zacetodi -tourism development and youth entrepreneurship awareness project -completed - brian m...
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Zacetodi -Tourism Development and Youth Entrepreneurship Awareness Project -Completed - Brian m Touray - Zest Project Manager= Youth Empowerment - Tourism Awareness -CUSO- INTL- VSO INTL- ACRATRANSCRIPT
ZANZIBAR ASSOCIATION FOR COMMUNITY EMPOWERNMENT THROUGH
TOURISM DEVELOPMENT INITIATIVES (ZACETODI)
P O BOX 52, ZANZIBAR TANZANIA,
Telephone: +255 774 014210, +255 655511391
Email:[email protected]
TOURISM DEVELOPMENT AND YOUTH
ENTREPRENEURSHIP AWARENESS PROJECT JAN./22/2013
ZACETODI PREPARED BY:
BRIAN M TOURAY
PROJECT MANAGER
ZANZIBAR ENTERPRISE AND SUSTAINABLE TOURISM
FOR:
Laize A Salum
Founder and Chairperson
P. O. Box 52
Zanzibar, Tanzania
Phone: +255 (0)655 511 391
Mobile: +255 (0)774 014 210
Email: [email protected]
TOURISM DEVELOPMENT YOUTH ENTREPRENEURSHIP AWARENESS FUNDING PROPOSAL
1
January 22, 2013
Ford Foundation
RE: Request for funding from Ford Foundation
_________________________________________________________________
ZACETODI’s main goal is to introduce our Tourism Development and Youth
Entrepreneurship Awareness Project, in order to minimize poverty and
accelerate economic growth in Zanzibar. We focus on women empowerment
and youth entrepreneurship through tourism awareness. Tourism is the
main economic drives of Zanzibar, so it is essential provide women and
youth, who are the most disadvantage of the population due to lack of
education, skills and employment within the tourism sector.
The proposed project will focus on reaching out to 10 schools in
Unguja and 6 in Pemba. We intend to reach 100 students from each
school, totaling 1,600 youths within a period of 6 months. We have
collaborated with Zanzibar Institute of Tourism Development (ZITOD),
Jambiani Tourism Training Institute (JTTI), and Volunteer Services
Overseas (VSO). They will all be part of the delivery of awareness
workshops to be held in Unguja and Pemba.
Our tourism development and youth entrepreneurship awareness approach
provides our target groups with necessary information and guidelines
to engage in tourism related businesses or employment within the
tourism sector. Currently, more than 33% of Zanzibar youths are
unemployed, and majority of those that are employed are not properly
matched to appropriate job skills, which in turn increase the rate
unproductivity at the workplace. Most Zanzibaris are aware of the
tourism pattern, but are not keen on how to tap on the unexhausted
resources and opportunities the tourism sector has to offer.
ZACETODI has piloted with couple of women’s groups by creating SME’s
awareness and engaging them in Home soap making and handcraft making
businesses. The results were positively staggering, except for the
fact that there was no continuity, due to the lack of funds to
maintain the monitoring and evaluation of the activities. Partnering
2
with and getting support from ZANTEL will in the future allows us
raise more awareness and reach out to more women and youth beyond
Zanzibar, but all over Tanzania as a whole. Engaging Zanzibaris in
tourism employment or tourism related businesses will have a great
impact in reducing poverty, creating sustainable livelihoods and the
sustainable development of the Zanzibar tourism sector in general.
