ZARA SWOT ANALYSIS

Huang Lucheng (Adelita)

Outline• Introduction

• Strengths

• Weaknesses

• Opportunities

• Threats

INTRODUCTION

From Spain

Belongs to the Inditex Group

From 1975

International company

27,000 employees

2,000 stores in 60 countries

Strengths

• Rapid supply chain

• Marketing strategy

Rapid supply chain

Own productio

n plant

Own logistics system

Supply chain

Marketing strategy

• Fast fashion

• Stockout state

Weaknesses

• Limited online service

• Product quality

Opportunities

• Potential consumers in developing countries

• Advertising

Threats

• Competitors

• High labour cost in European areas

Conclusion

• Zara has strengths and opportunities.

• It also has some problems to face to.

ReferencesANON., 2008. Datamonitor: Inditex S.A.. Inditex SWOY Analysis [online], Available at:<URL:http://web.ebscohost.com/ehost/detail?vid=7&hid=7&sid=0fe046cb-7135-4556-87c4-962149f847e2%40sessionmgr11&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=35423451 > [Accessed 18 August 2012].

ANON., 2009. From Prada to Zara: Is the global recession out of fashion? Strategic Direction, 25, 9-11.FERDOWS, K., LEWIS, M., and MACHUCA, J., 2004. Rapid-Fire Fulfillment. Harvard Business Review, 82, 104-110.KENNA, A., 2011. Zara Plays Catch-Up With Online Shoppers. Bloomberg Businessweek, 29th Aug, 24-25.

Thanks for listening!!