zach nies, rally software presentation at lean startup sxsw
DESCRIPTION
Zach Nies, CTO of Rally Software Presentation on effectiveness at the 2012 Lean Startup SXSW in AustinTRANSCRIPT
Increasing our national
efficiency
Modern management is still based on
efficiency
Really?
Measure your effectiveness
Increase your success
A startup lives in extreme
uncertainty
30 Years
ProbablePlausible
OrderedUnordered
ProbablePlausible
OrderedUnordered
ProbablePlausible
OrderedUnordered
PlanAnalyze
CoevolutionLearn
The only valid model of a complex system is the system itself.
“
Murray Gell-Mann
http://www.flickr.com/photos/isaacmao/380257543
How we work
Agile Cadence
Daily – standup & plan the day
Weekly – review full business
Biweekly – demo from engineering
Monthly – pivot, persevere, amplify
Quarterly – review & align strategy
Yearly – set strategy
Track
The flow of work
Hunch Hypothesis Experiment Measure & Test
ValidatedLearning
Track
The flow of knowledge
Case Study
Customer Development
Is there an emerging, high-growth market for Agile Portfolio Management?
“Get out of the building!”
Steve Blank
and get into the complex system
100 validation interviews10 earlyvangelists40 preview customers34 builds
Hunch Hypothesis Experiment Measure & Test
ValidatedLearning
Track
The flow of knowledge
Hunch:Agile Portfolio Management will help us win more deals
Experiment:“Sell” an MVP preview
Experiment:“Sell” an MVP preview
Vanity Metric
Month
Experiment:“Sell” an MVP preview
Deals Directly Influenced
Month
“requiring configuration changes is not an acceptable way for releases to hit our enterprise working environment.”
Hunch:Agile Portfolio Management will help us win more deals
Validated Learning:The MVP directly helped us win more deals
Pivot
Persevere
Amplify
Hunch:Adding more developers will help us productize this MVP
Experiment:Hire developers as fast as possible
Experiment:Hire developers as fast as possible
Vanity Metric
Experiment:Hire developers as fast as possible
Feature Throughput
Hunch:Adding more developers will help us productize this MVP
Validated Learning:Adding developers dramatically increased feature throughput
Pivot
Persevere
Amplify
Hunch:Optimizing the UI will improve adoption
Experiment:Implement usability enhancements
Experiment:Implement usability enhancements
Vanity Metric
Experiment:Implement usability enhancements
User Adoption by Cohorts
Hunch:Optimizing the UI will improve adoption
Validated Learning:Adoption didn’t improve
Pivot
Persevere
Amplify
Hunch:Adding features will improve product adoption
Experiment:Implement earlyvangelist feature requests
Experiment:Implement earlyvangelist feature requests
Vanity Metric
Experiment:Implement earlyvangelist feature requests
Feature Usage
Hunch:Adding features will improve product adoption
Validated Learning:Found the compelling features
Pivot
Persevere
Amplify
We haveproduct-market fit
Almost ContinuousDeployment
Hunch:Releasing more often will improve quality
Experiment:Release every day
Experiment:Release every day
Vanity Metric
Experiment:Release every day
Cases from Defects
Hunch:Releasing more often will improve quality
Validated Learning:Smaller release batches improved quality
Pivot
Persevere
Amplify
Case Study
Modern management is still based on
efficiency
Agile +Lean Startup
=Effectiveness
Out learn and out execute your competitors