z-shaped thinkers
Post on 17-Oct-2014
11.179 views
DESCRIPTION
Presentation I gave at PhizzPop AustinTRANSCRIPT
![Page 1: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/1.jpg)
z-shaped thinkers
![Page 2: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/2.jpg)
Really good interaction
design
![Page 3: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/3.jpg)
Meaningful
Pleasurable
Convenient
Usable
Reliable
Functional (Useful)
Focused on
Experiences(People, Activities, Context)
Focused on
Tasks(Products, Features)
SUBJECTIVE / QUALITATIVE
OBJECTIVE / QUANTIFIABLE
Has personal significance
Memorable experience worth sharing
Super easy to use, works like I think
Can be used without di!culty
Is available and accurate
Works as programmed
THIS IS THE “CHASM” THAT IS REALLY, REALLY HARD FOR ORGANIZATIONS TO CROSS
![Page 4: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/4.jpg)
![Page 5: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/5.jpg)
“Never Use a Warning When
you Mean Undo”
![Page 6: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/6.jpg)
“Never Use a Warning When
you Mean Undo”
![Page 7: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/7.jpg)
“Never Use a Warning When
you Mean Undo”
![Page 8: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/8.jpg)
“Never Use a Warning When
you Mean Undo”
“infinite scrolling”
X
![Page 9: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/9.jpg)
“Never Use a Warning When
you Mean Undo”
“infinite scrolling”
X
![Page 10: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/10.jpg)
‘Z’-Shaped Thinkers
![Page 11: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/11.jpg)
Why ?
![Page 12: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/12.jpg)
‘T’ was taken...
![Page 13: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/13.jpg)
‘T’ was taken...
Tdeep vertical
expertise
empathy to see patterns and branch out
into other areas
![Page 14: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/14.jpg)
-Shaped Thinkers?
![Page 15: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/15.jpg)
-Shaped Thinkers?V
![Page 16: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/16.jpg)
iShaped Thinkers?
![Page 17: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/17.jpg)
Z
![Page 18: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/18.jpg)
“When everyone zigs, zag.”
![Page 19: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/19.jpg)
![Page 20: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/20.jpg)
X
![Page 21: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/21.jpg)
Z
![Page 22: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/22.jpg)
Z
![Page 23: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/23.jpg)
Z
![Page 24: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/24.jpg)
![Page 25: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/25.jpg)
reliable, but diminishing returns
![Page 26: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/26.jpg)
reliable, but diminishing returns
opportunity to ‘change the game’
![Page 27: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/27.jpg)
?
![Page 28: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/28.jpg)
Nicholas Negroponte
![Page 29: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/29.jpg)
Nicholas Negroponte
George Lucas
![Page 30: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/30.jpg)
Dean Kamen
![Page 31: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/31.jpg)
buckminster fuller
![Page 32: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/32.jpg)
Geodesic Dome Housing
![Page 33: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/33.jpg)
The Fuller Projection
![Page 34: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/34.jpg)
The Dymaxion Car
![Page 35: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/35.jpg)
The Dymaxion Bathroom / Fog Gun Shower
![Page 36: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/36.jpg)
“When everyone zigs, zag.”
![Page 37: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/37.jpg)
Cool...
But What does this have to do with application design and development?
![Page 38: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/38.jpg)
‘Z’-Shaped Thinkersapproach challenges
(of all kinds!)in different ways
![Page 39: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/39.jpg)
Z
![Page 40: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/40.jpg)
Zwhat happens here?
![Page 41: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/41.jpg)
challenge assumptions
‘Z’-Shaped Thinkers...
![Page 42: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/42.jpg)
“Ladders of Abstraction”
also known as...
Why?
Why?
WHY?
WHY?
WHY?
![Page 43: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/43.jpg)
*Build a tricycle
with wings!
![Page 44: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/44.jpg)
*Build a tricycle
with wings!(Silly Request)
![Page 45: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/45.jpg)
*B
What color do you want it?
Build a tricycle with wings!
(Silly Request)
![Page 46: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/46.jpg)
*B
What color do you want it?
Build a tricycle with wings!
BWe can try out some
Ajax-coated titanium!
