zapier's 2018 software trends report
TRANSCRIPT
![Page 1: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/1.jpg)
Zapier Software Trends Report
What we learned from 1,000 SaaS apps
![Page 2: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/2.jpg)
Email is still more popular than team chat.
![Page 3: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/3.jpg)
![Page 4: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/4.jpg)
–Wade Foster, Zapier CEO
“People ask me what’s trendy, and my answer is always ‘email.’ Despite a crowded space, new email
apps enter every year and thrive.”
![Page 5: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/5.jpg)
You need all the social networks.
![Page 6: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/6.jpg)
![Page 7: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/7.jpg)
Team chat, video call, and webinar app users are the
most loyal.
![Page 8: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/8.jpg)
![Page 9: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/9.jpg)
–Cody Jones, Zapier Head of Partnerships
“Unlike other categories where users will jump between multiple providers, chat, video, and webinar
tools seem to command user loyalty.”
![Page 10: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/10.jpg)
Sometimes competing categories are actually
complimentary.
![Page 11: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/11.jpg)
![Page 12: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/12.jpg)
- Webinars - Spreadsheets - Bookmarks
Each gained the fewest new apps over the past 6 years.
The Most Mature Categories:
![Page 13: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/13.jpg)
- Marketing Automation - Real Estate - Business Management
Specialized apps that help you do one part of your business better are increasingly popular.
The Fastest Growing Categories:
![Page 14: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/14.jpg)
So.
![Page 15: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/15.jpg)
What Makes an App Successful?
Our observations from the 1,000 apps that integrate with Zapier.
![Page 16: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/16.jpg)
“The success of these simple single purpose apps at nailing one functionality continues to impress me.”
1. They Do One Thing Well
–Wade Foster, Zapier CEO
![Page 17: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/17.jpg)
“I think the next big trend is going to be databases that allow you to change the visual display of data at
the click of a button.”
2. They’re Flexible
–Jesse Parker, Zapier Head of Success
![Page 18: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/18.jpg)
“Focused apps don't have to do everything in large part because they can rely on other single purpose
apps to do the rest.”
3. They Integrate with Other Apps
![Page 19: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/19.jpg)
“Sometimes it takes a new idea to grow the market, setting the stage for another level of innovation and
the next set of new apps and ideas.”
4. They Expand the Market as a Platform
![Page 20: Zapier's 2018 Software Trends Report](https://reader034.vdocuments.net/reader034/viewer/2022052116/5a6478627f8b9a76568b4597/html5/thumbnails/20.jpg)
Read the Full Report:zapier.com/blog/software-trends-report-2018