The total funding required is TSH. 81,460,000.00 and has been calculated
based upon financial requirements after the completion of the 6 months
project. We however will appreciate with thanks, full or part
sponsorship of this proposes project. The summary of the breakdown of
all funds made available is such to support our administrative cost is
9,000,000.00, Projector 1,500,000.00, Stationery 2,735,000.00,
computers 1,300,000.00, Video materials 2,400,000.00, Travel Expenses
in Unguja and Pemba 30,020,000.00 and promotional materials to bear
the name of our sponsor and project 4,000,000.00,Refreshments for the
students 1,200,000.00,Facilitators 19,200,000.00,Media 200,000.00,
Phone and Usage 630,000.00, Printer (1102) model black 275,000.00
Evaluation and Monitoring 9,000,000.00. The request for funding
submitted to Ford Foundation is to aid in the implementation of this
incredible project, which will only improve the lives of the local
people and the Zanzibar economy through a successful collaboration and
coordination between Ford foundation, the beneficiaries and the ever
popular Tourism industry in the Zanzibar region, with the possibility
of expanding into other regions of Tanzania. We hope that Ford
Foundation will take an interest in our organization and project in
helping Zanzibar youth towards poverty alleviation and gain
employment.
Yours truly,
Laize A Salum
Chairperson
3
1.1 Context and justification of the project:
Zanzibar consists of two main islands, Unguja and Pemba, and
several other smaller islands. Zanzibar is located in the Indian
Ocean, about 30 kilometres off the East Coast of Africa between
latitudes 5 and 7 degrees south of the Equator. The Island has a
total area of 2,654 square kilometres; out of this, Unguja,
which is the largest, has an area of 1,666 square kilometres
while Pemba has an area of 988 square kilometres. Zanzibar’s
population has rapidly grown from 980,000 in 2002 to 1.4 million
in 2012, which around 70% lives in rural areas and that a
fraction of that are involved in small business activities
catering to the tourism industry and the local community. In
2005, a Household Budget Survey (HBS) showed that 62% of
Zanzibaris, mainly women and youths lived below the basic needs
poverty line and 25% lived below food poverty line. One major
contributing factor is lack of knowledge on the following:
Tourism small business opportunities
Tourism employment opportunities
Available government programs
Tourism industry training programs
Importance of community tourism development
Competitive edge
It is estimated that 35% of Zanzibar youths are unemployed,
however, due to the lack of data, it is difficult to track and
estimate the total number of unemployed youths in Zanzibar,
largely because most of them shift from place to place in search
livelihood, during the peak tourist season.
4
Zanzibar consists of the following tourism or tourism related
establishments, all of which can create employment and or
business opportunities and tourism training programs.
500 registered hotels
240 tour operating companies
30 Airline companies
30 travel agencies
35 natural sightseeing attractions
2 tourism training institutions
Heritage museums, art galleries, craft shops
There has been is a modest 8% growth of tourism arrivals since 2007.
In 2012 alone, it is estimated that the total number of tourist April
18, 2012 arrivals into Zanzibar is about 169, 000, which includes both
the Airport and Seaport gateways. The Zanzibar Ministry of Tourism,
Investment and Trade, and the Commission for Tourism has produced a
document entitled “The Strategy of Half Million Tourist in Zanzibar
(2007-2013)”. The strategy suggests that if the current number of
tourist arrivals grows to about 500,000 by 2013, Zanzibar will
experience a significant economic boost by creating additional 40,000
jobs, which can also expand the tourism revenue multiplier effect.
The informal sector absorbs the bulk of the Zanzibar youth labor force
but it is stretched to the limit. Informal sector employment is
growing at 3.5 per cent annually which is below the growth of the
labor force (4 per cent).Youth are an important resource; they have a
very important role to play in socio-economic development of the
Zanzibar. Apart from being bigger in number youth are energetic,
courageous and often have new ideas that can make a vital contribution
to the socio-economic development if they are well organized and
involved in tourism development issues in various sectors.
5
1.2 Organization description:
Zanzibar Association for Community Empowerment (ZACETODI) through
Tourism Development Initiatives “ZACETODI” is an NGO located in
Zanzibar, and focuses on empowering Zanzibar communities through
tourism development and youth entrepreneurship awareness. ZACETODI was
established in the year 2011, with registration Number 1064 under the
societies Act no 1995, issued at Zanzibar on under the ZANZIBAR
REVOLUTIONARY GOVERNMENT through the Registrar Societies. The major
aim of the organization is to alleviate poverty and improve
livelihoods of the communities through tourism development, but
focusing on woman and youth.