(Silly Request)
![Page 47: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/47.jpg)
*B
What color do you want it?
bStop.
Why is this valuable? And
for whom?
Build a tricycle with wings!
BWe can try out some
Ajax-coated titanium!
(Silly Request)
![Page 48: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/48.jpg)
transparentmessages
modal confirmation
boxes
Things not broken
![Page 49: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/49.jpg)
Things not broken
![Page 50: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/50.jpg)
![Page 51: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/51.jpg)
Context makes the content explicit(remove the darn labels!)
![Page 52: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/52.jpg)
reframe the problem
‘Z’-Shaped Thinkers...
![Page 53: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/53.jpg)
?
FRAMING
DESIGN AS
PROBLEMSOLVING
FUNCTION AND FORM
STYLE
NO CONSCIOUSDESIGN
A ROUGH DESIGN MATURITY CONTINUUM
+
!!!!!
Design redefines the challenges facing the organization.
Framing sets the agenda, outlines the boundaries and axes of interest, and moves design from executing strategy to shaping strategy. Disruptive innovation lives here.
Design finds new opportunities by solving existing problems.
Design process generates alternatives within a problem space. Design also narrows down those options to a specific solution.
Design makes things work better.
This is the classic practice of design - but it's still commonly limited to incremental improvements through iteration over existing solutions.
Design is the gateway to be hip and cool.
Design is stylish, but too often is percieved and practiced as a cosmetic afterthought.
Design value isn't recognized.
This attitude fosters design by default - however things come out is fine, because there are more important issues to deal with.?
www.bplusd.org
© 2005, Jess McMullin
bplusd
BUSINESS+DESIGN
(Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
![Page 54: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/54.jpg)
Design a vase.
(example from Marc Rettig)
![Page 55: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/55.jpg)
Design a better way for people to enjoy flowers in their home.
(example from Marc Rettig)
![Page 56: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/56.jpg)
(Insert Jeremy’s example from Quizno’s)
![Page 57: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/57.jpg)
explore many perspectives
‘Z’-Shaped Thinkers...
![Page 58: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/58.jpg)
![Page 59: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/59.jpg)
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
![Page 60: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/60.jpg)
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
Coopetition
![Page 61: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/61.jpg)
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
Coopetition
3rd Party Developers
![Page 62: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/62.jpg)
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
Coopetition
3rd Party Developers
Government Regulations
![Page 63: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/63.jpg)
http://darmano.typepad.com/logic_emotion/2007/01/sobering_though.html
Coopetition
3rd Party Developers
Global Market
Government Regulations
![Page 64: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/64.jpg)
‘the important stuff’ changes over time...
What about different ‘time-based’ layouts?
![Page 65: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/65.jpg)
Confirmation
‘the important stuff’ changes over time...
What about different ‘time-based’ layouts?
![Page 66: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/66.jpg)
Navigation
‘the important stuff’ changes over time...
What about different ‘time-based’ layouts?
![Page 67: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/67.jpg)
Check-In
‘the important stuff’ changes over time...
What about different ‘time-based’ layouts?
![Page 68: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/68.jpg)
‘the important stuff’ changes over time...
What about different ‘time-based’ layouts?
![Page 69: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/69.jpg)
synthesizeinformation
‘Z’-Shaped Thinkers...
![Page 70: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/70.jpg)
+
=Fog Gun Shower
![Page 71: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/71.jpg)
Project C
Project AProject B
Project B
Project A
![Page 72: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/72.jpg)
‘Z’-Shaped Thinkers...
challenge assumptions
reframe the problem
explore many perspectives
synthesize information
![Page 73: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/73.jpg)
‘Z’-Shaped Thinkers...
challenge assumptions
reframe the problem
explore many perspectives
synthesize information
envision unseen opportunities
in order to...
![Page 74: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/74.jpg)
![Page 75: Z-Shaped Thinkers](https://reader033.vdocuments.net/reader033/viewer/2022051207/54419c93b1af9ffb4b8b4779/html5/thumbnails/75.jpg)
MY PERSONAL SITEME
THE BEST WAY TO REACH ME
Stephen P. Anderson / www.poetpainter.com
Thanks!