zayed ii military college museum - ahmad ali al masor. ... nam liber tempor cum soluta nobis...

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  • Private and confidential

    Zayed II Military College Museum - Brand Identity development - Stationery - Merchandising - Panels - Labels

    Proposed by: Alaa Kahel

    9th February 2012

    Copyright © 2014 - 2018 Circle Creative Solution LimitedTM Design, Trading & Agency.

  • 2ZMCM | Brand Identity | Colour Palettes

    PANTONE 2707 C PANTONE+ Solid Coated R 195 G 215 B 238 L* 84.78 a* -2.90 b* -14.26 HTML C3D7EE PANTONE 535 C PANTONE+ Solid Coated R 142 G 159 B 188 L* 64.82 a* -0.58 b* -17.81 HTML 8E9FBC PANTONE 446 C PANTONE+ Solid Coated R 63 G 68 B 68 L* 28.51 a* -3.74 b* -0.33 HTML 3F4444 PANTONE 5185 C PANTONE+ Solid Coated R 74 G 48 B 65 L* 23.78 a* 14.70 b* -5.30 HTML 4A3041 PANTONE 567 C PANTONE+ Solid Coated R 23 G 63 B 53 L* 23.17 a* -17.30 b* 1.02 HTML 173F35

    PANTONE 470 C PANTONE+ Solid Coated R 164 G 90 B 42 L* 47.20 a* 28.67 b* 41.43 HTML A45A2A PANTONE 722 C PANTONE+ Solid Coated R 200 G 130 B 66 L* 61.41 a* 23.50 b* 46.29 HTML C88242 PANTONE 873 C PANTONE+ Solid Coated R 170 G 155 B 110 HTML AA9B6E

    PANTONE 7536 C PANTONE+ Solid Coated R 166 G 159 B 136 L* 65.69 a* 0.21 b* 13.09 HTML A69F88 PANTONE 453 C PANTONE+ Solid Coated R 191 G 187 B 152 L* 75.52 a* -1.42 b* 18.05 HTML BFBB98

    PANTONE 470 C PANTONE+ Solid Coated R 164 G 90 B 42 L* 47.20 a* 28.67 b* 41.43 HTML A45A2A PANTONE 362 C PANTONE+ Solid Coated R 80 G 158 B 47 L* 58.12 a* -40.53 b* 46.54 HTML 509E2F PANTONE+ Solid Coated R 219 G 228 B 66 L* 87.71 a* -16.51 b* 72.44 HTML DBE442

    PANTONE 180 C PANTONE+ Solid Coated R 190 G 58 B 52 L* 46.31 a* 53.61 b* 37.44 HTML BE3A34 PANTONE 412 C PANTONE+ Solid Coated R 56 G 47 B 45 L* 20.30 a* 4.25 b* 2.66 HTML 382F2D

    Primary

    Neutral

    Dynamic

    Copyright © 2014 - 2018 Circle Creative Solution LimitedTM Design, Trading & Agency.

  • 3

    Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”?,./

    Optima Regular Italic/ Bold/ BoldItalic / ExtraBold

    Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890 =~!@#$%^&*()+[]\{}|:;’:”?,./

    GE Dinar Two Light Medium/ LightItalic / MediumItalic

    Primary typeface

    Light ابجد هوز حطي كلمن سعفص قرشت ثخ ض ذ ظغ

    01234567890 /.,?“:‘;:|{}\[]+()@&^%$#@!~=

    Medium ابجد هوز حطي كلمن سعفص قرشت ثخ ض ذ ظغ

    01234567890 /.,?“:‘;:|{}\[]+()@&^%$#@!~=

    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed tempor, felis quis venenatis mattis, neque tortor consecte- tur enim, sed bibendum dui felis consectetur nisl. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ac sapien quis est tempus euismod.

    من أغرب الُمْدِهشات أن تنبَت تلك اللغُة القومّيُة وتصل إلى درجة الكمال وسط الصحاري عند أّمٍة من الُرّحل، تلك اللغة التي فاقت أخواتها بكثرِة

    مفرداتها ودّقِة معانيها وحسِن نظاِم مبانيها، ولم يُعرف لها في كّل أطوار حياتها طفولٌة وال شيخوخٌة، وال نكاد نعلم من شأنها إالّ فتوحاتها

    وانتصاراتها التي ال تُبارى وال نعرف شبيهًا بهذه اللغة التي ظهرت للباحثين

    ZMCM | Brand Identity | Typography

    Copyright © 2014 - 2018 Circle Creative Solution LimitedTM Design, Trading & Agency.

  • 4ZMCM | Brand Identity

    Copyright © 2014 - 2018 Circle Creative Solution LimitedTM Design, Trading & Agency.

  • 5

    1 unit

    2 unit1

    4

    Ratio1/5

    7 unit

    10 unit

    PANTONE ® 180C

    PANTONE ® 412C

    Wordmark height

    Clear space

    ZMCM | Brand Identity

    Copyright © 2014 - 2018 Circle Creative Solution LimitedTM Design, Trading & Agency.

  • 6

    Ahmad Ali Al Masor Chief Executive Officer

    أحمد علي المنصور المدير التنفيذي

    ص. ب 584 العين ت971 3 32753 ف 3971 3 3275

    م 971 50 4566 5555 Al Ain, P.O. Box 587

    T 971 3 704 5478 F 971 3 763 8874 M 971 50 5487 0000 ahmed.ali@zmcm.ae

    www.zmcm.ae

    Ahmad Ali Al Masor Chief Executive Officer

    أحمد علي المنصور المدير التنفيذي

    ZMCM | Brand Identity | Business Cards

    Copyright © 2014 - 2018 Circle Creative Solution LimitedTM Design, Trading & Agency.

  • 7

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