ZACETODI was established because most of the village communities in
Zanzibar are surrounded by the coastal area and which are-occupied by
the tourism investors especially Hotels, Resorts, Restaurants, Tour
Operators and etc. ZACETODI’s intervention was triggered by economic
challenges faced by the communities as a result lack of tourism
awareness, lack of knowledge and entrepreneurship skills, lack of
tourism training, lack of social support and networking and lack of
basic human rights.
The organization cooperate and collaborates with the Government,
Stakeholders and other organizations, to help accomplish ZACETODI’s
goals and mission of improving the lives of Zanzibar communities as a
whole. ZACETODI piloted with couple of women groups in the Kiembe
Samaki area of Zanzibar, by training the women in the areas of; soap
and handicraft making. Nonetheless, due the lack of funds, the
projects came to a standstill. Being a young local NGO and funded
by a woman, ZACETODI has already established trust and good
relationship with the community. As a result, with the help and
support needed to implement this project, there will be minimal
resistance and more cooperation from the communities.
6
1.3 Problems to be resolved:
Eradicate or reduce the low level or lack of tourism and
entrepreneurship awareness within the communities
Advocate for and support equality of opportunity by
encouraging a social and economic environment that upholds
the equality of opportunity for both youth and women
Encourage an open and effective tourism markets through
creating of business environment that stimulates
entrepreneurship, that is open to competition and tourism
market expansion
Encourage more women and youth to be involved in SMEs,
activities, due the fact that they play a central role as
income earners, in lifting themselves, their families, and
their communities out of poverty. Yet they face significant
huddles to full and effective participation in many
economies, as employees, employers, and entrepreneurs,
often due to legal, social, regulatory, awareness, and
cultural barriers
Convince youth and women not fail to find productive, decent
livelihoods, and not to become socially excluded and enter a
cycle of poverty, often leading to crime and violence
Advice youths not to just focus on the urban areas which continue
to attract rural youths, but also remain incapable of creating
job opportunities
Collaborate with government and non-governmental organisations to
help balance the labor intensity inclusive economic growth
7
2.1 General Objectives:
To increase awareness of the Tourism Industry, the many career options
available and major developments in the sector, ZACETODI, in
collaboration with JTTI, ZITOD, ZIFFYA and VSO, will embarked on a
schools outreach program. Visiting secondary schools, throughout
Zanzibar during the academic term, the program will include
informative and entertaining presentations on the role of various
organizations in Zanzibar's tourism industry. In accordance with the
tourism development awareness vision, an economic sustainable and
competitive tourism industry in Zanzibar will lead global 'best
practice' in socially, and economically responsible tourism. This
vision is supported by the following general objectives:
Generate economic growth, by aggressively creating tourism
developing and entrepreneurship awareness
Promote the establishment of tourism as a priority
Provide information on tourism employment opportunities and
contribute to the well-being of all Zanzibar communities
Advice and optimize opportunities for tourism SME's, specifically
emerging entrepreneurs and tourism training graduates
Educate youths and the general public that Tourism strengthens
the economy and creates jobs
Tourism career is recommended and the jobs are satisfying
Youths are informed to select tourism as a career and to
establish tourism related businesses
Make communities living near or around tourism attractions aware
of the benefits of tourism and more accepting of tourists
Educate communities on how they can support the local tourism
experiences and protect tourism sites
8
2.2 Specific objectives:
While more segments of the general public understand the importance of
tourism in benefiting the economy of Zanzibar, many fear the effect of
tourism on their communities and are cautious of what negative
lifestyles or damaging the environment it may promote. Being the case,
proactive awareness campaign with clear and precise objectives as
follows is necessary:
Create a conducive environment for the promotion of youth
economic empowerment for 1600 youths in Unguja and Pemba
Advocate for and support youth owned enterprises and employment
Promote youth entrepreneurship and skills development
Create awareness on opportunities for 2000 young people to learn,
gain skills and work experience through services
Engages young people in activities that benefit communities and
fosters in them a sense of patriotism and nationhood
Fosters responsible citizenship and ensures that young people are
not marginalised in the overall development effort
To mainstream youth economic empowerment in all policies,
strategies and program being implemented by ZACETODI
2.3 Desired and expected outcomes:
The project will run for 6 months and when successful the following
outcomes are expected, and with more financial support, it is
anticipated to be scaled up in the next year. Changing attitudes and
behavior can be a long-term process that requires intensive nurturing
to alter opinions while respecting local values toward tourism in the
host communities. Recognizing this challenge and transforming it to an
opportunity, it is necessary to implement a sustained and well-
coordinated tourism awareness campaign to successfully trigger change
in perceptions, attitudes, and behavior of community concerning the
value of tourism and its benefits.
