By Zanko’sLucy Jackson, Ella Ainscough and

Katie Hare

What to wear!

Who? Female/male aged 14-25What? Helping people to find

out what to wearWhen? In preparation for a

night out or an eventWhere? Home

Why? Not knowing what to wear for an event in short

notice

Problem:The problem that we are

trying to tackle is the amount of time it takes to select what to wear for a

special occasion or event? We want to irradiate

wasted time spent worrying and fretting over what

would be appropriate to wear.

• Do people spend an inordinate amount of time deciding what to wear?

• Would it be useful to have friends opinions when choosing what to wear?

• Would people use an app to seek advice from friends about what to wear?

• Can it solve a range of clothing dilemmas?

• Do people spend an inordinate amount of time deciding what to wear? Yes, girls especially speed significant amount of time searching online shops and physically shopping as a social event.

• Would it be useful to have friends opinions when choosing what to wear? It is important for others to think that you look nice, involving the people that you will be out with could relieve some anxieties.

• Would people use an app to seek advice from friends about what to wear? Yes, they already shop online and use social networking – we are combining the two.

• Can it solve a range of clothing dilemmas? Yes, all of our research points to an app solution - easily solved with our app!

To view our Elevator Pitch click here.

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A sample user:

Our app would appeal to mainly female from pre-teen to young adult.Our typical user would be secondary school/collage or University students.They would be a typical teenage girl.Someone who loves clothes, going out

with her friends and spends most of her time social networking. Appearance really matters and the ‘right’ clothes mean a lot.

The main competitor ,similar to ours is ‘What 2 wear’, this app is in the English market but is in Dutch,

this a problem with the app because an English app must be

translated so that the English can use it. ‘What 2 wear’ is used by

inserting your clothing options into a generator that gives you a

suitable option for your event. This means that the suggestions are limited because there is only a

selected range of clothes to choose from.

Our app allows users to drag the outfit onto a photo of themselves – they can ‘try before they buy’. This

is a unique feature.

Competitors

Our app is unique to others because our features include the option to buy your suggestions

straight away. Instead of referring you to a website or store. We

offer the chance to share options with other users all around the

world to get feedback and opinions from people just like you. Our app allows users to grag the outfit onto a photo of themselves – they can ‘try before they buy’. This is a unique feature. You will also be able to get outfit ratings

from your friends – social networking.

To view our Balsamiq’s click here.

What data will our app need to use?

• Each user will have a profile page• On that profile they will store photos taken from

their device and with additionally data in the form of clothes that are copy-and-pasted like layers over their image.

• Each user will be able to rate their friends outfits – this will create more data – rating of self and others (a gamification aspect).

• Users will also be able to comment and have status updates.

• All of this information can be managed using a ‘typical’ mobile device and a database controlled remotely by the app provider.

Data:

The App is Free Targeted advertising

‘What to Wear’ Community

Marketing strategy:

• Our app would be free of download for 30 days, on release. We would provide free codes for school children to download.• We would set up a YouTube account, to show users how our app is used.• Set up pages on Social networking, promoting our app to users of Facebook, Twitter and Instagram.

Thank you