for example, was a zom-rom- com, adding horror (zombies) into the mix!
  8. 8. Breaking Down the Audience So far we have noted these ways to break down an audience: age (youth, older), gender (male, female), nationality, primary v secondary, genre (fans) What other elements can we consider? Why might this film appeal to school children? Add identification to your list
  9. 9. Breaking Down the Audience Ignoring genre, why might The Switch appeal to men or women? And why shouldnt you be familiar with Shaun of the Dead? Add sex appeal, stars and age ratings to your list
  10. 10. Analysing Audience from CD Covers Your next challenge is to see if you can pick out details from CD covers which suggest a certain audience You will try this individually, then discuss your findings in pairs (making changes or additions if you wish to) before presenting your findings to the class You can use a print-off to draw arrows and list your points and a blog post to get a sharper look at the images (there is also an example of how you might do this)
  11. 11. Consolidation: Sum Up What Youve Learned Today Either as homework or (if there is time) in the lesson, write up one paragraph summing up how you view media audiences differently, using some of the terminology and examples from the lesson. NEXT STEPS: We will look closer at some examples, terminology, and begin to learn media language for describing the details of a media text