The campaign will involve the following actions;
9
Implement an island-wide community based school awareness campaign
that targets career influencers, students, teachers, workers in the
sector, and owners of tourism businesses, the media and locals close
to tourism attractions. To achieve the goals of this tourism awareness
campaign, it is important to identify what specific desired outcomes
the campaign should generate from target audience. The table
summarizes these desired outcomes:
TARGET AUDIENCE DESIRED AND EXPECTED OUTCOMES
Students/Youths
Over 2000 young people in Unguja and Pemba will be
engaged in tourism employment or related activities
and realize the importance of the sector to the
Zanzibar economy and the lives of the community, and
will appreciate the promising career paths it offers.
Teachers/Career
influencers
Deviate from a mind-set deeming tourism as an
inferior career opportunity for men and too liberal
for women, also be involved in the campaign process
by actively supporting the youths in career pursuit.
Media
Develop understanding of socio-economic benefits of
tourism and publish balanced and positive coverage to
promote tourism entrepreneurial development.
Workers in the
tourism sector
Showcasing a more ethical and hospitable behavior for
tourists and promote job opportunities and loyalty to
the sector. They will start seeing industry jobs as
respected career opportunities.
Policy makers Policy makers will learn and understand the full
value of tourism for the economy and support
legislations that promote the sector, while also
building the local economy and creating sustainable
secure livelihoods for thousands in the community.
Local communities
Communities will provide a richer tourist experience
by showing more hospitable behavior and providing
better products and services as a result of starting
and improving their SME’s tourism businesses.
Tourism business
owners and
managers
Show more support for tourism workers by offering
training and incentives. They will also encourage
constant development of facilities and improve level
of service and create thousands of job opportunities.
10
3.1 Timeline of Activities to be carried out:
Action Q1,13 Q2,13 Q3,13 Q4,13
Planning, Fundraising, Organizing partners
February, March
Initial implementation of the project planning
April
Workshop on tourism awareness and training to 10 Unguja Secondary schools
May,4 weeks ,4 schools June,4 weeks 4 schools
July,2 weeks ,2 schools
Workshop on tourism awareness and training to 6 Pemba Secondary schools
July,2 weeks 2 schools
August,4 weeks,4 schools
Monitoring and Evaluation
September
Final Report to the donor/sponsor
October & November
Activities will be taken for two days Training each school in
Unguja and Pemba
Tourism Awareness Training Activity, Day 1 Activity, Day 2
Youth Entrepreneurship Training
Starts:
10.00am Introduction to ZACETODI project goals
Youth Entrepreneurship facilitation by (ZIFFYA)
10.30 am Facilitation by ZITOD
11.30 am Facilitation by JTTI Facilitation on tourism business Ideas orientation by ZACETODI
12.30 pm Break and Refreshments Break and Refreshments
12.45pm Zanzibar Tourism Promotion video(ZACETODI)
Entrepreneurship video show by ZACETODI
1.30pm Discussion groups Discussion groups
2.00 pm Distribution of questionnaires Distribution of questionnaires
2.15pm End of Programme End of Programme
11
4.1 Cost of project for UNGUJA&PEMBA
DESCRIPTION OF
EXPENSE
UNIT
COST
QUANTITY AMOUNT
IN TSH.
TOTAL
Administrative cost
3 6 months 500,000.00 9,000,000.00
Computer laptop
1 1 1,300,000.00 1,300,000.00
Projector
1 1 1,500,000.00 1,500,000.00
Printer(1102) model
black
1 1 275,000.00 275,000.00
Video
materials(camera man
and photographer)
2 24 weeks 50,000.00 2,400,000.00
Promotional
Materials (T-Shirts
& Pens)for students
lounge the projects
400 400 4,000,000.00 4,000,000.00
Travel expenses(
Unguja and Pemba)
1 1 30,020,000.00 30,020,000.00
Phone & Internet
usage
1 1 630,000.00 630,000.00
Media coverage
10 10 20,000.00 200,000.00
Stationery
1 1 2,735,000.00 2,735,000.00
Participant’s
refreshments
1600 1600 1,200,000.00 1,200,000.00
Facilitators
6 16 weeks 200,000.00 19,200,000.00
Evaluation &
Monitoring
3 6 500,000.00 9,000,000.00
GRAND TOTAL
81,460,000.00
12
5.1 Foreseeable risk:
Inadequate and or insufficient tourism products may hinder strong
market positioning, which can prevent SME’s from being able to
market their products effectively.
Government policies relating to tourism SME’s may hinder business
growth or slow the process of newcomers getting into the sector.
Chronic mind-set of unskilled workers due to lack of training,
education facilities and trainers is likely to hinder growth.
Lack of government intervention could slow the process of growth,
which is usually due to the lack of information on specific
government interventions and lengthy bureaucratic processes.
Periodic political violence in Zanzibar can affect tourism growth.
Limited or no funds or capital may prevent many from attending
tourism training programs and or investing in a SME.
6.1 Monitoring and Evaluation Procedures:
Keeping track of the progress of the project requires a
constants Monitoring and Evaluation to be conducted quarterly,
this tells us whether we are on track to reach our objectives,
and whether or not the project achieved or contributed to the
desired impact. Frequent monitoring and evaluation of the
projects designed and activities implemented to eliminate or
reduce income inequality and poverty, will help determine the
effectiveness and develop a better program that responds to
specific needs and circumstances in the target youth community
as they change overtime.
ZACETODI, intend to use the following tools of M&E:
Performance indicators
Formal surveys with the community
Participatory methods with tourism enrolled students
Expenditure and buying power surveys for entrepreneurs
13
7.1 Sustainability of the project:
According to UNWTO, in 2012 alone, more than one billion tourists
crossed international borders in a single year. And not including
another five to six billion that are estimated to travel in their own
countries every year. Tourism is responsible for;
9% of world GDP
1 out of every 12 jobs
1.2 trillion USD in exports
6% of world trade
8% exports of least developed countries
Considering that fact that 51% of all tourist travel for leisure,
recreation and holidays, Zanzibar has yet to exploit the full
potential of the opportunities the tourist market has to offer.
The success of tourism in any local community hinges on the ability to
create economic opportunities for members of that community. However,
most entrepreneurs lack the know-how to set up their own micro
businesses and even individuals who own small businesses do not
usually retain healthy practices that meet the international tourist’s
expectations. Therefore, we have partnered with several industry
experts who can provide the required training that will include
tourism management, marketing, entrepreneurship, and accounting needed
to run proper businesses or be effective at the workplace.
PREPARED BY:
BRIAN M TOURAY
PROJECT MANAGER
ZANZIBAR ENTERPRISE AND SUSTAINABLE TOURISM